The vmat vs other recent radiotherapy techniquesM'dee Phechudi
VMAT is a new type of intensity-modulated radiation therapy (IMRT) treatment technique that uses the same hardware (i.e. a digital linear accelerator) as used for IMRT or conformal treatment, but delivers the radiotherapy treatment using a rotational or arc geometry rather than several static beams.
This technique uses continuous modulation (i.e. moving the collimator leaves) of the multileaf collimator (MLC) fields, continuous change of the fluence rate (the intensity of the X rays) and gantry rotation speed across a single or multiple 360 degree rotations
CONTENTS
Electron arc therapy.
Introduction to electron arc therapy
Calibration of electron arc therapy
field shaping
beam energy
Treatment planning
location of the isocentre
scanning field width
collimation used in electron arc therapy.
summary
Quality Assurance in Radiotherapy. Web-based quality assurance; using medical web instrument to facilitate the education, collaboration and peer review, providing an environment in which clinical investigators can receive, share and analyse treatment planning digital data.
Radiation Protection in Diagnostic and Interventional Radiology, MDIRT Nchanj...Nchanji Nkeh Keneth
Radiation Protection; an overview of ionising radiations. Radiation measuring instruments. Radiation Protection in Diagnostic and Interventional Radiology, credit to IAEA
This app is targeted to help anyone who has an issue which is troubling him/her and all he needs is someone to hear and someone to suggest. The levels we are targeting can be anything from a failure in exam to break ups ,relationship issues or to an extent, suicidal issues as well.
The vmat vs other recent radiotherapy techniquesM'dee Phechudi
VMAT is a new type of intensity-modulated radiation therapy (IMRT) treatment technique that uses the same hardware (i.e. a digital linear accelerator) as used for IMRT or conformal treatment, but delivers the radiotherapy treatment using a rotational or arc geometry rather than several static beams.
This technique uses continuous modulation (i.e. moving the collimator leaves) of the multileaf collimator (MLC) fields, continuous change of the fluence rate (the intensity of the X rays) and gantry rotation speed across a single or multiple 360 degree rotations
CONTENTS
Electron arc therapy.
Introduction to electron arc therapy
Calibration of electron arc therapy
field shaping
beam energy
Treatment planning
location of the isocentre
scanning field width
collimation used in electron arc therapy.
summary
Quality Assurance in Radiotherapy. Web-based quality assurance; using medical web instrument to facilitate the education, collaboration and peer review, providing an environment in which clinical investigators can receive, share and analyse treatment planning digital data.
Radiation Protection in Diagnostic and Interventional Radiology, MDIRT Nchanj...Nchanji Nkeh Keneth
Radiation Protection; an overview of ionising radiations. Radiation measuring instruments. Radiation Protection in Diagnostic and Interventional Radiology, credit to IAEA
This app is targeted to help anyone who has an issue which is troubling him/her and all he needs is someone to hear and someone to suggest. The levels we are targeting can be anything from a failure in exam to break ups ,relationship issues or to an extent, suicidal issues as well.
Mental Health and Digital Safety Tips for Journalists.pptxDamian Radcliffe
Tips and recommendations for my Social Media for Journalists class (Fall 2022) at the University of Oregon. The deck includes tips for digital safety, self-care and mental well-being, as well as managing digital overload. It features links to resources and materials from DART, CPJ, Poynter and others.
Workshop to help turn consumer insights into a brand strategy that will help the brand win in the market
Workshop Agenda
1. How to use consumer insights to bring the consumer to life
2. How to use consumer insights to define your brand
3, How to use consumer insights to develop brand strategy
So you want to identify the numbers that move your business' bottom line AND the numbers that move your readers. You want to know how, in a sea of data, you can select a few reasonable metrics that really matter today and take action based upon what they tell you. We're here to help. We'll discuss what metrics matter, how they should influence your decision-making, and what metrics tools should look like in five years' time. We'll be sure to share tips and slides so you can put our practical advice to use right away.
As a UX Researcher or Product Designer for a self-care App to help young professionals better cope with stress and anxiety so that they can reach their full potential and improve their overall wellbeing, I led this project and completed it with two teammates within 2 weeks.
The goal is to understand the users pain points and discover the User Insights through the cycles of empathizing (user research), defining (prioritize problems), ideating (brainstorming), prototyping (paper sketch and digital wireframe) and testing (usability) and continuous iteration.
