SlideShare a Scribd company logo
Original Site: Home
Page
The original site was
growing dated in
design, was not
supported on mobile
devices and lacked e-
commerce
functionality. It also
needed an overhaul of
its written and digital
content.
Old Site:
About Us Page
The old site
lacked mobile
optimization,
had dated
design and
needed
refreshed
content.
Original Site: Donation
Page
The original site relied on
PayPal and was limited to that
vendor's functionality. It also
required the inconvenience of
creating a PayPal account.
Original Site:
Store Page
The original store
featured multiple
pages and ultimately
stopped delivering
digital transactions,
redirecting clients to a
phone number.
Store products were not
displayed in a
comprehensive view;
further, the e-commerce
function had become
dysfunctional, requiring
clients to use a phone
number instead of the site.
Original site: Store
The original blog
site was featured
at blogger.com
and required
customers to
leave the site.
Original site: Blog
New Site:
home page
The new
home page
features
beautiful
visuals and
doorways to
all of the
site's key
content.
New Site:
Home
Page view
#2
The new home page
features plenty of real
estate to tell the story
of People Matter and
to update it for key
events. It's also
optimized for mobile
devices.
Phone view of
new website
The previous site was
not optimized for
mobile devices. The
new site automatically
scales for all devices.
Phone view #2
Tablet
view
New site:
redesigned
store
This rebuilt store
featured all
products on one
page and includes
a built-in, seamless
e-commerce
function.
New site:
Giving
page
The new site
provides a
seamless,
simple way
for people to
give.
New site:
blog
The new site
brings the blog, a
core component,
into the website
and out of an
external site
where it was
hosted previously.
This creates
continuity and
engagement on
the site.
New site:
podcast
page
The new podcast
page brought
media onto the
site that was
previously
hosted offsite,
creating a more
seamless
customer
experience.
New site:
Google Analytics
The new site
was set up
with SEO in
mind and its
value can be
assessed
with
analytics.

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People Matter Website Relaunch Before and After

  • 1.
  • 2. Original Site: Home Page The original site was growing dated in design, was not supported on mobile devices and lacked e- commerce functionality. It also needed an overhaul of its written and digital content.
  • 3. Old Site: About Us Page The old site lacked mobile optimization, had dated design and needed refreshed content.
  • 4. Original Site: Donation Page The original site relied on PayPal and was limited to that vendor's functionality. It also required the inconvenience of creating a PayPal account.
  • 5. Original Site: Store Page The original store featured multiple pages and ultimately stopped delivering digital transactions, redirecting clients to a phone number.
  • 6. Store products were not displayed in a comprehensive view; further, the e-commerce function had become dysfunctional, requiring clients to use a phone number instead of the site. Original site: Store
  • 7. The original blog site was featured at blogger.com and required customers to leave the site. Original site: Blog
  • 8. New Site: home page The new home page features beautiful visuals and doorways to all of the site's key content.
  • 9. New Site: Home Page view #2 The new home page features plenty of real estate to tell the story of People Matter and to update it for key events. It's also optimized for mobile devices.
  • 10. Phone view of new website The previous site was not optimized for mobile devices. The new site automatically scales for all devices.
  • 13. New site: redesigned store This rebuilt store featured all products on one page and includes a built-in, seamless e-commerce function.
  • 14. New site: Giving page The new site provides a seamless, simple way for people to give.
  • 15. New site: blog The new site brings the blog, a core component, into the website and out of an external site where it was hosted previously. This creates continuity and engagement on the site.
  • 16. New site: podcast page The new podcast page brought media onto the site that was previously hosted offsite, creating a more seamless customer experience.
  • 17. New site: Google Analytics The new site was set up with SEO in mind and its value can be assessed with analytics.