Pak Elektron Limited (PEL) is one of the oldest and leading home appliances manufacturers in Pakistan. It was established in 1956 in collaboration with AEG of Germany and was later acquired by Saigol Group in 1978. PEL operates in two divisions: Power and Appliances. The Appliances Division manufactures and trades refrigerators, air conditioners, and other home appliances. PEL has a strong brand image, dealer network, and after-sales service. However, it faces threats from increasing competition and changing technology.