The document discusses optimizing a brand's media mix based on its relationship with customers. It introduces the DM Brand Relationship model which was developed by Belgian Post Solutions and Synovate Censydiam. The model involves understanding the different types of relationships customers can have with a brand in order to improve contact quality through tailored messaging, media mix, and tone of voice. A qualitative survey across multiple categories identified six common brand relationships. A subsequent quantitative fashion sector survey using the model revealed eight brand relationships specific to that industry.
Creativity without intelligence, insight, purpose, resonance, or strategy is meaningless or confusing. Intelligence and strategy without creativity is mechanical and uninspiring. True brand building comes when strategy and insight guide creative efforts in a consistent, authentic way across all communications platforms. While brands can be influenced, their equity and loyalty are ultimately determined by how well customer experiences and product performance match the promises made. Everyone is responsible for ensuring the brand's promise, offer, and experience are aligned.
Facebook brand page: How to manage them effectively?damoncb
How can a brand maximize its share of attention in the facebook echo-system ? How can they transform this attention into interaction, engagement and advocacy?
To better understand how to engage fans on Facebook, we need to analyze the driving factors of fans interaction and engagement levels.
This document discusses assessing consumer brand relationships across borders between Mexico and the USA. It presents BlackBar Consulting's model for measuring consumer brand relationships, which considers both brand perceptions and brand experiences/attitudes. The study measured brand relationships for various categories in Mexico and the USA. Key findings include reinforcement being the most important relationship in Mexico while identification was strongest in the USA. Brand relationships influence franchise development and pricing power in both countries. Relationship profiles differed across some categories and brands between the two countries.
Relational branding – A New Paradigm for Modeling Marketplace Effects of CBRBlackBar Consulting
This document discusses relational branding, a new paradigm for modeling consumer-brand relationships (CBR). It argues that previous models based on interpersonal relationships are imperfect for CBR and that a psychological model based on relational psychology is more appropriate. Relational psychology views relationships as influencing identity formation rather than innate drives. The document presents a study that identifies five universal brand relationships (reinforcement, identification, role model, self-differentiating, and playful) and finds these relationships influence financial metrics like market capitalization through building relationship equity and a stable customer franchise.
This summary provides the essential information from the document in 3 sentences:
The document discusses a hypothetical situation where an inventor obtains patents in multiple countries including a European patent, but then discovers that courts in different European countries can come to different conclusions on patent infringement cases. It describes how this actually occurred with a company called Improver that sued Remington for patent infringement - the German courts found infringement while the English courts did not. The document argues that true legal integration within Europe is difficult to achieve because different legal systems and traditions can result in different interpretations of laws like the European Patent Convention, despite legislative efforts at harmonization.
David Cohen discusses how Boulder, Colorado has become a startup hub without relying heavily on venture capital funding. He notes that in the first quarter of 2008, Boulder had $311 million in venture capital with a population of 125,000, equating to around $2,500 per person per quarter. This is significantly more than Toronto, which had $130 million in venture capital for a population of 5.5 million. Cohen attributes Boulder's success to programs like TechStars that provide mentorship and connections for founders. Through two years, TechStars has helped launch 20 companies, with many receiving angel or VC funding and creating over 40 jobs in Colorado. The program has shown that with the right community and support, venture
The document discusses optimizing a brand's media mix based on its relationship with customers. It introduces the DM Brand Relationship model which was developed by Belgian Post Solutions and Synovate Censydiam. The model involves understanding the different types of relationships customers can have with a brand in order to improve contact quality through tailored messaging, media mix, and tone of voice. A qualitative survey across multiple categories identified six common brand relationships. A subsequent quantitative fashion sector survey using the model revealed eight brand relationships specific to that industry.
Creativity without intelligence, insight, purpose, resonance, or strategy is meaningless or confusing. Intelligence and strategy without creativity is mechanical and uninspiring. True brand building comes when strategy and insight guide creative efforts in a consistent, authentic way across all communications platforms. While brands can be influenced, their equity and loyalty are ultimately determined by how well customer experiences and product performance match the promises made. Everyone is responsible for ensuring the brand's promise, offer, and experience are aligned.
Facebook brand page: How to manage them effectively?damoncb
How can a brand maximize its share of attention in the facebook echo-system ? How can they transform this attention into interaction, engagement and advocacy?
To better understand how to engage fans on Facebook, we need to analyze the driving factors of fans interaction and engagement levels.
