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Landing a job in the digital age

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Searching for a job is hard, but landing a job is even harder. As the career landscape evolves, so too does the job search. Personal brand, social media, digital footpoint - what does it all mean and do you have to pay attention to it.

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Landing a job in the digital age

  1. 1. LANDING A JOB IN THE DIGITAL AGE 2015.09.05 NLGJA Convention
  2. 2. PRESENTERS Paul Cheung @pcheung630 Director of Interactive and Digital News Production Associated Press Sharon Pian Chan @sharonpianchan Director of Journalism Initiatives Seattle Times
  3. 3. YOUR RESUME
  4. 4. Pet Peeves   Not targeted to the role, lacks a narrative   Listing of duties instead of accomplishments   Overplay or downplay key various skills sets   Use words that sounds important but explains nothing   Bad, Crazy and boring designs
  5. 5. The resume is a story about you
  6. 6. What’s your goal? •  First job •  Moving up to management •  Transition from freelancer to permanent staff •  Transition into a different platform (From print to broadcast or online) •  Landing a job after layoff
  7. 7. Build a narrative   Organize a narrative that builds up your skills and experience   Be specific about your accomplishments. Remember PAR. Problem, Action and Results   Have a sense of direction on where you want to be and why this job is the next logical step
  8. 8. Design matters   A good resume design is like a good suit. It will last for a long time   Keep the design clean and simple but not BORING
  9. 9. Bad   Too much design   Resume tells me nothing about her experience   Lacks a flow and narrative
  10. 10. Bad   Inconsistent layout   Too much color   Different type fonts and sizes
  11. 11. Boring   No design   Looks like the 500 other resumes I received today
  12. 12. Good   Has a visual hierarchy   Sub headlines allow for scanning   Mix of list and sentences   Contact info easy to fine
  13. 13. Good   Layout allow for easy scanning of info   Efficient use of space to pack in tons of info
  14. 14. YOUR DIGITAL PRESENCE
  15. 15. Your checklist  Personal website (preferably not free)  Public social media presence  Good photo  LinkedIn profile  Brand consistency
  16. 16. Consistent Voice •  The voice determines the audience you attract and how people perceived you •  Is your voice consistent across all of you social media presence •  Be authentic, be yourself
  17. 17. Consistent Design •  It matters! •  Don’t be a twitter egg •  Don’t catfish me with an outdate headshot •  Does it reflect your identify & voice
  18. 18. Prep a bug-out kit (aka earthquake survival)  When it comes to the Internet, assume ALL IS LOST  Back up your portfolio: download PDFs of articles, screenshots of Web pages you designed, photographs, video  Download your contacts emails, phone numbers
  19. 19. Extra credit  Develop a personal news mission statement and add to your website, LinkedIn, Twitter profile  Upload any training presentations you’ve developed to Slideshare, add them to your LinkedIn profile  Add a few “how I got this story” posts to your website
  20. 20. Example: Personal website
  21. 21. NETWORKING
  22. 22. The Ecosystem Formal Email Social IRL
  23. 23. Formal Stand out from the crowd, send a card
  24. 24. Email   Hi Marty, Congratulations on your newsroom’s Pulitzer! You totally deserved it. – Sharon   Dear Suki, Congratulations on your new job at the Star-Tribune. We have a great chapter in Minneapolis. Let me intro you. – Paul   Dear Ken, Liked your angle on Xi Jinping’s new leadership style in this week’s story. – J.L.
  25. 25. Social Follow them on their social networks, mention them
  26. 26. In real life
  27. 27. YOUR INTERVIEW
  28. 28. Interview DON’Ts   DON’T ramble   DON’T be too brief   DON’T just speak in generalities   DON’T be too negative, too arrogant, too pushy or too know-it-all   DON’T take anything for granted
  29. 29. Interview DOs   DO practice 30 second elevator pitch   DO have a few key points to make and stories to back them up   DO be memorable. (i.e. offer interesting details)   DO your research on the company, person in advance   DO be enthusiastic, passionate, and grateful
  30. 30. Let’s do some role playing. Volunteers?   Career Booth   Breaking into a conversation   Graceful exit
  31. 31. Q&A
  32. 32. PRESENTERS Paul Cheung @pcheung630 Director of Interactive and Digital News Production Associated Press Sharon Pian Chan @sharonpianchan Director of Journalism Initiatives Seattle Times

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