PepsiCo should launch its Mountain Dew brand in the UK market. The UK offers an attractive hybrid market of growing energy drinks and carbonated soft drinks, especially among 15-34 year olds. Mountain Dew has strong brand awareness and could capture market share from both categories by leveraging PepsiCo's existing UK assets, relationships with vendors and suppliers, and promotional ties. This hybrid branding strategy would generate revenue for PepsiCo in a cost-effective manner.
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
Cola Wars have continues till date. This presentation presents an analysis of the case Cola wars continues in 2006.
Find out what we have to say about the classic case of competition.
Coca-Cola Arctic Home Evaluation and RecommendationKelly Bowker
MBA cause marketing project presentation
My contributions included:
- Designed the presentation
- Research: Arctic Home mission, Coca-Cola's; history, sustainability actions, marketing tactics
- Designed creative mock-ups
- Originated the idea that Arctic Home should be used as an entry point for consumers to learn about Coca-Cola's Golden Triangle platform
A complete presentation on the company Pepsi and analysis of it from marketing point of view including a brief about the company's history and its competitors, SWOT Analysis, Segmentation, Targeting and Positioning and 4P's followed by recommendations at the end.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
Cola Wars have continues till date. This presentation presents an analysis of the case Cola wars continues in 2006.
Find out what we have to say about the classic case of competition.
Coca-Cola Arctic Home Evaluation and RecommendationKelly Bowker
MBA cause marketing project presentation
My contributions included:
- Designed the presentation
- Research: Arctic Home mission, Coca-Cola's; history, sustainability actions, marketing tactics
- Designed creative mock-ups
- Originated the idea that Arctic Home should be used as an entry point for consumers to learn about Coca-Cola's Golden Triangle platform
A complete presentation on the company Pepsi and analysis of it from marketing point of view including a brief about the company's history and its competitors, SWOT Analysis, Segmentation, Targeting and Positioning and 4P's followed by recommendations at the end.
The Company· PepsiCo, Inc. is the result of the merging of Pepsi.docxcherry686017
The Company
· PepsiCo, Inc. is the result of the merging of Pepsi Cola and Frito Lay. Pepsi Cola was established in New Bern, NC by Caleb Bradham in the late 1800s. Frito Lay is the result of the merger between the Frito Company, and the Lay Company around 1960. Today, the company reports sales of $510 million, and employs approximately 20.000 people. The company’s major product line consists of: Pepsi Cola, Diet Pepsi, Mountain Dew, Frito corn chips, Lays potato chips, Cheetos, Ruffles, and Rold Gold pretzels.
Company Global Operations
· PepsiCo Americas Foods, which includes Frito-Lay North America (FLNA), Quaker Foods North America (QFNA) and all of our Latin American food and snack businesses (LAF)
· PepsiCo Americas Beverages (PAB), which includes all of our North American and Latin American beverage businesses
· PepsiCo Europe (Europe), which includes all beverage, food and snack businesses in Europe and South Africa
· PepsiCo Asia, Middle East and Africa (AMEA), which includes all beverage, food and snack
· businesses in AMEA, excluding South Africa
Company History & Growth
· 1966 – Introduction of Doritos brand tortilla chips Pepsi enters Japan and Eastern Europe
· 1970 – PepsiCo moves headquarters to Purchase, NY Frito Lay begins expansion initiative Pepsi introduces lightweight, recyclable plastic bottles, and the first two-liter bottle.
· 1973 – Frito Lay International is established, and begins marketing snack foods worldwide
· 1974 – Pepsi Cola is the first American product produced, marketed, and sold in the former Soviet Union
· 1977 – PepsiCo purchases Pizza Hut, Inc.
· 1978 – PepsiCo purchases Taco Bell
· 1981 – Nutritional information is added to Frito Lay snack food packaging’
· 1982 – PepsiCo introduces caffeine-free colas Pepsi Cola moves into China
· 1984 – Pepsi Cola makes history by teaming up with Michael Jackson for The Choice of a New Generation campaign
· 1985 – PepsiCo is the largest beverage industry, and has products in over 150 countries
· 1986 – PepsiCo purchases KFC
· 1989 – PepsiCo is ranked in the top 25 of the Fortune 500 company rankings
· 1994 – PepsiCo and Starbucks form the North American Coffee Partnership
· 1997 – Aquafina bottled water is introduced
· 1998 – PepsiCo purchases Tropicana products from Seagram Company, Ltd. Pepsi Cola celebrates 100 years
· 2000 PepsiCo own majority stock in South Beach Beverage Company (SoBe)
· 2001 – PepsiCo merges with Quaker Oats
· 2007 – PepsiCo introduces: Performance with Purpose
Strengths
· PepsiCo employees are motivated, and highly engaged in the organization
· Sustained improvements in employee commitment, and satisfaction
· Continued focus on discipline to drive results in the short term
· Continued investments to build capabilities and advantages for the long term
· Attractive partner for retailer who look to Pepsico to drive a significant share of their growth
· A broad portfolio, which is a strong competitive advantage in the food service i ...
