Using the Vuvuzela of World Cup fame to illustrate how traditional one-note marketing is yielding to an orchestra of social media and digital marketing.
A discussion of IT channel segmentation and the shift to Segmentation 2.0...include "a fresh look," what channel partners want, what's missing from traditional segmentation, and a few notes on impact of cloud.
Making Channels Work to Grow Your SaaS / Cloud BusinessLincoln Murphy
Presented this for OpSource on February 10, 2010.
The notion of channels in the distribution of SaaS & Cloud is a topic with very little consensus in the industry. Many people seem to think: "if it's on the Web then the Web is the channel." This view can significantly stagnate growth. There are industries and market segments where the people making the purchasing decisions do not spend their time searching the Web for the best solution. In these cases they turn to trusted advisors for recommendations.
While traditional channels like VARs and SIs might be having trouble with SaaS, new and exciting channels have opened up and savvy vendors are taking advantage of these opportunities. Thriving SaaS vendors have realized that there can be a significant benefit to leveraging intermediaries.
A discussion of IT channel segmentation and the shift to Segmentation 2.0...include "a fresh look," what channel partners want, what's missing from traditional segmentation, and a few notes on impact of cloud.
Making Channels Work to Grow Your SaaS / Cloud BusinessLincoln Murphy
Presented this for OpSource on February 10, 2010.
The notion of channels in the distribution of SaaS & Cloud is a topic with very little consensus in the industry. Many people seem to think: "if it's on the Web then the Web is the channel." This view can significantly stagnate growth. There are industries and market segments where the people making the purchasing decisions do not spend their time searching the Web for the best solution. In these cases they turn to trusted advisors for recommendations.
While traditional channels like VARs and SIs might be having trouble with SaaS, new and exciting channels have opened up and savvy vendors are taking advantage of these opportunities. Thriving SaaS vendors have realized that there can be a significant benefit to leveraging intermediaries.
Social Media Engagement 2.0 - the next level Aroon Kumar
Everybody talks of Social Media and gets interest in promoting their offerings on this media, thinking it as Messiah which is not, its just another tool for your brand engagement with your customers. After a certain point of time, brand marketers and so called digital strategists are stuck up with various issues, keeping this in mind we take the existing social media marketing of various organizations with our innovative and unique ideas to the next level of engagement ensuring predefined ROI and monetization of the efforts.
Using Measurement Tools to Gain Insights into your Social Media AudienceDr Matt McDougall
My presentation that I delivered at SES Hong Kong (21st Sept 2011).
Interesting case study on Mercedes-Benz using social media analytics to determine social media engagement, share of voice, geographic coverage and volume of online buzz (only a few of the many data points from the research)...
A useful presentation for people wanting more information about this type of technology.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
[En] Mastering digital marketing like a boss - Slides & moreA Mon Boss
As of 2014, one can assume that almost the entirety of the world’s businesses is practising digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering, and sometimes understanding, this sophisticated subject is still a challenge for many business people.
The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say “glocal”), ever more social and mobile, as well as closely intertwined with core business activities.
Even though this book mentions social media a lot, and although social has become an integral part of the digital marketing mix, our aim is much broader than that, hence the subtitle.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
7 Years of Independent Publishing | Dieter SchoellerJessica Tams
Delivered at Casual Connect Europe 2016
This talk will briefly summarize the lessons learned over the last seven years when it comes to publishing independent games, collaborating with young studios and successfully bringing their games to market. Having built up all pillars of distribution, from dinosaur retail business to Steam to mobile to digital console, we will share an insight into best practices and the biggest failures encountered along this path through concrete case studies and subjective insights.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Delivering the WOW to Your Audience! How to Create Successful Cross-Platform ...MOO
Has this happened to you? You spent countless hours planning a cross-platform campaign. You thought you had all the details right only to discover the campaign simply isn’t delivering the results you anticipated.
In this presentation, three of MOO’s content and creative team will highlight the pitfalls and challenges of cross-platform campaign planning and show you how MOO overcomes them.
Merrill Dubrow, President and CEO of M/A/R/C Research, forecasted the future of the industry to over 200 attendees at IIR's Technology Driven Market Research Event in May 2011.
A Brief Overview of a Possible Digital Near Future Antoine Dubuquoy
Digital has impacted our lives.
The presentation aims to explain how we can use digital devices and tools for our own good.
