The document provides details about the author's internship at Jubilant Life Sciences. It discusses:
1) The author's responsibilities in controlling machines like pumps, boilers, and compressors to regulate mass flow rates, temperatures, and pressures.
2) A challenging situation where boiler furnace temperature increased drastically due to high coal mass flow, which was solved by shutting down some nozzles.
3) Maintenance tasks performed on equipment like testing and maintaining a heat exchanger, setting up a new refrigeration system, and replacing compressor parts.
Hossain MD Delwar has over 20 years of experience in sales and marketing roles within industrial equipment companies. He currently works as the Managing Director of Leonex Pte Ltd, a Singapore-based company that supplies equipment to various industries. Previously, he held managerial positions at Sundyne LLC, Panasonic, and Accudyne Industries, where he exceeded sales targets. Delwar has a background in business administration and is fluent in English, Bengali, and Japanese.
ProSol Business Consultation is a consulting company that provides business solutions to manufacturing companies, particularly in fast-moving consumer goods and food. It aims to become a world-class consulting firm through excellent client services and employee development. ProSol focuses on process optimization, cost analysis, food safety standards, and business planning. It has experience in manufacturing and a strategy of continuous market research, operational planning, employee training, and developing positive client relationships to provide low-cost, high-quality solutions. The co-founders have experience in industrial engineering and food manufacturing.
Strategic management assignment on berger paintsUsman Afridi
This document provides a strategic management analysis of Berger Paints Pakistan Limited. It discusses Berger's vision, mission, objectives, and strategies. It analyzes Berger's external environment through PEST analysis, examining political, economic, social, and technological factors. It also discusses Berger's internal strengths and weaknesses through analyzing its core competencies, value chain, research and development initiatives, and adherence to ethical standards and social responsibilities. The document provides a comprehensive overview of Berger Paints' strategic management approach.
The document provides information about the Jubilant Bhartia Group, a conglomerate based in India with a valuation of over $3 billion. It operates in several sectors including pharmaceuticals, food, oil and gas, agriculture, polymers, and consulting services. The group employs over 30,000 people globally, including over 1,500 in North America. It has a strong presence across industries and geographies.
Noor Azwin Bt Hamzah To prepare financial reports and statements.
To manage cash flows and banking.
To handle accounting and tax matters.
To manage the sales and marketing activities.
To develop sales strategies and promotional
plans.
To monitor sales performance and market trends.
To handle customer inquiries and complaints.
SALES MANAGER
Anand Sharma has over 8 years of experience in business development, product development, marketing, and team management. He currently works as the Business Unit Manager for Transfusion Division at Biolife Medical Pvt. Ltd., where he is responsible for new business development, product launches, and managing business operations across India. Previously, he held roles in sales and business development at Terumo Penpol Ltd. and Biocon Ltd. He has a MBA in marketing and manages a team to achieve sales targets and grow business.
This document is a study on job satisfaction of employees at Kerala Furniture Consortium in Kodannad. It was submitted by Sangeetha C.M to Mahatma Gandhi University in partial fulfillment of the requirements for a Bachelor of Business Administration degree. The study was conducted under the guidance of Mr. Armstrong Abraham at Yeldho Mar Baselious College, which is affiliated with Mahatma Gandhi University. The study includes an acknowledgment, declaration, table of contents, and introduction on the importance of studying job satisfaction.
The document provides details about the author's internship at Jubilant Life Sciences. It discusses:
1) The author's responsibilities in controlling machines like pumps, boilers, and compressors to regulate mass flow rates, temperatures, and pressures.
2) A challenging situation where boiler furnace temperature increased drastically due to high coal mass flow, which was solved by shutting down some nozzles.
3) Maintenance tasks performed on equipment like testing and maintaining a heat exchanger, setting up a new refrigeration system, and replacing compressor parts.
Hossain MD Delwar has over 20 years of experience in sales and marketing roles within industrial equipment companies. He currently works as the Managing Director of Leonex Pte Ltd, a Singapore-based company that supplies equipment to various industries. Previously, he held managerial positions at Sundyne LLC, Panasonic, and Accudyne Industries, where he exceeded sales targets. Delwar has a background in business administration and is fluent in English, Bengali, and Japanese.
ProSol Business Consultation is a consulting company that provides business solutions to manufacturing companies, particularly in fast-moving consumer goods and food. It aims to become a world-class consulting firm through excellent client services and employee development. ProSol focuses on process optimization, cost analysis, food safety standards, and business planning. It has experience in manufacturing and a strategy of continuous market research, operational planning, employee training, and developing positive client relationships to provide low-cost, high-quality solutions. The co-founders have experience in industrial engineering and food manufacturing.
Strategic management assignment on berger paintsUsman Afridi
This document provides a strategic management analysis of Berger Paints Pakistan Limited. It discusses Berger's vision, mission, objectives, and strategies. It analyzes Berger's external environment through PEST analysis, examining political, economic, social, and technological factors. It also discusses Berger's internal strengths and weaknesses through analyzing its core competencies, value chain, research and development initiatives, and adherence to ethical standards and social responsibilities. The document provides a comprehensive overview of Berger Paints' strategic management approach.
The document provides information about the Jubilant Bhartia Group, a conglomerate based in India with a valuation of over $3 billion. It operates in several sectors including pharmaceuticals, food, oil and gas, agriculture, polymers, and consulting services. The group employs over 30,000 people globally, including over 1,500 in North America. It has a strong presence across industries and geographies.