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Group 4 Presenataion Pepsi Cola Pakistan Team Leader SIr Zafer.pptxnjhujhkun
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Bài tập - Tiếng anh 11 Global Success UNIT 1 - Bản HS.doc.pdf
Pepsi co presentation (1)
1. Relaunching Mountain Dew
in the U.K.
Caitlin Joshua, Tom Licitra, Brea
MacIsaac, Tony Weaver, Sijie Xia
2. PepsiCo should launch the Mountain
Dew brand in the U.K.
• Hybrid branding strategy makes U.K.
Will
generate market attractive
revenue
• Mountain Dew can capture market
share
Will
be cost
• PepsiCo can leverage existing assets
effective
• PepsiCo can leverage existing
relationships
2
3. PepsiCo should launch the Mountain
Dew brand in the U.K.
• Hybrid branding strategy makes U.K.
Will
generate market attractive
revenue
• Mountain Dew can capture market
share
Will
be cost
• PepsiCo can leverage existing assets
effective
• PepsiCo can leverage existing
relationships
3
4. Hybrid branding strategy makes U.K.
market attractive
• Both U.K. energy drink and carbonated soft drink
(CSD) markets are growing
• U.K. offers attractive growth in target market of 15-
34 year-olds
4
5. U.K. energy drink and carbonated soft
drink (CSD) markets are growing
16
13.7
14
12 11.4
Energy drink market has grown
10
8
6
4
2
366% Since 1996
0
2005 2010
2005 2010
5
7. PepsiCo should launch the Mountain
Dew brand in the U.K.
• Hybrid branding strategy makes U.K.
Will
generate market attractive
revenue
• Mountain Dew can capture market
share
Will
be cost
• PepsiCo can leverage existing assets
effective
• PepsiCo can leverage existing
relationships
7
8. Mountain Dew can capture hybrid
market share
• Mountain Dew has strong brand awareness
• Consumers show high probability of purchase of
Mountain Dew
• PepsiCo can compete with existing competitors for
share
• Cannibalization of existing Pepsi products will not
occur
8
10. Consumers show high probability of
purchase of Mountain Dew
24% Brand Aware,
Would Buy
Brand Aware,
57% Wouldn't Buy
19% Brand Unaware
10
11. Mountain Dew can compete with
existing CSD competitors for share
50%
Carbonated soft drinks’ brand U.K. market share
40%
30%
20%
10%
0%
11
12. PepsiCo can compete with existing
energy drink competitors for share
50% Energy drinks’ brand U.K. market share
40%
30%
20%
10%
0%
Red Bull Lucozade Own Brand/Other
With only two large competitors, there is room for competition
12
13. Cannibalization of existing Pepsi
products will not occur
Lemon Lime Caffeine
Pepsi ✓
7Up ✓
Mountain Dew ✓ ✓
13
14. PepsiCo should launch the Mountain
Dew brand in the U.K.
• Hybrid branding strategy makes U.K.
Will
generate market attractive
revenue
• Mountain Dew can capture market
share
Will
be cost
• PepsiCo can leverage existing assets
effective
• PepsiCo can leverage existing
relationships
14
15. PepsiCo can leverage existing assets
• U.K. has largest operations of PepsiCo’s international
division
• U.K. has $2.1B of PepsiCo’s long lived assets
15
16. PepsiCo should launch the Mountain
Dew brand in the U.K.
• Hybrid branding strategy makes U.K.
Will
generate market attractive
revenue
• Mountain Dew can capture market
share
Will
be cost
• PepsiCo can leverage existing assets
effective
• PepsiCo can leverage existing
relationships
16
17. PepsiCo can leverage existing
relationships
• PepsiCo can leverage its existing promotional ties
• PepsiCo can leverage is existing vendor relationships
• PepsiCo can leverage its existing supplier
relationships
17
18. PepsiCo can leverage its existing
promotional ties
• Retail consolidation increases importance of
relationships with major vendors
• Opportunities exist to renegotiate contracts annually
18
19. PepsiCo can leverage its existing
vendor relationships
• PepsiCo spent $2.9B on promotions in 2007
• Strong relationship with global marketing company
OmniCom
• U.S. Mountain Dew strategy targets youth segment
and can easily be leveraged in U.K.
19
20. PepsiCo can leverage its existing
supplier relationships
• Collaboration is essential to the success of PepsiCo’s
supply chain
• Resources are available from a limited number of
suppliers with which Pepsi has strong relationships
• Greater economies of scale can be gained through
higher quantity orders
20