This document discusses assessing consumer brand relationships across borders between Mexico and the USA. It presents BlackBar Consulting's model for measuring consumer brand relationships, which considers both brand perceptions and brand experiences/attitudes. The study measured brand relationships for various categories in Mexico and the USA. Key findings include reinforcement being the most important relationship in Mexico while identification was strongest in the USA. Brand relationships influence franchise development and pricing power in both countries. Relationship profiles differed across some categories and brands between the two countries.
Relational branding – A New Paradigm for Modeling Marketplace Effects of CBRBlackBar Consulting
This document discusses relational branding, a new paradigm for modeling consumer-brand relationships (CBR). It argues that previous models based on interpersonal relationships are imperfect for CBR and that a psychological model based on relational psychology is more appropriate. Relational psychology views relationships as influencing identity formation rather than innate drives. The document presents a study that identifies five universal brand relationships (reinforcement, identification, role model, self-differentiating, and playful) and finds these relationships influence financial metrics like market capitalization through building relationship equity and a stable customer franchise.
This summary provides the essential information from the document in 3 sentences:
The document discusses a hypothetical situation where an inventor obtains patents in multiple countries including a European patent, but then discovers that courts in different European countries can come to different conclusions on patent infringement cases. It describes how this actually occurred with a company called Improver that sued Remington for patent infringement - the German courts found infringement while the English courts did not. The document argues that true legal integration within Europe is difficult to achieve because different legal systems and traditions can result in different interpretations of laws like the European Patent Convention, despite legislative efforts at harmonization.
David Cohen discusses how Boulder, Colorado has become a startup hub without relying heavily on venture capital funding. He notes that in the first quarter of 2008, Boulder had $311 million in venture capital with a population of 125,000, equating to around $2,500 per person per quarter. This is significantly more than Toronto, which had $130 million in venture capital for a population of 5.5 million. Cohen attributes Boulder's success to programs like TechStars that provide mentorship and connections for founders. Through two years, TechStars has helped launch 20 companies, with many receiving angel or VC funding and creating over 40 jobs in Colorado. The program has shown that with the right community and support, venture
Jeffrey Immelt succeeded Jack Welch as CEO of GE in 2001. While Welch focused on efficiency through cost cutting and downsizing, Immelt took a more people-oriented approach aimed at long-term growth. Immelt emphasized growth engines for the future through external expansion, marketing, and risk-taking innovation. He also took steps to increase openness and trust within the organization. Under both leaders, GE saw significant growth and returns for shareholders over decades of leadership.
Jack Welch and Jeff Immelt both served as CEO of GE and demonstrated different leadership styles. Welch was task-oriented and autocratic, focusing on performance results. Immelt was more people-oriented and democratic, taking more risks to foster innovation. Both emphasized continuous learning and adapting to change, though Immelt placed more emphasis on environmental and social responsibilities where Welch focused more on production.
The study was based on qualitative interviews to different members of the startup community, including entrepreneurs, mentors, investors, incubators, event organizers and government officials.
The resulting report provided a comprehensive view of the state of entrepreneurship in Costa Rica including determinants such as culture, the startup community, the entrepreneur, the startup and funding.
A summary of book by Brad Feld called "Startup Communities". It contains of important points & highlights of the book about how to build an entreprenurial ecosystem in a city.
Learn about Startup London's Plan: Townhall PPTStartupLondon
Rallying busy people around a cause is tough but not if those people will benefit from the cause! We had a Townhall to relaunch Startup London to solicit support, generate ideas, and gauge the interest of the entrepreneurs we want to help.
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
Startup Community Alchemy Deck - Oct 2012Andy Stoll
This presentation was prepared for the South Dakota Innovation Expo 2012 in Sioux Falls, South Dakota, USA on October 23-24, 2012. This deck builds upon previous presentation from Nashville and adds key insight from Boulder, Colorado, based on the indispensable work and insight of Brad Feld. More at www.andystoll.net/startupculture
Be a Digital Industrial Brand Ambassador (GE)HR Open Source
The document provides information about becoming a Digital Industrial Brand Ambassador for GE. It discusses the importance of having an updated LinkedIn profile to promote one's personal brand and GE as an employer. It provides tips on how to build connections, share relevant content, and engage with GE as a brand on social media. The goal is to spend 5-10 minutes per week helping promote GE by sharing approved content and information through one's LinkedIn network and profile. Representatives are asked to sign up for weekly updates with content they can share to help build the GE brand and enhance their own professional credibility.
