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PEL Electronics
This document provides an overview of PEL, a Pakistani manufacturer of electrical goods. It discusses PEL's history, divisions, products, vision, mission, SWOT analysis, and CSR activities. PEL started in 1956 and manufactures appliances including refrigerators, deep freezers, air conditioners, water dispensers, and microwaves. It aims to provide high quality products and excellent customer service while promoting social responsibility and good governance. The SWOT analysis identifies strengths in production capacity and after sales service and weaknesses in financial leverage. Opportunities include infrastructure projects while threats include availability of working capital and economic instability.
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PEL Electronics
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- 2. 2016 inNumber Best award 2015 About PEL Appliance Division Products Vision & Mission SWOT Analysis Corporate Social Responsibility 2 Table of Content
- 3. Usman Saeed Mahammad Ahmad 3 Presented by:
- 4. 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 2011 2012 20132014 2015 2016 Series 1 Series 2 Series 3 2016 The year in Numbers 4
- 5. The instituteof Chartered Accountants of Pakistan (ICAP) and the Institute of Cost and Management (ICMAP) jointly hold the Best Corporate Report Award annually. Companies are encouraged to adopt international best practices to ensure transparency by giving more disclosures and following specific formal requirements. Best Corporate and Sustainability Award 2015 5
- 6. PEL isthe pioneer manufacturer of electrical goods in Pakistan. In 1956, the Company was set up by Malik Brothers in technical collaboration with M/s AEG of Germany (“AEG”) to manufacture transformers, switchgear and electric motors. AEG exited from the venture and sold their share of PEL to the Malik Brothers in the late 1960s, which was subsequently acquired by the Saigol Group of Companies in 1978. About PEL 6
- 7. PEL isamong the Market Leaders in Home Appliances Business with a very good Presence and Market Share since year 1987. Appliance Divisions 7
- 8. Refrigerator DeepFreezer Air Conditioner Water Dispenser Microwave Oven Washing Machine Products 8
- 9. Refrigerator REFRIGERATOR PELstarted refrigerator manufacturing in 1987 with the technical assistance of IAR- SILTAL Italy. Its cooling performance is tested and approved by Dan Foss Germany. 9
- 10. Deep Freezer DEEPFREEZER At PEL we pride ourselves in aligning our business strategy to meet society needs. We believe in giving something back to the society because we care. 10
- 11. Air Conditioner Sincethe Company's return in Split A.C Business, PEL Split A.C has been well received in the market due to its durability, quality, and brand equity and after sales service. 11
- 12. Microwave Oven PELElectrical Home Appliances have always been customers' choice due to its quality, brand equity and a country wide efficient after sales services network. 12
- 13. Water Dispenser TheCompany aims to complete the home appliances range, to cater to the consistent market demand. The Company has set up a Water Dispenser manufacturing unit in 2016 and has already launched assembled units in local market. 13
- 14. Keeping inview the impressive market response, the Company has invested in setting up manufacturing line. The Commercial Production has started in February 2017. Washing Machine 14
- 15. Vision To excel inproviding engineering goods and services through continuous improvement. 15
- 16. Mission To providequality products and services to the complete satisfaction of our customers and maximize returns for all stakeholders through optimal use of resources. To focus on personal development of our human resource to meet future challenges. To promote good governance, corporate values and a safe working environment with a strong sense of social responsibility 16
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- 18. Strengths ⦁ Product divarication ⦁Sufficient production capacity to absorb the increase involumes ⦁ Technical Collaboration with international reputed organizations ⦁ Latest Technologies ⦁ Excellent labor skills to execute Power Division orders ⦁ Focused Research and Development strategy ⦁ Strong country wide dealers network ⦁ Strong, efficient and broad after sales network 18
- 19. Weakness The Company hashigh nancial leverage 19
- 20. OPPORTUNITIES Government has plansto upgrade existing electricity infrastructure resulting into more orders for Power Division. A major competitor has closed its operations from Pakistan. Its market share will be available. Appliances market is showing growth. Local industry preferential protection in international tenders 20
- 21. THREATS Availability of timelyworking capital Law and order situation and political disturbance in the country Dependence on WAPDA Financial health Devaluation of Pak Rupee Change in regulatory frame work 21
- 22. 22 Assets Pel Haier Singer 4032688430297330 3933332 54% 41% 5% pel 54% singer 5% haier 41% Assets
- 23. 23 Non-Current Asset HAIER SINGERPEL 7009705 2015791 18067527 26% 7% 67% haier 26% Singer 7% pel 67% Non Current Assets
- 24. 24 Liabilities Pel Haier Singer 1481565214575071 2528928 46% 46% 8% Pel 46% Haier 46% Singe r 8% Liabilities Haier Singer Pel 14575071 2528928 14815652 46% 8% 46%
- 25. 25 Revenue Haier Pel Singer 6282611934123972 1587542 64% 35% 1% Haier 64% Pel 35% Singer 1% Sales
- 26. 26 Comprehensive Income Pel HaierSinger 3669940 2764128 97043 56% 42% 2% Pel 56% Haier 42% Singer 2% Net Income
- 27. 27 Thanks to allof you