This is a project I completed on behalf of my Project and Portfolio 1 course at Full Sail University. Completed on 01/14/2024.

1. Personal Brand Exploration
Project and Portfolio 1:
Cody Reeves
01/14/24

2. Career
Category:
Changing
Careers
After graduating in September 2025, I will:
Apply for an entry level production at NESN
Branch out and connect with at least 15 people using LinkedIn
and send follow up emails by December 31st, 2025.
Be working by February 2026.
Long term goal: Become the play-by-play commentator for the
Boston Red sox (2035)
https://www.mindtools.com/a4wo118/smart-goals`

3. Profession
MY CAREER CHOICE IS COLOR
COMMENTATOR IN ANY 4 MAJOR
SPORTS.
NEWS ANALYSTS, REPORTERS,
AND JOURNALISTS
BROADCAST ANNOUNCERS/
RADIO JOCKEYS
CREATIVE WRITERS
https://www.linkedin.com/jobs/search/?currentJobId=3750646940&origin=BLENDED_SEARCH_RESULT_CARD_NAVIGATION

4. Target Audience: Hiring Manager
https://learning.oreilly.com/library/view/book-yourself-solid/
9781118611357/9781118611357c2.xhtml#c02_level1_1

5. Competition
Michael Nistico:
Experience/Noteworthy experience:
Hockey Commentator
Content Producer w/ Sean Casey
College: Full Sail University 2020-2022
Skills and proficiencies:
• Adobe Creative Suite
• Microsoft Office
• Podcasting
• Content Delivery
Online presence: Very good. The first page has most of his social
media and pictures showing
Cody Reeves:
Experience:
Equipment Associate at United Rentals: 1 year and 9 mos
Production Associate at Tesla: 1 year and 2 mos
College: Full Sail University: 2023-current
Skills and proficiencies:
• Podcasting
• Adobe Premiere Pro
• Adobe Photoshop
• Adobe After Effects
•
Online presence: Very low/ almost nonexistent. My LinkedIn profile
appears on the third page.
https://www.linkedin.com/in/michael-nistico-a4a3351b9/

6. Identity
• Core Values: Honesty, Authenticity, Optimism, and Respect.
• Golden Circle: Why do I do what I do? Because I love sports and talking
to anyone about it. How do I do what I do? I spend a lot of time
watching sports events, tv shows, listening to podcasts, and
researching topics. What do I do? I talk about sports.
• Vision: Help grow the sport of baseball with my shared knowledge and
love for the game.
• Guiding Principles: Respecting your peers, communication, listening to
the community.
• Superpower: Having the ability to turn anything I talk about into a
stand-up comedy routine.
https://simonsinek.com/golden-circle/
https://www.youtube.com/watch?v=7zFeuSagktM

7. Promise and Position
I educate the audience by
explaining the rules and
describe what’s currently
happening in the game
through longform
storytelling.
Factually Accurate
Storytelling.
https://learning.oreilly.com/library/view/positioning-the-battle/9780071705875/

8. Networking
Red sox winter meetings weekend 2024.
located in Springfield, MA on 01/19/24
and 01/20/24
MIT Sloan Sports Analytics Conference in
Boston, MA on 03/01/24 – 03/02/24
“You know how most applicants might
not know how to use most adobe
products? Well, I’ve done projects in
school using Photoshop, Premiere,
Illustrator, and After Effects. In fact, I even
use those apps still to work on, and edit
my content that I make.”
I reached out to Tom Caron. Tom Caron is
the current play by play commentator for
the Boston Red sox and studio host for
NESN.
https://www.linkedin.com/jobs/search/?currentJobId=3738368668&distance=25.0&geoId=103644278&keywords=broadcasting&origin=HISTORY&start=25
https://www.sloansportsconference.com/
https://www.massmutualcenter.com/events/detail/red-sox-winter-weekend-2024#:~:text=To%20mark%20the%20unofficial%20start,January%2019%2D20%2C%202024.