Startup Community Alchemy: A Model for Building An Entrepreneurial EcosytemSeed Here Studio
This model is a work-in-progress being developed to help formulate a model to implement real world strategies towards growing an entrepreneurial ecosystem/community in a place not necessarily known for such things.
It is based on research and real world success in New Orleans, Omaha, Kansas City, Boulder, Nashville and Des Moines and is currently being lab tested in the Cedar Rapids/Iowa City region of Iowa. It is meant to be a broad based model that can be used to implement location-specific solutions that takes into account local resources and conditions in the particular city.
Feedback, constructive criticism and comments are welcome and encouraged.
We are available to present, share or discuss this at your event, organization, conference or individually.
Please feel free to contact us.
Andy Stoll
Co-Founder, Seed Here Studio
andy@seedhere.org
You can find more information on this topic at www.andystoll.net/startupculture and by reading Brad Feld's book Startup Communities.
The document provides guidance on building an online community. It defines an online community as a group that communicates and pursues interests over the internet. Reasons to build a community include growing business, increasing brand loyalty, and testing new ideas. Approaches to starting a community include creating your own site or group on an existing platform. Examples are given of successful communities like Etsy, American Express, and iFixit. Tips for community growth include posting engaging content, using social media, networking at events, email marketing, and targeted outreach. Moderating a large community may require hiring a manager. The overall message is that building community takes time but provides business value.
The document discusses various aspects of brand identity and positioning. It begins by explaining that brand identity is the purpose for which a brand is created and goes beyond image. It then discusses dimensions of identity, including the brand as a product, organization, person and symbol. It also explains the concepts of inner and outer identity. Brand positioning is described as placing a brand in the customer's mind relative to competitors. The document also discusses tools for analyzing brand identity and positioning such as brand personality scales and multi-dimensional scaling. Finally, it covers repositioning brands over time as market conditions change.
A hitchhiker's guide to the boulder tech startup communityDavid Cohen
This document provides a summary of the Boulder tech startup community including notable startups, resources for entrepreneurs such as accelerators, coworking spaces, events, universities, investors, and more. It outlines what makes the community work including letting entrepreneurs lead, giving before receiving, promoting Boulder, contributing to the community, and engaging with others through email by being concise and having a clear ask.
This document discusses how to develop a strong brand personality to differentiate a brand from competitors. It defines brand personality as the human traits and characteristics assigned to a brand to achieve differentiation. It notes that brand personality reflects how people feel about a brand rather than what they think it is. The document recommends getting a unique voice, using emotion, being visual, creating stories, and using characters to effectively project brand personality. It also outlines five dimensions of brand personality defined by Jennifer Aaker: sincerity, excitement, competence, sophistication, and ruggedness. The importance of brand personality in building strong, loyal brands that stand out from competitors is emphasized.
As a business owner or leader, you are constantly subjected to competition from many sources. Falling victim to the demands of today's market can leave your company unprepared when priorities begin to collide. Whether you are a small or large business, owner or employee, consultant or advisor, working ON your business rather than IN your business will help you begin to build value in your brand. This panel of seven experts will share seven simple ideas and tips that any company can immediately implement to add value to their brand and business using social media, new marketing ideas and other brand building techniques.
The seminar is organized by UVM's Vermont Family Business Initiative
Startup MBA 2.1 - Business models - prototyping and moat designFounder-Centric
Zappos survived against larger competitors like Amazon by focusing exclusively on shoes. They built shoe-specific logistics and fulfillment capabilities to provide a fast, cheap return process. Through great customer service and a positive company culture, Zappos also developed strong brand loyalty among shoe buyers in the US.
The document discusses content strategy and its importance for SEO and building industry authority. It recommends developing a content strategy that involves optimizing websites for keywords, writing blog posts, leveraging social media, and recycling existing content. The strategy should focus on the needs of target audiences and motivate them while addressing their concerns. An example shows how different content types such as webpages, press releases, blog posts, videos and photos can work together around a new product launch.
This branding presentation for the Iowa Society of Association Executives was given on Tuesday March 12, 2019 by Andrew B. Clark, Owner and TheBrandChef from SPOKE Communications, LLC
This document summarizes Sharon Carmichael's presentation on using storytelling to get a design job. The presentation covers:
1. Researching yourself, your skills, values, and the competitive landscape to craft your narrative.
2. Designing your portfolio with a clear narrative arc that shows your strengths and passion for design.
3. Presenting your story in a way that connects emotionally and shows your craft, while also giving a view of your future potential. The goal is to leave no doubts.
