9 Tips for Running a Successful Meeting with Remote WorkersShoreTel
Some things never change, like the fact that as long as there are companies there will always be meetings. And yet, some things do change, like the way we meet. As the workplace continues to become more global and mobile, meetings have evolved from face-face discourse in a central location, to conference calls that use the latest technology to include remote attendees. So how do you successfully host a remote meeting?
Download the entire eBook with all nine steps here: http://bit.ly/1ZHY8b2
PMs & the Art of Storytelling by Amazon & United Airlines Sr PMsProduct School
Main Takeaways:
- Start with the problem and the customer
- How to effectively use quantitative and qualitative feedback to build your case
- Adapting your communication based on your audience
- Adapting your communication based on where you're at in the product life-cycle
9 Tips for Running a Successful Meeting with Remote WorkersShoreTel
Some things never change, like the fact that as long as there are companies there will always be meetings. And yet, some things do change, like the way we meet. As the workplace continues to become more global and mobile, meetings have evolved from face-face discourse in a central location, to conference calls that use the latest technology to include remote attendees. So how do you successfully host a remote meeting?
Download the entire eBook with all nine steps here: http://bit.ly/1ZHY8b2
PMs & the Art of Storytelling by Amazon & United Airlines Sr PMsProduct School
Main Takeaways:
- Start with the problem and the customer
- How to effectively use quantitative and qualitative feedback to build your case
- Adapting your communication based on your audience
- Adapting your communication based on where you're at in the product life-cycle
Google UX Design Certificate - Sabonotes App Design Case Study Slide DeckSloane Kuo
An app for tracking and visualizing student progress in Kid's Taekwondo class. Features links to a functional excel prototype, low-fidelity prototype, high-fidelity prototype. #googleuxdesign
A 4 hour workshop as a follow up to the "What is UX?" presentation.
Group exercises designed to get people thinking about how UX skills are applied to their daily digital work.
Putting the theory of UX into practice with some simple core tasks.
Here's how we at Melewi do a UX Audit of existing website, web and mobile apps to improve usability and the product's success, based on your business objectives and the target audience.
A basic introduction to the principles of design thinking and how they can be used successfully in product design and development. This presentation was used for facilitating a workshop "Design Thinking for Product Design."
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
Prior to joining Stanford, Ferrell was a career journalist specialising in design and organisational change. He is the founding director of digital, mobile and new product design at The Washington Post, where he brought the first mobile designers and programmers into the traditional newsroom, and enabled multidisciplinary teams to create groundbreaking work.
Also a visual storyteller, he designed the investigative series “Angler: The Cheney Vice Presidency,” winner of the 2008 Pulitzer Prize for National Reporting, as well as four other Pulitzer Prize finalists.
Ferrell also serves on the board of Amplifier, a design lab that creates art and other media to amplify grassroots social movements. He is an advisor to Actual, a venture-backed digital marketplace for sustainable infrastructure investment; and Streetcode Academy, a nonprofit that equips a generation of communities of colour to address the diversity deficit in the technology industry.
Product Design and UX / UI Design Process in Digital Product DevelopmentVolodymyr Melnyk
Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.
An introduction to UX - User Experience.
Where does UX come from, what are the benefits of using it, and how can it be applied to day to day agency work?
Understanding the User Centred Design process and how UX is an integral part of every piece of digital work that is produced.
Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.
Copywriting. Trochę o tym, jak sprzedawać pisząc tekst na WWW.Agnieszka Starzynska
Prezentacja przygotowana dla Studentów Marketingu Internetowego AGH. I wspólnie z nimi zmodyfikowana :)
Bardzo dziękuję za wspólne zajęcia, dużą kreatywność i fantastyczną energię.
Stakeholder Mapping - service design workshop toolssimonorafferty
This is a brief example of how you go from stakeholder mapping in a service design workshop to some data that you can analyse or visualise. It involves creating an .xls dataset of nodes and links from the post-it notes added to worksheets by users
Sharing this presentation I gave at the Baby Expo Philippines last December 6, 2013.
I believe the Internet use and behavior of young children online is heavily influenced by their parents' and siblings' Internet habits. As they use it more, they find their own "voice" or "space" that will become their virtual home, hangout, or even a hideout. If we want young children's Internet habits to change, it needs to start with the parents.