Noor Azwin Bt Hamzah To prepare financial reports and statements.
To manage cash flows and banking.
To handle accounting and tax matters.
To manage the sales and marketing activities.
To develop sales strategies and promotional
plans.
To monitor sales performance and market trends.
To handle customer inquiries and complaints.
SALES MANAGER
Anand Sharma has over 8 years of experience in business development, product development, marketing, and team management. He currently works as the Business Unit Manager for Transfusion Division at Biolife Medical Pvt. Ltd., where he is responsible for new business development, product launches, and managing business operations across India. Previously, he held roles in sales and business development at Terumo Penpol Ltd. and Biocon Ltd. He has a MBA in marketing and manages a team to achieve sales targets and grow business.
This document is a study on job satisfaction of employees at Kerala Furniture Consortium in Kodannad. It was submitted by Sangeetha C.M to Mahatma Gandhi University in partial fulfillment of the requirements for a Bachelor of Business Administration degree. The study was conducted under the guidance of Mr. Armstrong Abraham at Yeldho Mar Baselious College, which is affiliated with Mahatma Gandhi University. The study includes an acknowledgment, declaration, table of contents, and introduction on the importance of studying job satisfaction.
Resume for post of Regional/Zonal ManagerAmit Rajak
JOB OBJECTIVE: REGIONAL/ZONAL MANAGER POSITION IN SALES & MARKETING
KEY RESUME HIGHLIGHTS- Manager with 8 year of Diverse experience ,PGDM, Total 14 year + of pharma and OTC selling experience of M.P,C.G& Gujrat in top pharma companies.Securing top5 ranks in Country & driving business from unionized Employees In USV & Solvay(Now Abbott India) Posses’ exposure and efficiency in following
SALES
1. Leading team of MR,s and ISR,s for ensuring for stipulated business of company in given area in terms of Primary and Secondary sales.
2. Sales budgeting, Rolling sales plan preparation and Stock requirement preparations for Area.
3. Proper utilization and distribution of resources to team and customers though CFA control.
BUSINESS DEVELOPMENT
1. Working on most Challenging and innovative concept of Industry E.T.C ( Etical, Trade, Consumer).
2. Ensure smooth business by working closely with KOL/KBL/RETAIL/TRADE .
3. Develop and monitor an integrated operational plan in line with Company strategy which achieves business goals for the area, Developing new activities to generate and convert new customers to strengthen brand prescription and ORG/CMark reflections.
4. Develop Key Retail Strategies including Display/ POP/ Mass Contact promotions to ensure most market Capture in OTC.
5. Provide market feedback to PMT/H.O/OTC Marketing.
6. Delivering talks to Drs, Hospital staff, paramedicals in CME, Events and New product launches.
MARKETING
1. Ensuring profit generation and Business growth through Marketing preposition with Pharma/ Retail customers for mutual growth of profits sharing.
2. Taking Customer through complete product information to provide 100% customer satisfaction.
3. Develop marketing plans to suite local area and boost territory specific market capitalization ;provide market feedback to PMT/H.O.
4. Ensuring smooth functioning of region by playing role of Coach, Guide, Motivator for given team.
Apollo Tyres Limited is a major Indian manufacturer of automobile and commercial vehicle tires. Some key points:
- Apollo has manufacturing facilities in Kerala, Gujarat, and Maharashtra with a group turnover of Rs. 2656.81 crore.
- It has partnered with Michelin to offer world-class tires with advanced technology to Indian consumers.
- Apollo leads the Indian market in all tire segments and focuses on developing new products with quality and safety features.
- It has a history dating back to 1972 and has expanded significantly over the years through new facilities, acquisitions, and partnerships.
ENT300 Business Proposal Jeruk madu tip topAlia Najiha
Jeruk Madu Tip Top Enterprise is a partnership company established in 2012 that sells and distributes fruit pickles in Malaysia. The company aims to encourage entrepreneurship among Malaysian graduates and change perceptions about the health effects of consuming pickles. It has five managers and is located strategically in Bandar Cheng, Melaka for its proximity to highways and customers. The company hopes to expand nationally and internationally in the next 10 years through franchising and exporting its products.
The document provides an overview of a research report on the beverage industry and marketing strategies of Akij Food & Beverage Ltd (AFBL) in Bangladesh. It includes an executive summary, introduction describing the report objectives and methodology, literature review analyzing AFBL's products, pricing, distribution and promotions. Major findings are that most respondents in the consumer survey were male aged 21-25, indicating AFBL's target market is youth. Brand marketing strategies are also analyzed for various beverage products like Mojo, Clemon and Frutika.
This document provides an introduction and background information for We Care For You Sdn. Bhd., a partnership business that plans to establish a community service for the elderly in Shah Alam, Selangor. The business aims to provide activities and a space for seniors to socialize. Key details include the company's vision, mission, objectives, logo, location plan, and background.
This document summarizes the career and qualifications of Jose Januario Sulivan Javier. He has over 25 years of experience in sales and business development in the chemical industry. He is currently working as a consultant for several chemical companies, helping to expand their markets, improve operations, and obtain important certifications. Javier holds a diploma in marketing and has completed some coursework for an MBA and master's in clinical psychology. He resides in Pasig City, Philippines with his wife and three daughters.
