Write and pitch
powerful op-eds
2014.06.21
AAJA LA
#V3OPED
Sharon Pian Chan
Associate Opinions Editor / Digital
Seattle Times
@sharonpianchan
Rachel Uranga
Editorial Writer
Los Ange...
PITCHING NEWS VS. OP-ED
News Op-ed
Less work.
Reporter writes story.
More work. You write and
pitch op-ed.
Less control.
R...
What is an op-ed?
#V3OPED
Editorial: The position of the newspaper, always
written by the editorial board. No byline. There is no
such thing as a “g...
AN OP-ED IS…
◼A knowledgeable argument
AN OP-ED IS NOT…
◼Community news
◼A progress report
◼A news release
◼A rant
◼A response to a previously published article
...
YOU ARE ALREADY AN EXPERT
◼You are uniquely authorized to write a
guest column about something
◼Example: Are you an immigr...
NONPROFIT OP-ED IDEAS
◼News event relates to your mission
◼Help someone your nonprofit serves
write/pitch an op-ed
◼Second...
Mullan’s addiction and his actions are
responsible for the death of two
grandparents … Sadly, Mullan is not
alone in his s...
I’ve worked at the same fast-food
restaurant for five years. In all that
time, my hourly wage has risen 50
cents.
Fernando...
Parents who hurt their children aren’
t all monsters. I know. I was one of
them.
Patty Duke guest column: “Compassion and ...
As I write this my mother lies dying
next to me. It feels as if it’s been an
excruciatingly long journey to this
small roo...
I quickly learned that Seattle men are far
different from any other I’ve
encountered: shy, timid and seemingly
incapable o...
WRITING AN OP-ED
#V3OPED
OP-ED STRUCTURE
Short lede, ~100 words
Main argument
Research supporting argument
Propose change
Repeat main argument
Advice on op-ed writing
◼Seattle Times op-ed guidelines: http:
//seati.ms/opedguide
◼Writing tips from Alex Lo, columnist ...
Pitching an op-ed
#V3OPED
WHO PUBLISHES OP-EDS
Easier
• Local ethnic print publications
• Hyperlocal websites: Patch.com
• Ethnic national websites:...
PITCHING: STAND OUT FROM THE CROWD
◼Read the submission guidelines and follow
them
◼Have an opinion and state it forcefull...
MAKE AN OP-ED EDITOR HAPPY
◼Don’t submit to multiple publications at once
◼Don’t demand to hear back the same day
◼Don’t e...
SOCIAL MEDIA COUNTS
Email excerpt from op-ed writer Arsalan Iftikhar @TheMuslimGuy:
“Please let me know when the article g...
MORE TIPS FOR NONPROFITS
◼Recruit a writer to volunteer or to join your
board: a public relations professional, public
aff...
NO DOES NOT MEAN NEVER.
NO MEANS NOT RIGHT NOW.
#V3OPED
SCREW IT. PUBLISH IT YOURSELF.
Recommended reading:
“Show Your Work” by Austin Kleon http://austinkleon.com/show-your-work/
Q&A
#V3OPED
COME UP WITH AN OP-ED IDEA
1. What are you arguing for?
2. Why do people need to read about it right now?
3. What is your ...
GET FEEDBACK
◼Find two partners
◼Share your idea with each other.
◼Share feedback
Pitch slam
More questions?
#V3OPED
Replay slideshow at:
http://bit.ly/opinion-v3con
Sharon Pian Chan
Associate Opinions Editor / Digital
Seattle Times
@sharo...
Share Your Story with Guest Opinion Columns
Share Your Story with Guest Opinion Columns
Upcoming SlideShare
Loading in …5
×

Share Your Story with Guest Opinion Columns

1,985 views

Published on

Presentation from the "Share Your Story with Guest Opinion Columns" at V3con, a digital media conference from the L.A. chapter of AAJA, on June 21, 2014. Session presenters were Sharon Pian Chan and Rachel Uranga.

Published in: News & Politics, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,985
On SlideShare
0
From Embeds
0
Number of Embeds
1,551
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Share Your Story with Guest Opinion Columns