B2C and B2B eCommerce and Shops for SMEs and Agencies in 24hLukas Hertig
eCommerce is a key part of digital transformation. Together and with the University of Applied Sciences Northwestern Switzerland, I'm presenting how SMEs and Agencies can jointly use technology like cloud computing, WordPress or WooCommerce to get started quickly. In addition, I show a case study of a Wine Shop that got up and running in less than 24h - by using Plesk, WordPress and WooCommerce - for both B2C and B2B customers.
This is a comprehensive guide to TRUE branding for personal or business communications. It was presented to the Iowa Fruit & Vegetable Growers Association of Iowa on January 26th, 2017. More about TRUE Branding can be seen at www.thebrandchef.com or www.spokecom.com
Jeffrey Immelt succeeded Jack Welch as CEO of GE in 2001. While Welch focused on efficiency through cost cutting and downsizing, Immelt took a more people-oriented approach aimed at long-term growth. Immelt emphasized growth engines for the future through external expansion, marketing, and risk-taking innovation. He also took steps to increase openness and trust within the organization. Under both leaders, GE saw significant growth and returns for shareholders over decades of leadership.
Jack Welch and Jeff Immelt both served as CEO of GE and demonstrated different leadership styles. Welch was task-oriented and autocratic, focusing on performance results. Immelt was more people-oriented and democratic, taking more risks to foster innovation. Both emphasized continuous learning and adapting to change, though Immelt placed more emphasis on environmental and social responsibilities where Welch focused more on production.
The study was based on qualitative interviews to different members of the startup community, including entrepreneurs, mentors, investors, incubators, event organizers and government officials.
The resulting report provided a comprehensive view of the state of entrepreneurship in Costa Rica including determinants such as culture, the startup community, the entrepreneur, the startup and funding.
A summary of book by Brad Feld called "Startup Communities". It contains of important points & highlights of the book about how to build an entreprenurial ecosystem in a city.
Learn about Startup London's Plan: Townhall PPTStartupLondon
Rallying busy people around a cause is tough but not if those people will benefit from the cause! We had a Townhall to relaunch Startup London to solicit support, generate ideas, and gauge the interest of the entrepreneurs we want to help.
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
Startup Community Alchemy Deck - Oct 2012Andy Stoll
This presentation was prepared for the South Dakota Innovation Expo 2012 in Sioux Falls, South Dakota, USA on October 23-24, 2012. This deck builds upon previous presentation from Nashville and adds key insight from Boulder, Colorado, based on the indispensable work and insight of Brad Feld. More at www.andystoll.net/startupculture
Be a Digital Industrial Brand Ambassador (GE)HR Open Source
The document provides information about becoming a Digital Industrial Brand Ambassador for GE. It discusses the importance of having an updated LinkedIn profile to promote one's personal brand and GE as an employer. It provides tips on how to build connections, share relevant content, and engage with GE as a brand on social media. The goal is to spend 5-10 minutes per week helping promote GE by sharing approved content and information through one's LinkedIn network and profile. Representatives are asked to sign up for weekly updates with content they can share to help build the GE brand and enhance their own professional credibility.
Startup Community Alchemy: A Model for Building An Entrepreneurial EcosytemSeed Here Studio
This model is a work-in-progress being developed to help formulate a model to implement real world strategies towards growing an entrepreneurial ecosystem/community in a place not necessarily known for such things.
It is based on research and real world success in New Orleans, Omaha, Kansas City, Boulder, Nashville and Des Moines and is currently being lab tested in the Cedar Rapids/Iowa City region of Iowa. It is meant to be a broad based model that can be used to implement location-specific solutions that takes into account local resources and conditions in the particular city.
Feedback, constructive criticism and comments are welcome and encouraged.
We are available to present, share or discuss this at your event, organization, conference or individually.
Please feel free to contact us.
Andy Stoll
Co-Founder, Seed Here Studio
andy@seedhere.org
You can find more information on this topic at www.andystoll.net/startupculture and by reading Brad Feld's book Startup Communities.
The document provides guidance on building an online community. It defines an online community as a group that communicates and pursues interests over the internet. Reasons to build a community include growing business, increasing brand loyalty, and testing new ideas. Approaches to starting a community include creating your own site or group on an existing platform. Examples are given of successful communities like Etsy, American Express, and iFixit. Tips for community growth include posting engaging content, using social media, networking at events, email marketing, and targeted outreach. Moderating a large community may require hiring a manager. The overall message is that building community takes time but provides business value.
