This presentation is related to basic information on haier company. The journey of the company and their strengths & weakness.

1. CIVIL ENGINEERING
DEPARTMENT

2. 
 Prepared by : Malay Trivedi-161293106015
 Subject : Pre Placement Activity
 Topic : Haier Company
 Semester : 5th
HAIER-INSPIRED LIVING

3.  Haier Group Corporation is a Chinese collective multinational consumer
electronics and home appliances company headquartered in Qingdao,
Shandong province, China.
 It has been founded as Qingdao Refrigerator Co. in 1984. Later Qingdao
Haier Co. Ltd. was established on April 28, 1989.
 Zhang Ruimin (Chairman & CEO) is the founder of the Haier company.
Other key persons are Liang Haishan (Rotating President) and Zhou Yunjie
(Rotating President).
 Haier has 240 subsidiary companies & 30 design centers,45 production
facilities, 10 R&D centers with 78000 employees.
 It design, develops, manufactures and sells product including Air
Conditioners, Mobile phones, Computers, Microwave, washing machine,
Refrigerator and Televisions.
Company Profile

4.  Company diversified its product line beyond refrigerators, the
company adopted a new name in 1991. Borrowing from the German
name of its partner, "Haier" came from the last two words of the
Chinese transliteration of Liebherr (pronounced "Li-bo-hai-
er"). Qingdao Haier Group was further simplified in 1992 to Haier
Group, the company's current name.
 In 1995 Haier bought out its chief rival in Qingdao, Red Star Electric
Appliance Factory. In 1997, the company moved into television
manufacturing with the acquisition of Huangshan Electronics
Group.
 The company opened a production facility in Indonesia in 1996, and
the Philippines and Malaysia in 1997.
 Haier begun to manufacture full-sized refrigerators for North
American market. This would bring it into direct competition with
established American companies GE, Whirlpool, Frigidaire,
and Maytag.
Journey of being HAIER

5. 
Journey of being HAIER
 Production facilities were constructed in Pakistan in 2002
and Jordan in 2003. In Africa, Haier has plants in five countries:
Tunisia, Nigeria, Egypt, Algeria and South Africa.
 Haier Appliances P. Ltd initiated its commercial operations in
January 2004 in INDIA. Its headquarters is in New Delhi, and in
2015 it had 33 operations, including those in Bombay, Bangalore,
Chennai and Calcutta. It was listed among the top 20 most trusted
brands in India by The Brand Trust Report, a study conducted by
Trust Research Advisory.
 As of 2008, Haier had surpassed rival Whirlpool as the world's top
refrigerator producer in terms of sales. Haier said it sold 12 million
refrigerators worldwide.
 In 2012, Haier Group bought the New Zealand appliance
manufacturing company Fisher & Paykel. In January, 2016 Haier
Group acquired General Electric's appliance division for $5.4 billion

6. 
Strategies of company
 Company is working with short term and long term strategies.
 Short term strategies are mergers and acquisitions of international
brands etc.
 Long term strategies are place its own people in key positions
overseas, building own design centers.
 In 2016 it has revenue of 421 billion RMB. (4138 cr.)

7. 
SWOT analysis
Strengths
 Customer orientation.
 Localizations
 High reaction speed, after sales
services
Opportunities
 Higher consumption power in
markets
 Technological progress in
mature market, for example
BMR (Bottom Mounted
Refrigerator)
Weaknesses
 Perception of Chinese brand
 Higher production costs abroad
 Company mostly dependent on
Zhang Ruimin (Chairman &
CEO).
Threats
 Flat growth in nature market
 Currency volatility

8. 
JOB opportunities

9. 
Plant initiated in Ahmedabad
Infrastructure
Estimate
Your role as a prominent civil engineer
New plant
Incentives
Ecofriendly
Earthquake proof
Less costly
Invite the company