On a cold January day in 1933, a 43-year-old man was sworn in as the chief executive of his country. His predecessor, a famous general who had commanded armed forces 15 years prior defeating Germany, stood by his side. The young leader, raised Catholic, spent the next 5 hours watching parades in his honor until celebrating until 3 AM.
If you pay close attention to what the richest people in the world say about how they created their vast fortunes you will discover that they aren’t saying things differently to each other... they are saying the OPPOSITE to each other!
Wolf & Wilhelmine Cannes 2018 - Instinctual LeadershipValerie Nguyen
Leadership has gotten dusty. With power dynamics shifting and structures crumbling, the majority of the roughly 68,600,000 search results for “how to be a leader” could use some updating. Leadership has escaped its onenote, top-down confines, and its rules are being redefined. It has become less relative (how you compare) and more instinctual (who you are).
Presented June 18, 2018 at the Cannes Lions Academy, this interactive session applied Wolf & Wilhelmine's philosophy of BRAND INSTINCT to personal leadership. We outlined the shift from old to new leadership and how a new generation can embody a new form of leadership that is vulnerable as it is powerful, as authentic as it is dynamic.
Eclectic Reading List by Professor Nader Tavassoli – London Business School BSRLondon Business School
What are London Business School lecturers interested in reading? Professor Nader Tavasoli takes us through his diverse reading list, including wide ranging topics such as consumer behaviour across cultures and communication effectiveness.
If you pay close attention to what the richest people in the world say about how they created their vast fortunes you will discover that they aren’t saying things differently to each other... they are saying the OPPOSITE to each other!
Wolf & Wilhelmine Cannes 2018 - Instinctual LeadershipValerie Nguyen
Leadership has gotten dusty. With power dynamics shifting and structures crumbling, the majority of the roughly 68,600,000 search results for “how to be a leader” could use some updating. Leadership has escaped its onenote, top-down confines, and its rules are being redefined. It has become less relative (how you compare) and more instinctual (who you are).
Presented June 18, 2018 at the Cannes Lions Academy, this interactive session applied Wolf & Wilhelmine's philosophy of BRAND INSTINCT to personal leadership. We outlined the shift from old to new leadership and how a new generation can embody a new form of leadership that is vulnerable as it is powerful, as authentic as it is dynamic.
Eclectic Reading List by Professor Nader Tavassoli – London Business School BSRLondon Business School
What are London Business School lecturers interested in reading? Professor Nader Tavasoli takes us through his diverse reading list, including wide ranging topics such as consumer behaviour across cultures and communication effectiveness.
I edited a Tom Peters sales slide deck to shorten it and emphasize what I present on. Need a sales trainer for your cable or phone company? Give our office a call! http://rad-info.net
As part of our work at SME Centre @ SMCCI, I delivered this workshop with the hope that our SMEs can begin discovering the exciting possibilities that Branding can bring to their businesses.
Jean-Guy (JG) Francoeur is the co-author of MESSY Manager, and three other books. Jean-Guy was featured on the Success Today TV Show and has written hundreds of articles for international business publications and also speaks to large groups and conventions with other bestselling authors and business experts. You can keep up with him through his website: http://www.jgfmarketing.com or http://www.facebook.com/jgfmarketing or http://www.twitter.com/jgfmarketing
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Punching above your weight in professional services 18 march 2020Ben Leonard
Our provocation… smaller professional services brands are inhibiting their growth potential by behaving like their corporate counterparts
The opportunity… embrace challenger brand thinking to find a differentiated positioning and bigger voice in your market
We’ve shared approaches, models and case studies that we’ve successfully used to help businesses thrive through more powerful marketing
Personal branding and Personal NetworkingPrateek Singh
The Document attempts at explaining the concepts of personal branding and personal networking while citing various sources. it also attempts to explain the steps of networking and the importance of both personal branding and personal networking in the modern age of social media and internet.
The Author is a PGDM Student at IIM Raipur, and compiled this document as an assignment for a Placement consultancy.
If you want the Source File, please drop in your email in the comment section and I'll send it right away!
-Updated on 23rd Dec 2013.
Workshop animé par Maud Camus (https://twitter.com/maudcamus)
Vous voulez découvrir les astuces clés pour être au top de sa PR-forme ?! C'est par ici ☝️
Journalistes, storytelling, interviews, media : apprendre à naviguer ce milieu n'est pas forcément chose facile donc Maud a décidé de venir nous livrer ses meilleurs tips pour savoir comment raconter et sublimer son histoire entrepreneuriale sans non plus entrer dans le royaume du bullshit
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
I edited a Tom Peters sales slide deck to shorten it and emphasize what I present on. Need a sales trainer for your cable or phone company? Give our office a call! http://rad-info.net
As part of our work at SME Centre @ SMCCI, I delivered this workshop with the hope that our SMEs can begin discovering the exciting possibilities that Branding can bring to their businesses.
