Perceptions Of Visitors To Dundas Square Uqam Conference
1. Perceptions & Impressions of Visitors to Dundas Square Presented by: Melanie Holl, Rebecca Currie, Hanna Woo, and Jennifer Williams
2. Overview Definition of Study Objectives Methodology and Limitations Literature Review Major Findings Recommendations
3. Definition of Study To identify the perceptions, impressions and expectations of visitors to Dundas Square, to determine its perceived purpose, and to realize its potential for developing into a world class attraction.
4. Objectives Determine the impressions, perceptions, and expectations of visitors to Dundas Square via primary data Conduct research and develop a literature review outlining, tourism trends, the importance of image, significance of the public square and a situational analysis. Identify the demographic and psychographic characteristics of persons that visit Dundas Square to establish a target market. Determine if visitors are aware of Dundas Square and provide recommendations for Dundas Square to evolve and be imbued with significance.
5. Methodology Multi Method Approach Literature Review Questionnaire Development Simple Random Sampling (300)
6. Methodology Ethical Survey Technique Confidentiality Piloting & Results Data Entry SPSS – Frequencies, Chi Square
7. Limitations Events Occur Primarily During Summer Months versus Winter Months Winter Weather Conditions Distribution of Unedited Questionnaire Questionnaire Only Administered in English Only Female Surveyors
9. Literature Review This section will summarize: The History of the Square Best Practices derived from Project for Public Spaces World Squares Analysis
10. The History of the Public Square Squares have been historically known as the ‘Centre of a Community” Investing a Square with Meaning To stress a strong view across a city Symbols that Control Social Structure Civic Buildings Churches
12. Best Practices 1. Image and Identity 2. Attractions and Destinations 3. Amenities 4. Flexible Design 5. Seasonal Strategy
13. Best Practices 1. Image and identity 2. Attractions and Destinations 3. Amenities 4. Flexible Design 5. Seasonal Strategy
14. Best Practices 1.Image and identity 2.Attractions and Destinations 3. Amenities 4.Flexible Design 5.Seasonal Strategy
15. Best Practices 1. Image and identity 2. Attractions and Destinations 3. Amenities 4. Flexible Design 5. Seasonal Strategy
16. Best Practices 1. Image and identity 2. Attractions and Destinations 3. Amenities 4. Flexible Design 5.Seasonal Strategy
17. Best Practices 6. Access 7. The Inner and Outer Square 8. Reaching out like an Octopus 9. The Central Role of Management 10. Diverse Funding Sources
18. Best Practices 6. Access 7. The Inner and Outer Square 8. Reaching out like an Octopus 9. The Central Role of Management 10. Diverse Funding Sources
19. Best Practices 6. Access 7. The Inner and Outer Square 8. Reaching out like an Octopus 9. The Central Role of Management 10. Diverse Funding Sources
20. Best Practices 6. Access 7. The Inner and Outer Square 8. Reaching out like an Octopus 9. The Central Role of Management 10. Diverse Funding Sources
21. Best Practices 6. Access 7. The Inner and Outer Square 8. Reaching out like an Octopus 9. The Central Role of Management 10. Diverse Funding Sources
22. World Square Analysis Trafalgar Square, London Times Square, New York PiazzaSan Marco, Venice Union Square, San Francisco Nathan Phillips Square Vs. Dundas Square, Toronto
23. World Square Themes Location Culture and Politics Year Round Use Civic Health Health and hygiene
24. Dundas vs. Nathan Phillips Square Year Round Use Physical Landscape and Amenities Intended Purpose
