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Personal Brand Exploration
Project and Portfolio I: Week 1
Music Business
February 10, 2024
Wesley Conner
Career Goals & Expectations
Short Term Goals:
-Build relationships with record labels
and ANRs as an artist
-Make connections with artists and
other companies that are involved within
them
-Build my social media following by
consistently posting content and staying
relevant to my audience
Long Term Goals:
-Make a successful living as an artist
-Sign to a major record label
-Tour the world performing my music
-Make music that stays relevant after
years of its release
Potential Job Titles
Occupation: Artist
- Musician
- Singer
Source: onetonline.org
Target Audience
Source: Book Yourself Solid
Competition
V1N0 Sangstaa
Lyrical Lemonade
Work Experience:
-5 years as an independent artist
Education:
-Music Business student at Full Sail University
Noteworthy Experience:
-Has gotten in communication and learned off of
high end artists such as Lil Cobain and Yung
Pinch
Skills and Proficiencies:
-Makes all different styles and genres of music
-Skilled Lyricist
Overall Online Presence:
-Over 51k streams
-500+ Connections
Work Experience:
-5 years as an artist signed to Seouful
Records
Education:
-N/A
Noteworthy Experience:
-Learned most of his music talent off of his
mother who is a pianist and father who is a
guitarist
Skills and Proficiencies:
-Makes very catchy music that has built a
decent sized fanbase
-Skilled Lyricist
Overall Online Presence:
-Over 350k Streams
-500+ Connections
Identity
Golden Circle
Why?
I want to make music people can relate to so that they feel my
pain, happiness, sadness, love, and depression, and can then
understand they are not alone. I had this experience from
XXXTENTACION’s music and that inspired me to follow my
dreams and become an artist.
How?
I try to always write my own music and really make
a song based off of my current emotions. I’ll
explain my emotions to my producers and
engineers so that straight from the production of
the beat, the vibe is already set. I put my true
feelings into all of my work and I believe it
genuinely shows in the final product.
What?
Singers, Songwriters, Producers, Recording
Engineers, Mix Engineers
Core Values
Love
Relationships
Balance
Freedom
Growth
simonsinek,
Vision
Increase my fan base
and fan engagement
Passion
Singing & Songwriting
Super Power
Connecting with my
audience
Promise & Position
Promise:
I will make music that relates to the listeners and will give them music that they
can connect with on a personal level. I will do what I can to use my life
experiences to tell my story using catchy lyrics and I will always stay true to
myself.
Position:
Singer/Songwriter
Networking
Events:
- Music A&R(s) session- Saturday, March 9, 2024 at 3-6 Pm in Miami, Florida
- Miami Music Industry Meetup in Brickell- Tuesday, March 12, 2024 at 7-9:30
Pm in Miami, Florida
eventbrite.com
Pitch:
Hi! I'm a musician with a fresh sound that blends pop, rnb, and a bit of hip hop. My
music connects deeply with audiences, and I'm passionate about bringing people
together through my songs. With a growing fan base and dynamic live performances, I'm
ready to add something new to your roster. Let's chat about how we can collaborate and
make some amazing work happen together.
Thank you,
V1N0
Digital Marketing
Online ID Calc. Scores
Volume: High
Relevance: High
Purity: High
Diversity: Medium
Validation: High
Brand Archetype:
Guy Next Door-
I give my audience something to
connect and relate to and it keeps
them feeling connected and
understood. My music radiates with
relatability, inspiring trust, and a belief
that if you can achieve something,
they can too.
Focusing Strategies:
Diversity and Relevance
Type of content: Music under the title
V1N0
Primary tools for distribution:
Distrokid, Instagram Reels, TikTok
Conceptual Materials: Kaye Putnam, Content Marketing Institute, CareerBlast
Professional Development
Technical
Instant messaging software — Snapchat; Twitter
Music or sound editing software — Apple
GarageBand; Audacity; Avid Technology Pro Tools;
iZotope Ozone
Spreadsheet software — Microsoft Excel
Video creation and editing software — YouTube
Web page creation and editing software — Blogging
software; Facebook ; Instagram
Transferable
Perform before live audiences in concerts, recitals,
educational presentations, and other social
gatherings.
Sing a cappella or with musical accompaniment.
Interpret or modify music, applying knowledge of
harmony, melody, rhythm, and voice production to
individualize presentations and maintain audience
interest.
Specialize in playing a specific family of instruments
Sing as a soloist or as a member of a vocal group.
onetonline
References
27-2042.00 - Musicians and Singers. (n.d.). Www.onetonline.org. https://www.onetonline.org/link/summary/27-2042.00
Music A&R(s) Session “Skip The Line” Events. (2024, March 9). Eventbrite.
https://www.eventbrite.com/e/music-ars-session-skip-the-line-events-tickets-815989866657?aff=ebdssbdestsearch
Miami Music Industry Meetup In Brickell. (2024, March 12). Eventbrite.
https://www.eventbrite.com/e/miami-music-industry-meetup-in-brickell-tickets-821977836837?aff=ebdssbdestsearch
27-2042.00 - Musicians and Singers. (n.d.). Www.onetonline.org. https://www.onetonline.org/link/summary/27-2042.00
Sinek, S. (2009). The Golden Circle. Simon Sinek. https://simonsinek.com/golden-circle/
Tobbylola. (2022, November 2). Sangstaa - You’re All I Know. Lyrical Lemonade.
