Badger-Style Content - Mozcon 2017
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Content unicorns are great, but whether you're in a huge or tiny organization, you rarely get to create them. To hell with Unicorns. We need more content badgers. My deck from Mozcon 2017
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Badger-Style Content - Mozcon 2017
- 1. Be a BADGER IAN LURIE @PORTENTINT
- 4. THE PACE WE WANT
- 5. THE PACE WE GET
- 7. BE A BADGERSort of. A honey badger isn’t a badger, per se. Just relax and go withit.
- 8. Efficient Adapts Gets s—t done REQUIRES LOTS OF FOOD CAN’T SURVIVE W/O TOM CRUISE FROLICS
- 18. Badger got this
- 19. StructureIs more important than planning Badger rule of content #1 When you’re on your own
- 20. Content types
- 21. ?X PER WEEK 1X PER MONTH 1X PER QUARTER/SIX MONTHS
- 22. BrandinG Levels
- 23. Lightly BRANDED: the solution “How to cook radishes”
- 24. Moderately BRANDED: THE solution, OUR EXAMPLE “How to cook radishes using our radish cooker”
- 25. HEAVILY BRANDED: BUY OUR PRODUCT “Our radish cooker rocks”
- 28. IT’S ALL Content HEAVILY BRANDED Home pages
- 29. IT’S ALL Content HEAVILY BRANDED Product pages
- 30. IT’S ALL Content HEAVILY BRANDED Category pages
- 34. Got a structure now Find ideas
- 35. Brainstorming list They were cooking broccoli. Then this happened… The groom looked at broccoli 40 years later. What he saw shocked him Purple things are intelligent. So is broccoli I used to eat broccoli. Then I read this… How gazebo broccoli gardens can save the world Broccoli is the miracle food Peanuts go well with broccoli Broccoli should not be in the book of grudges How to cook broccoli Broccoli florets Broccoli, the song Dr. Who and broccoli Broccoli pens are the new rage How broccoli can save your marriage
- 37. YOU’RE DROWNING IN IDEAS. Choose ONE, ALREADY. Badger rule of content #2
- 39. Find popular threads “How to Install the Solr php Extension”
- 43. Find popular SLIDES “How to use Hemingway"
- 44. TRANSFORM THE SYNERGIESLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. The whitepaper transformation Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. synergies dolore eu fugiat nulla pariatur. - Duis aute irure dolor in reprehenderit - voluptate velit esse cillum dolore eu fugiat nulla pariatu - Excepteur sint occaecat cupidatat non proident, sunt in - culpa qui officia deserunt mollit anim id est laborum. Blog post BLOG POST PULL POSTS OUT OF A WHITEPAPER
- 45. PULL Tweets OUT OF A post
- 46. PULL Tweets OUT OF A post
- 47. And yeah, a new idea is great
- 48. got an idea time to get to work
- 49. Got no resources get off me
- 50. OH WELL I GUESS WE CAN’T DO IT LET’S WAIT UNTIL THE RESOURCES FREE UP WE’LL CREATE THE BESTEST CONTENT EVER WE SHALL cavort AMONGST THE CONTENT
- 51. USE WHAT YOU HAVE. NOT WHAT YOU WISH YOU HAD Badger rule of content #3
- 52. use plain text & markdown Badger rule of content #3a You don’t have a producer
- 53. But… why?
- 54. Text editors don’t crash
- 56. Edit anywhere
- 57. Can open in 20 years
- 58. Generate beautiful html fast with markdown
- 60. H1 and H2 http://portent.co/mkdown-syntax Use Markdown
- 64. MARKED 2 (OS X)
- 65. Dillinger.io
- 66. pandoc
- 67. Use Markdown Html so good I weep with joy
- 68. Use Markdown H1 & h2
- 73. Text editor: Sublime Text viewer: Marked 2 converter: Pandoc http://portent.co/mkdown-install Use Markdown
- 74. Use the right stock photos Badger rule of content #3B
- 75. NO.
- 76. NO.
- 77. NO.
- 78. NO.
- 79. NO.
- 80. NO.
- 84. Or weird
- 85. Make it your own why are you all staring at me!!????
- 86. Have an image prep workflow Badger rule of content #3c
- 89. 2x for retina
- 90. Compress 5.4 mb 661 kb
- 91. Handle colors on your own Badger rule of content #3D
- 92. Canva color palette generator
- 93. Got my draft time to edit
- 95. Have your own EDITORIAL workflow Badger rule of content #4 You may not have an editor
- 96. Hemingwayapp
- 97. Read it backwards One paragraph at a time
- 98. grammarly
- 99. Read it backwards One sentence at a time
- 100. Go have lunchRead it again
- 101. Just publish Badger rule of content #5 You’ve got lots to do
- 102. GOT MY CONTENT TIME TO GO LIVE
- 103. Legal has to review it
- 104. Engineering has to review it
- 105. Branding has to review it
- 106. MAKE IT EASIER go piggy back
- 107. codify
- 108. Content’s live time to relax
- 109. You ain’t done stay at your desk
- 110. Waste nothing Badger rule of content #6 Resources are limited
- 111. Slides to post Badger rule of content #6A 50,000 omg!!!!
- 112. Slides to post Badger rule of content #6A 1,500 pheh
- 113. 1,200 ok
- 114. Webinar to ebook Badger rule of content #6C 350 leads??!!!
- 116. No time too expensive @#$!@ off
- 117. Wistia soapbox
- 118. There is always a way Badger rule of content #7
- 119. BADGERS find ways to get $##! done
- 125. Someday you’ll have a bigger team It won’t matter
- 126. Unless you can be a unicorn Always be yourself Then always be a unicorn