Overall this project has been a wonderful experience for me, not only because I better understand the design thinking and user centered iterative process, but also because as a team we were able to communicate our thoughts, challenge each other, work through disagreement and closely follow our plan through every step.
We had great success in generating a broad spectrum of user data, from in depth user interviews to an online Survey that gathered over 150 responses. Though we know data is great, it proved quite challenging going through 1000’s of responses, synthesizing, and interpreting so much while maintaining integrity. We found it helpful to focus on trends and key pain points there where present across the spectrum of data we collected. Based on our findings, we choose to go with a design that was simple, minimalist, and focused on effective simple and proven methods that combat stress and anxiety and improve overall well being.
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
Users are People Too Adobe Max PresentationMeagan Fisher
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content.
Wondering how to tell your nonprofit's story? Unsure if you even have good stories to tell? The following presentation has been created to address just that. You'll learn why you should be telling your story, how to effectively tell your story, and more.
Product development is all about knowing your audience. Every design decision or functional requirement should be made with the end user in mind. Who are they and how will they use your product? A key element to writing a great user story is to identify the end user, “As a __.” Creating personas to identify your audience is invaluable. The more you learn about your audience, the more empathy you have. Empathy allows you to better envision your users’ experience and therefore significantly improve that experience.
How to Conquer Inbound Marketing on a Startup BudgetNextiva
Inbound Marketing is a critical component in your customer acquisition strategy.
Companies like HubSpot, Slack, and Drift have achieved massive growth by mastering the art of inbound marketing.
So can you.
The beauty of inbound marketing is that you don't need a ton of fancy tools or ridiculous budget to make a major impact on sales and revenue growth.
On the flip side - inbound marketing can become costly and challenging if you don’t know what you’re doing or where to allocate your budget.
SmartBug Media superstar Jen Spencer is here to save you from your headaches.
This webinar is going to teach you how to conquer inbound marketing on a startup budget. Jen will discuss strategies and plans to conduct inbound marketing successfully and effectively.
What You’ll Learn
- How to create a low-cost inbound marketing playbook.
- How to be more efficient and effective with inbound marketing.
- Staying true to your brand while staying on a budget.
- Using analytics to refine your strategy and measure success.
- How to leverage free tools and channels to reach and wow your audience.
Join SmartBug Media’s VP of Sales and Marketing, Jen Spencer, and Nextiva Director of Demand Generation, Gaetano DiNardi, as they walk you through their playbooks for conquering inbound marketing on a startup budget.
A persona is defined by its personal, practical, and company-oriented goals as well as by the relationship with the product to be designed, the emotions of the persona when using the product, and the goals of the persona in using it.
1. Penumbra
We help you help yourself.
Created by Hard2Define
http://penumbra.ausdk12.org/
2. What's the matter?
Teens age 12-19, especially
girls,have self-esteem and confidence
struggles.
3. Facts on Teen Mental Health
• More than 90% of girls (15 to 17 years) want to change at least one
aspect of their physical appearance, with body weight ranking the
highest.
• 3/4th of girls with low self-esteem engage in negative activities, such
as disordered eating, bullying, smoking or drinking.
• 7 out of 10 girls feel that they do not live up to those expectations and
have low self-esteem.
• 90% of all women want to change at
least one aspect of their physical
appearance.
• 81% of 10 year old girls are afraid of
being fat.
• Only 2% of women think they are
beautiful.
4. Our Solution
We made our application, Penumbra, to give a
helping hand to people with stress, body
image issues, and low self esteem in order
to build their self-image and confidence.
5. Why "Penumbra"?
A "penumbra" is the partially shaded outer region of the shadow cast by an
opaque object. The shadow cast by the earth or moon over an area
experiencing a partial eclipse. We chose this word to be our name because
stress, bad self-esteem, depression, peer pressure and body image issues
don't last forever. They will end. They
are just a shadow over our lives,
and Penumbra will help you
through it all.