https://blog.lyricallemonade.com/p/sangstaa-youre-all-i-know/

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The Music Industry by Wesley Conner (V1N0)

  • 1. Personal Brand Exploration Project and Portfolio I: Week 1 Music Business February 10, 2024 Wesley Conner
  • 2. Career Goals & Expectations Short Term Goals: -Build relationships with record labels and ANRs as an artist -Make connections with artists and other companies that are involved within them -Build my social media following by consistently posting content and staying relevant to my audience Long Term Goals: -Make a successful living as an artist -Sign to a major record label -Tour the world performing my music -Make music that stays relevant after years of its release
  • 3. Potential Job Titles Occupation: Artist - Musician - Singer Source: onetonline.org
  • 5. Competition V1N0 Sangstaa Lyrical Lemonade Work Experience: -5 years as an independent artist Education: -Music Business student at Full Sail University Noteworthy Experience: -Has gotten in communication and learned off of high end artists such as Lil Cobain and Yung Pinch Skills and Proficiencies: -Makes all different styles and genres of music -Skilled Lyricist Overall Online Presence: -Over 51k streams -500+ Connections Work Experience: -5 years as an artist signed to Seouful Records Education: -N/A Noteworthy Experience: -Learned most of his music talent off of his mother who is a pianist and father who is a guitarist Skills and Proficiencies: -Makes very catchy music that has built a decent sized fanbase -Skilled Lyricist Overall Online Presence: -Over 350k Streams -500+ Connections
  • 6. Identity Golden Circle Why? I want to make music people can relate to so that they feel my pain, happiness, sadness, love, and depression, and can then understand they are not alone. I had this experience from XXXTENTACION’s music and that inspired me to follow my dreams and become an artist. How? I try to always write my own music and really make a song based off of my current emotions. I’ll explain my emotions to my producers and engineers so that straight from the production of the beat, the vibe is already set. I put my true feelings into all of my work and I believe it genuinely shows in the final product. What? Singers, Songwriters, Producers, Recording Engineers, Mix Engineers Core Values Love Relationships Balance Freedom Growth simonsinek, Vision Increase my fan base and fan engagement Passion Singing & Songwriting Super Power Connecting with my audience
  • 7. Promise & Position Promise: I will make music that relates to the listeners and will give them music that they can connect with on a personal level. I will do what I can to use my life experiences to tell my story using catchy lyrics and I will always stay true to myself. Position: Singer/Songwriter
  • 8. Networking Events: - Music A&R(s) session- Saturday, March 9, 2024 at 3-6 Pm in Miami, Florida - Miami Music Industry Meetup in Brickell- Tuesday, March 12, 2024 at 7-9:30 Pm in Miami, Florida eventbrite.com Pitch: Hi! I'm a musician with a fresh sound that blends pop, rnb, and a bit of hip hop. My music connects deeply with audiences, and I'm passionate about bringing people together through my songs. With a growing fan base and dynamic live performances, I'm ready to add something new to your roster. Let's chat about how we can collaborate and make some amazing work happen together. Thank you, V1N0
  • 9. Digital Marketing Online ID Calc. Scores Volume: High Relevance: High Purity: High Diversity: Medium Validation: High Brand Archetype: Guy Next Door- I give my audience something to connect and relate to and it keeps them feeling connected and understood. My music radiates with relatability, inspiring trust, and a belief that if you can achieve something, they can too. Focusing Strategies: Diversity and Relevance Type of content: Music under the title V1N0 Primary tools for distribution: Distrokid, Instagram Reels, TikTok Conceptual Materials: Kaye Putnam, Content Marketing Institute, CareerBlast
  • 10. Professional Development Technical Instant messaging software — Snapchat; Twitter Music or sound editing software — Apple GarageBand; Audacity; Avid Technology Pro Tools; iZotope Ozone Spreadsheet software — Microsoft Excel Video creation and editing software — YouTube Web page creation and editing software — Blogging software; Facebook ; Instagram Transferable Perform before live audiences in concerts, recitals, educational presentations, and other social gatherings. Sing a cappella or with musical accompaniment. Interpret or modify music, applying knowledge of harmony, melody, rhythm, and voice production to individualize presentations and maintain audience interest. Specialize in playing a specific family of instruments Sing as a soloist or as a member of a vocal group. onetonline
  • 11. References 27-2042.00 - Musicians and Singers. (n.d.). Www.onetonline.org. https://www.onetonline.org/link/summary/27-2042.00 Music A&R(s) Session “Skip The Line” Events. (2024, March 9). Eventbrite. https://www.eventbrite.com/e/music-ars-session-skip-the-line-events-tickets-815989866657?aff=ebdssbdestsearch Miami Music Industry Meetup In Brickell. (2024, March 12). Eventbrite. https://www.eventbrite.com/e/miami-music-industry-meetup-in-brickell-tickets-821977836837?aff=ebdssbdestsearch 27-2042.00 - Musicians and Singers. (n.d.). Www.onetonline.org. https://www.onetonline.org/link/summary/27-2042.00 Sinek, S. (2009). The Golden Circle. Simon Sinek. https://simonsinek.com/golden-circle/ Tobbylola. (2022, November 2). Sangstaa - You’re All I Know. Lyrical Lemonade. https://blog.lyricallemonade.com/p/sangstaa-youre-all-i-know/