Decisions of Operations Management
Location Planning
Layout Planning
Supply Chain Management
Product and Service Design
Process and Capacity Design
Production Scheduling
Managing Quality
Maintenance Management
Job Designing & Human Resource
This document provides an overview of training and development policies at Procter & Gamble (P&G). It discusses P&G's HR department, including a SWOT analysis. The document also outlines several types of training programs offered at P&G, such as leadership development training and food safety training. It describes approaches to training, including on-the-job and off-the-job methods. The document discusses how P&G uses training to support performance management and career development.
Pricing strategy and scenario of “RFL PLASTICS (JUG)τυσηαρ ηαβιβ
RFL Plastics is analyzing the pricing strategy of their jug products. They consider many intrinsic and extrinsic factors in determining pricing such as costs, product characteristics, demand, competition, and the economic environment. Some key factors in RFL's pricing decisions include effective cost information, customer valuation, market targets, and competitive dynamics. Their pricing structure has different price levels based on product features to better serve customer segments. RFL aims to provide value to customers through a combination of price and quality.
This document contains the resume of Nirupam Paul, who has 1.5 years of experience in sales and marketing in the tire industry. He is currently a Senior Sales Executive at Bridgestone India Pvt. Ltd. He has an MBA in Marketing and HR and has demonstrated abilities in business development, customer relationship management, sales operations, and team leadership. His responsibilities include market expansion, dealer appointment, sales target achievement, and ensuring customer satisfaction. He has received several awards and certificates for his work and academic projects.
This document provides information about Nestle Bangladesh Ltd., including:
- It discusses Nestle's history and introduction as a global food and nutrition company founded in Switzerland in 1866.
- It outlines Nestle's operations in Bangladesh, including its customers, functions, and product offerings.
- It examines Nestle's organizational structure at both the global level and within Bangladesh.
- It analyzes Nestle's strategies in Bangladesh, including key success factors, marketing approach, competition, customer relationships, and commitment to sustainability.
- It describes Nestle's supply chain and manufacturing processes in Bangladesh.
The document aims to provide an overview of Nestle's local business policies and strategies for operating as a
This resume summarizes the career experience of Jitendra Parashar, including his current role as CEO and Director of Mack Valves India Pvt. Ltd. where he is responsible for setting up the factory and driving growth. Previously he has over 20 years of experience in sales, marketing, operations and business development roles in industries including industrial gases, oil and gas, and power systems. He has a proven track record of successful business startups, revenue growth, and team leadership and motivation.
This document provides a summary of Sudhir Kumar Oberoi's career experience spanning over 35 years in the oil and gas industry, primarily with Hindustan Petroleum Corporation Limited (HPCL). He has held several senior leadership roles managing marketing, supply chain operations, engineering projects, and business development. His expertise includes strategic planning, distribution logistics, procurement management, liaising with government entities, and providing guidance to large marketing teams.
Aditiya Vikram Agarwal has over 10 years of experience in product management, strategy formulation, and sales. He is currently a Senior Manager of Product and Sales at Reliance Commercial Finance, where he has launched new products and achieved sales targets. Previously, he worked at Union Bank of India developing their financial inclusion strategy through new products and business models. He holds an MBA from Indian Institute of Management Ahmedabad and has received several academic and career achievements.
This document provides a strategic analysis of Cargills Ceylon PLC, a leading FMCG company in Sri Lanka. It begins by briefly describing the company and its supermarket industry. It then identifies Cargills' vision to be a global role model for community development, and its mission to serve customers and stakeholders through reducing costs, enhancing skills, and regional development. The document analyzes the appropriateness of these statements and suggests potential improvements. It also identifies and evaluates Cargills' objectives. Next, it undertakes internal and external environmental analyses using tools like SWOT, PESTEL, and Porter's Five Forces. Finally, it develops an appropriate strategy for Cargills relating to its vision, mission and objectives
The horizontal balance sheet analysis shows that between 2013 and 2014:
- Engro Foods' current and non-current assets increased, along with total assets.
- Current liabilities increased while non-current liabilities remained steady.
- Shareholders' equity increased significantly due to growth in revenue reserves.
Overall, the company's financial position strengthened over this period as assets and equity grew.
P&G is an American multinational consumer goods company founded in Ohio in 1837 by British immigrants William Procter and James Gamble. It produces a variety of home care, personal care, and food/beverage products. P&G entered the Turkish market in 1987 and has invested over $550 million there. Its Turkish operations include production facilities and distribution centers for products like detergents, diapers, and bleach. P&G Turkey has over 900 employees across functions like human resources, marketing, and production.
Viable Venture is a business planning firm that helps promoters assess the viability of new business ventures through business planning expertise. They provide business plans, feasibility studies, and business model validation to evaluate new ventures and help secure investment. Their services include developing strategic business plans, conducting market analyses, and creating financial models to evaluate new projects, expansions, and acquisitions.
Hafiz Bin Mohammed is a Hypermarket Assistant Store Manager with over 22 years of experience in retail management. He has held various leadership roles such as General Manager, Business Development Manager, and Customer Care Manager. Hafiz has a proven track record of maximizing sales and profits through reorganizing teams and exploring new market opportunities. He is skilled in marketing, project management, and maintaining government and vendor relationships.
Amit Kumar Rajak is seeking a regional or zonal manager position in sales and marketing with over 14 years of experience in the pharmaceutical industry. He has a proven track record of success managing teams and achieving sales goals in multiple therapeutic areas across different companies in Madhya Pradesh, Chhattisgarh, and Gujarat. His strengths include new initiatives, analytical abilities, adaptability, and performance focus. References are available upon request.