Future is Now! The tools are there, things are going fast! And only the fittest and most versatile will survive! :)
The Consumer Electronics Show (CES) is one of the largest technology trade shows of its kind, featuring new product releases, updates, and a chance to experience the latest and greatest technologies from companies big and small. Join Brian Pichman of the Evolve Project who attends the show to spread the word about libraries to the exhibitors at CES, securing partnerships on behalf of libraries so that libraries may have more opportunities to innovate and bring new technology in for their patrons. Brian will share his experiences at CES 2022, sharing the top trends at CES, cool tech to watch for, and how this plays a role in libraries.
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
Social Media Engagement 2.0 - the next level Aroon Kumar
Everybody talks of Social Media and gets interest in promoting their offerings on this media, thinking it as Messiah which is not, its just another tool for your brand engagement with your customers. After a certain point of time, brand marketers and so called digital strategists are stuck up with various issues, keeping this in mind we take the existing social media marketing of various organizations with our innovative and unique ideas to the next level of engagement ensuring predefined ROI and monetization of the efforts.
Using Measurement Tools to Gain Insights into your Social Media AudienceDr Matt McDougall
My presentation that I delivered at SES Hong Kong (21st Sept 2011).
Interesting case study on Mercedes-Benz using social media analytics to determine social media engagement, share of voice, geographic coverage and volume of online buzz (only a few of the many data points from the research)...
A useful presentation for people wanting more information about this type of technology.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
[En] Mastering digital marketing like a boss - Slides & moreA Mon Boss
As of 2014, one can assume that almost the entirety of the world’s businesses is practising digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering, and sometimes understanding, this sophisticated subject is still a challenge for many business people.
The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say “glocal”), ever more social and mobile, as well as closely intertwined with core business activities.
Even though this book mentions social media a lot, and although social has become an integral part of the digital marketing mix, our aim is much broader than that, hence the subtitle.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
7 Years of Independent Publishing | Dieter SchoellerJessica Tams
Delivered at Casual Connect Europe 2016
This talk will briefly summarize the lessons learned over the last seven years when it comes to publishing independent games, collaborating with young studios and successfully bringing their games to market. Having built up all pillars of distribution, from dinosaur retail business to Steam to mobile to digital console, we will share an insight into best practices and the biggest failures encountered along this path through concrete case studies and subjective insights.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
Delivering the WOW to Your Audience! How to Create Successful Cross-Platform ...MOO
Has this happened to you? You spent countless hours planning a cross-platform campaign. You thought you had all the details right only to discover the campaign simply isn’t delivering the results you anticipated.
In this presentation, three of MOO’s content and creative team will highlight the pitfalls and challenges of cross-platform campaign planning and show you how MOO overcomes them.
Merrill Dubrow, President and CEO of M/A/R/C Research, forecasted the future of the industry to over 200 attendees at IIR's Technology Driven Market Research Event in May 2011.
A Brief Overview of a Possible Digital Near Future Antoine Dubuquoy
Digital has impacted our lives.
The presentation aims to explain how we can use digital devices and tools for our own good.
Future is Now! The tools are there, things are going fast! And only the fittest and most versatile will survive! :)
The Consumer Electronics Show (CES) is one of the largest technology trade shows of its kind, featuring new product releases, updates, and a chance to experience the latest and greatest technologies from companies big and small. Join Brian Pichman of the Evolve Project who attends the show to spread the word about libraries to the exhibitors at CES, securing partnerships on behalf of libraries so that libraries may have more opportunities to innovate and bring new technology in for their patrons. Brian will share his experiences at CES 2022, sharing the top trends at CES, cool tech to watch for, and how this plays a role in libraries.
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
Speech to Europe's top electronics retailers at RETAILVISION London 2010. Important to view with NOTES visible as I do not read off slides and notes will help get across the points.
When an industry speaker dropped out of Channel Focus and Bob Snyder was asked to step in. The only problem was that the topic was Cloud Computing and the Channel.
As an industry we can't even agree on a definition. We either love the concept or hate it. And we haven't yet figured out how to sell it into the channel (let alone achieve sales-through).
See how Bob tackles the problem of addressing 100 Tier 1 channel managers on the topic They Love to Hate.
SaaS: Why the Channel Does (and Doesn't) Buy ItBob Snyder
A presentation for Channel Focus conference that explains why the Channel is slow to adopt SaaS...An explanation of the channel mentality and how vendors might build a faster bridge to SaaS with channels. Opens with 3 points about Belgium where conference was held.