The document discusses various aspects of brand identity and positioning. It begins by explaining that brand identity is the purpose for which a brand is created and goes beyond image. It then discusses dimensions of identity, including the brand as a product, organization, person and symbol. It also explains the concepts of inner and outer identity. Brand positioning is described as placing a brand in the customer's mind relative to competitors. The document also discusses tools for analyzing brand identity and positioning such as brand personality scales and multi-dimensional scaling. Finally, it covers repositioning brands over time as market conditions change.
A hitchhiker's guide to the boulder tech startup communityDavid Cohen
This document provides a summary of the Boulder tech startup community including notable startups, resources for entrepreneurs such as accelerators, coworking spaces, events, universities, investors, and more. It outlines what makes the community work including letting entrepreneurs lead, giving before receiving, promoting Boulder, contributing to the community, and engaging with others through email by being concise and having a clear ask.
This document discusses how to develop a strong brand personality to differentiate a brand from competitors. It defines brand personality as the human traits and characteristics assigned to a brand to achieve differentiation. It notes that brand personality reflects how people feel about a brand rather than what they think it is. The document recommends getting a unique voice, using emotion, being visual, creating stories, and using characters to effectively project brand personality. It also outlines five dimensions of brand personality defined by Jennifer Aaker: sincerity, excitement, competence, sophistication, and ruggedness. The importance of brand personality in building strong, loyal brands that stand out from competitors is emphasized.
As a business owner or leader, you are constantly subjected to competition from many sources. Falling victim to the demands of today's market can leave your company unprepared when priorities begin to collide. Whether you are a small or large business, owner or employee, consultant or advisor, working ON your business rather than IN your business will help you begin to build value in your brand. This panel of seven experts will share seven simple ideas and tips that any company can immediately implement to add value to their brand and business using social media, new marketing ideas and other brand building techniques.
The seminar is organized by UVM's Vermont Family Business Initiative
Startup MBA 2.1 - Business models - prototyping and moat designFounder-Centric
Zappos survived against larger competitors like Amazon by focusing exclusively on shoes. They built shoe-specific logistics and fulfillment capabilities to provide a fast, cheap return process. Through great customer service and a positive company culture, Zappos also developed strong brand loyalty among shoe buyers in the US.
The document discusses content strategy and its importance for SEO and building industry authority. It recommends developing a content strategy that involves optimizing websites for keywords, writing blog posts, leveraging social media, and recycling existing content. The strategy should focus on the needs of target audiences and motivate them while addressing their concerns. An example shows how different content types such as webpages, press releases, blog posts, videos and photos can work together around a new product launch.
This branding presentation for the Iowa Society of Association Executives was given on Tuesday March 12, 2019 by Andrew B. Clark, Owner and TheBrandChef from SPOKE Communications, LLC
This document summarizes Sharon Carmichael's presentation on using storytelling to get a design job. The presentation covers:
1. Researching yourself, your skills, values, and the competitive landscape to craft your narrative.
2. Designing your portfolio with a clear narrative arc that shows your strengths and passion for design.
3. Presenting your story in a way that connects emotionally and shows your craft, while also giving a view of your future potential. The goal is to leave no doubts.
B2C and B2B eCommerce and Shops for SMEs and Agencies in 24hLukas Hertig
eCommerce is a key part of digital transformation. Together and with the University of Applied Sciences Northwestern Switzerland, I'm presenting how SMEs and Agencies can jointly use technology like cloud computing, WordPress or WooCommerce to get started quickly. In addition, I show a case study of a Wine Shop that got up and running in less than 24h - by using Plesk, WordPress and WooCommerce - for both B2C and B2B customers.
This is a comprehensive guide to TRUE branding for personal or business communications. It was presented to the Iowa Fruit & Vegetable Growers Association of Iowa on January 26th, 2017. More about TRUE Branding can be seen at www.thebrandchef.com or www.spokecom.com
The document discusses Saatchi & Saatchi's approach and work. It provides examples of campaigns created by Saatchi & Saatchi offices in different countries for various clients. The document emphasizes the agency's focus on developing big, world-changing ideas and transforming brands through strong emotional connections rather than just traditional advertising. It also outlines the agency's global network and strategies for understanding audiences and developing integrated marketing solutions.
This document provides an overview of key concepts for a final class on branding and SEO. The learning objectives are to build a brand house including the brand's idea, positioning, attributes, pillars, and proof points. It also covers developing a SEO strategy and creating perceptual maps. An exercise is included where students will create a perceptual map, brand brief, and SEO strategy for a business. Key elements covered are brand positioning, attributes, pillars, proof points, keyword research, on-page optimization, and content calendars.