Google UX Design Certificate - Sabonotes App Design Case Study Slide DeckSloane Kuo
An app for tracking and visualizing student progress in Kid's Taekwondo class. Features links to a functional excel prototype, low-fidelity prototype, high-fidelity prototype. #googleuxdesign
A 4 hour workshop as a follow up to the "What is UX?" presentation.
Group exercises designed to get people thinking about how UX skills are applied to their daily digital work.
Putting the theory of UX into practice with some simple core tasks.
Here's how we at Melewi do a UX Audit of existing website, web and mobile apps to improve usability and the product's success, based on your business objectives and the target audience.
A basic introduction to the principles of design thinking and how they can be used successfully in product design and development. This presentation was used for facilitating a workshop "Design Thinking for Product Design."
Top 3 ways to use your UX team - producttank DFW MeetupJeremy Johnson
As a product owner or manager how should you be using your User Experience team? In this quick talk I go over the top three ways to use your UX team to support you in building better products.
Prior to joining Stanford, Ferrell was a career journalist specialising in design and organisational change. He is the founding director of digital, mobile and new product design at The Washington Post, where he brought the first mobile designers and programmers into the traditional newsroom, and enabled multidisciplinary teams to create groundbreaking work.
Also a visual storyteller, he designed the investigative series “Angler: The Cheney Vice Presidency,” winner of the 2008 Pulitzer Prize for National Reporting, as well as four other Pulitzer Prize finalists.
Ferrell also serves on the board of Amplifier, a design lab that creates art and other media to amplify grassroots social movements. He is an advisor to Actual, a venture-backed digital marketplace for sustainable infrastructure investment; and Streetcode Academy, a nonprofit that equips a generation of communities of colour to address the diversity deficit in the technology industry.
Product Design and UX / UI Design Process in Digital Product DevelopmentVolodymyr Melnyk
Presentation about product design and its role in digital product development, UI / UX design process and methodologies, examples of their applications.
An introduction to UX - User Experience.
Where does UX come from, what are the benefits of using it, and how can it be applied to day to day agency work?
Understanding the User Centred Design process and how UX is an integral part of every piece of digital work that is produced.
Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.
Copywriting. Trochę o tym, jak sprzedawać pisząc tekst na WWW.Agnieszka Starzynska
Prezentacja przygotowana dla Studentów Marketingu Internetowego AGH. I wspólnie z nimi zmodyfikowana :)
Bardzo dziękuję za wspólne zajęcia, dużą kreatywność i fantastyczną energię.
Stakeholder Mapping - service design workshop toolssimonorafferty
This is a brief example of how you go from stakeholder mapping in a service design workshop to some data that you can analyse or visualise. It involves creating an .xls dataset of nodes and links from the post-it notes added to worksheets by users
Sharing this presentation I gave at the Baby Expo Philippines last December 6, 2013.
I believe the Internet use and behavior of young children online is heavily influenced by their parents' and siblings' Internet habits. As they use it more, they find their own "voice" or "space" that will become their virtual home, hangout, or even a hideout. If we want young children's Internet habits to change, it needs to start with the parents.
have you ever wondered about what you want for your birthday? Or you're just bored and want new interesting geeky stuff? Discover new technology here! Check out part 2 here: http://www.slideshare.net/YoussefMoussa5/anki-vs-touch-board
Jon Roobottom – Murder on the dancefloor: The death of disco uxbri
Discoveries are crucial to a designer’s toolkit, but why do they sometimes feel like a slog?
Dive into the ins and outs of the discovery process, learn to navigate everyday challenges, and pick up practical strategies to guide your teams toward effective results.
Olena Bulygina – Designing for Humanity: A UX Journey in Humanitarian Aid uxbri
This is a talk about applied design. We will venture to the land of humanitarian aid and follow a story of applying a design skill set to a set of challenges, such as lack of equipment, lack of medical supplies, in times of war.
We will look together at processes, challenges and the successes and failures that one might experience when the only option is to apply all skills to a very complex subject matter. We will witness bottom up changes in the healthcare system that start with individual impact: the impact of ideas. It is also a story about systems, and how we implement change in them, omitting the notion of centralised control.
Paul Robert Lloyd – Time team: Documenting decisions and marking milestonesuxbri
Exercise regularly; eat plenty of vegetables; floss your teeth. Tasks that feel like chores are often the most beneficial in the long run. The same is true of writing documentation.
