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Tendências em
        Aplicações
        Sociais [2009]


        Manoel Lemos
        CTO Abril Digital




São Paulo • SP • Brasil
17.09.2009
B eta

 Links & Referências


  @mlemos
#resultsonday
Mas o que são
aplicações
sociais?
“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.”             Wikipedia @ http://en.wikipedia.org/wiki/Social_software
“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.”             Wikipedia @ http://en.wikipedia.org/wiki/Social_software
“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.”             Wikipedia @ http://en.wikipedia.org/wiki/Social_software
“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.”             Wikipedia @ http://en.wikipedia.org/wiki/Social_software
“Social software encompasses a range of software
systems that allow users to interact and share data. This
computer-mediated communication has become very
popular with social sites like MySpace and Facebook
media sites like Flickr and YouTube and commercial sites
like Amazon.com and eBay. Many of these applications
share characteristics like open APIs service oriented
design and the ability to upload data and media. The
terms Web 2.0 and (for large-business applications)
Enterprise 2.0 are also used to describe this style of
software.”             Wikipedia @ http://en.wikipedia.org/wiki/Social_software
Sim, a
Internet é uma
Plataforma!
rs
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Human Layer




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                    es
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Physical Layer
Applications




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  Human Layer




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                      es
                     bl
                   Ca
  Physical Layer
Infra-estrutura
Commodity
Menor Valor
Menor Inovação
                  Applications




                                            s
                                            er
                                        Us


                                                 N
                                                 O
                                             JS
                                            L
                                        XM
                    Human Layer




                                                 rs
                                       P

                                             be
                                        T
                                     HT


                                            Fi
                                            &
                    Logical Layer




                                        es
                                       bl
                                     Ca
                    Physical Layer
Aplicações
Domain Specific
Maior Valor
Maior Inovação
                 Applications




                                           s
                                           er
                                       Us


                                                N
                                                O
                                            JS
                                           L
                                       XM
                   Human Layer




                                                rs
                                      P

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                                       T
                                    HT


                                           Fi
                                           &
                   Logical Layer




                                       es
                                      bl
                                    Ca
                   Physical Layer
http://www.flickr.com/photos/julioboaro/
10
  :1
     3
         •
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               ag
                    ão
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                    ag
                         ão




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Global Tweets
     685.295 tweets
       28 minutos




                                  m
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          ão




                              S tr
         ag




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     •




                           •
 3




                       1
:1




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10




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Global Tweets
     685.295 tweets
       28 minutos




                                  m
                                  ea
          ão




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         ag




                           ve
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     •




                           •
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10
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                         ão
                                    28 minutos
                                  Global Tweets
                                  685.295 tweets




10
  :4
       1
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                 ve
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                           ea
                              m




  11
de :1
      1
  Li •
    ve 30
      St m
        re in
          a
Global Tweets                #apagao
     685.295 tweets             2.828 tweets
       28 minutos                30 minutos




                                ~0,4% dos Tweets
                                    do Planeta




                                  m
                                  ea




                                                           re in
          ão




                                tr




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                              S
         ag




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     •




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                                                   de :1
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                                                   11
10




                      10
Tweets / Minuto
Total: 45.531 • Média: 14.63/min
Tweets / Minuto                    retweets
                                    30.7%
Total: 45.531 • Média: 14.63/min
Tweets / Minuto                    retweets
                                    30.7%
                                              madonna & jesus
                                                  2.3%

Total: 45.531 • Média: 14.63/min
Tweets / Minuto                    retweets
                                    30.7%
                                              madonna & jesus
                                                  2.3%

Total: 45.531 • Média: 14.63/min
Ok, vamos às
tendências...
Antes um
pouco sobre o
ambiente...
Widgets
   Crowd Sourcing           Agreggators


 Cloud Computing    3G         Data Portability


                    Crisis                Meta Data


            Conversations        Social Networks
Lack of Capital
                         Demographics Fail
 Content Overload
!   Descoberta = Agregação + Filtros
!   Social Media + Cloud Computing
!   Social Media + Mobilidade
!   Ranking Social vs. Website Ranking
!   Widgetization
!   Web Local
Descoberta                                    !"#$%#&