  1. 1. Write and pitch powerful op-eds 2014.06.21 AAJA LA #V3OPED
  2. 2. Sharon Pian Chan Associate Opinions Editor / Digital Seattle Times @sharonpianchan Rachel Uranga Editorial Writer Los Angeles News Group @racheluranga L
  3. 3. PITCHING NEWS VS. OP-ED News Op-ed Less work. Reporter writes story. More work. You write and pitch op-ed. Less control. Reporter controls story. More control. You shape your message. Topic benefits from neutral observer Topic benefits from your perspective L
  4. 4. What is an op-ed? #V3OPED
  5. 5. Editorial: The position of the newspaper, always written by the editorial board. No byline. There is no such thing as a “guest editorial.” Staff or syndicated column: Opinion pieces written by staff or syndicated writers. Byline will say “staff column” or “syndicated column” Op-ed or Guest Column: Opinion pieces written by members of the community. Byline may say “Special to” or “Guest columnist.” Letters to the editor: Responses to previously published news or opinion articles
  6. 6. AN OP-ED IS… ◼A knowledgeable argument
  7. 7. AN OP-ED IS NOT… ◼Community news ◼A progress report ◼A news release ◼A rant ◼A response to a previously published article ◼A fundraising letter
  8. 8. YOU ARE ALREADY AN EXPERT ◼You are uniquely authorized to write a guest column about something ◼Example: Are you an immigrant? You have a unique opinion about immigration reform
  9. 9. NONPROFIT OP-ED IDEAS ◼News event relates to your mission ◼Help someone your nonprofit serves write/pitch an op-ed ◼Secondary areas of expertise: your neighborhood, nonprofit management ◼Work with experts, notable guests
  10. 10. Mullan’s addiction and his actions are responsible for the death of two grandparents … Sadly, Mullan is not alone in his struggle with addiction. David Coffey guest column: “Mark Mullan has a treatable disease: addiction”
  11. 11. I’ve worked at the same fast-food restaurant for five years. In all that time, my hourly wage has risen 50 cents. Fernando Cruz guest column: “Show respect for fast-food workers with sufficient pay”
  12. 12. Parents who hurt their children aren’ t all monsters. I know. I was one of them. Patty Duke guest column: “Compassion and hope for parents who abuse”
  13. 13. As I write this my mother lies dying next to me. It feels as if it’s been an excruciatingly long journey to this small room… Doug Kim guest column: “Watching mom go and sharing the story”
  14. 14. I quickly learned that Seattle men are far different from any other I’ve encountered: shy, timid and seemingly incapable of striking up a conversation… Danielle Campoamor guest column: “What’s wrong with Seattle’s dating scene”
  15. 15. WRITING AN OP-ED #V3OPED
  16. 16. OP-ED STRUCTURE Short lede, ~100 words Main argument Research supporting argument Propose change Repeat main argument
  17. 17. Advice on op-ed writing ◼Seattle Times op-ed guidelines: http: //seati.ms/opedguide ◼Writing tips from Alex Lo, columnist for the South China Morning Post: http://bit. ly/n3conoped
  18. 18. Pitching an op-ed #V3OPED
  19. 19. WHO PUBLISHES OP-EDS Easier • Local ethnic print publications • Hyperlocal websites: Patch.com • Ethnic national websites: 8Asians.com • Business journals: Crain’s • National websites: Huffington Post Harder • Daily metropolitan newspapers • National newspapers
  20. 20. PITCHING: STAND OUT FROM THE CROWD ◼Read the submission guidelines and follow them ◼Have an opinion and state it forcefully ◼Be pleasantly persistent ◼Explain why you are the best person to write this, in 200 words or fewer
  21. 21. MAKE AN OP-ED EDITOR HAPPY ◼Don’t submit to multiple publications at once ◼Don’t demand to hear back the same day ◼Don’t expect a commitment to publish on spec ◼Don’t expect multiple rounds of editing and multiple last-minute changes ◼Don’t call to double check whether we received it
  22. 22. SOCIAL MEDIA COUNTS Email excerpt from op-ed writer Arsalan Iftikhar @TheMuslimGuy: “Please let me know when the article goes live and I will send out to my 30,000+ Facebook/Twitter followers… Thanks again for this wonderful opportunity...Hope to do it again soon :) Yours, Arsalan”
  23. 23. MORE TIPS FOR NONPROFITS ◼Recruit a writer to volunteer or to join your board: a public relations professional, public affairs consultant, former journalist ◼Check whether a PR firm does pro bono work ◼Join AAJA LA as an associate member and attend events to build relationships: http://www. aaja.org/join-aaja/
  24. 24. NO DOES NOT MEAN NEVER. NO MEANS NOT RIGHT NOW. #V3OPED
  25. 25. SCREW IT. PUBLISH IT YOURSELF. Recommended reading: “Show Your Work” by Austin Kleon http://austinkleon.com/show-your-work/
  26. 26. Q&A #V3OPED
  27. 27. COME UP WITH AN OP-ED IDEA 1. What are you arguing for? 2. Why do people need to read about it right now? 3. What is your unique perspective on it? 4. What change do you want to see?
  28. 28. GET FEEDBACK ◼Find two partners ◼Share your idea with each other. ◼Share feedback
  29. 29. Pitch slam
  30. 30. More questions? #V3OPED
  31. 31. Replay slideshow at: http://bit.ly/opinion-v3con Sharon Pian Chan Associate Opinions Editor / Digital Seattle Times @sharonpianchan Rachel Uranga Editorial writer Los Angeles News Group @racheluranga

×