1) Pak Elektron Limited (PEL) manufactures printed circuit boards but has encountered problems with operations, productivity, quality, and delivery that have reduced profits and sales.
2) Key issues include production bottlenecks from shifting workloads, idle machines and workers, subpar quality inspection, and late deliveries averaging 9 days.
3) Recommendations include only accepting feasible orders, separating production into new and rework departments, and implementing quality management strategies like Six Sigma to improve processes, productivity, and performance.
ICFAI Marketing Management - Solved assignments and case study helpsmumbahelp
Volkswagen Group made adjustments to its strategies in India to better meet market and customer expectations. Despite being a market leader globally, Volkswagen struggled in India against competitors like Hyundai that offered more affordable options. Volkswagen proposed adjustments like introducing smaller, lower priced cars; encouraging dealers to offer discounts; and customizing its offerings to suit more of the Indian market and consumers. The company also worked to make its production and talent in India more tailored to local conditions.
Resume for post of Regional/Zonal ManagerAmit Rajak
JOB OBJECTIVE: REGIONAL/ZONAL MANAGER POSITION IN SALES & MARKETING
KEY RESUME HIGHLIGHTS- Manager with 8 year of Diverse experience ,PGDM, Total 14 year + of pharma and OTC selling experience of M.P,C.G& Gujrat in top pharma companies.Securing top5 ranks in Country & driving business from unionized Employees In USV & Solvay(Now Abbott India) Posses’ exposure and efficiency in following
SALES
1. Leading team of MR,s and ISR,s for ensuring for stipulated business of company in given area in terms of Primary and Secondary sales.
2. Sales budgeting, Rolling sales plan preparation and Stock requirement preparations for Area.
3. Proper utilization and distribution of resources to team and customers though CFA control.
BUSINESS DEVELOPMENT
1. Working on most Challenging and innovative concept of Industry E.T.C ( Etical, Trade, Consumer).
2. Ensure smooth business by working closely with KOL/KBL/RETAIL/TRADE .
3. Develop and monitor an integrated operational plan in line with Company strategy which achieves business goals for the area, Developing new activities to generate and convert new customers to strengthen brand prescription and ORG/CMark reflections.
4. Develop Key Retail Strategies including Display/ POP/ Mass Contact promotions to ensure most market Capture in OTC.
5. Provide market feedback to PMT/H.O/OTC Marketing.
6. Delivering talks to Drs, Hospital staff, paramedicals in CME, Events and New product launches.
MARKETING
1. Ensuring profit generation and Business growth through Marketing preposition with Pharma/ Retail customers for mutual growth of profits sharing.
2. Taking Customer through complete product information to provide 100% customer satisfaction.
3. Develop marketing plans to suite local area and boost territory specific market capitalization ;provide market feedback to PMT/H.O.
4. Ensuring smooth functioning of region by playing role of Coach, Guide, Motivator for given team.
Apollo Tyres Limited is a major Indian manufacturer of automobile and commercial vehicle tires. Some key points:
- Apollo has manufacturing facilities in Kerala, Gujarat, and Maharashtra with a group turnover of Rs. 2656.81 crore.
- It has partnered with Michelin to offer world-class tires with advanced technology to Indian consumers.
- Apollo leads the Indian market in all tire segments and focuses on developing new products with quality and safety features.
- It has a history dating back to 1972 and has expanded significantly over the years through new facilities, acquisitions, and partnerships.
ENT300 Business Proposal Jeruk madu tip topAlia Najiha
Jeruk Madu Tip Top Enterprise is a partnership company established in 2012 that sells and distributes fruit pickles in Malaysia. The company aims to encourage entrepreneurship among Malaysian graduates and change perceptions about the health effects of consuming pickles. It has five managers and is located strategically in Bandar Cheng, Melaka for its proximity to highways and customers. The company hopes to expand nationally and internationally in the next 10 years through franchising and exporting its products.
The document provides an overview of a research report on the beverage industry and marketing strategies of Akij Food & Beverage Ltd (AFBL) in Bangladesh. It includes an executive summary, introduction describing the report objectives and methodology, literature review analyzing AFBL's products, pricing, distribution and promotions. Major findings are that most respondents in the consumer survey were male aged 21-25, indicating AFBL's target market is youth. Brand marketing strategies are also analyzed for various beverage products like Mojo, Clemon and Frutika.
This document provides an introduction and background information for We Care For You Sdn. Bhd., a partnership business that plans to establish a community service for the elderly in Shah Alam, Selangor. The business aims to provide activities and a space for seniors to socialize. Key details include the company's vision, mission, objectives, logo, location plan, and background.
This document summarizes the career and qualifications of Jose Januario Sulivan Javier. He has over 25 years of experience in sales and business development in the chemical industry. He is currently working as a consultant for several chemical companies, helping to expand their markets, improve operations, and obtain important certifications. Javier holds a diploma in marketing and has completed some coursework for an MBA and master's in clinical psychology. He resides in Pasig City, Philippines with his wife and three daughters.
Decisions of Operations Management
Location Planning
Layout Planning
Supply Chain Management
Product and Service Design
Process and Capacity Design
Production Scheduling
Managing Quality
Maintenance Management
Job Designing & Human Resource
This document provides an overview of training and development policies at Procter & Gamble (P&G). It discusses P&G's HR department, including a SWOT analysis. The document also outlines several types of training programs offered at P&G, such as leadership development training and food safety training. It describes approaches to training, including on-the-job and off-the-job methods. The document discusses how P&G uses training to support performance management and career development.