The document discusses how to brand a business or company. It explains that a brand is more than just a logo or slogan - it is the sum total of all that is known, felt and perceived about a company or product. Building a strong brand takes defining the brand's essence, expressing it visually and through customer experiences, and executing the brand consistently across all touchpoints. Small businesses can use various tools and channels to build their brand in a cost-effective way.
The document discusses definitions of a brand and what constitutes a brand identity. It states that the best definition of a brand is that it is "a collection of perceptions in the mind of the consumer." It explains that a brand is intangible and exists through consumers' experiences and perceptions rather than being the product itself. The document also outlines the key components of building a strong brand identity, including defining the brand's core and extended identities through its values, personality, relationships, and products.
Oh...you thought there were four? Maybe, but there are just two that can unlock growth and investment...Purpose and Position.
Your company didn’t start by accident - there is a reason why you do what you do. You solve a problem others cannot. You hold a core value that others ignore. But do your potential customers and investors know it? Your next customer encountered thousands of advertisements last month. Your next investor considered hundreds of pitches last year. Are you offering them a succinct summary of why you matter?
If you can’t articulate why you are worth buying from...fast...investors and customers move on.
So why are "Purpose" and "Position" so important?
1) Shows customers why they should pick you over a competitor.
2) Helps you raise capital because by explaining how you can win in the marketplace.
3) Connects with your customers in a meaningful way that will drive loyalty and word of mouth.
This document provides guidance on branding and positioning from Robert Wallace of Tallwave LLC. It emphasizes that branding and messaging will become more important as competition increases for startups. The document outlines the "2 P's framework" - Purpose and Positioning. For Purpose, it recommends defining the company's mission, vision, values and brand story. For Positioning, it recommends identifying customer segments, differentiators, value propositions and developing a positioning statement, tagline and proofs to believe the value proposition. The goal is to help startups win customers' hearts and minds by clearly communicating what problem they solve and their unique benefits.
This document discusses the importance of storytelling for brands and identifies some top storytelling brands. It argues that storytelling is important to convey a brand's purpose and convince consumers that the brand is worth their time and money. A great story initiates personal connections, inspires action, and takes the audience on a journey. The top storytelling brands identified are Apple, Cadbury, McDonald's, and IKEA. The document also discusses how art and design can help tell a brand's story and drive taste and opinion of the brand's products.
This document discusses the evolution of e-commerce from Web 1.0 to Web 2.0 and outlines some key components of e-commerce 2.0 including rich interfaces, collaborative marketing, re-intermediation, and co-creating value. It provides examples of websites that demonstrate these concepts and discusses ideas for improving the customer experience, using ergonomics and incentives, implementing collaborative marketing strategies, and measuring performance.
Eastern Software Systems Private Limited ( ESS), established in 1990 is a premier software services and products company. With a presence in 27 countries and with 700+clients in 20 + different industry verticals, ESS is a CMM level 5 and ISO 9001:2008 company.
ESS offers cost-effective solutions specifically tailored to your immediate needs and fully upgradeable to meet your future needs. We have expertise in creating all kinds of web solutions: B2B applications, B2C applications, web portals and many others. These solutions give you flexibility and power - all at a reasonable price and within your particular fixed budget frame. By obtaining a comprehensive insight into our clients businesses we fully understand their online objectives, allowing us to design websites which exceed expectations and create new, or enhance existing channels to target markets.
The document provides guidance on building effective landing pages and acquiring first users. It discusses user acquisition strategies to drive potential customers to landing pages. Key recommendations for landing pages include clearly conveying your value proposition to convert visitors, and getting your messaging and story straight before focusing on design. The document then outlines best practices for components of high-converting landing pages, including the hero section, call-to-actions, and using social proof and testimonials.
Entrepreneurship for Interior DesignersRebecca Knapp
This document provides an overview of entrepreneurship and starting a business. It defines entrepreneurship as finding opportunity through innovation, starting businesses, managing effectively while bearing risks. It discusses reasons for becoming an entrepreneur like independence and having an idea. It also covers developing a mission statement, different business structures like LLCs and corporations, marketing strategies, financial planning and tools/resources for starting a business.
Clint Greenleaf, CEO of Greenleaf Book Group, provides insider tips on five book marketing strategies that prove effective in today\’s changing publishing landscape.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.