Personal Branding Presentation to North Florida Women's Expo March 2011
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This document provides tips for personal branding on LinkedIn. It recommends setting up a complete profile by adding a headshot, work history, contact information, descriptions of experience and accomplishments, and connecting to relevant groups. The summary stresses using keywords and filling out all profile sections to provide a full picture of your professional background and brand. It also suggests ongoing engagement by posting questions, answers, and content to expand your network and presence on the platform over time.
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Expert Positioning Using LinkedIn
David Erickson is the director of e-Strategy, Tunheim Partners' Internet marketing practice. He specializes in strategic online communication and has been marketing online since 1995. He is experienced in search engine marketing, social media optimization, online media relations campaigns, and implementing communication strategies using new technologies. Erickson blogs about Internet marketing and earned his B.A. from Coe College, where he studied art and writing.
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Start with a Resume and Finish with an Interview
Here are a few key talking points I discovered from researching Sage Products:
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- They have a strong focus on infection prevention and have developed many innovative products to help reduce healthcare-associated infections.
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This document provides tips on leveraging LinkedIn for career and professional development. It discusses establishing an online identity and professional brand, using LinkedIn to build your network and online profile, searching for jobs, and participating in groups. Tips are given on creating a complete LinkedIn profile including adding experience, education, skills, recommendations, and customizing your URL and headline. The importance of online etiquette is also covered.
Start with a Resume and Finish with an Interview
Here are some tips for researching a target company:
- Search for the company name online to find their website. Review their "About Us" or "Our Company" pages to learn their mission, history, products/services, leadership team, etc.
- Check the company's social media profiles (Facebook, Twitter, LinkedIn) to get a sense of their brand and culture.
- Search for news articles about the company to stay informed on recent developments, partnerships, initiatives, etc.
- Look up the company on Google Maps street view to get a feel for their office location and environment.
- Search for the company or executives on LinkedIn to find current/former employees and see what they say about
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Social Media: Creating an Effective Digital Strategy
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- 1. Personal Branding in a digital world It’s time to get started…
- 4. Add Your Company Profile Determine if your company is already setup on Linkedin
- 5. Keywords are important Fill in all blanks and address information Add each office location and phone number How descriptive are you about your company? Check out others in your industry.
- 7. Tips for your page Headshot Your “one liner”! Make sure your dates are accurate Number of Connections
- 8. Let’s get started It’s all about you Use the other button to name your websites Number of Connections Use the other button to name your websites
- 9. Be Descriptive Sell yourself! Accomplishments & company description Use keywords
- 11. Linkedin Supports Applications and Data Feeds Use keywords One of my favorites www.slideshare.net I