6. App Overview
Penumbra has six components. They include:
• Journal
• Survivor Stories
• Quotes
• To-Do List
• Help Hotlines
• Personalization Settings
7. Home Screen and Navigation
The quote at the top of the screen can be customized by the user
8. Features:
Journal
• Diary-like layout
• Can draw or upload pictures
• Toolbar to customize
• A calendar that provides easy
access to past entries
• "Favorite" button
It's great to use the journal because it's:
• A private place for users to record thoughts
and emotions
• Convenient on the go and wherever you are
• Readily available when you need it
9. Survivor Stories: You are NOT alone
These true stories will be chosen by our editors and updated frequently. The purpose of these stories is for
users to know that they are not the only ones experiencing emotional challenges. We are basing this feature
on the phenomenal success of websites such as PostSecret where people gain comfort from reading others'
secrets to know that they are not the only ones with those problems.
10. Quotes
• Daily quote per day
• Has several categories
o inspirational
o motivational
o optimistic
• Can "favorite" quotes
• Add your own quotes to your
collection
• You can choose any of your
quotes to be featured on the
main menu
11. To-Do List
• Short-term and long-
term goals for the user
to try to accomplish
• Items on the list
generated from sign-up
survey
• Designed to improve
user's self esteem
• Goals made with help
from professionals
• Recommendations and
advice according to past
entries and searches
12. Help Hotlines
We at Hard2Define understand that
sometimes this app will just not be
enough, so we have an emergency "I
NEED HELP NOW" button that will
connect you to a suicide prevention
hotline.
13. Personalization Settings
The Settings gives the user
the option to customize
their experience, allowing
them to choose which
quotes they want to
appear on the main
screen, and the font and
color scheme of the app.
"Retake Survey" refers to that fact that when users first
enter Penumbra they take a survey that will help
customize the app for them. Under Settings they can
retake this survey, because feelings change over
time.
14. For Your Eyes Only
Our application is
completely offline and
private to your phone.
The account is only to
keep track of your
journal entries and make
sure that all of your
information is password
protected. Penumbra is
anonymous.
15. App Coding
Penumbra uses a database (the TinyWebDB)
to handle logging in and data storage for:
1. Journal entries
2. Quotes
3. Survivor Stories
4. To-Do List
16. Market Differentiation
There are at least 377 other apps which
attempt to solve the same issue we are,
but all of them seem to fall short. Why?
Because they are all static, all of the
apps presume that everyone is the same
and should receive the same help. The
other apps may have some individual
components, but only Penumbra
combines all the aspects into one
comprehensive app that is customizable.
17. Market Competitors:
Competitors Penumbra Cognitive Self Esteem Self-Esteem My W Days
Diary CBT Building Guide Meditations
Self-Help
Journal/Diary x x x
Quotes/Daily x x
Quote
Survivor x
Stories
Advice/To-Do x x
List
Privacy x x x
18. Target Market
In a recent survey of 213 people in our community, there were
128 females and 85 males. we found that 13-19 year olds is
the target audience for our app, though it is open for all
ages.
Market Size:
There are 21,689,114 teens living in the United States of
America.
37% of teens in the U.S. have a smartphone (8,024,972 teens)
19. Cost to Users:
Free!
Penumbra hopes to help
others and it would be
wrong to force someone to
pay for help that they
deserve for free. We plan to
be Social Entrepreneurs,
and earn money to keep
going by partnering with
local mental health
organizations, and larger
organizations that have
similar interests and goals.
20. Funding
Hard2Define is a non-profit organization that partners
with several other organizations such as:
Suicide Hotline
Hearts of Leadership
It Gets Better
The Trevor Project
Kaiser Permanente Medical Foundation
The International Association For Suicide Prevention (World Health Organization)
And is Sponsored by:
National Institute of Mental Help
Kids Health from Nemours Foundation
Sutter Health
Blue Shield
21. Distribution Channels:
• Google Play
• Amazon AppStore
• Android Central
• Our company website
http://penumbra.ausdk12.org
• Through our Partners'
and Sponsors' websites
22. Projected Yearly Download Rate
We estimate that the first year will have about
640, 000 downloads, which is 20% of the our
target market.
Average Growth Rate: 5% increase per year
23. Future Goals/Milestones
Event Date of Completion
Business Plan April 13, 2013
Beta Version August 2013
Organization Hiring December 2013
Public Release of Product May 2014
In the future we plan to enhance our graphics. We also hope to add
a social element to the app, in a safe and secure way that ensures
confidentiality. We also wish to add more apps that target other age
groups, genders, and other demographics with different needs.
24. Please invest in this android application
to help millions
of adolescents across the
nation. We want to help them
help themselves, but first we need
YOUR help.
THANK
YOU
