Performers and Casting
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The group has decided to feature one main actress and themselves in their music video. They will do this to relate better to their target audience of similar-aged girls. The four group members will hold up signs with lyrics while some may play guitar or sing along. They identify the singer and each of their roles, including two that will hold lyrics boards as they suit the vintage look for the target genre and genre. A third will also hold lyrics boards as she similarly suits the genre and knows what is wanted from the video. The group identifies someone as a good main character who can pull off the look for the target audience and is enthusiastic, appealing to them, and available for filming.
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Performers and casting
The document discusses plans for a music video. It will feature the band and a main character. Girls from the band's media class will hold up lyric signs. Grace, Hannah, Sophie, and Natasha were chosen because they fit the vintage look suitable for the target audience and understand what is needed from their roles. Jess was selected as the main character because she can portray the look and quirky personality appealing to the target audience. She is available for filming and will need time to learn the song.
Performers and casting
The document discusses plans for a music video. It will feature the band and a main character. Girls from the band's media class will hold up lyric signs. Grace, Hannah, Sophie, and Natasha were chosen because they fit the vintage look suitable for the target audience and understand what is needed from their roles. Jess was selected as the main character because she can portray the look and quirky personality appealing to the target audience. She is available for filming and will need time to learn the song.
Audience profiling
The target audience for the music video is females ages 14-19 who listen to pop music, particularly music produced by female artists. The lyrics relate to a woman being betrayed by her boyfriend, so the video will focus on portraying this story through female characters. Feedback from audiences will be important to consider to make the video appealing. Examples of the target audience include pictures of stylish teenage girls and a group of friends showing different personalities.
Star construction 2
Demi Lovato rose to fame as a child actress on Barney & Friends and later on the Disney Channel film Camp Rock. She has since transitioned her image from Disney teen star to pop rock artist, changing her fashion style and hair colors accordingly. Her persona has also evolved from her past struggles with eating disorders and addiction to becoming a role model for recovery and empowerment.
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Sam Smith discusses reaching number 1 in the UK charts with their song "The Girl", which was inspired by someone special in their life. Two songs on their album, "The Girl" and "Lonely Flight Home", relate to this person. Smith has been passionate about music from a young age, and their inspirations include Michael Jackson, Justin Bieber, and Kanye West, who prompted them to bring their music to the UK. Smith enjoys interacting with fans on social media to get their feedback and keep connected with them.
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Sam Smith feels amazed and lucky that their song "The Girl" reached number 1 in the UK charts, as some of Smith's musical inspirations had songs in the charts at the same time. The song is based on someone specific but Smith did not want to make it too obvious who for their fans, though the person is aware the song is about them. Smith confirms that another song on their album, "Lonely Flight Home", is also about this person. Smith has been passionate about music and singing since childhood. Musical inspirations for Smith include Michael Jackson and more recently Justin Bieber and Kanye West, who influenced Smith's style and growth as an artist through their recent chart-topping songs.
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Performers and casting
The document discusses plans for a music video. It will feature the band and a main character. Girls from the band's media class will hold up lyric signs. Grace, Hannah, Sophie, and Natasha were chosen because they fit the vintage look suitable for the target audience and understand what is needed from their roles. Jess was selected as the main character because she can portray the look and quirky personality appealing to the target audience. She is available for filming and will need time to learn the song.
Performers and casting
The document discusses plans for a music video. It will feature the band and a main character. Girls from the band's media class will hold up lyric signs. Grace, Hannah, Sophie, and Natasha were chosen because they fit the vintage look suitable for the target audience and understand what is needed from their roles. Jess was selected as the main character because she can portray the look and quirky personality appealing to the target audience. She is available for filming and will need time to learn the song.
Audience profiling
The target audience for the music video is females ages 14-19 who listen to pop music, particularly music produced by female artists. The lyrics relate to a woman being betrayed by her boyfriend, so the video will focus on portraying this story through female characters. Feedback from audiences will be important to consider to make the video appealing. Examples of the target audience include pictures of stylish teenage girls and a group of friends showing different personalities.