This presentation is meant for retailers and distributors to consider some of the upcoming Consumer Electronics product highlights. It was delivered in Dubai and adapted to local interests.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
2. What's Wrong with Vuvuzela Marketing?
By Bob Snyder
Speak up,
I can’t
hear you!
3. The Sound of the World Cup
You can argue the real World Cup
winner was the stadium horn of South African
soccer, locally known as a humble
“Lepatata...”
... now in OED
and
famous the world
throughout
as the vuvuzela
4. Primitive & Effective...
• ...As a sound device.
• So, what’s wrong
with Vuvuzela
Marketing?
• It’s single note...
• It’s annoying...
• It’s out of date...
5. Tribal interest• Just as
marketing is
used by
companies to
create customer
interest in
brand, products
and services,
the kuduzela
stimulated
interest in the
tribe from
members.
9. Changes in Our IT World
• Context-aware computing
• Pattern-based strategy
• Social Networking
• Cloud Computing
10.
11. The Confluence of Four
• Cloud, context, pattern, and business social
networks are linear notes, but the confluence
of the four that will create a different sound
for what we do with information technology.
• The purpose of technology was to add
efficiency and cut costs: now it’s more to do
with revenue, value and citizen involvement
than cost optimization of back-office
processes.
14. Advent of Social Networking
• A New Conversation Begins....
• Business Implications
15.
16. The Power of Facebook
• More than 400 million
active users
• 50% of active users log
on to Facebook in any
given day
• Average user has 130
friends
• People spend over 500
billion minutes per
month on Facebook
17.
18. Social Media Experts
• Make a guess as to HOW MANY
experts on social networking we
have?
19. Twitter Vuvuzela?
• Only 8.7% of TWITTER messages could be said to
have "value”
• Self-promo 5.9%
• Spam 3.75%
• Talk 37.5%
• Babble 40.5%
Source: Pear Analytics
Only 8.7%?
21. How online content maps to
the IT buying process
The TechTarget Media Consumption Report
22.
23. Anti-Social Networking
• Out of 255 Enterprise 2.0
applications
– 70% are capable of
transferring files
– 64% have known
vulnerabilities
– 28% are known to
propagate malware
– and 16% can tunnel other
apps.
Source: Palo Alto Networks
24. Mobile Phones & Devices
• Swiss Army knife utility
• New form factors
• When combined with
social
networking...powerful!
25. iPad Fuss Missed The Point
It’s About What
He’s NOT
Holding in His
Hands...
33. Hook Instead of Hammer
• Lead Generation: The hammer
was the telephone with endless
cold calls beating executives into
appointments by attrition.
• The hook is an opportunity for
the executive to learn something
insightful about their own
business, industry, or
competition.
39. They Have More Access
Access to...
...Your Sources of Supply
...Your Components
...Your Record
...Your Competitors
...Your Other Partners
40. What the Partner Wants
• A stable regime
• Simple, clear
programmes
• Less paperwork
• Communication
• “Don’t Step on
My Toes”
41. Vendor Certification
• It was a pretty
good trick to get
channel to pay
for their
education to sell
your products,
but...
...Where is the
Certification for
PARTNER MANAGERS?
42. • You send channel partners to other web sites.
• You measure how many partners refer other partners
to you (Net Promoter Score) and reward that.
• Your only customer service policy is to do right by your
customer.
• Your channel are doing things with your product that
you never imagined and they are posting videos.
• Partners are posting you on social networks.
• You know you compete for your partner’s attention
with others.
Signs You Are A
Partner-Centric Business
43. Vuvuzela Marketing
The vuvuzela rocks stadiums with its loud and
raucous sound that reflects the exhilaration of
supporters...
Its high sound
pressure levels at
close range can lead
to permanent
hearing loss for
unprotected ears
after exposure.
Sound pressure of
120 dBA (the
threshold of pain) at
1 metre (3.3 ft) from
the device opening!
44. Vuvuzela Marketing...
• Was right for its time...
• But today it grates on
customer and channel
alike...