Documenting decisions, recording design iterations and explaining commonly used terminology means everyone on a team can have a shared understanding of a product’s design and evolution. Making this information public can increase accountability and build trust. Deliberately building institutional memory can prevent mistakes being repeated and lessons needing to be learnt over and over again.
In this talk, we’ll look at how to record and recall design decisions and consider the role designers play in cultivating a fun yet inclusive culture within a team, and the potential pitfalls to avoid when doing so.
cxpartners – Impact mapping: the Service Designer’s secret weaponuxbri
‘Impact’ has become a ubiquitous term that is hard to define and hard to measure. In this workshop cxpartners worked through the steps of developing an impact map, as both a process and a tool for setting clear intent around the impact we want to achieve in our projects, and mapping the journey for getting there.
Impact maps are extremely effective for gathering consensus on our longer term objectives, and challenging our assumptions around how we think positive change happens as a result of the services we deliver.
Sharon debunked some common myths about what you need, to be a mentor. She drew on her experiences of mentoring to talk about how she found it, and what she’s gained by being a mentor.
Luke shared his experiences of mentoring over the years. He has mentored, and managed several people and was also heavily involved in running the Brighton Internship Programme during his time at Wired Sussex. He focused on his experience of the UX Brighton mentoring programme so far and included tips for mentors and mentees to help them get the most from their time together.
Product development requires trade-offs, but just like a deal with the devil, the devil is in the details of how you make those trade-offs. And your choices can be devilishly hard. This demonic themed talk looks at various techniques for easing the burden of the bargains you make.
About Lucy
Lucy has spent two decades making all sorts of mistakes while building customer experiences. She likes to share what she’s learnt from places like Amazon, TUI, LOVEFiLM, M&S, Department of Health, Compare the Market, and now Appvia, so others can make new and more interesting mistakes.
Building a product can help your business scale to incredible heights, but too many teams get stuck in what Janna Bastow calls the Agency Trap. In this talk, she’ll share signs you’re veering into this trap, and actionable guides on how to get out and stay out!
About Janna
Janna Bastow is co-founder of ProdPad , product management and roadmapping software for product people. Janna is also co-founder of ProductTank and Mind the Product, a global community of product managers. She often starts and stops conversations with the question: “What problem are you trying to solve?”
Jonty Sharples - Arrogance & Confidence in ...Redux uxbri
Ten years ago Jonty gave a talk that changed his life. Now he revisits some of those lines of enquiry that upended his career (in a good way). With the benefit of hindsight, some spectacular mistakes, and a decade of experience scaling businesses and teams, what does Arrogance and Confidence look like in 2022?
About Jonty
Jonty’s been involved in the creation of digital ‘stuff’ for over two decades, with clients spanning museums, console and mobile device manufacturers, transport networks, charities, educational programs, government departments, financial services…he’s even helped redesign an ambulance. He loves complicated, and relishes making sense of the chaotic.
Jonty is currently VP of Product and Design at Airalo.
Louise Bloom - T-shaped skills save lives (and products). How and why to lear...uxbri
Product development requires the work of lots of different people with different skills to deliver their best efforts. So it’s natural we want to be the best at what we do. When those people work in silos and can’t share ideas or communicate, products suffer. Creating ‘t-shaped’ skill sets, with deep knowledge of your own field and insight into those around you, can help.
Using examples from the NHS, where multidisciplinary team working is critical to patient outcomes and supported by a culture of lateral learning and knowledge sharing, Louise looks at the benefits of knowing a little about a lot for product outcomes, team working and your own career, and shares a few surprising outcomes from her own ‘t-shaped’ approach to learning new skills.
About Louise
Louise is a Senior UX consultant professional who has spent over 15 years working for everyone from global banks to local butchers during which time she has contributed to books, blogs, conferences and podcasts on the future of work, digital wellbeing, ethical technology, and the physiology of technostress. Curious to understand more about how human-tech interactions were affecting levels of stress, Louise is now also a registered and practising Physiotherapist in the UK with a specialism in neurology.
It sometimes feels like design and product are talking a different language – both striving to get great products out to their customers, but frequently misunderstanding each other on the path to get there. Kate will share the times she’s seen this happen and the ways she’s tackled it so that you can get ahead and create brilliant working partnerships with your product counterparts.