!   Relevância
                              2#1(3&                           '()%"(*+%#&
!   De-friending
!   Exclusividade
!   Sobrecarga de Tudo
                                   !-0)+1#&             '(),-.#"/&
!   Distribuição > Criação
!   Agregação Desordenada
!   Filtros Sociais & Computacionais
Cloud Computing
+ Social
!   Escala Massiva
!   Computação Gulosa
!   Datasets Gigantescos
!   Enriquecimento do Conteúdo
!   Reconhecimento de Padrões
!   Compreensão do Comportamento
Mobilidade
+ Social
!   Localização
!   Muitas Aplicações
!   Coisas Conectadas
!   Questões de Privacidade
!   Sensores e Mais Sensores
!   A Nuvem na Palma da Mão
!   Streaming da Vida do Usuário
Ranking Social >
Website Ranking
!   Whuffies
!   Pessoas Dominam
!   Referências Pessoais
!   Reputação e Autoridade
!   Sim Twitter é uma Plataforma
!   Precisamos de Métricas para os Negócios
Widgetization
!   Marketing Widgets
!   Experiência fora do Site
!   Widgets como Aplicações
!   Fragmentação dos Sites e Serviços
!   Open Social Facebook MySpace Vista MacOS
!   Sites Blogs Social Networks Desktops Mobile TV...
Web Local
!   Localização
!   Contexto Local
!   Conteúdo Local
!   Barreiras Culturais
!   Referências Locais
!   Barreiras de Linguagem
!   Calda Longa Local de Verdade
es afio

Web Local
                                   D




!   Localização
!   Contexto Local
!   Conteúdo Local
!   Barreiras Culturais
!   Referências Locais
!   Barreiras de Linguagem
!   Calda Longa Local de Verdade
“The pink in Korea is
different from the pink in
China or Japan.”
       Kim Jung-Ju : CEO & Founder of Nexon
Gente de
verdade na
linha de frente!!!
Valeu!!!
manoel@lemos.net

manoellemos.com

twitter.com/mlemos

linkedin.com/in/mlemos

flickr.com/photos/mlemos

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Tendências em Aplicações Sociais : ResultsOn Day 2009 - inclui #apagao facts