• The note it hits is
PAINFUL, not playful
The origin of the device is disputed. The term vuvuzela was first used in South Africa from the Zulu language or Nguni dialect meaning to make a vuvusound (directly translated: vuvu-ing).[citation needed] Controversies over the invention arose in early 2010. South African Kaizer Chiefs fan Freddie "Saddam" Maake claimed the invention of the vuvuzela by fabricating an aluminium version in 1965 from a bicycle horn and has photographic evidence of himself holding the aluminium vuvuzela in the 1970s, 1980s and 1990s.[7] He also claimed to have coined vuvuzela from the Zulu language for "welcome", "unite" and "celebration."[8] Plastics factory Masincedane Sport popularised the ubiquitous plastic vuvuzela commonly heard at South African football games in 2002,[9] and the Nazareth Baptist Church claimed the vuvuzela belonged to their church.[10]
These plastic horns have been marketed and available in the United States as "Stadium Horns" since the mid-1960s[citation needed]. Similar horns have been in existence for much longer. An instrument that looks like a vuvuzela appears in Winslow Homer's 1870 woodcut "The Dinner Horn"[11]
[edit]Use at international tournaments
The world soccer governing body, FIFA, proposed to ban vuvuzelas from stadiums, as they were seen as potential weapons for hooligans and could be used in ambush marketing. Columnist Jon Qwelane described the device as "an instrument from hell".[12] South African soccer authorities argued that the vuvuzela was part of the South African soccer experience.[13]
You don’t notice small incremental changes, even when the accumulated affect becomes evolutionary, if you in the middle of the TRIBE.
For decades the purpose of technology was to add efficiency and cut costs. The future may be somewhat different.
Peter Sondergaard, global head of research at Gartner, to talk about the changes ahead in corporate enterprise and what will drive them.
Forbes: What's changing in IT?
Peter Sondergaard: Information will be the oil of the next century.
No, and there are four major trends that will change everything substantially.
Let's go through them. What's on top?
The evolution toward cloud--not just from a technology architecture perspective, but more from the standpoint of a way of doing business--is a disruptive trend. It's not just a linear evolution.
No, and there are four major trends that will change everything substantially.
Let's go through them. What's on top?
The evolution toward cloud--not just from a technology architecture perspective, but more from the standpoint of a way of doing business--is a disruptive trend. It's not just a linear evolution.
Disruptive in what way?
It forces a revision in the business model of the providers of technology. It questions whether there is a long-term sustainability of a long-term license and maintenance software model and it questions whether it is possible to sustain a services business with labor as the primary cost component. It suggests mixing the two, which forces a revision of the large-scale technology providers, whether it's IBM, Microsoft, HP, Oracle or SAP.
Wasn't IBM always juggling services, software and hardware?
They have been juggling hardware and service, and over the last 10 years they have built a very credible software business. But each model exists independent of the other. The supply chain model is all about hardware excellence. The software model is all about maintenance and licensing. And the service model is an expensive model based on operational costs of people and being able to scale that efficiently. Going forward this is not a cataclysmic change, but it is a blending of the three. Cloud suggests you can be a service provider and sell software in monthly increments. When you are a traditional software vendor, you have to switch from taking revenue up front to receiving the revenue over 12 months. That is a different cash flow model.
Is it possible for the market leaders to make the shift?
Very likely, but it will require painful explanations to Wall Street why different product lines reflect a different revenue and cost perspective than others, even though the long-term outcome is the same. It opens up an opportunity for smaller or more nimble providers.
Will it be an opportunity for smaller, nimble providers or a consolidation where the winner takes all?
A winner-take-all model presumes a large mega-vendor can sustain continuous innovation across all levels of a highly vertically integrated model. That is possible, providing you continue to absorb innovation that is created by smaller technology providers and you have a very efficient model for integrating this and extending your platform to be part of an overall strategy. This is a model Oracle and IBM have pursued for a number of years with demonstrable success. But will they be able to continue this?
These megatrends will force them to operate differently from a business and financial perspective
Is there any precedence for this?
In the 1970s and early 1980s there were some highly integrated companies. IBM is the only survivor of that era. They did not foresee the impact and rise of the personal computer and they didn't foresee client/server computing. They also didn't foresee the traditional service bureau solution would have challenges.
What's the second trend?
Context-aware computing. It is separate to cloud, but there is some overlap. We're on our way into a world in which the context of a person or a physical device is known because it's integrated using wireless technologies. You can use that context to develop services and extend the capabilities of information technology. This is what we do on top of all the wireless stuff we are putting in place around the globe. It enables us to understand the location of users and enables us to produce a number of services. This gives rise to a new dimension of the services industry that is heavily dependent on information being provided.
What's the third trend?
