This document discusses mobile marketing strategies. It outlines that mobile is now the "third screen" with over 1 billion iPhone app downloads. It then discusses how mobile is different because it is portable, contextual, has built-in peripherals like cameras, and is small. The document provides examples for each of these points. It also discusses considerations for mobile marketing such as what type of content to create, which platforms to use, understanding the target market, and how to promote mobile apps and content.