9. Digital Marketing
My onlineID scores: Volume is
zero, Relevance is greater than
one, Purity is negative one,
Diversity is zero, and Validation
is zero.
My focus is Volume and
Relevance. Ways I can work on
this is by pushing more and
more of my content out to the
world. Using hashtags with my
name or something that relates
to my podcast might help with
my relevance.
My archetype is the Hero
archetype. That means I work
well with others, and usually
am leading the conversations
and helping my peers get to
where they're going.
I plan on showcasing this on my
podcast, and when I
collaborate with my editing
team.
I plan on marketing my content
on Social Media. My content
will be snippets of my radio
show/podcast that I post to all
outlets social media has to
offer. The best way currently
I’ve noticed to get your brand
and content out there is TikTok,
YouTube shorts, IG Reels, and
Facebook reels.
https://brandyourself.com/online-reputation-management
https://www.kayeputnam.com/brand-archetypes/
https://careerblast.tv/resources/

10. Professional Development
Technical Skills:
Adobe Photoshop
Task: Learning how to use the software in depth
Org.: Full Sail University
December. 2023
Adobe After Effects
Learn more on how to animate your projects
Org.: Full Sail University
December. 2023
Transferable Skills:
Public Speaking
• Task: Start going to Reno Aces games and talking
to those around me
• Org.: Reno Aces
• June. 2024
•
•
• Sports writing
• Task: Pretend to write your own article as if it was
your actual job.
• Org.: Myself
• Jan. 2024

11. References
• 1,000+ broadcasting jobs in United States (105 new). 1,000+ Broadcasting jobs in United States (105 new). (n.d.). https://www.linkedin.com/jobs/
search/?currentJobId=3738368668&distance=25.0&geoId=103644278&keywords=broadcasting&origin=HISTORY&start=25
• 1.2 why people buy what you’re selling - o’reilly media. (n.d.). https://www.oreilly.com/library/view/book-yourself-solid/
9781118611357/9781118611357c2.xhtml
• 5,142,000+ jobs in United States (124,171 new). 5,142,000+ Jobs in United States (124,171 new). (n.d.). https://
www.linkedin.com/jobs/search/?currentJobId=3750646940&origin=BLENDED_SEARCH_RESULT_CARD_NAVIGATION
• Brand archetypes: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2023, May 23).
https://www.kayeputnam.com/brand-archetypes/
• Caron, T. (n.d.). Tom Caron | linkedin. LinkedIN. https://www.linkedin.com/in/tom-caron-595018180
• Center, M. (n.d.). Red Sox Winter Weekend. MassMutual Center. https://www.massmutualcenter.com/events/detail/red-
sox-winter-weekend-2024#:~:text=To%20mark%20the%20unofficial%20start,January%2019%2D20%2C%202024.
• Nistico, M. (n.d.). Michael Nistico | LinkedIn. LinkedIn. https://www.linkedin.com/in/michael-nistico-a4a3351b9
• Occupation keyword search. O*NET OnLine. (n.d.). https://www.onetonline.org/find/result?s=color%2Bcommentator
• Online reputation management (2020 guide): BrandYourself. BrandYourself.com. (n.d.). https://brandyourself.com/online-
reputation-management
• Ries, A., & Trout, J. (n.d.). Positioning: The battle for your mind. O’Reilly Online Learning. https://learning.oreilly.com/
library/view/positioning-the-battle/9780071705875/
• Shtull, O., & Arruda, W. (2023, May 26). Resources. Careerblast.TV. https://careerblast.tv/resources/
• Sinek, S. (2011, July 5). Simon Sinek: How great leaders inspire action. YouTube. https://www.youtube.com/watch?
v=7zFeuSagktM
• Sinek, S. (n.d.). The Golden Circle. Simon Sinek. https://simonsinek.com/golden-circle/
• Sports analytics, business, & Technology. MIT Sloan Sports Analytics Conference. (n.d.). https://
www.sloansportsconference.com/
• Wiley. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you
can handle even if you hate marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/
book-yourself-solid/9781118611357/9781118611357c3.xhtml#c03_level1_1