Pattern-based strategy. It's the next step after predictive analytics. We have exhausted a 40-year time frame of optimizing internal data based upon what happened in the past. We're now using technology to predict or determine patterns or deviations from patterns. A call center can detect a fault in a product before people can. We can understand the behavior of consumers based on what they do in social environments. It enables us to now predict patterns for a business model. We have deployed islands of technology that are forward-looking. We have not integrated them. The next 15 years will be about integrating those islands of technology.
What's the last trend?
The business use of social networks. These different networks will reach close to 1 billion people by 2012. That includes Facebook and similar networks in China and Japan. Businesses will start to use them.
How?
The concepts of the software will be embedded in business processes, whether it involves customers or it's internal. The network may be firewalled off. But it will revolutionize the way we work. Today if you have a piece of ERP software in an organization, the business process is built into the software. When you make decision, you drop down to a series of ways of making those decisions that mirror what happens in social collaborative networks. What will happen in the future is those networks will be built into back-office systems so the entire process is used within a piece of software. Today you use the system, then you go into a series of meetings, then someone goes back into the system.
Is this comparable to a blending of the extranet and intranet?
Yes. The decision process is on top of a relatively linear evolution of technology. We know you're in the building close to us. We need you in this meeting. The piece of software you log onto will allow you to participate. The purpose is to understand whether we go for another supplier.
What happens when these four trends collide?
Cloud, context, pattern, and business social networks are linear progressions. But it is the confluence of the four that extends what we do with information technology. It now has more to do with revenue, value and citizen involvement than cost optimization of back-office processes.
This is more than just normal gathering of information, right?
Yes, it also includes unstructured data such as audio, graphic and video. It allows organizations that extend the value of what they provide and to increase revenue. This is the first time there are more trends focused on revenue creation and optimization.
Isn't there a dark side to this as well? You can watch what each employee can do.
This has the prospective of suggesting that you don't only look at productivity increase. It's the combination of the individual and the collective adding value to the business. But with anything that humans do, there is a dark side.
For decades the purpose of technology was to add efficiency and cut costs. The future may be somewhat different.
it also includes unstructured data such as audio, graphic and video. It allows organizations that extend the value of what they provide and to increase revenue. This is the first time there are more trends focused on revenue creation and optimization.
DESKTOP to LAPTOP to NETBOOK to TABLET to SMARTPHONE... GFK notes the product cycles are going faster, less than 4 years now. Faster and faster...
Why increasing segmentation? As competition increases, it is a path to distinguish between companies and products.
Not just hardware...
BY CUSTOMER...the generations that grown up with internet
BY CHANNEL... Not only the huge divide B2B and B2C, but segmentation to distinguish Computer Dealers selling Office Products and Office Products Dealer selling PCs... As well as in value-added channels where segmentation between flavours of channels kick in...and new models are emerging with SaaS, cloud and managed services
Fracturing is one reason why social networking is so appealing...it fits a multi-tentacled world...
Like anything that starts with consumers, it gets a suspicious greeting by a sceptical business community
People on Facebook
More than 400 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 500 billion minutes per month on Facebook
Activity on Facebook
There are over 160 million objects that people interact with (pages, groups and events)
Average user is connected to 60 pages, groups and events
Average user creates 70 pieces of content each month
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
Global Reach
More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application
Platform
More than one million developers and entrepreneurs from more than 180 countries
Every month, more than 70% of Facebook users engage with Platform applications
More than 550,000 active applications currently on Facebook Platform
More than one million websites have integrated with Facebook Platform
More than 150 million people engage with Facebook on external websites every month
Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook
Mobile
There are more than 100 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
http://www.facebook.com/press/info.php?statistics
http://www.marketingvox.com/87-of-tweets-have-value-to-others-pear-analytics-perceives-044886/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink8.7% of Tweets Have Value to Others, Pear Analytics Perceives Twitter's Fail Whale A short-term study by Pear Analytics concludes that 40.5% of messages published on Twitter are "pointless babble" — a proclamation that fervently circulated the microblogging site this week.To reap its findings, Pear Analytics snapshot Twitter every 30 minutes between 11:00 AM and 15:00 PM "for a fortnight," according to the BBC. A total of 2000 messages were picked up, then terraced into six categories: spam, news, self-promotion, pointless babble, conversational and tweets with pass-along value.The company found that only 8.7% of messages could be said to have "value," loosely defined as news of interest.In contrast, conversational tweets, such as the kind of messages users send to each other in private instant messages, were as prevalent as the "pointless babble" — itself loosely defined as little more than personal status updates of no immediate relevance to most users. Conversational tweets composed 37.5% of messages posted. Self-promotion totaled 5.85%; spam, 3.75%.The low figures for self-promotion were unsurprising; in a July survey by LinkedIn Research Network/Harris Poll, only 8% of advertisers reportedly deemed Twitter an effective promotional tool."With the new face of Twitter, it will be interesting to see if they take a heavier role in news, or continue to be a source for people to share their current activities that have little to do with everyone else," said Pear founder Ryan Kelly. The company plans to repeat the study quarterly. And while interest in the findings has been high on the Twittersphere, observations from Big Mouth Media and TechCrunch suggest that the analytics group perhaps redefine the "pointless babble" bracket. Navel-gazing status updates, such as "my new books arrived" or "Gmail is down again," can prove useful to both users and companies that know how to extrapolate and leverage these tweets — whose power over brands stems precisely from the lack of deep thought put into publishing them.