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Sam Smith feels amazed and lucky that their song "The Girl" reached number 1 in the UK charts, as some of Smith's musical inspirations had songs in the charts at the same time. The song is based on someone specific but Smith did not want to make it too obvious who for their fans, though the person is aware the song is about them. Smith confirms that another song on their album, "Lonely Flight Home", is also about this person. Smith has been passionate about music and singing since childhood. Musical inspirations for Smith include Michael Jackson and more recently Justin Bieber and Kanye West, who influenced Smith's style and growth as an artist through their recent chart-topping songs.
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My pitch part
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Character research
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Evaluation Question Two
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Question Four
The document discusses the use of various technologies for a music video project. It describes using a blog to organize coursework, PowerPoint for presentations, Slideshare to upload presentations online, Prezi for an audience profile, Facebook for feedback, YouTube to contact an artist and research music videos, Final Cut Express to edit the video, a video camera to film footage, Photoshop for print products, and Outlook Calendar to manage timelines, though issues with scheduling the performer caused delays.
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Taylor Swift's music video for "You Belong With Me" tells a story through its lyrics and visuals. It shows Taylor looking upset in the mirror as she sings about not having the right look. Scenes cut between her and her lover with another girl. The purpose is to portray Taylor as a sad, heartbroken girl to relate to her teenage female fans facing similar relationship problems. Throughout, the video acts out the lyrics and enhances the message with music and dancing. It aims to sell Taylor's image through different outfits and construct her star identity that fans can relate to.
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Pop music conventions include stylish outfits, happy portrayals of artists, and love-focused lyrics. The genre is conveyed through video style and setting. Songs typically last 3-5 minutes and follow a verse-chorus structure. Promotion occurs through radio play and magazines. Imagery often involves dancing, partying, sex, and themes relevant to teens. Narratives in videos usually don't exist beyond themes of parties or relationships; performance is the main focus.
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Task 11 images i have taken and used
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The document provides information about three musical acts: Wonder Girls, Miss A, and Kyary Pamyu Pamyu. It summarizes their group members, musical careers, and influence. It also includes a consumer profile of Sha Ling, age 15, who likes Lolita fashion and kawaii culture, and dislikes maturity. The document analyzes why Kyary Pamyu Pamyu's style has remained consistent in appealing to her target audience of Lolita subculture fans.
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Rebecca Dalglish gave an exclusive interview about her new album coming out in December. She wrote one song on the album which she enjoyed and hopes to write more in the future. Her single reached number one last week. She denies rumors of a relationship with a friend and tries to keep her private life out of the media. She is excited but nervous for her upcoming tour next year, her first, though she still gets bad stage fright before every performance. Her goals are to get a number one in America and be known globally in her music career.
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My pitch part
Our artist, Isabel Beau, is a female pop artist from London who writes songs about heartbreak and bullying. Her music and image are designed to appeal to her target 12-25 year old audience. The concept for her new music video, "Battlefield", is to tell the story of a young girl who escapes her parents' constant arguing through dancing, and hopes to bring them together through her talent. The video aims to connect with fans who may experience family issues.
Target audience profile
I made a powerpoint showing who my intended Target Audience is for my music video, Digipak and Advert
Draft of article
Holly has found success with her hit single "Dreams and Regret" which discusses overcoming bullying. While she has a tough exterior, she has a passion for music and family. Holly never expected to achieve fame but is now working on her debut album. She cites Beyoncé as an inspiration but does not seek advice, instead relying on her own determination and hard work that helped her achieve her dreams despite doubters.
Media Double Page Spread Article Draft
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The document discusses analyzing the image and style of popular female artists like Rachel Platten, Jess Glynne, Demi Lovato, and Little Mix based on their music videos. It notes that Platten and Glynne have natural, casual styles with accessories that make them seem relatable. Lovato has a rock/punk style with tattoos, heavy makeup, and revealing outfits. Little Mix shows each member having their own style that coordinates as a group. The document recommends giving the discussed artist a unique yet natural style with statement pieces like bold makeup or jewelry to seem fashionable but unusual.
