PeekAnalytics Social Audience Reports include the following aggregate level insights: Audience: See how well connected a person or brand is on the Internet. Social: Followers' social affiliations, activities, and network size. Demographics: Statistically relevant age and gender breakdowns. Geographic: City, state, and country level data. Career: Industries audience is employed in, along with income breakdowns. Education: Know what type of schools your audience attended. Interests: Audience affinities for 25 different categories.

1. Social Audience Report
Key Metrics: @EdelmanDigital | Mar - 29 - 2012
Total Followers
Total Followers
@EdelmanDigital has 27,157 total followers and we've mapped the digital footprints of
27,157 every one of them. We then segment the audience into Consumers, Businesses,
Private, and Unknown (which is a mix of anonymous and spam).
Identified Audience
Identified Audience
Is the percentage of the audience that could be identified as Consumers,
Businesses or Private accounts; the higher the ratio the healthier the audience.
18,317 67% Consumers are defined as individuals who are publicly identifiable, determined by
Edelman Digital
over 30 factors.
@EdelmanDigital | May 08 2008
Social Pull Social Pull
The digital and social marketing arm of Edelman
Pull is an audience-based metric that measures an audience's transparency, level
PR Worldwide. Tweets by Community Manager,
of social participation and their total consumer reach, as compared to the average
Suzanne.
73x social audience. In calculating a Pull score, we value quality above mere quantity
and include active and passive audience members. The more transparent, active
and connected the audience the larger the social Pull.
Social Audience Breakdown
Tweets 2,248 Insights:
Followers 27,167 @EdelmanDigital has a
average consumer ratio
Following 2,538 compared to other
accounts.
AUDIENCE
BREAKDOWN

2. Audience Crossover
Insights:
@EdelmanDigital and
@EdelmanDigital-friends
share 0 followers.
Audience Crossover
Audience Reach Insights
Edelman Digital
Insights:
@EdelmanDigital | May 08 2008
On average each of
@EdelmanDigital
fans/followers can
The digital and social marketing arm of Edelman potentially reach 2,442
PR Worldwide. Tweets by Community Manager, people
Suzanne.
Average
Network Size
Tweets 2,248 Insights:
- 53% of
Followers 27,167 @EdelmanDigital's
consumer audience have
1- 500 connections.
Following 2,538
Network Size
Breakdown

3. Audience Social Insights
Insights:
@EdelmanDigital's 14242
consumer audience is
active on atleast 61,221
social profiles and/or
blogs.
Social Media
Use
Insights:
35% of
@EdelmanDigital's
Edelman Digital consumer audience has
been matched to a
@EdelmanDigital | May 08 2008 Facebook profile.
@EdelmanDigital's
consumer audience uses
The digital and social marketing arm of Edelman Quora more than the
PR Worldwide. Tweets by Community Manager, average.
Suzanne.
Social
Memberships
Tweets 2,248
Insights:
Followers 27,167
33% of
@EdelmanDigital's
Following 2,538 consumer audience have
been identified as a Geo
Location.
Online
Activities

4. Audience Demographics Insights
Insights:
@EdelmanDigital's
audience is 43% male
and 57% female.
Edelman Digital GENDER
@EdelmanDigital | May 08 2008
The digital and social marketing arm of Edelman
PR Worldwide. Tweets by Community Manager,
Suzanne. Insights:
40% of
@EdelmanDigital's
audience is between 26 -
35.
Tweets 2,248
Followers 27,167
Following 2,538 AGE RANGE

5. Audience Demographics Insights
Insights:
Compared to the average,
@EdelmanDigital's
female audience is more
in the age range of 36 -
45.
AGE BY GENDER
Edelman Digital FEMALE
@EdelmanDigital | May 08 2008
The digital and social marketing arm of Edelman
PR Worldwide. Tweets by Community Manager,
Suzanne.
Insights:
Compared to the average,
@EdelmanDigital's male
audience is more in the
age range of 36 - 45.
Tweets 2,248
Followers 27,167
AGE BY GENDER
Following 2,538 MALE

6. Audience Geographic Insights
Insights:
@EdelmanDigital has
more people from
Chicago, Illinois, USA
than average.
TOP 10 CITIES
Edelman Digital
@EdelmanDigital | May 08 2008
The digital and social marketing arm of Edelman
PR Worldwide. Tweets by Community Manager,
Suzanne.
Insights:
@EdelmanDigital has
more people from Illinois,
USA than average.
Tweets 2,248
Followers 27,167
Following 2,538 STATES

7. Audience Geographic Insights
Insights:
@EdelmanDigital has
more people from USA
than average.
COUNTRY
Edelman Digital
@EdelmanDigital | May 08 2008
The digital and social marketing arm of Edelman
PR Worldwide. Tweets by Community Manager,
Suzanne.
Tweets 2,248
Followers 27,167
Following 2,538

8. Audience Interests Insights
Insights:
Compared to the averge
audience,
@EdelmanDigital's top
three interests are
Business, Politics, and
Food.
INTEREST
Edelman Digital
AFFINITY
@EdelmanDigital | May 08 2008
The digital and social marketing arm of Edelman
PR Worldwide. Tweets by Community Manager,
Suzanne.
Tweets 2,248
Followers 27,167
Audience Education Insights
Following 2,538
Insights:
@EdelmanDigital's
followers attended 'state
college's more than
average.
EDUCATION
TYPE

9. Audience Career Insights
Insights:
@EdelmanDigital's
consumer audience has a
high level of income
compared to the average.
INCOME LEVEL
Insights:
Compare to average
audience
@EdelmanDigital's top
three industries are
Marketing/PR, Media, and
Edelman Digital Fashion.
@EdelmanDigital | May 08 2008
The digital and social marketing arm of Edelman
PR Worldwide. Tweets by Community Manager,
Suzanne.
Tweets 2,248
INDUSTRY
Followers 27,167
Following 2,538