http://feed.razorfish.com/feed09/the-data/
FEED is Razorfish’s annual study charting how technology is changing the way consumers engage with brands. The report, and the blog, are written by Garrick Schmitt, Group Vice President, Experience Planning.
Based on 1000 USA consumers
Social Networking and Collaborative Application Usage Explodes in Businesses Worldwide
Personal-to-Business “Crossover” is Accelerating, Says Latest Industry Report from Palo Alto Networks
SUNNYVALE, Calif., Nov. 9, 2009 – Palo Alto Networks™, the leader in next-generation firewalls, today announced results of an international study that reveal the use of social networking and collaborative applications for business purposes has skyrocketed in the last six month period. With increased adoption of Web-based applications comes new business and security risks that go far beyond potential productivity losses. Yet most companies have outdated IT infrastructure and usage policies that may fail to protect them from these growing risks.
These are just some of the results of the fourth Application Usage and Risk Report (Fall Edition 2009), a semi-annual analysis of application usage on enterprise networks. Unlike other industry reports that are based on behavioral surveys, the Application Usage and Risk Report looks at which applications are in use, identifies emerging trends, and discusses the associated business benefits and risks. Made available today, this edition of the report summarizes traffic assessments performed between March and September 2009 in more than 200 organizations worldwide that span markets including financial services, manufacturing, healthcare, government, retail, and education.
Despite many enterprises’ attempts to block these applications, the rate at which they are making the crossover from personal to business use is happening faster than previous crossovers, such as instant messaging (IM). The use of a social networking application can bring measurable business benefits, but not without introducing business and security risks. These Enterprise 2.0 applications can transfer files, propagate malware, and have known vulnerabilities that can be exploited. The Application Usage and Risk Report is available for download at http://www.paloaltonetworks.com/literature/AUR_report1109.html.
Some specific findings from the research include:
Twitter session use grew more than 250 % from the Spring 2009 edition of the Application Usage and Risk Report, published in April.
Facebook use increased 192 % while Facebook Chat (released in April 2008) was the fourth most commonly detected chat application, ahead of Yahoo! IM and AIM.
SharePoint collaboration is ubiquitous – bandwidth consumed by SharePoint, specifically the documents component, increased 17-fold from the previous report in April.
Blogging and wiki editing increased by a factor of 39, while total bandwidth consumed increased by a factor of 48.
Social networking and collaborative applications are increasingly considered to be Enterprise 2.0 applications, along with messaging of all types, conferencing, and VoIP. These business-enabling applications are not threats, yet they pose risks to enterprise networks. The analysis discovered 255 Enterprise 2.0 applications – of which 70 % are capable of transferring files, 64 % have known vulnerabilities, 28 % are known to propagate malware, and 16 % can tunnel other applications. Examples of new threats introduced to enterprise networks by applications such as Facebook include Koobface, Fbaction and Boface, which all target social networking applications to hijack accounts and personal data.
“We know that workers are using these applications to help them get their jobs done, with or without approval from their IT departments. And now we know this is happening much faster than anticipated. It’s naïve to think that old-school security practices can handle this deluge,” said Rene Bonvanie, Palo Alto Networks vice president of worldwide marketing. “Organizations must realize that banning or allowing specific applications in a black-and-white fashion is bad for business. They need a new approach that allows for shades of gray by enforcing appropriate application usage policies tailored for their workforce. This is a radical and necessary shift for today’s IT security professionals.”