  • 1. Tendências em Aplicações Sociais [2009] Manoel Lemos CTO Abril Digital São Paulo • SP • Brasil 17.09.2009
  • 2. B eta Links & Referências @mlemos #resultsonday
  • 3.
  • 4. Mas o que são aplicações sociais?
  • 5. “Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
  • 6. “Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
  • 7. “Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
  • 8. “Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
  • 9. “Social software encompasses a range of software systems that allow users to interact and share data. This computer-mediated communication has become very popular with social sites like MySpace and Facebook media sites like Flickr and YouTube and commercial sites like Amazon.com and eBay. Many of these applications share characteristics like open APIs service oriented design and the ability to upload data and media. The terms Web 2.0 and (for large-business applications) Enterprise 2.0 are also used to describe this style of software.” Wikipedia @ http://en.wikipedia.org/wiki/Social_software
  • 10.
  • 11. Sim, a Internet é uma Plataforma!
  • 12. rs be Fi & es bl Ca Physical Layer
  • 13. N O JS L XM rs P be T HT Fi & Logical Layer es bl Ca Physical Layer
  • 14. s er Us N O JS L XM Human Layer rs P be T HT Fi & Logical Layer es bl Ca Physical Layer
  • 15. s er Us N O JS L XM Human Layer rs P be T HT Fi & Logical Layer es bl Ca Physical Layer
  • 16. Applications s er Us N O JS L XM Human Layer rs P be T HT Fi & Logical Layer es bl Ca Physical Layer
  • 17. Infra-estrutura Commodity Menor Valor Menor Inovação Applications s er Us N O JS L XM Human Layer rs P be T HT Fi & Logical Layer es bl Ca Physical Layer
  • 18. Aplicações Domain Specific Maior Valor Maior Inovação Applications s er Us N O JS L XM Human Layer rs P be T HT Fi & Logical Layer es bl Ca Physical Layer
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. 10 :1 3 • Ap ag ão
  • 29. 10 :1 3 • Ap ag ão 10 :4 1 • Li ve S tr ea m
  • 30. Global Tweets 685.295 tweets 28 minutos m ea ão S tr ag ve Ap Li • • 3 1 :1 :4 10 10
  • 31. Global Tweets 685.295 tweets 28 minutos m ea ão S tr ag ve Ap Li • • 3 1 :1 :4 10 10
  • 32. 10 :1 3 • Ap ag ão 28 minutos Global Tweets 685.295 tweets 10 :4 1 • Li ve S tr ea m 11 de :1 1 Li • ve 30 St m re in a
  • 33. Global Tweets #apagao 685.295 tweets 2.828 tweets 28 minutos 30 minutos ~0,4% dos Tweets do Planeta m ea re in ão tr St m S ag ve a ve 30 Ap Li Li • • • 1 de :1 3 1 :1 :4 11 10 10
  • 34. Tweets / Minuto Total: 45.531 • Média: 14.63/min
  • 35. Tweets / Minuto retweets 30.7% Total: 45.531 • Média: 14.63/min
  • 36. Tweets / Minuto retweets 30.7% madonna & jesus 2.3% Total: 45.531 • Média: 14.63/min
  • 37. Tweets / Minuto retweets 30.7% madonna & jesus 2.3% Total: 45.531 • Média: 14.63/min
  • 39.
  • 40. Antes um pouco sobre o ambiente...
  • 41. Widgets Crowd Sourcing Agreggators Cloud Computing 3G Data Portability Crisis Meta Data Conversations Social Networks Lack of Capital Demographics Fail Content Overload
  • 42. ! Descoberta = Agregação + Filtros ! Social Media + Cloud Computing ! Social Media + Mobilidade ! Ranking Social vs. Website Ranking ! Widgetization ! Web Local
  • 43.
  • 44.
  • 45.
  • 46. Descoberta !"#$%#& ! Relevância 2#1(3& '()%"(*+%#& ! De-friending ! Exclusividade ! Sobrecarga de Tudo !-0)+1#& '(),-.#"/& ! Distribuição > Criação ! Agregação Desordenada ! Filtros Sociais & Computacionais
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. Cloud Computing + Social ! Escala Massiva ! Computação Gulosa ! Datasets Gigantescos ! Enriquecimento do Conteúdo ! Reconhecimento de Padrões ! Compreensão do Comportamento
  • 52.
  • 53.
  • 54. Mobilidade + Social ! Localização ! Muitas Aplicações ! Coisas Conectadas ! Questões de Privacidade ! Sensores e Mais Sensores ! A Nuvem na Palma da Mão ! Streaming da Vida do Usuário
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61. Ranking Social > Website Ranking ! Whuffies ! Pessoas Dominam ! Referências Pessoais ! Reputação e Autoridade ! Sim Twitter é uma Plataforma ! Precisamos de Métricas para os Negócios
  • 62.
  • 63.
  • 64.
  • 65. Widgetization ! Marketing Widgets ! Experiência fora do Site ! Widgets como Aplicações ! Fragmentação dos Sites e Serviços ! Open Social Facebook MySpace Vista MacOS ! Sites Blogs Social Networks Desktops Mobile TV...
  • 66.
  • 67.
  • 68.
  • 69. Web Local ! Localização ! Contexto Local ! Conteúdo Local ! Barreiras Culturais ! Referências Locais ! Barreiras de Linguagem ! Calda Longa Local de Verdade
  • 70. es afio Web Local D ! Localização ! Contexto Local ! Conteúdo Local ! Barreiras Culturais ! Referências Locais ! Barreiras de Linguagem ! Calda Longa Local de Verdade
  • 71. “The pink in Korea is different from the pink in China or Japan.” Kim Jung-Ju : CEO & Founder of Nexon
  • 72.
  • 73.