Pricing strategy and scenario of “RFL PLASTICS (JUG)τυσηαρ ηαβιβ
RFL Plastics is analyzing the pricing strategy of their jug products. They consider many intrinsic and extrinsic factors in determining pricing such as costs, product characteristics, demand, competition, and the economic environment. Some key factors in RFL's pricing decisions include effective cost information, customer valuation, market targets, and competitive dynamics. Their pricing structure has different price levels based on product features to better serve customer segments. RFL aims to provide value to customers through a combination of price and quality.
This document contains the resume of Nirupam Paul, who has 1.5 years of experience in sales and marketing in the tire industry. He is currently a Senior Sales Executive at Bridgestone India Pvt. Ltd. He has an MBA in Marketing and HR and has demonstrated abilities in business development, customer relationship management, sales operations, and team leadership. His responsibilities include market expansion, dealer appointment, sales target achievement, and ensuring customer satisfaction. He has received several awards and certificates for his work and academic projects.
This document provides information about Nestle Bangladesh Ltd., including:
- It discusses Nestle's history and introduction as a global food and nutrition company founded in Switzerland in 1866.
- It outlines Nestle's operations in Bangladesh, including its customers, functions, and product offerings.
- It examines Nestle's organizational structure at both the global level and within Bangladesh.
- It analyzes Nestle's strategies in Bangladesh, including key success factors, marketing approach, competition, customer relationships, and commitment to sustainability.
- It describes Nestle's supply chain and manufacturing processes in Bangladesh.
The document aims to provide an overview of Nestle's local business policies and strategies for operating as a
This resume summarizes the career experience of Jitendra Parashar, including his current role as CEO and Director of Mack Valves India Pvt. Ltd. where he is responsible for setting up the factory and driving growth. Previously he has over 20 years of experience in sales, marketing, operations and business development roles in industries including industrial gases, oil and gas, and power systems. He has a proven track record of successful business startups, revenue growth, and team leadership and motivation.
This document provides a summary of Sudhir Kumar Oberoi's career experience spanning over 35 years in the oil and gas industry, primarily with Hindustan Petroleum Corporation Limited (HPCL). He has held several senior leadership roles managing marketing, supply chain operations, engineering projects, and business development. His expertise includes strategic planning, distribution logistics, procurement management, liaising with government entities, and providing guidance to large marketing teams.
Aditiya Vikram Agarwal has over 10 years of experience in product management, strategy formulation, and sales. He is currently a Senior Manager of Product and Sales at Reliance Commercial Finance, where he has launched new products and achieved sales targets. Previously, he worked at Union Bank of India developing their financial inclusion strategy through new products and business models. He holds an MBA from Indian Institute of Management Ahmedabad and has received several academic and career achievements.
This document provides a strategic analysis of Cargills Ceylon PLC, a leading FMCG company in Sri Lanka. It begins by briefly describing the company and its supermarket industry. It then identifies Cargills' vision to be a global role model for community development, and its mission to serve customers and stakeholders through reducing costs, enhancing skills, and regional development. The document analyzes the appropriateness of these statements and suggests potential improvements. It also identifies and evaluates Cargills' objectives. Next, it undertakes internal and external environmental analyses using tools like SWOT, PESTEL, and Porter's Five Forces. Finally, it develops an appropriate strategy for Cargills relating to its vision, mission and objectives
The horizontal balance sheet analysis shows that between 2013 and 2014:
- Engro Foods' current and non-current assets increased, along with total assets.
- Current liabilities increased while non-current liabilities remained steady.
- Shareholders' equity increased significantly due to growth in revenue reserves.
Overall, the company's financial position strengthened over this period as assets and equity grew.
P&G is an American multinational consumer goods company founded in Ohio in 1837 by British immigrants William Procter and James Gamble. It produces a variety of home care, personal care, and food/beverage products. P&G entered the Turkish market in 1987 and has invested over $550 million there. Its Turkish operations include production facilities and distribution centers for products like detergents, diapers, and bleach. P&G Turkey has over 900 employees across functions like human resources, marketing, and production.
Viable Venture is a business planning firm that helps promoters assess the viability of new business ventures through business planning expertise. They provide business plans, feasibility studies, and business model validation to evaluate new ventures and help secure investment. Their services include developing strategic business plans, conducting market analyses, and creating financial models to evaluate new projects, expansions, and acquisitions.
Hafiz Bin Mohammed is a Hypermarket Assistant Store Manager with over 22 years of experience in retail management. He has held various leadership roles such as General Manager, Business Development Manager, and Customer Care Manager. Hafiz has a proven track record of maximizing sales and profits through reorganizing teams and exploring new market opportunities. He is skilled in marketing, project management, and maintaining government and vendor relationships.
Amit Kumar Rajak is seeking a regional or zonal manager position in sales and marketing with over 14 years of experience in the pharmaceutical industry. He has a proven track record of success managing teams and achieving sales goals in multiple therapeutic areas across different companies in Madhya Pradesh, Chhattisgarh, and Gujarat. His strengths include new initiatives, analytical abilities, adaptability, and performance focus. References are available upon request.
1) Pak Elektron Limited (PEL) manufactures printed circuit boards but has encountered problems with operations, productivity, quality, and delivery that have reduced profits and sales.
2) Key issues include production bottlenecks from shifting workloads, idle machines and workers, subpar quality inspection, and late deliveries averaging 9 days.