Additional information on the more than 900 applications that are identified by Palo Alto Networks can be found in Applipedia, part of the company’s Application and Threat Research Center. Visit the online resource to find the latest news, commentary, and discoveries on applications and threats at http://www.paloaltonetworks.com/researchcenter/.
About Palo Alto Networks
Palo Alto Networks™ is the leader in next-generation firewalls, enabling unprecedented visibility and granular policy control of applications and content – by user, not just IP address – at up to 10Gbps with no performance degradation. Based on patent-pending App-ID™ technology, Palo Alto Networks firewalls accurately identify and control applications – regardless of port, protocol, evasive tactic or SSL encryption – and scan content to stop threats and prevent data leakage. Enterprises can for the first time embrace Web 2.0 and maintain complete visibility and control, while significantly reducing total cost of ownership through device consolidation. For more information, visit www.paloaltonetworks.com.
Palo Alto Networks, the Palo Alto Networks Logo and App-ID are trademarks of Palo Alto Networks, Inc. in the United States. All other trademarks, trade names or service marks used or mentioned herein belong to their respective owners.
Please note the DATE of this article...at that date there was a maelstorm of negative iPAD press due to overhype of launch.
What We Missed About iPAD
04. February 2010 Bob Snyder Bob’s Byte
No one and no product could have lived up to the hype that preceded the Apple iPad launch. Not even Steve Jobs who cranked up the hype machine in the first place.
Steve Jobs stood there on stage, iPad in hand like Moses with The Tablet, and a list of his own Commandments: Thou shall create a product category between smartphones and netbooks. Thou shall not have strange devices before you. Thou shall not covet thy neighbour’s goods...
But this time, this very time when we knew what we wanted, when we knew what to expect...somehow it didn’t turn out to be the Second Coming we expected. (Actually for Steve it’s the Third Coming but why quibble?)
Yes, the Apple faithful didn’t break ranks. But plenty of journalists who try to make a living out of being sceptics certainly cranked out the critical articles: 10 Things Wrong with iPad, iPad No Kindle Killer, What iPad is Missing...
But it’s not about what iPad is “missing.” It’s about what we are missing. And we’re missing the point. Almost all of us are just missing the whole point. And the consumer will soon prove us wrong.
This time deceived us because it looks familiar: Steve Jobs the Product Genius (from the original Genius bar) poised on stage, waving a piece of hardware That Will Change the World.
He did that performance with the Mac (but in those days not as many were listening). He pulled it off big-time with iPod. And he did it with iPhone.
What’s different? And why is iPad getting so much abuse?
We all really wanted to believe the hype, we wanted a device That Could Change the World. What Steve brought us was a clever re-positioning of the Tablet that Bill Gates wanted so badly for so many years. “It’s not a Tablet,” says Steve, waving his hand in a Jedi mind trick move...”It’s a whole new category.”
You see we fixate on the device, the product in Steve’s hands. Because that’s what we buy, that’s what we see, that’s what we touch and multi-touch...
But what we can’t see, smell or hear on stage is the most important part of the Steve Show. iPad is walking into the market at an affordable price ($499) and carrying one great sack of proven applications.
iPod had to prove iTunes. iPhone had to build the Apps Store.
iPad just strolls into our lives with both iTunes, iStore—plus iBooks which needs no heavy lifting because Kindle already pulled the weight up the hill.
iPad is a winner because it’s another form factor feeding into the world’s greatest and growing Apps platform: Apple. Steve Jobs has the ability to get industries like media, music and books to think big and go with Apple to market. He's driving the Content business.
And, ladies and gentlemen, if you’ve heard it once, you’ve forgotten it a thousand times: software drives hardware sales. More specifically, APPS RULE.
It’s not that iPad will change the world. Even though Apple WILL sell millions of iPads in a record time. Yes, I think you couldn’t stop Apple from selling millions even if you attached a Swine Flu app.
It’s all about APPS. The devices will get less and less important until the cloud covers them all.
EDITOR'S NOTE ADDED: March 30th...The closer we get to actually having the product in the marketplace, the more everyone now realizes I had it right in early February. The iPAD is not for geeks: it's a mass market product that will depend heavily on its "ecosystem" appeal.
While Apple will make money off the sale of each iPad, Broadpoint AmTech analyst Brian Marshall estimates Apple will generate enough revenue from content sales equal to 10% of its iPad hardware sales by the end of this year and about 30% in 2011.