About Kate
Kate is the Director of Product Design at Sky, working with the teams that look after NOW, Sky Go, Sky Sports and Sky News. Her career has taken her from New York to London, always trying to better the experiences for the people using the products and the people designing them.
Alison Rawlings - Is UX Strategy even a thing?uxbri
We hear a lot about UX strategy but what is it and how does it differ from business or product strategy? Do you need it, and how do you go about getting it? That’s a lot of questions to cover in twenty minutes, but Alison will make a start by calling on her experience of helping companies think more carefully (and strategically) about their customers.
About Alison
Alison has a career going back over 25 years and has established and run UX teams in both agencies and client-side organisations. She is currently Consultancy Director at experience design agency Bunnyfoot where, as well as supporting Bunnyfoot’s growth and evolution and delivering their UX strategy training course, she works with organisations such as EDF Energy and Sony Playstation to help them improve their performance by becoming more customer-centred in their approach.
Jonathan Smare - Leading culture change to increase customer centricityuxbri
Digital disruptors and the covid crisis have highlighted the importance of customer centricity. Business leaders clearly recognise their organisations need to be more customer centric and future proof them against ever-changing customer expectations, volatile economic conditions and aggressive digital disruptors.
Business leaders want to understand how to lead culture change to be more customer centric, how to implement new ways of working and how technology can enable their strategy.
Jonathan will talk about leading culture change to increase customer centricity, innovation and agility:
Working backwards from customers
Implications for operating models to empower small cross-functional teams.
How companies like Amazon, Cisco and others reinforce and change their culture.
Jonathan’s objective is to help leaders understand their critical role increasing the focus on customer centricity. Email Jonathan
About Jonathan
Jonathan Smare is a Partner, Strategy, Leadership & Innovation at DigitalWorksGroup. In his career spanning over 30 years at Hewlett Packard, Cisco Systems and Amazon Web Services Jonathan has led numerous large-scale transformations. A veteran executive and public speaker, Jonathan works with executives worldwide to share experiences and discuss strategies for their digital transformation journeys.
Matt LeMay - YOU DON'T "GET" ANYONE TO DO ANYTHINGuxbri
“How do we get product managers to value user research?”
“How do we get executives to think in an Agile way?”
“How do we get UX researchers to prioritize our work?”
“How do we get our sales team to stop making promises we can’t deliver?”
For the last twelve years, I have heard these questions on a weekly basis. And the answer to all of them is exactly the same: you don’t “get” anyone to do anything. In this talk, product leader and author of Product Management in Practice Matt LeMay shares his experience working across product, UX, marketing, and leadership teams at companies like Google, Audible, Mailchimp, and Spotify. You’ll learn how the path to success in cross-functional product development means embracing ego death and recognizing that you have very little direct control over anyone or anything. No, seriously.
About Matt
Matt LeMay is an internationally recognized product leader, author, and consultant who has worked with companies like Spotify, Audible, Mailchimp, and Google. He is the author of Agile for Everybody (O’Reilly Media, 2018) and Product Management in Practice (Second Edition O’Reilly Media, 2022), and has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 500 enterprises. Matt is the creator of the One Page / One Hour Pledge, a commitment to minimize busywork and maximize collaboration that has been adopted by over 100 individuals and teams at Amazon, Walmart, CNN, BBVA, and more. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith.
Shrut Kirti Saksena - Holy Shift! Learnings in UX Research over the yearsuxbri
Shrut is a Cognitive Scientist and a UX Researcher with 6 years of combined experience in academic & product research. Currently, she is a Sr. Experience Researcher for Adobe’s Creative Cloud & Emerging Products team, shaping and driving the next evolution of the Creative Cloud(CC) suite of products. In the past, she has founded & led the UX Research operations @Lollypop Design Studio(Bangalore), where she set up the UX Research function from scratch & mentored a team of UX Researchers on 30+ exploratory, evaluative UX research projects across diverse domains.
Her research expertise lies at the intersection of emerging technologies, global UX Research & operations, and cognition and behavioral sciences. She has been awarded numerous design awards such as A’design Award, Interface Red Dot Award to name a few. She is an inclusion & accessibility enthusiast, and mentors aspiring UX professionals, and emerging UX research teams @ADPList.org.
