Presented to high school students. Why using social media is important and how to maintain a brand.

1. What are you DOING? 140 characters that make a difference

2. Twitter’s core: It's a new and easy way to discover the latest news (“what’s happening”) related to subjects you care about.

3. Somehow that turned into this… Things that don’t matter: So. Many. Links.

4. STOP.

5. Be selfish. Make social media about you.

6. Put yourself online.

7. Who are you? Journalist? Student? Activist? Musician? Artist? Writer? Chef?

8. Decide what you’ll put where.

9. Tools to tell your story.

10. Here’s where I tell you to be careful Does a FB profile or a website prejudice me before I meet a candidate? Yes. Absolutely. - Harvard admissions officer

11. But don’t listen to me.

12. The best branded journalists “They take advantage of opportunities, write well-crafted tweets and choose niche blog topics that as a whole clearly indicate the type of specialized journalist they want to be. In this era of the journalist as brand, they’re playing really good offense.” – Jennifer GaieHellum

13. 3 things to do today

15. Privacy settings?

17. Find an idol

19. Use the networks you have to tell stories. Woj uses his twitter account to supplement his columns.

20. Take it offline.

21. @kimbuikbui@scpr.org