It's all about recurring revenue from media/content. 16,700 iPhone apps have been certified as iPad-compatible so far. and more than more than 140,000 applications are racing up from behind. (For example, there have been more than 3 billion iPhone app downloads since the iPhone launched in mid-2007.)
Since I filed my WE'RE ALL WRONG ABOUT iPAD (in the early days when the press was disappointed and negative) the bandwagon has come to realise the true genius of bringing another form factor to tap the Apple content platform in the mass market.
Now WE'RE ALL RIGHT ABOUT iPAD and the stock analyst TREFIS even shows iPAD is already 4.3% of Apple's current stock price (even before product release.) Software drives hardware: it's an old rule. Live by it or die by it.
150,000+ Apple Apps
81,500 Android apps... http://www.androlib.com/appstatstype.aspx
Well Grounded
Both Feet on the Ground
Just like in nature, many different types of clouds, not just public and private...
Like the night sky, CLOUD changes depending upon where you are standing when you look at it
A Brave New World: Responding to Shifts in the Selling/Buying Model
Posted on October 5, 2009 by M. Scott Miller
Last week, The Complex Sale, Pedowitz Group, Eloqua, and Oracle hosted a luncheon designed to brief sales and marketing executives on how their worlds were changing. It was a great turn out with even better insight into how buyers are changing their habits. At no time in history has Sales and Marketing seen as radical a shift in buying behaviors as in the last five years. With tools like Google, Facebook, Twitter, and LinkedIn, information is now quite literally at our buyer’s fingertips.
Organizations are having trouble adapting to this change. The concept of the new “Sales 2.0” world has created more questions than answers as to how Sales and Marketing can leverage new technologies to drive messaging and sales effectiveness. Today, buyer “self education” renders Sales and Marketing blind to buyers’ interests, propensities, and levels of engagement in our typical Sales and Marketing plans. Buyers are less likely to engage with sales teams or to read our messaging. Instead, buyers leverage Webinars, Online Meetings, and interactive web sites and control the sales process themselves.
Steve Woods, author of Digital Body Language and CTO of Eloqua states, “a sales person’s biggest competition for an executive’s time is now Google.” If we as sales people cannot bring more value to the conversation than what is available online, then we are not going to capture an executive’s time or imagination.
Rick Page, author of Hope is Not a Strategy and founder of The Complex Sale states, “lead generation used to be about a hammer, now it is about a hook.” The hammer was the telephone with endless cold calls beating executives into appointments by attrition. The hook is an opportunity for the executive to learn something insightful about their own business, industry, or competition.
Debbie Qaquish, Chief Revenue Officer at the Pedowitz Group states, “Marketing is earning its way on sales incentives trips by first, collaborating with sales to create the definition of a lead and secondly, providing insight into buyer activity on the company website that will triage the sellers call efforts.
The session ended with the obvious question – what hasn’t changed in selling?
The evaluation process is still logical and rational where the decision making process is emotional and political. By avoiding the three foot rule (being within three feet of the prospect) and handling the sale over the web and phone, sellers risk becoming a victim of the crucible concept. Sellers need to know the competitive and political landscape, source of urgency, and enterprise level issues to when complex deals.
As a result of segmentation...
Vendor Certification—No, not the one you are thinking of...
You send channel partners to other web sites.
You measure how many partners refer other partners to you (Net Promoter Score) and reward that
Your only customer service policy is to do right by your customer
Your channel are doing things with your product that you never imagined and they are posting videos
Partners are posting you on social networks
You know you compete for your partner’s attention with others
Traditionally made and inspired from a kudu horn, the vuvuzela was used to summon distant villagers to attend community gatherings.[4][dubious – discuss] The vuvuzela is most used at soccer matches in South Africa,[5] and it has become a symbol of South African soccer as the stadiums are filled with its loud and raucous sound that reflects the exhilaration of supporters.[4] The intensity of the sound caught the attention of the global soccer community during the 2009 FIFA Confederations Cup in anticipation of South Africa hosting the 2010 FIFA World Cup.[4]
The vuvuzela has been the subject of controversy. Its high sound pressure levels at close range can lead to permanent hearing loss for unprotected ears after exposure,[6] with a sound pressure of 120 dB(A) (the threshold of pain) at 1 metre (3.3 ft) from the device opening.[4]