In a recent survey looking at 100 Experience Researcher job postings in the US in 2021, it was found that collaboration (84%) and business acumen(scoping, translating business requirements, & influencing product strategy) were the most sought-after requirements, other than the expected requirements of designing and conducting research studies (84%) for a UX Researcher. Also, it is no secret that there is now more demand for user insights than there are UX researchers in the industry.
Shrut’s talk highlighted the emerging demands of the industry from a UX Research role, elucidates why a change in perspective of mentorship & learning is required to meet these demands & how one could benefit from this perspective shift to grow into an experienced researcher: amplifying the impact of UX research and leveraging research soft-skills of collaboration, communication, connection, and influence to empower product teams & stakeholders.
Lewis Nyman - Building effective mentoring relationshipsuxbri
Lewis Nyman is a UK senior public sector contractor in UX, Research, and Service Design. He’s worked with the NHS, The Cabinet Office, GDS, hackney Council, and The Crown Prosecution Service. He’s also the founder of electric campervan hire company Wild Drives. He’s been a UX mentor at Springboard for 2 years.
A mentoring relationship is beneficial for both sides, Lewis presented research that outlines how to create an effective mentoring relationship.
Peter Winchester - Growing your career with (or without) a mentoruxbri
Peter is a designer and design leader with over 12 years of experience. He’s worked for a SaaS startup, a large marketing agency, and for corporates in travel and finance. During that time he’s designed products for MoreThan, Nationwide, Argos, Durex, Philips and Adidas. He’s now head of Design at Madgex, a career technology company in Brighton.
Working with a mentor is a great way to help move your career forward. But not everyone will find the right person, at the right time. Peter talked about some potential alternative ways you can continue to progress your career.
Jessica Squires - Starting your mentorship journey, common ground and self-careuxbri
Jessica is a Lead UX Architect for a large media organisation. Day to day she oversees projects, gets hands-on with wireframes (and more), collaborates with her talented UX team, and mentors’ people inside and outside of her work.
She truly enjoys mentoring, not only does she get to meet lots of wonderful people, she helps them to expand on their current knowledge, or maybe set them on a path to switch careers but she’s improved her UX practice and skillset along the way. She talked about how you can get into mentoring, empowerment, setting boundaries and more…
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
2. Age 3 - “Can I have a go on the phone?”
Cool with...
Not cool with...
Closing games on the iPhone and opening
another one
Knows to turn the phone the right way once
it’s started
Playing simple games on the phone that
don’t need precise gestures or accuracy like
colouring or pairs games with large target
areas
Clicking links that have pictures he likes after
watching a YouTube video
Understands simple audio instructions and
feedback when he does something right
Learning icons that have sound to navigate
Reading and writing.
Using a mouse and keyboard.
He clicks repetitively sometimes pressing the wrong buttons,
accidental right clicking, inaccurately clicking outside the
browser window, clicking and holding
Getting to the right TV channel
Using the iPhone alone.
Mum & Dad don’t like him walking around with it and he
sometimes needs help.
Finding things to do online.
Parents have to take him to videos or songs Games without
obvious visual and audio cues in menus
Charlie’s 3 and loves arts & crafts, comics and playing with his toys. After breakfast Mum puts CBeebies on the
TV in the front room until it’s time for nursery. He happily sits and watches whatever’s on, even if he’s seen it. He
copies mum using the remote control and can turn the TV on and off.
Charlie is always using Dad’s iPhone where he has his own folder called‘Charlie’s Games’with a few apps like
Peppa Pig & Crayola that were recommended to dad or found by searching for‘free kids games’. After
downloading, Dad checks games are suitable and often shows Charlie how to play on the first go. He hands the
phone to Charlie with the folder open so he can choose what he likes. He enjoys repeating the same things
over and over again never asking or seeking out anything new.
When Dad’s at work Mum sometimes puts the laptop on and they sit together browsing the CBeebies website
to find the things he loves to watch or listen to.He leans across and touches the things on the screen he likes
and recognises from TV shows and books. He copies mum using the mouse and presses the keys that mum
points out, sometimes repetitively clicking, or pressing the wrong buttons.
Family laptop
Needs help
with games
& interactive
stuff.