Jean-Guy (JG) Francoeur is the co-author of MESSY Manager, and three other books. Jean-Guy was featured on the Success Today TV Show and has written hundreds of articles for international business publications and also speaks to large groups and conventions with other bestselling authors and business experts. You can keep up with him through his website: http://www.jgfmarketing.com or http://www.facebook.com/jgfmarketing or http://www.twitter.com/jgfmarketing
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Our money-making formula: We do 5 things: Generate Traffic (a lot of eye balls), Capture Leads (build a database so you can market to them long-term), Qualify prospects (eliminate tire kickers so people you talk to are ready, willing and able to buy), Convert Sales (money for you in your bank!) and Nurture (create long-term customers who give you raving review and generate a massive amount of referrals)
Punching above your weight in professional services 18 march 2020Ben Leonard
Our provocation… smaller professional services brands are inhibiting their growth potential by behaving like their corporate counterparts
The opportunity… embrace challenger brand thinking to find a differentiated positioning and bigger voice in your market
We’ve shared approaches, models and case studies that we’ve successfully used to help businesses thrive through more powerful marketing
Personal branding and Personal NetworkingPrateek Singh
The Document attempts at explaining the concepts of personal branding and personal networking while citing various sources. it also attempts to explain the steps of networking and the importance of both personal branding and personal networking in the modern age of social media and internet.
The Author is a PGDM Student at IIM Raipur, and compiled this document as an assignment for a Placement consultancy.
If you want the Source File, please drop in your email in the comment section and I'll send it right away!
-Updated on 23rd Dec 2013.
Workshop animé par Maud Camus (https://twitter.com/maudcamus)
Vous voulez découvrir les astuces clés pour être au top de sa PR-forme ?! C'est par ici ☝️
Journalistes, storytelling, interviews, media : apprendre à naviguer ce milieu n'est pas forcément chose facile donc Maud a décidé de venir nous livrer ses meilleurs tips pour savoir comment raconter et sublimer son histoire entrepreneuriale sans non plus entrer dans le royaume du bullshit
How to become an unstoppable launch machine - breakfast briefing October 2014...fivebyfive
As a launch marketing agency, we’ve worked on launches for products and services in many different sectors, to many different audiences across many different channels. Every launch is different.
However, we’ve learned that there are certain things which are common to successful launches, which over time have become our guiding principles.
This is a summary of these 10 guiding principles.
9. Differentiation
Differentiation is one of the most
important strategic and tactical
activities in which companies must
constantly engage. It is NOT
discretionary and everything can be
differentiated.
Ted Levitt - Author, Thinking About Management
10.
11. On a cold January day, a forty-three-year-old man
was sworn in as the chief executive of his country.
By his side stood his predecessor, a famous
general, who, fifteen years earlier, had commanded
his nations armed forces in a war that resulted in
the defeat of Germany. The young leader was
raised in the Roman Catholic faith. Over the next
five hours he watched parades in his honor and
stayed up celebrating until 3 in the morning.
12. On a cold January day, a forty-three-year-old man
was sworn in as the chief executive of his country.
By his side stood his predecessor, a famous
general, who, fifteen years earlier, had commanded
his nations armed forces in a war that resulted in
the defeat of Germany. The young leader was
raised in the Roman Catholic faith. Over the next
five hours he watched parades in his honor and
stayed up celebrating until 3 in the morning.
13. sworn in as the chief
executive of his country. By
his side stood his
predecessor, a famous
general, who, fifteen years
earlier, had commanded his
nations armed forces in a war
that resulted in the defeat of
Germany. The young leader
was raised in the Roman
Catholic faith. He spent the
next five hours watching
parades in his honor and
14. sworn in as the chief
executive of his country. By
his side stood his
predecessor, a famous
January 30, 1933
general, who, fifteen years
earlier, had commanded his
nations armed forces in a war
that resulted in the defeat of
Germany. The young leader
was raised in the Roman
Catholic faith. He spent the
next five hours watching
parades in his honor and
15. sworn in as the chief
executive of his country. By
his side stood his
predecessor, a famous
January 30, 1933
general, who, fifteen years
earlier, had commanded his
nations armed forces in a war
that resulted in the defeat of
Germany. The young leader
was raised in the Roman
Catholic faith. He spent the
next five hours watching
parades in his honor and
21. What business are you in
Why do you do what you do?
Why should anyone care?
22. What business are you REALLY in
Why do you do what you do?
Why should anyone care?
23.
