This short film directed by Taylor Swift tells the story of love, heartbreak, and moving on through a $265,000 production budget. It stars Sadie Sink and Dylan O'Brien and is expected to gain 10 million views on YouTube in its first week, targeting a primarily female audience of 18-35 year olds in the USA, Europe, and Australia. The short film will have a 10 day pre-production, 5 day production, and 10 day post-production schedule.

1. AllTooWell:TheShortFilm
Differentiatingfactor:
Unlike a feature length movie or short form music video, this is done as short film to tell
the story of love, heartbreak, and moving on.
Production Budget:
$265,000
Projected Views:
10 million views on
Youtube in the first
week.
Production Schedule:
Pre Production
10 days
Production
5 days
Post Production
10 days
TAYLOR SWIFT
Director/Producer
Star
SADIE SINK
Female lead
Dylan O'Brien
Male lead
"Love is short, forgetting is so long." -Pablo Neruda
TARGET
AUDIENCE
65% Female
18-35 years old
USA
Europe
Australia