Doesn’t
explore or seek
out other
things
Wants and
expects things
to be instant
Relies on
memory and
visual & audio
cues to guide
him
Can be left
alone to
watch or
listen.
Recognises
& points out
characters and
brands he’s seen
onTV
LeapPad SkyTV DVD Player iPhone
3.
4. Age 5 - “I love taking pictures!”
Cool with...
Not cool with...
Nintendo DS Family iPad Mum’s iPhone FreeviewTV
with aWii
VirginTivoTV
with Netflix
Family laptop
Recognising and typing familiar letters and
words, like her name
Remembering TV cues to get to online
content like URLs, but needs help getting
there
Navigating to websites from browser
favourites or shortcuts set up by her parents
Using two fingers on a laptop touchpad and
can click and scroll pages
Playing linear games on the laptop that use
singlecontrols
Touchscreen gestures like tilt, swipe and tap.
Playing two-handed using fingers or thumbs
Anything that needs her to type
Finding her own way out of unfamiliar
menus and screens
Accurately hitting targets first time on
touchscreen
Games that rely on her to read text
instructions
Games that need combinations controls like
mouse and keyboard
Uses
technology on
her own or
with brother
Plays things
again or goes for
links to things
she likes the
look of
Has started
scrolling but
goes for things
directly in view
first
Needs
help when she
can’t read
something
Knows
what she likes
and bypasses
anything
babyish
Ella’s 5 and has an older brother Ethan who’s 7. They have some freedom to do what they like. Ella loves
watching cartoons on TV. She remembers the number for the TV channel she likes entering this to go directly
there then scrolls up and down through them all using the directional keys until she find something she likes.
If she manages to get hold of the family iPad before Ethan she’ll sit on the floor start up and playTemple Run that
she learnt to startup and play by copying Ethan. They’ll sometimes both sit play games they can do together like
Toca Boca Hair.
They both love taking videos and photos so Mum regularly needs to look through when they’ve gone to bed and
delete things so they don’t run out of space. When Ethan’s hogging the iPad Ella finds Mum’s iPhone to play
games on her own like Peppa Pig. She looks for her favourite things remembering how to find them after being
shown once but regularly gets stuck and needs to ask for help.
She uses the Nintendo DS that used to be Ethan’s but doesn’t like it because it has too many buttons and she can’t
remember what they all do.
Seeks out
stuff related to
her favourite
characters and
shows
5.
6. Age 7 - “I like the games on the CBBC website.”
Cool with...
Not cool with...
Reading familiar stories, sounding out new
words as well as using punctuation & capitals
Remembering the routes to content through
visual cues like where icons are on a page
Picking out key words in google search and
games rather than reading.
Browsing the app store, but has to ask dad
to download
Exploring websites and apps on her own,
asking for help when she needs it
Using the mouse or trackpad and keyboard
together to play games
Understanding sign in or registering
Reading text when navigating websites and
apps
Using the mouse and keyboard comfortably
together but takes some time to get used to
new games
Fast-paced games, especially on the laptop
Olivia’s 7 and has a little brother George who’s nearly 3. Her favourite things are her dolls and books. She doesn’t
spend much time with technology as her parent’s try to limit her‘screen time’. After school she goes to
beavers, dancing or watches CBBC or Disney channel on the TV in the living room. She likes watching Arthur
and Shaun the Sheep but needs help to get to the iPlayer app on the TV. She thinks it looks too grown up. Once
she’s there she uses the remote control and searches by typing in the first couple of letters of the shows she
likes quickly.
She used to get up early to watch CBeebies or Disney before school with George. Recently she’s started asking
Dad to use his iPhone instead which she uses to play a few educational games recommended from school that
Dad downloaded and put into a folder called‘Kid’s games’. She also likes watching her favourite books being
read on YouTube app. If she’s naughty she’s banned from using the iPhone but if she’s good Dad will let her have
another app.
Her parents sometimes let her use the family laptop to look at things she’s learning about at school and when
allowed she likes going on the internet to play simple games that she’s mastered like Mike the Knight pairs
game on CBeebies and Club Penguin.
Quickly asks
for help when
struggling.
Gets turned
off by anything
that looks too
grown up
Sometimes
needs help with
spelling when
searching in
Google or
iPlayer
Finds it
hard to get into
games where she
doesn’t understand
the controls
straight away
Still relies
on visual and
audio cues to
find things Started to use
search for things
she likes
Dad’s iPhoneFamily laptopConnectedTV
7.