Character research
This document analyzes the image and style of several popular young female artists, including Rachel Platten, Jess Glynne, Demi Lovato, and Little Mix. For each artist, it describes elements of their appearance in music videos like clothing, hair, makeup, and accessories. It notes trends like casual, fashionable styles for Platten and urban/hip-hop influences for Glynne. The document recommends choosing a laidback, unique yet fashionable style for a new artist, emphasizing natural hair and makeup with one bold accessory.
Evaluation Question Two
The document discusses the representation of social groups in the media product's front cover image. It uses a mid-shot photo of the author's friend Jess, comparing her style to artists Lorde and Caroline Flack. While the promoted music style is similar to band The 1975, the cover features a woman rather than all men. Overall, the media product represents women and girls more than men and boys by featuring a unique individual who does not follow social conventions. The alternative music genre was chosen to appeal to a varied audience.
Audience profile
Lisa is a 17-year-old girl from the Northeast who enjoys R&B music, fashion, and spending time with friends. Her social media profiles provide insights into her interests and lifestyle. She follows R&B artists on Facebook and Twitter, shares concert videos on Facebook, and listens to R&B playlists on Spotify, indicating that music is a large part of her daily life. She would be the target audience for a new R&B music video that features music as well as fashion and lifestyle elements.
What have you learned from your audience feedback
The document summarizes feedback received from an audience about their preferences in music genres and styles. Some key findings include:
1. The audience preferred pop/R&B genres like artists Rihanna and bands like The Saturdays.
2. Choosing a pop band format over a solo artist would be more effective based on current popular groups.
3. Analyzing successful pop bands like Selena Gomez and the Scene informed the decision to feature one main vocalist supported by other band members.
4. Feedback on a created music video praised the lighting, different camera angles, and narrative relating to the lyrics, but suggested adding more comedy and bright colors for entertainment.
Target audiences of indie genre
The document discusses target audiences for an indie music genre song. It notes that the typical target audience for indie is males ages 15-24, as indie lyrics often discuss relationships and life experiences that this demographic can relate to. The chosen song for analysis, "never get lost except by your side," has lyrics about lost love that would appeal to the target audience's interests in expressing emotions. A narrative or performance music video could effectively meet the audience's needs by incorporating a relatable story or emotional performance to draw them in.
Tyler ward m6.2
Tyler Ward is a 25-year-old independent singer and songwriter from Denver, Colorado who gained popularity after posting cover songs on YouTube starting in 2008. He has uploaded over 300 videos and was number 5 on Billboard's Top 100 Uncharted list. Ward engages extensively with fans on social media including Facebook, Twitter, and Instagram, posting daily to share his music, tours, and life. He has cultivated a large, dedicated fan base called the "Wardinators". Ward's consistent social media presence, engagement with fans, and authenticity have helped him transform from a YouTube hobbyist to successful independent artist.
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The document discusses the use of various technologies for a music video project. It describes using a blog to organize coursework, PowerPoint for presentations, Slideshare to upload presentations online, Prezi for an audience profile, Facebook for feedback, YouTube to contact an artist and research music videos, Final Cut Express to edit the video, a video camera to film footage, Photoshop for print products, and Outlook Calendar to manage timelines, though issues with scheduling the performer caused delays.
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Evaluation Question One
The document discusses the influences and development process behind a student media project creating a music video. It was inspired by the song "Glue" by Nina Nesbitt which they discovered researching unsigned artists. They aimed for a vintage, quirky style and were influenced by similar artists, imagery telling a narrative, and the 2012 London Olympics countdown. Audience feedback guided improvements like adding more performance footage and consistency in packaging design. While some conventions like linking lyrics and visuals were used, the video took a less typical, more narrative approach to try something original.
