2. Q4.Who would be the audience for your media product?
Due to the fact that I have already chosen
the genre of my magazine and made a
decision on what age my target audience
will be I constructed a questionnaire about
little details that will attract my audience
such as price, social grade and how often
my magazine will be released. On the next
slide are the results of my questionnaire.
After getting back the results I decided to
make a reader profile on things that I
already knew about my audience, things I
found out about my target audience and
things that I predict about my audience.
My reader profile is shown on my 4th and
5th slide.
3. Q4.Who would be the audience for your media product?
0%
Social Grade:
1. 10%
10%
AB
C1
C2
DE
80%
2. 10 0 0 0
7 3 0 0
0 0 2 8
0 3 2 5
0 1 8 1
4. Q4.Who would be the audience for your media product?
Consumption:
3. 0%
10%
Supermarkets 4. Release date:
Weekly
10%
20% News Agents 20%
Everyother
Online Week
70%
Subscriptions 20% Monthly
50%
Yearly
Price:
5. 0%
10% 10% £1.00
£1.50
£2.00
£3.00
40% 40% £3.00+
5. Q4.Who would be the audience for your media product?
This is a reader profile I made after looking at
existing reader profiles. I decided to choose my
overall genre ‘RNB’ as I enjoy listening to this genre
of music and like the artists in this genre. I believed
it was easy to do a magazine based on a genre I
knew a lot about rather than something I knew
nothing about .
I have featured things relating to RNB music, such
as signs, music notes, images of people
dancing, MTV logo etc..
I selected certain image types whilst having a
conversation with one of my peers about things she
wanted to buy in relation to
clothing, technology, food and music. I chose to ask
about things relating to
technology, clothing, popular restaurants and
popular shops. I think if my magazine was
professional the images I have placed on my reader
profile are type of products that would feature in
adverts in my magazine such as ‘Nike Blazers’ and
‘Beats’. Here are some adverts of these products to
add to what I am saying.
6. Q4. Who would be the audience for your media product?
The next section I made on my reader profile is the Key Stats
which are demographics-factors relating to
age, race, economic status and sex. I chose the stats I did after
making a questionnaire. I tried to base my key stats on figures
I knew a lot about for example I know more about what
females want to see in a magazine than I do men. I already
decided that my featured artist would be a female. I think
when a female is on the front cover of a magazine it attracts
her fans and in my opinion this relates to ‘fan girling’ females
are more likely to buy anything and everything that has their
favourite artist on than males are. However I planned to
present my featured artist as a ‘bad girl’ and I think this will
attract some male reader also. Being 17 I planned to choose
17/18/19 as my average age group. This is because some of
the features relating to RNB aren’t suitable for a younger
audience. Also a younger audience would be relying on their
parents to buy them their things and parents may refuse to
buy my type of magazine. Social class relating to social class
are broken down into A, B, C1, C2, D and E. VIBE magazine
which I have taken a lot of inspiration from have the price of
their magazine set at £1.65. In my opinion this is aimed at an
audience who don’t have the money to necessarily waste on a
magazine. This is why I chose that my main targeted social
class would be DE- This is because at the age of 17/18/19 my
target audience would be students and not be in massively
paid jobs or they could be even unemployed. The image
below is an overview of what people class as social class DE.
7. Q4. Who would be the audience for your media product?
When choosing the audience for my media product I also looked at Maslow's Hierarchy Of Needs Theory model. At the
bottom are the basic things we need to survive for example food, water and sleep. If the human body doesn't have
these factors it cannot function properly and will eventually fail. Out of all the stages 'Physcological Needs' are the most
important, you need them to survive. When the average person as all the Physiological needs it needs safety in these
four aspects- Personal, Financial, Health and Well-being and Safety net against accidents and illness. Without this safety
people may suffer from stress. When the average human is stress free and feels safe within their environment they want
something bigger and better... they have social needs. In childhood the need of safety can be overrode by the need to
feel a sense of belonging in society. When a human feel socially accepted, they need to accept themselves and have self
respect. Then they finally reach the top of the table the need of self actualisation which is the need to succeed and
became what you wish to become. Basically the need to achieve higher.
Unfortunately when the human reaches the highest need they always need to go on to higher things therefor they need
to come back down to the bottom need and work their way back up it again. I believe the people who will buy my
magazine will be in the Esteem and Social sections of Maslow's Hierarchy Of Needs. This is because when you have
food, shelter, security and friends you need to find you sense of self. Taking inspiration from a magazine such as mine
could help my audience belong to a social group and earn self respect in knowing people are who they are... Also
speaking from experience when people read magazines they usually admire the people who are in them and want to
become them.