8. Age 9 - “I’m obsessed with this
game, all my friends are on it!”
Ben does...
Ben doesn’t...
Browse the app store, choosing games based
on screenshots and reviews.
Set up and play online Multiplayer games.
Confidently navigate unfamiliar menu
systems and programme guides
Search and browse for both shows and
channels using TV on demand
Use Google to search for the website or
game he’s looking for
Download lots of free apps, leaves them
unsorted, & only deletes when out of space
Repeat play levels to collect trophies or
achievements, unless he’s really into the game.
Register on websites without a clear benefit.
Remember multiple website login details
easily, gives up easily trying to recover them.
Know the pin for the Tivo so has to ask Mum
or Dad.
Have his own email address so has to use
his Dad’s. He has to ask if he wants a paid app.
Takes the
quickest route
to f ind things
Open to
signing in if he
sees a benefit
but won’t seek
it out
Isn’t
overwhelmed by
having lots of
choice of different
games & apps
Inf luenced
by school
friends & his
older brother
Impatient
if he hits a
barrier & will
move on
Ben’s 9 and has an older brother Kevin who’s 13. He likes playing computer games and sometimes plays
football with his friends. He’s very confident using technology and isn’t afraid to explore new things. He’s got an
iPod Touch, but it’s been gathering dust since he’s obsessed with his new Nexus tablet. He spends most of his
time sat on the sofa in the front room with theTV on playing Minecraft. He watches endless Minecraft tutorials
and clips on YouTube and likes to connect to play with it with his friends over the wifi when they come over.
When not on Minecraft he’s either browsing the app store for free apps or flicking between the latest ones he’s
downloaded. He also recently got into playing Call of Duty on the PS3 with Kevin in his room. He’s downloaded
loads of free apps that he flicks between.
He only uses the computer for school projects using google to search for specific things taking the quickest route.
After finishing his homework he sometimes goes directly to Friv to play the games he used to love playing that
he can’t get on his tablet.
Goes back
to the same
game if he feels
he’s progressing
& likes getting to
the end
NexusTablet iPodTouch Desktop PC VirginTV PS3
9.
10. Zoe does...
Zoe doesn’t...
Laptop iPhone Family tablet Sky familyTVNintendoWii FreeviewTV
Download and use a handful of apps
recommended by friends or her sister
Play a few games on her phone she can
easily dip in and out of.
Browse the app store, looking at the top
charts and reviews / ratings
Register for new services using her own
email address if the benefits are clear
Watches on demand TV shows on the laptop
as it has a bigger screen
Play games online that her friends don’t play
anymore like Moshi Monsters and
Club Penguin
Arrange specific times to meet friends online
to play together
Spend as much time as she used to playing
games on the internet
Ask her sister, parents or friends for help if
she gets stuck.
Confident
with all
technology
Has her own
email address
but not
Facebook
Prefer apps
to websites for
social networking
and games
Keeps
in touch with
friends through
social apps &
Skype
Uses a small
number of
trusted apps
and casual
games
Zoe’s just turned 11 and about to start secondary school. She has an older sister who’s 15 called Jess. She likes
swimming, meeting up with friends and watching reality TV like Big Brother but still watches teen dramas like
Tracy Beaker on CBBC. She LOVES the iPhone her parents got her for Christmas, preferring it over the family tablet
because it’s hers.
Only really using apps, she’s meticulously organised them into folders on her phone for quick access, deleting
those she’s not used for a while. Regularly checking Twitter, Instagram, Whatsapp, Kik and Snapchat keeping
up with her friends and latest celeb and music gossip as well as searching YouTube for “how to” videos for
different hairstyles and make she chooses those to watch that have the highest ratings or views. She has her own
gmail email address and is desperate to get on Facebook but her parents won’t let her yet.
She has her own laptop in her room, using Office and Chrome for homework, typing in full addresses of the
websites she uses or search in Google - it’s easier to type on the laptop than on her phone. Once the laptop is on
she might check Skype and see if any of her friends are online and then sit back on her bed and watching TV
shows on demand because she only has Freeview on her TV.
Seeks out
grown up
content and
TV shows
Age 11 - “I only download apps my friends have.”