The Pitch
This document profiles the target audience for a marketing pitch as mainly female, aged 16-23, who are students interested in fashion, music, and social media. It notes they enjoy brands like Starbucks and Topshop, and spend leisure time with friends shopping and on their phones/computers. Safety tips are also provided for filming a music video in the town of Ludlow, noting hazards like traffic, crowds, weather, and stairs.
Lavanya challa
Lavanya Challa has over 13 years of experience as a Project Manager in KPO/ITES. She has managed projects with multiple vendors and teams located across geographies. Some of her responsibilities include interacting with clients, understanding project goals, managing resources, and ensuring projects are delivered on time. She has experience in various industries including architecture, telecom, and utilities. Lavanya holds an International Executive MBA and is a certified Lean Six Sigma Black Belt.
Music Magazine Evaluation
The document describes the process of designing and creating a music magazine. It discusses researching real music magazines for inspiration on layout elements. Key aspects included on the front cover, contents page, and double page spreads are described. Color scheme, fonts, and content were tailored to represent the target audience of young girls aged 11-17. The creator learned new skills using software like Photoshop and InDesign to design the magazine.
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Similar to Performers and Casting
Application of theory
The document discusses plans for a music video to accompany a song. It will use illustrative techniques to depict the song's lyrics and imagery through characters, colors, and close-ups. Shots of the band and lead singer will relate the artist to the audience. The singer may also star in the narrative to further this connection. As a pop punk/post-hardcore genre video, it will feature the band and focus on the singer to match the sole vocalist. Targeting college/high school students, the dark and emotional narrative aims to relate to their recent experiences and gain acceptance of the intended interpretation.
Music video pitch- mirphy
The music video pitch proposes a video for the song "Ghost" by Halsey. It would tell the story of an artist named Robyn who gradually changes herself for a new boyfriend until she no longer recognizes herself. In the end, he leaves her for another girl. The video aims to convey the message that people shouldn't change themselves for others. It targets teenage girls as its audience because struggling with identity is relatable at that age. The style blends narrative storytelling with Robyn's live performance to create an intimate connection with viewers.
Music video pitch
The document discusses plans for a music video for a song. It will tell a narrative story of a singer trying to win over a girl he loves, though she does not love him back. Various techniques will be used like different locations, costumes inspired by similar bands, and black and white imagery to make the video appealing yet different from the original. The target audience is identified as males ages 16-23 based on research into the pop rock genre.
Pitch presentation
The group has chosen the song "We Don't Have to Take Our Clothes Off" by Ella Eyre for their music video. They will tell a story about a teenage girl named Pixie facing social pressures. Pixie will be portrayed as unique and individualistic to relate to the audience. The brand for Pixie will revolve around R&B/pop genres and portray everyday struggles and a nightlife theme. The target audience is ages 14-20 as the message of not giving in to pressures will resonate most with teens. The video will show different struggles in a relationship through scenes of a couple and shots of Pixie singing while observing.
Pitch presentation
The group has chosen the song "We Don't Have to Take Our Clothes Off" by Ella Eyre for their music video. They will tell a story about a teenage girl named Pixie facing social pressures. Their style will be R&B/pop inspired by videos like "Here" by Alessia Cara. The video will feature shots of Pixie observing a couple dealing with relationship pressures on the streets of London at night. They aim to create a unique image for Pixie that reflects today's society.
Evaluating our A2 music video
The document summarizes the process of creating a music video for a class project. It discusses researching conventions of similar artists like Katy Perry and Taylor Swift. It created a fictional pop star named Lois Lame to emulate these artists. The video had a simple narrative taken from the song lyrics. Various software, cameras, and social media were used during planning, production, editing, and promotion of the music video and related materials. Feedback was gathered on how well it fit the genre and appealed to the target audience.
In what way does your media product develop
The document discusses how the media product develops and challenges conventions of real music videos. It summarizes the key conventions used in R&B music videos like love stories, prologues, flashbacks, and lip syncing. The media product follows some conventions but also challenges them, such as using non-diegetic sound and portraying women in a positive, non-sexualized way. It analyzes the camera shots, editing, mise-en-scene, and clothing choices used and how they develop genre conventions or provide alternative representations.
