- 90% of respondents considered the music video to be in the pop genre, while 10% thought it was country. Age responses were evenly distributed except fewer 22-25 year olds responded. - 95% thought the ancillary tasks fit the pop genre based on conventions like including lyrics, photos of the artist, and relating to elements in the music video. - 90% thought the breakup was portrayed successfully through different relationship stages, though some said more breakup scenes could have improved the narrative.

1. Question 3
Audience feedback results

2. To get audience feedback it chose to make
a questionnaire on Google documents so
that I could send it out tot my target
audience and they could respond and the
results were then recorded online. I chose
to use this layout because I thought it
looked young and girly which I thought
would reflect my music video and ancillary
tasks well as the genre is Pop.

3. The first question I asked was ‘what is your age?’, this questionnaire
was only send out to my target audience of 13-30 year olds however
I wanted to narrow it down into groups to see who we were mostly
getting feedback from. Luckily the feedback was pretty even from
age group although I think it could have been improved if more 22-
25 year olds answered the questionnaire because as only two
answered it I will not have substantial feedback from this age range.

4. This question was asked to see if we stuck to the conventions enough to
make it clear to the audience that it was a Pop music video, and 90%
considered it to be Pop so I think we portrayed the Pop genre
successfully, however 10% thought it was a country music video although
as I pointed out in evaluation question 1 some of what we did in the
music video crossed over into in country music genre such as some of the
outdoor settings. So it is understandable that some viewers thought it
was a Country music video. Therefore if we were to make it again I think
some of the settings would have to be changed to make it more obvious
what genre it is.

5. Having 95% of the participants thinking that the music video was a Pop video from looking at
the ancillary tasks was very positive; whilst making the ancillary tasks we tried to make them fit
the conventions of our genre but also to relate to our video. We in we included the graffiti wall
form the video in all the ancillary tasks so that it relate to the music video and we kept to the
conventions of a Pop poster and digipak by including things similar to other artists such as Jessie
J and Kelly Clarkson therefore sticking to the conventions of our genre. These things were the
clothing of the artist was black or white, the lyrics were included and we included the artists
signature. However 5% thought the music video would be R&B music video and I think this is
because some of the mise en scene for Pop is also the mise en
scene for R&B such as Rihanna and Iggy Azalea both wear red
lipstick in their posters and digipaks and they are both R&B
Artists.

6. Whilst making the music video we tried
to use various settings to keep the
audience interested in the narrative and I
am glad the audience has responded to
this well.
We decided on a current song so that our target
audience to it because it includes issues such as
breakups which fits our target audience. Also as it
is a current song it is more likely to be heard be
younger people so that fits the younger
demographic of our target audience that is one of
the reasons we chose ‘The one that got away’.
We looked at Andrew Goodwin’s theory
that music is and extension of lyrics and we
tried to follow that theory to an extent in
our work and from the responses our
audience have noticed that.
In our group for our narrative we
needed a male performer to
portray the ex boyfriend so we had
Ryan play him who was also a
Drama student to try and make it
look as realistic as possible.

7. We included pictures of the artist so that especially on the poster they are aware who the artist
is. We did two separate photo shoots for the ancillary tasks as we didn’t want them to be too
repetitive. We decided to use the same photo on the front of the digipak and the poster so that
an audience would recognise that the poster does with that album. For the ancillary tasks we
included the performer wearing red lipstick as she wore it in the music video so we thought that
would be a way in which they would go together well.
We include the same graffiti wall in the ancillary
tasks that was in the performance shots of the
music video so that they all go together.
Quite a lot of the participants to this question said that they liked that the lyrics were included;
the lyrics were included because from my research of Pop digipaks the majority of them
included the lyrics of the songs in the album. However I was unable to included all of the lyrics
of each song as I ran out of room so if I were to make it again I would make the digipak have
more pages so that there would be enough room for the lyrics to all the songs

8. Looking at these responses some are quite vague so if I were make a questionnaire again I think
I would make it multiple choice on this question so the answers are more in depth and have the
option to write a respond hat goes with the answer so that the response is personal to the
person.
The feedback to this question was overall positive although some participants though the
clothing worn in the performance shots could have been changed. I agree with this as
stereotypically for a Pop music video the performer wears a dress but our location was outside
and we were filming in winter so we were not able for the performer to be in a dress. Probably
if we were to do it again we would record the performance shots last when it is warmer then
the performer would be able to wear a dress.
The feedback to this question was also positive as our audience thought it
was bright, girly colourful and that it matched the genre. In making the
ancillary tasks we purposely make it very bright using Photoshop, very girly
by including a kisses and hearts which typically relate to girls and by having
as colourful background; we did all this to make it easy for our audience to
comprehend what genre it was and to appeal to our young audience.

9. It was very positive feedback that 90% of participants thought that the break up was
portrayed successfully, we tried to make it look as realistic as possible by including
them happy together, then arguing and breaking up, her seeing him with another girl
and finally him calling her to get back together and her rejecting his call as to say to
the audience that she is over him. By doing this I feel that we successfully portrayed
each stage of their relationship. However 10% thought that we did not portray the
narrative of them breaking up successfully this could be because the shots of them
arguing were quite minimal so if we were to make it again we could include more
break up shots were some of the longer performance shots are.

10. A few people commented that it could be improved
in their was the boys response to the break up and
rejected call at the end, I agree this would of
improved it but we ran out of time to have him
response at the end so if we did it again a filming
schedule plan would help us make sure we have
time for all the shots we want.
There is not much we could
have done about the quality
of the music video as we
don’t have our own camera
and we were using the
highest quality one the
school had.
If we were to do it again we could have got better lighting in some of the narrative shots by
filming in a place that had more natural lighting rather than in the parts of the house that have
minimal lighting, however the problem with this is that for the narrative we had to film in the
kitchen to fit the lyrics but we could have filmed at a earlier time so that the lighting was better.
If we did it again I agree that some
of the shots could have been
shortened such as the performance
shots to make the music video feel
more fast paced.
We were unable to have the boy in
many shots as there was not
enough time to fit it all in but if we
were to have shortened the
performance shots we would be
able to fit more narrative shots of
him in.

11. We did have a blank side that
is just a graffiti wall which
could have been filled with a
message from the artist but
unfortunately we ran out of
time to do so.
We all did different parts of the ancillary tasks so for
this but I think it would have looked good to have all
the fonts the same apart from the signature so to
have done this we would have needed better
communication between the group to decide on the
font we would use for all parts.
The reason we didn’t want to
do this is because we wanted
it to be similar to the music
video but not exactly the
same that is why we included
the graffiti wall but changed
the costume to keep it
interesting.
From my research some Pop artists include a personal
message and details about them such as Emile Sande does
so I am not surprised that some participants of the
questionnaire thought this is how we could improve it as
our target audience will be similar to Emile Sande’s.
Therefore if we were to redo the ancillary tasks I would
include more details about the artist such as a message to
her fans.