PEL company its description and comparison with other companies.

1. 1

2. 
 2016 in Number
 Best award 2015
 About PEL
 Appliance Division
 Products
 Vision & Mission
 SWOT Analysis
 Corporate Social Responsibility
2
Table of Content

3. 
 Usman Saeed
 Mahammad Ahmad
3
Presented by:

4. 
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
2011 2012 2013 2014 2015 2016
Series 1
Series 2
Series 3
2016
The year in
Numbers
4

5. 
 The institute of Chartered Accountants of Pakistan
(ICAP) and the Institute of Cost and Management
(ICMAP) jointly hold the Best Corporate Report
Award annually. Companies are encouraged to
adopt international best practices to ensure
transparency by giving more disclosures and
following specific formal requirements.
Best Corporate and Sustainability Award 2015
5

6. 
 PEL is the pioneer manufacturer of electrical goods
in Pakistan. In 1956, the Company was set up by
Malik Brothers in technical collaboration with M/s
AEG of Germany (“AEG”) to manufacture
transformers, switchgear and electric motors. AEG
exited from the venture and sold their share of PEL
to the Malik Brothers in the late 1960s, which was
subsequently acquired by the Saigol Group of
Companies in 1978.
About PEL
6

7. 
 PEL is among the Market Leaders in Home
Appliances Business with a very good Presence and
Market Share since year 1987.
Appliance Divisions
7

8. 
 Refrigerator
 Deep Freezer
 Air Conditioner
 Water Dispenser
 Microwave Oven
 Washing Machine
Products
8

9. 
Refrigerator
 REFRIGERATOR
 PEL started refrigerator
manufacturing in 1987
with the technical
assistance of IAR-
SILTAL Italy. Its
cooling performance is
tested and approved by
Dan Foss Germany.
9

10. 
Deep Freezer
 DEEP FREEZER
 At PEL we pride
ourselves in aligning
our business strategy to
meet society needs. We
believe in giving
something back to the
society because we
care.
10

11. 
Air Conditioner
 Since the Company's
return in Split A.C
Business, PEL Split A.C
has been well received
in the market due to its
durability, quality, and
brand equity and after
sales service.
11

12. 
Microwave Oven
 PEL Electrical Home
Appliances have
always been customers'
choice due to its
quality, brand equity
and a country wide
efficient after sales
services network.
12

13. 
Water Dispenser
 The Company aims to
complete the home
appliances range, to
cater to the consistent
market demand. The
Company has set up a
Water Dispenser
manufacturing unit in
2016 and has already
launched assembled
units in local market.
13

14. 
 Keeping in view the impressive market response, the
Company has invested in setting up manufacturing
line. The Commercial Production has started in
February 2017.

Washing Machine
14

15. 
Vision
To excel in providing engineering goods and services through
continuous improvement.
15

16. 
Mission
 To provide quality
products and services
to the complete
satisfaction of our
customers and
maximize returns for all
stakeholders through
optimal use of
resources.
 To focus on personal
development of our
human resource to meet
future challenges.
 To promote good
governance, corporate
values and a safe working
environment with a
strong sense of social
responsibility
16

17. 
SWOT Analysis
Strengths
Weakness
Opportunity
Threats
17

18. 
Strengths
⦁ Product divarication
⦁ Sufficient production capacity to absorb the increase involumes
⦁ Technical Collaboration with international reputed
organizations
⦁ Latest Technologies
⦁ Excellent labor skills to execute Power Division orders
⦁ Focused Research and Development strategy
⦁ Strong country wide dealers network
⦁ Strong, efficient and broad after sales network
18

19. 
Weakness
The Company has high nancial leverage
19

20. 
OPPORTUNITIES
Government has plans to upgrade existing electricity infrastructure
resulting into more orders for Power Division.
A major competitor has closed its operations from Pakistan. Its market share will be
available.
Appliances market is showing growth.
Local industry preferential protection in international tenders
20

21. 
THREATS
Availability of timely working capital
Law and order situation and political disturbance in the country
Dependence on WAPDA Financial health
Devaluation of Pak Rupee
Change in regulatory frame work
21

22. 
22
Assets
Pel Haier Singer
40326884 30297330 3933332
54% 41% 5%
pel
54%
singer
5%
haier
41%
Assets

23. 
23
Non-Current Asset
HAIER SINGER PEL
7009705 2015791 18067527
26% 7% 67%
haier
26%
Singer
7%
pel
67%
Non Current Assets

24. 
24
Liabilities
Pel Haier Singer
14815652 14575071 2528928
46% 46% 8%
Pel
46%
Haier
46%
Singe
r
8%
Liabilities
Haier Singer Pel
14575071 2528928 14815652
46% 8% 46%

25. 
25
Revenue
Haier Pel Singer
62826119 34123972 1587542
64% 35% 1% Haier
64%
Pel
35%
Singer
1%
Sales

26. 
26
Comprehensive Income
Pel Haier Singer
3669940 2764128 97043
56% 42% 2%
Pel
56%
Haier
42%
Singer
2%
Net Income

27. 
27
Thanks to all of you