24. What business are they REALLY in?
Starbucks brews customer coffee drinks.....
but they really provide a third place, between
work and home, where people can share
conversation and a sense of community
28. “The surplus society has a surplus of
similar companies, employing
similar people, with similar
educational backgrounds, coming up
with similar ideas, producing
similar things, with similar prices
and similar quality”
- Kjell Nordstrom and Jonas Ridderstrale, Funky Business
29. “EXPERIENCES are as
distinct from services as
services are from goods”
Joseph Pine & James Gilmore : The Experience Economy :Work is theater and business is the stage.
38. The ‘dyson’ Dynamic
$400+
“Only Dyson vacuum cleaners are designed NOT to lose suction. Makes you wonder what the
others are designed to do!” - Sir James Dyson
39.
40.
41.
42. “What we sell is the ability for a 40 year old
accountant to dress up in black leather, ride
through small towns and have people be afraid of
him”
- Harley Exec – Quoted in Results Based
Leadership
51. HUMAN BRANDS
DIFFERENTIATED BRANDS
Strong awareness where they
CATEGORY PLACEHOLDERS compete. (GM/GAP)
So basic they have no differentiation
COMMODITIES in the minds of consumers
DIFFERENTIATION LADDER
52. HUMAN BRANDS
They have clear differentiation from the
competition. (Apple/Nike)
DIFFERENTIATED BRANDS
Strong awareness where they
CATEGORY PLACEHOLDERS compete. (GM/GAP)
So basic they have no differentiation
COMMODITIES in the minds of consumers
DIFFERENTIATION LADDER
53. Actual human being that represents almost 100% of the
differentiation for the company. (Martha Stewart)
HUMAN BRANDS
They have clear differentiation from the
competition. (Apple/Nike)
DIFFERENTIATED BRANDS
Strong awareness where they
CATEGORY PLACEHOLDERS compete. (GM/GAP)
So basic they have no differentiation
COMMODITIES in the minds of consumers
DIFFERENTIATION LADDER
57. So, what do you do?
- I am a real estate advisor =
- I do landscaping =
- I do interior design =
- I am a web designer =
- I do internet marketing =
- I am business coach =
58. So, what do you do?
- I am a real estate advisor = “stress relief”
- I do landscaping =
- I do interior design =
- I am a web designer =
- I do internet marketing =
- I am business coach =
59. So, what do you do?
- I am a real estate advisor = “stress relief”
- I do landscaping = “desire”
- I do interior design =
- I am a web designer =
- I do internet marketing =
- I am business coach =
60. So, what do you do?
- I am a real estate advisor = “stress relief”
- I do landscaping = “desire”
- I do interior design = “individualism”
- I am a web designer =
- I do internet marketing =
- I am business coach =
61. So, what do you do?
- I am a real estate advisor = “stress relief”
- I do landscaping = “desire”
- I do interior design = “individualism”
- I am a web designer = “connection”
- I do internet marketing =
- I am business coach =
62. So, what do you do?
- I am a real estate advisor = “stress relief”
- I do landscaping = “desire”
- I do interior design = “individualism”
- I am a web designer = “connection”
- I do internet marketing = “touch”
- I am business coach =
63. So, what do you do?
- I am a real estate advisor = “stress relief”
- I do landscaping = “desire”
- I do interior design = “individualism”
- I am a web designer = “connection”
- I do internet marketing = “touch”
- I am business coach = “frustration”
65. “We are CEO’s of our own companies:
Me Inc. To be in business today, our
most important job is to be head
marketer for the brand called You.”
Tom Peters- Author, In Search Of Excellence
84. The Little Things Matter
1. Focus on the little things your competition is ignoring
2. Find ways to make doing business with you easier
3. Come up with 15 - 20 ways to create a WOW for your prospects
4. Stay focused on the ‘experience’ and less on the product
5. Be a ‘Pirate’, add value and create an emotional connection
85. Unique Selling Proposition and Guarantee
Business Owner Worksheet
Welcome to the Unique Selling Proposition and Guarantee Questionnaire. This questionnaire
will help you discover or develop your competitive advantage or value proposition, and a strong
guarantee that removes the risk of doing business with you in the minds of your prospects. A
good USP is much more than “we provide good service at a competitive price.”
You need to articulate what makes you truly unique when compared with your competitors and
your guarantee needs to put the onus on you to do business in a way that gives your customers
the confidence that their worst fears will not be realized when they do business with you.
Any good USP must take into account who your prospects are, how they think, what’s important
to them when they buy, what exactly they need and want, etc.
For a digital copy of the
The following questions are designed to get you thinking about your prospects. Please answer USP worksheet email me
them as specifically as you can:
at
1. What scenarios or situations make your prospects first consider buying what you sell?
2. What needs, frustrations, fears, or pain do your prospects experience that motivate them to
Jlawson@advicoach.com
buy?
3. What do your prospects feel they need and expect as a result of their purchase?
4. What would your prospects be delighted to receive as a result of their purchase if they could
reasonably expect them?