3) Recommendations include only accepting feasible orders, separating production into new and rework departments, and implementing quality management strategies like Six Sigma to improve processes, productivity, and performance.
ICFAI Marketing Management - Solved assignments and case study helpsmumbahelp
Volkswagen Group made adjustments to its strategies in India to better meet market and customer expectations. Despite being a market leader globally, Volkswagen struggled in India against competitors like Hyundai that offered more affordable options. Volkswagen proposed adjustments like introducing smaller, lower priced cars; encouraging dealers to offer discounts; and customizing its offerings to suit more of the Indian market and consumers. The company also worked to make its production and talent in India more tailored to local conditions.
The document discusses societal marketing concept and how marketing has changed from the past to present. Traditionally, marketing focused on selling products and earning profits through high sales volumes. Now, marketing focuses on understanding customer needs and wants to earn profits through customer satisfaction. It also considers the impact of marketing activities on society. The marketing mix now includes additional elements like product portfolio management and more emphasis is given to marketing research to understand latent customer needs. Overall, marketing has evolved from just transactions to building long-term customer relationships.
This document provides information about a project report submitted by Anwesha Chatterjee on retention at OPUS Estates. It includes details about OPUS Estates such as it being part of the GCJ Group, a real estate marketing company in Kolkata. It also discusses the importance of retention and strategies to improve employee retention such as improving selection process, training, employee relations and career development programs. The document contains the research methodology, analysis, findings and suggestions of the study.
Competing in a changing world patrick medley (ibm consultingECR Community
The document discusses key findings from an IBM study on consumer products and retail companies. It finds that while CP CEOs see a need for substantial change, they are more cautious than other industries. CP outperformers universally see major change as needed and have a strong track record of managing change. CP companies face challenges in attracting talent and plan limited investment in responding to more informed customers, but view rising consumer purchasing power positively. The document highlights strategies companies like P&G, Unilever, IKEA and others are using to drive innovation, collaborate with customers, and adapt their business models.
Competing in a changing world patrick medley (ibm consultingECR Community
The document discusses key findings from an IBM study on consumer products and retail companies. It finds that while CP CEOs see a need for substantial change, they are more cautious than other industries. CP outperformers universally see major change as necessary. Rising customer purchasing power in growth markets is viewed positively by most CP CEOs. However, investment in increasingly informed customers will be limited. CP companies also face challenges in attracting and developing talent. The document examines strategies of companies like P&G, Unilever, IKEA and Nike to drive innovation and better engage customers.
This document summarizes the marketing strategies of Dawlance and LG refrigerators in Pakistan. It discusses Dawlance and LG's product offerings, pricing approaches, promotion tactics, and distribution networks. Dawlance aims to provide reliable refrigerators at reasonable prices to middle and upper-middle class Pakistanis. It spends on print, TV, outdoor, and sales promotion. LG targets upper class and offers high-end features. It relies more on trade incentives and has a smaller dealer network in major cities. Both companies strive to make their products widely available and maintain uniform prices nationwide.
This document provides an introduction and overview of a project report on the distribution channels of JK Tyres Ltd in Guwahati, India. It acknowledges those who helped with the project and outlines the report's chapters. The executive summary highlights that the report will examine the importance of marketing management and distribution channels, and explain why the topic and company were selected for study. It will look at JK Tyres' distribution patterns and operations in India and Northeast India specifically.
This document provides a project report on the sales and promotion of Pepsi in India. It includes an introduction to PepsiCo as a company, outlining its history dating back to 1893. It then discusses PepsiCo's entry into the Indian market in 1989 and the challenges it initially faced. The report also includes sections on the company's organizational structure, research methodology used in the project, findings from analysis, conclusions and recommendations. The objective of the project was to analyze Pepsi's market share in Delhi and assess opportunities to increase sales.
Study and improve training procedures vis a vis employee satisfactionSupa Buoy
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I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
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UME KALSOOM SHOUKAT completed a 2-month internship from July 2 to August 10, 2018 at PEL in their finance department. She thanks her supervisor, colleagues, and the HOD of her department for their support and for teaching her during the internship. The internship involved working in the budgeting, corporate management, treasury, receivables, and inventory management sections of the finance department. She gained experience in tasks like budget preparation, legal work, cash management, payment collection and recording, and inventory oversight. In her report, she provides an overview of PEL, describes her internship duties, and conducts analyses to evaluate the organization.
This document appears to be a project report on absenteeism at Polypak Secco LTD. It provides background on the company, which was established in 1958 and has grown significantly. It identifies absenteeism as a major problem affecting daily operations and productivity. The objectives of the study are to identify reasons for absenteeism and steps to decrease it. A literature review defines absenteeism and discusses factors like personal issues, organizational stress, and job satisfaction that can influence it. The report appears to analyze absenteeism levels and causes at Polypak Secco through employee questionnaires and interviews in order to provide recommendations to management.
This document provides an overview of the history and development of tyres. It discusses some of the key early inventions and innovations in tyre technology. Specifically, it mentions that RW Thomson invented the first pneumatic tyre in 1845 using thin inflated tubes inside a leather cover. It then discusses John Boyd Dunlop's important 1888 invention of the rubber pneumatic tyre, which helped pneumatic tyres catch on in the late 1880s. The document provides a brief chronology of how tyres evolved from these early designs to the more advanced high-technology tyres of today.
