This document discusses Samsung's personal selling techniques. It defines personal selling as involving an individual salesperson selling a product or service directly to a client. It outlines a five-stage personal selling process of prospecting, making first contact, presentation, objection handling, and closing the sale. Additionally, it notes factors that influence personal selling success like the number of salespeople, how they are organized, and how they are selected. The document also lists advantages such as directly interacting with buyers and demonstrating products, and disadvantages like high costs and limited reach compared to other promotional tools.

1. SAMSUNG COMPANY’S
PERSONAL SELLING
TECHNICS
BY EMRE
SARCAN

2. To Understand ‘‘Personal
Selling’’
 Personal selling shows up where an
individual salesperson sells a product,
service or solution to a client.
 In personal selling, there are two
sides; Salesperson and Client.
 Salesperson wants to sell more and
client wants to be satisfied.

3.  Personal selling can happen in a shop,
face to face or by telephone what else
online. In this point, clients need
salesperson’s special informations.
Because:
 Companies have different kinds of their
product. Clients when need a phone they
should research their specialities. But
today time is very important for people
and they need help who working in this
sector and know everything.

4.  For example, in this photo salespeople
have four different mobile phone. But
now we don’t know difference of each
other.

5. A Five Stage Personal Selling
Process
 Prospecting
 Making First Contact
 Sales Presentation
 Objection Handling
 Closing the Sale

6.  Besides that factors influence the
success of personal selling.
 Number of Salespeople
 Organizing Salespeople: Area seller,
Different products, Type of buyer,
Combination of all three
 Selecting Salespeople

7. Advantages and
Disadvantages
 Dealing directly with buyer
 Can search and select potential buyers(+)
 Can choose the style and appeal adapted to
the needs of the buyer(+)
 Can give an example and demonstrate
product directly(+)
 Can deliver information to potential
buyers.(+)
 The cost is relatively high when compared to
other promotional tools(-)
 Limited number of potential buyers and offer
same time(-)

8. Some photos from Samsung
Personal Sellers