Goodwins Theory
The document analyzes the music video "The Lucky Last" using Goodwin's theory of relating lyrics, music, and visuals. The lyrics relate to the visuals by depicting a new celebrity wanting privacy from cameras. The music and visuals relate through use of colors and cuts timed to the beat. There is a mixture of narrative scenes and live performance of the band to show the relationship between lyrics and visuals while engaging the audience. The band is represented as chilled, laid back, fun, and funky to help the audience relate to them.
Evaluation question (number one)
Our music video was created to conform to conventions from media to find the appropriate audience. We researched bands and focused on Andrew Goodwin's theories of music video relationships between music and visuals. We analyzed codes and conventions from other music videos and were able to challenge and develop these aspects in our own video. We chose a narrative theme inspired by "Mean Girls" and Lily Allen music videos. Our video uses conventions like costumes, locations, editing techniques and more to tell the story and relate to the target audience of females.
Question One: In what ways does your media product develop, challenge or use ...
My music video challenges some conventions of music videos in the dance pop genre while adhering to others. It challenges conventions by not featuring the artists Cupid and Medusa, whereas dance pop videos typically have many close-ups of the artist. However, it adheres to conventions by showing a relationship between lyrics and visuals to tell a narrative, and by editing the visuals to match the pace of the upbeat music. While not fully conforming due to the absent artists, the video aims to attract target audiences through familiar genre tropes.
Evaluation 1
The document discusses how the media product develops conventions of real pop music videos. It was influenced by other pop artists like Jessie J to portray the solo female artist and appeal to teenage girls. Locations and shots were chosen that followed the narrative of getting ready for a night out, as depicted in the original music video. Close-ups and club scenes were used to fit the upbeat and danceable nature typical of pop music videos. The simple album cover was designed to represent the artist's brand as pretty and elegant while subtly appealing to older male audiences.
Evaluation question 1
The document analyzes a music video created for an advanced portfolio project. It examines how the video supports and challenges conventions of the pop genre through aspects like color, costume, lighting, shot types, editing, narrative, and locations. Key conventions that were supported include bright colors, fashionable clothing, studio lighting, fast editing to match the beat. The video challenged conventions by having a narrative focused on bullying rather than romance and less revealing/natural costumes and makeup aimed at a younger audience.
Audience feedback annotations
The document discusses survey results from the target audience (ages 14-25) for a music video. Key findings include:
1) The majority preferred a female main character, influencing the choice of Robyn. A male was included to appeal to more of the audience.
2) Most wanted the main character to be a teenager, so a teenager was featured.
3) The audience preferred a combination of performance and narrative elements, so both were included.
4) Multiple locations were favored and will be featured to satisfy the audience.
Evaluation question 3.
- 90% of respondents considered the music video to be in the pop genre, while 10% thought it was country. Age responses were evenly distributed except fewer 22-25 year olds responded.
- 95% thought the ancillary tasks fit the pop genre based on conventions like including lyrics, photos of the artist, and relating to elements in the music video.
- 90% thought the breakup was portrayed successfully through different relationship stages, though some said more breakup scenes could have improved the narrative.
Media evaluation question 1
The document discusses how the media product uses and develops conventions of real media products. It summarizes how each element of the magazine advert, digipak, and music video challenge or follow conventions based on research of artists like Taylor Swift and Lucy Rose. Close-up shots, bold fonts, consistent branding, and a focus on locations, emotions, and performance are used to develop familiar conventions for the genre. Transitions, color variations, and a friendship metaphor are ways the media product aims to also challenge conventions through unique elements.
Evaluation q1
In their music video, the group used conventions of narrative structure and performance aspects to engage audiences. They included a balance-unbalance-balance structure and kept narrative scenes in black and white, while using color for performance scenes. They also subtly linked the video's actions to the song lyrics. In ancillary tasks like the poster and digipak, they featured the artist prominently while also incorporating stylistic motifs to tie the materials together and establish the artist's identity. However, they challenged some conventions like using a serif font atypical for music posters. Overall, the group effectively utilized common conventions of music videos and promotional materials while putting their own spin on some elements.