Parle Products Ltd. manufactures a variety of biscuits and confectionery products. Their product mix includes different product lines of biscuits and confections, with variety in sizes, flavors, and packaging. For biscuits, their product mix spans glucose biscuits, low-count biscuits, cream biscuits, and more. Their confectionery product mix includes hard-boiled candies, toffees, chocolates, and other sweets. Parle aims to offer depth in their product mix by providing multiple variants within each product line to meet different customer needs.
This document is a marketing plan cover sheet and assignment for a course on the global economic environment and marketing. It includes the student's matriculation number, module details, and a declaration that the work is original. The assignment itself appears to be a marketing strategy report for a Chinese smartphone company called EXIA Pte Ltd that wants to expand into the Singapore market. The report includes an analysis of EXIA's external environment using models like Porter's Five Forces and PESTEL. It also examines EXIA's internal strengths and performs a SWOT analysis. Marketing objectives are defined and a strategy is proposed using frameworks like the Ansoff Matrix to guide EXIA's market entry and growth in Singapore.
This document provides information about Indian Oil Corporation Limited (IOCL), India's largest commercial enterprise. It discusses IOCL's history, vision, mission, values, operations, and financial performance for 2016-2017. Some key details include:
- IOCL was formed in 1964 through the merger of two public sector companies and today has a network spanning the country.
- Its vision is to be a major diversified, trans-national energy company playing a role in India's oil security and public distribution.
- In 2016-2017, IOCL had sales of Rs. 4,38,710 crore and profits of Rs. 19,106 crore.
- It owns and operates 11 of India
Oluwaseun Emmanuel Iyanda has over 9 years of experience in sales, operations, procurement, logistics, and supply chain management for industrial equipment and spare parts in West Africa. He has worked as Head of Business for Deepee Industrials Limited, Business Development Manager for Telinno Consulting in Ghana, and Assistant National Sales Manager for ERIKS Industrial Services Nigeria Limited. His experience spans various sectors including mining, construction, food and beverage, FMCG, agro-allied, oil and gas, and engineering. He holds an MBA in management and a bachelor's degree in computer science and mathematics.
This document provides information about a marketing project submitted by Abdullah Sohail, Laiba Imtiaz, and Saad Nasir for Principle of Marketing. It includes an executive summary that gives an overview of Engro Foods and their flagship brand Olper's milk. It discusses Engro Foods' business type, quick facts, mission and vision statements, core values, objectives, competitors, product portfolio, marketing mix, customer segmentation, positioning, industry analysis using Porter's Five Forces and SWOT analysis, macroenvironmental factors, and BCG matrix. Recommendations are also provided at the end.
Technopet Machineries is an Indian company established in 1994 that designs, engineers, and manufactures PET stretch blowing machines and provides turnkey projects for PET bottle and jar production. The company has manufacturing facilities in Mumbai and aims to be among the top 5 PET players globally with sales of Rs. 750 million by 2010 through innovative new machine models and a focus on emerging markets. Technopet is committed to delivering high quality machines and customized solutions to meet customer needs.
Report on Manage firm Strategically by A ManagerAl Shahriar
This document provides an overview of strategic management practices at Akij Corporation Limited, a Bangladeshi distribution company. It discusses why strategic management is important, defines strategic management, and outlines Akij's strategic management process including strategy formulation, implementation, and evaluation. It also provides details about Akij's business including its mission, vision, products, and key corporate level strategies like maintaining everyday low prices and focusing on customer value to drive growth.
Similar to project pel from kamran Alam for B.com (Hons) student (20)
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
5. 4
First of all, our gratitude to All-Mighty who gave
us the energy, the motivation and the wisdom to accomplish
this project.
Secondly we would like to thank our Resource Person
, who gave us an opportunity to
explore, and polish our skills. At this stage, it was a great
learning opportunity for us to understand and analyze an
ongoing change program for a well-known company
.
We would also like to thank the executives of
Mr. Yousaf Jamshed, Mr.
Salman and Mr.Kamaran Ali for providing us with the
required information and for giving us their precious time.
Lastly we (all the group members) would like to thank
each other for our help and expensive time put into this
project. Furthermore we thank each other for cooperating with
each other in the completion of this project.
If we have forgotten someone in the acknowledgment then
we are deeply sorry and would like to say that we appreciate
their efforts as well. Thanks & Best Regards!!!
6. 5
PEL and PEL appliances fall under the Saigol Group of
Companies. PEL has long been known in Pakistan as a company that
produces quality products. PEL has created a brand loyalty among its
users and the company credits that to its high quality and vast product
range. PEL has been continuously adding new products to its range.
As a result, PEL has registered a significant increase in its sales
volume, during the last ten years.
One sector in Pakistan that grown considerably in the past is the
Home Appliances Division. There is great competition in this sector
and PEL has survived this competition with great flair. PEL enjoys
good reputation in the market for its home appliances.
PEL is in a growth phase in this sector. This sector carries a lot
of potential and PEL can capitalize on this fact.
My stay at PEL was very beneficial due to the fact that I got the
opportunity to learn the trends in the market in this sector. The
company takes it as a liability to take care of its employees. The
corporate culture at PEL was very healthy and induced work habits.
This atmosphere helped me in building self-confidence and belief.
PEL have introduced some new ways of working and managing
things during this change. To motivate the employees HR department
has been conducting many training seminars for employees. As PEL’s
change program was based on a proactive approach to change the
organization as a professional one from the Seth type organization, so
PEL had enough time to respond towards the upcoming challenges in
future.
7. 6
There is a PEL in every home!
