It has informatin

2. A piece of conversation by post.
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3. Informal letters

4. Notes:
Private letters written to friends, relatives, colleagues,
acquaintances etc.
Express the views, ideas and feelings of the writer in
personal manner.
Objectives:
To establish personal contacts OR
To maintain personal relationship.
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5. Subject matter for personal letter:
Requesting, apologizing, congratulating, inquiring,
sympathizing, thanking, informing etc.
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6. I. Sender’s address with date
II. Salutation
III. main body
IV. Complimentary close
V. Signature (Name)
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7. I. Personal letter should reveal your personality;
write about other people and things of mutual
interest and not only matters related to you.
II. Letter should reader-oriented.
III. Use conversational tone.
IV. Sentences should be short and simple and not
formal and long.
V. The letter must evoke in the reader a sensation
of actual meeting; therefore the manner of
writing must be frank & intimate, lively &
interesting. Contd…
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8. VI. Expressions like ‘good wishes’, ‘hoping to hear
from you soon’, ‘looking forward to seeing you’
etc. be used before complementary close.
VII. No fixed rule for format/length etc.
VIII. Your letter must radiate .
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9. Formal letters

10.  As a professional we write letters to customers,
suppliers, associate organizations, credit agencies,
government offices, employees etc.
 These letters are called as business letters.
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11.  This type of letters are written to achieve a specific
purpose:
I. Selling a product,
II. Making a complaint or an enquiry,
III. Thanking somebody,
IV. Seeking information or advice,
V. Mollifying the injured feelings of a customer etc.
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12.  The letter you write bears the stamp of your
personality and character.
 Hence, try to create good impression on the reader.
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13. I. Sender’s address and date,
II. Name, designation and address of recipient,
III. The salutation,
IV. Subject line,
V. Reference (if applicable),
VI. Body
VII. Complimentary close,
VIII. The signature/name
IX. Information regarding copies (cc) and enclosures
(encl.)
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14. American style British style
1. format Everything appears at the
left hand side
Sender’s address and
complimentary close
appears at right hand side
2. Date MM/DD/YYYY DD/MM/YYYY
3. Address Do not use punctuation
except for abbreviations
Commas are used after
every line & full stop at the
end
4. Greeting Greeting is followed by
colon in business letters &
comma in non-business
letters
Greeting is followed by
comma
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15. American style British style
5.
Complimentary
close
Common usages-
‘sincerely’, ‘sincerely
yours’, ‘yours truly’
etc.
Common usages-
‘yours sincerely’, ‘yours
faithfully’ etc.
6. writer’s
name
Writer’s name is not
enclosed in the
bracket & job title is
given below the name
Writer’s name is
sometimes enclosed in
the bracket & job title
is given below the
name
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16.  This type of letter is written in the
circumstances/cases when we make mistakes
and fail to render our duties properely.
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17.  Matter
I. Description of the issue,
II. An apology for an action, mistake or omission,
III. An explanation for an action, mistake or omission,
and
IV. An assurance to rectify the situation.
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18. i. Use magical word ‘sorry’ in the opening sentence.
ii. Accept your/company’s mistake gracefully.
iii. Offer to compensate if the party has suffered a
financial loss.
iv. Be courteous to an angry correspondent.Tackle
the situation carefully to determine the
customer’s association with your firm/institution.
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19.  Process:
I. Quotation calling method,
II. Some firms have purchase forms,
III. Need to write a letter.
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20. I. Refer to the quotation sent to you by the firm just
to remind them of the terms and condition offered
by them.
II. Give a detailed, accurate and complete description
of the items you wish to buy.
Mention Size, quantity, colour, quality etc. clearly.
III. Clarify details regarding discount, servicing etc.
IV. Give (indicate)
a. Mode and terms of payment, and
b. Mode of transport.
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21. V. State the full address where the delivery is to be
made and the date of delivery.
VI. Packing charges are generally borne by the seller
(included in the quotation). If you want a special
kind of packing, specify in your order.
VII. Give specific instructions to the supplier if you
want the goods to be insured.
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