You are the CEO of your own personal brand and must market yourself as a unique product. While anyone can participate in personal branding, it is difficult to stand out due to the large amount of content online. Successful personal brands require developing inward and outward facing personal brand statements to guide your marketing efforts across various social media platforms and a static portfolio website.

2. “ We are CEOs of
our own companies:
Me, Incorporated...
Your most important
job is to be Marketing
the brand called You.
”

3. Anyone can participate. Anyone can participate.

4. “ Everybody’s equally excited...
and equally afraid.
” - Moby

5. “ It makes it a lot harder
to break through all the noise.
”

6. “ I don’t think a young Hitchcock or Scorsese
would have made it in this business today...
Slap up their early stuff on Facebook
or YouTube... It would get lost in the ocean
of garbage.
”

7. Personal Brand Statement
1. Inward facing version.
2. Outward facing version.
From Mindy Gledhill:
“Indie singer-songwriter
that will leave you floating
like a scoop of vanilla cream
in a strawberry soda.”

8. Blog
Facebook
Google+
Twitter
YouTube
Linkedin
Instagram
Pinterest
email

9. social “hub” blogsite (dynamic)
“Like, Follow, Watch, Send, etc.”
“Embed, Share”
“Subscribe, Join”
“Buy, Shop”
“Visit”
“Write, Comment, Review”
portfolio website (static)