Evaluation questions 1
- The document discusses a music video created for the song "Can't Fight the Moonlight" from the movie Coyote Ugly.
- It analyzes how the music video uses conventions of 1990s pop music videos like narrative storylines, costumes, locations, and camera techniques while also challenging conventions by dressing the main character in everyday clothes for one scene.
- The document evaluates how the music video portrays the song's lyrics and storyline through visuals and the main character's emotions after a breakup.
Forms and conventions
The document discusses how a music video for an artist named Flora adheres to and challenges conventions of real music videos in the indie pop genre. It summarizes the key forms and conventions used, including:
1) Performance scenes to showcase Flora's talents and connect with her target audience of teenage girls.
2) Adhering to the typical music video length of 3-4 minutes by shortening Flora's song.
3) Using lighting, close-ups, rhythmic editing, varied costumes, and social media-inspired packaging to market Flora and make her appealing, while still keeping the content appropriate for her young fans.
4) Drawing inspiration from other artists' music videos and marketing strategies to ensure
In what ways does your media product use
This document analyzes how a student's media project utilizes and develops conventions of real pop music videos. It identifies several common conventions used in the project, such as portraying artists as happy, incorporating themes of friendship and parties, using bright colors, and including various shot types and effects. The student explains how their project features these conventions through elements like costumes, makeup, lighting, and imagery that align with conveying a fun, party-like pop theme.
Media coursework evaluation, question three.
The document summarizes audience feedback received for a music video project. Key learnings were that the slow pace of the video matched the slow song well. Viewers understood the singer-songwriter genre and appreciated the sense of individuality conveyed. While most enjoyed the video, some provided constructive criticism on areas that could be improved. Demographic and psychographic profiling was used to target the audience, focusing on females aged 16-35.
Similar to Performers and Casting (20)
Question One: In what ways does your media product develop, challenge or use ...
Question One: In what ways does your media product develop, challenge or use ...
Performers and Casting
- 2. Our group has decided that in our music video we are going to have one main actress/performer and the four of us. We decided to do this as we are the same age as are target audience, therefore they can relate to the music video, as they may be going through similar things like the girls in the music video. We thought it was important to have just one main performer as the hidden meanings in the song will be highlighted a lot more, and feel more powerful coming from just one young person. The four of us girls will be holding up signs with lyrics on them. Also some of us will take part in some acting by playing along on a guitar and/or singing along to the song.
- 3. Role In Music Video Played By Who? Contact Details Singer (Main Performer) Jessica Cooper jcooper@ludlow- college.ac.uk Girl #1 Grace Grier ggrier@ludlow- college.ac.uk Girl #2 Hannah Davies hdavies22@ludlow- college.ac.uk Girl #3 Sophie Hodnett shodnett@ludlow- college.ac.uk Girl #4 Natasha Lee nlee@ludlow- college.ac.uk
- 4. We thought that Grace was an Hannah was an appropriate appropriate person to be in our candidate as well for our music music video to hold up the lyrics video as one of the girls holding boards, as she has the ‘vintage’ up the lyrics boards, as she also look to her and that would suit the has the vintage look and suits target audience well. She is in our the genre. She also is in our media group so she knows what we music video and knows what we want from her for the video. want from her for the music video.
- 5. Sophie also is going to play a part in Natasha is going to play a part in the music the music video as holding up the video as holding up the lyrics board too. lyrics boards as she is suitable for the We thought she would too be suitable as genre too. She is also in our media she can pull off the look for our target class so she will know exactly what we audience and she is in our media group so want from the music video. she knows what we want from her.
- 6. We decided that Jessica would be good for our main character as she can pull off the look to suit our target audience and she is very enthusiastic and quirky. This appeals to our target audience so she was the perfect candidate. She is available to take part in filming when the rest of us have free lessons so it works out well. However she will need to learn the song relatively well before we film her.