Social Media Storytelling

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Using social media to curate and add context. Free tools and ideas.

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Social Media Storytelling

  1. 1. Social Media Storytelling<br />
  2. 2. We are at a similar stage with social media. Traditionally the journalist has been the mechanism to filter, organize and interpret information and deliver the news in ready-made packages. <br />But the thousands of acts of journalism on social media make it impossible for an individual to identify the collective sum of knowledge contained in the micro-fragments. Instead, researchers are working to develop media systems that can process, analyze and contextualize the data.<br /> - Alfred Hermida<br />
  3. 3. FROM STORYTELLERS TO CONDUITS<br />
  4. 4. A shift in power<br />It was just us.<br />We’ve got to learn to work together.<br />Then the public wanted in.<br />
  5. 5. IT’S NOT JUST LINKS ANYMORE.<br />FACEBOOK, TWITTER, FOURSQUARE….<br />
  6. 6. Collaborative Storytelling<br />
  7. 7. Facebook<br />The Washington Post used status updates to tell a story instead of the classic narrative.<br />
  8. 8. Facebook<br />The Wall Street Journal started a page to track a father’s journey to find his family in Port-au-Prince<br />
  9. 9. Andy Carvin’s Twitter<br />He retweeted, asked for help and added context to what is happening in the Middle East.<br />
  10. 10. Underheard in New York <br />Gave prepaid cell phones to homeless and had them tweet.<br />
  11. 11. Merge the platforms.<br />Use aggregation to pull other streams into the story.<br />
  12. 12. Storify<br /><ul><li> Aggregation of social media
  13. 13. Best for breaking news or continuing stories</li></li></ul><li>Livechats<br />CoverItLive<br />Facebook Live Stream<br />
  14. 14. Crowds + Mapping<br />Google Maps mashups<br />Crowdmap<br />
  15. 15. So when do we use this?<br />
  16. 16. When news breaks<br />Stop trying to be first<br />Deal with information overload<br />Get a better, bigger picture<br />Example: The school board moves to remove an art class to tighten the budget.<br />Use: Aggregation.<br />
  17. 17. When people are angry<br />Impassioned people talk<br />Give them a soapbox<br />A platform for movement<br />Example: The arts students no longer have a class, and they’re going to throw a rally.<br />Use: Livechats<br />
  18. 18. When you’re confused<br />If you’re confused, so are they<br />Context, context, context<br />Digestible explainers<br />Example: The school board decides to discuss alternate funding for the arts, through a complicated grant process<br />Use: Twitter, Facebook<br />
  19. 19. Convincing your school it’s worth it<br />
  20. 20. Personal Branding<br />Students need to learn how to use social media for good<br />They’re using it anyway<br />
  21. 21. Distraction -> Tool<br />Leverage the existing trend<br />Tap into student’s worlds<br />Follow the conversation<br />Dispel myths, rumors quickly<br />
  22. 22. @kimbuikbui@scpr.org<br />

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