PEL contributes in your lives every day, by providing you not just
appliances for a better lifestyle, but with Power products like
transformers, switch gears and energy meters. We are the pioneers of
electrical manufacturing in Pakistan and we are here to make a
difference in your lives whether it is through taking care of your home,
your lifestyle, making your day to day activities easier or by helping
you save energy.
We are here to “Change your Life”.
Since its inception, PEL has been operating keeping in view the
philosophy of innovation and advancement. It has consistently
contributed in the development of engineering sector in Pakistan,
keeping in mind the National interest and Consumer welfare. It has
introduced a range of quality electrical equipment and home
appliances by producing hundreds of engineers, skilled workers and
technicians through its apprenticeship schemes and training programs.
Until the acquisition by Saigol Group, PEL was solely catering the
power equipment market but in 1981 the company ventured into home
appliances market in 1981 as a part of Group’s long term strategy of
diversification.
PEL Group has two divisions:
1.APPLIANCESDIVISION
2.POWER DIVISION
9. 8
To add a new product to its range in every third year for
increasing the sales volume.
To set on image as the best quality of local home appliances.
To set an image the best quality of local power division
product.
To obtain a real (inflation and adjusted) growth in earning
per share 10%per year over time.
To increase the market share of split unit to at least 20%-
25%by the end of 2018.
11. 10
1: Production Concept.
2: Product Concept.
3: Selling Concept.
4: MArketing Concept.
5: Societal Concept.
Five concept of marketing orientation:
In below detail of five concept of marketing orientation as following:
12. 11
The production concept is the idea that consumers will favor
products that are available and highly afford-able.
The product concept is the idea that consumers will favors
products that offer the most quality performance and future.
Selling concept is the idea that consumers will not by enough
of the firms products unless it undertakes a large scale selling and
promotion effort.
The marketing concept is the idea of that achieving
organizational goals depends on knowing the need and wants of target
customers. And delivering the desired satisfaction better than
competitors do.
Societal marketing concept is the idea that a company
marketing decision should consider customers want, the company
requirements consumers long terms interest and society long run
interest.
13. 12
BCG stands for Boston consulting group. It is a portfolio planning
method that evaluates the company’s strategic business unit.
Using this model an organization classifies each of its separate
business units (SBU) according to two factors:
Market share relative to competition and growth rate of the
industry in which SBU operates…
15. 14
The manufacturing of refrigerators more update in 1989 in
technical and looks. Like air conditioners, PEL's refrigerators are also
in great demand. Today, PEL Crystal has 37% market share across
Pakistan.
Air Conditioners
PEL window-type air conditioners were introduced in 1981 in
technical collaboration with General Corporation of Japan. Ever
since their launch, PEL air conditioners have a leading position in
the market. Recognizing the shift in consumers' preference from
window-type to split-type air conditioners, PEL has focused its
manufacturing efforts on split-type air conditioners.
Refrigerators
The manufacturing of refrigerators started in 1986-87 in
technical collaboration with M/s IAR-SILTAL of Italy. Like air
conditioners, PEL's refrigerators are also in great demand.
Today, PEL Crystal has 37% market share across Pakistan.
Deep Freezers
PEL deep freezers were introduced in 1988 in technical
collaboration with M/s Ariston of Italy.
16. 15
PEL company developed own market in further more cities
and countries.
Address: 17- Aziz Avenue, Canal
Bank, Gulbarg-V, Lahore
Tel: 042-35718274-6,
Fax: 042-35762707
E-Mail: shares@saigols.com
Address: 14-K.M. Ferozepur Road,
Lahore
Tel: 042-35920151-9,
Address: TRANSFORMER
FACILITY 34-K.M. Ferozepur Road,
Keith Village, Lahore
Tel: 042-35935151-2,
Address: Room # 301, 3rd Floor,
Green Trust Tower,
Blue Area, Islamabad
Tel: 051-2824543, 2828941,
Fax: 051-2273858
Address: Kohinoor Building
25-West Wharf Road, Karachi
Tel: 021-32200951-4,
Fax: 021-32310303
Address: 206, No. 1007, Zhong
Shan Naun Er Road, Shanghai, China
Tel: 86-21-64567713,
Fax: 86-21-54109971
The PEL Company is only created electron product and home
application product. There is no any Diversification of PEL Company.
PEL only produce electron product and no other products.
17. 16
It is the segment for which the seller designs particular
marketing mix.
Target Market Strategies
In this strategy total market is treated as a single segment
and single market mix is developed to reach the customers in
the entire Market. The company offers a single marketing mix.
Aggregation strategy.
Single segment strategy.
Multiple segment
strategy.
19. 18
Features Refrigerators
Quality Air Conditioners
Performance Deep Freezers
Durability Micro Ovens
Reliability Water Dispenser
Reparability Washing Machines etc.
20. 19
Different Price Range available.
Added internal features & Accessories.
Penetrating Strategy for New Market.
Market Pricing Strategy for local Market.
21. 20
PEL position its products on following positioning strategies:
BY ATTRIBUTES:
Environment Friendly
Losses Efficient
BY COMPETITORS:
Different Ratings
22. 21
Above The Line (ATL):
Electronic
Print
Radio
Below The Line (BTL):
Outdoor
POS material
Incentives
Giveaways
Sales Schemes
23. 22
Six Type Of Company Environment Are Following There
Below One By One:
The company
Marketingintermediaries
Supplier
Customers
Competitors
Public