1. @ddcoletti Audience Report
Key Metrics: @ddcoletti | November - 24 - 2012
@ddcoletti had 372 Twitter followers and we've classified the ones we could into Consumer, Business, and
Total Audience
Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and
372 spam accounts, which we do not factor into our audience metrics.
Pull is a good measure of how influential @ddcoletti 's audience is, compared to the average Twitter
Social Pull
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
4x calculation, is gauged by how well connected @ddcoletti 's Twitter followers are across sixty social sites,
compared to the average consumer. A higher Pull suggests you have important people in your audience,
ddcoletti
and are thus better able to spread your message far and wide.
@ddcoletti | Feb 27 2009
Doin' the bull dance. Feelin' the flow. Workin' it.
Nothing I tweet represents the views of my Identified Audience
employer, their friends & family, or anyone they've
ever met.
Tweets 3,947
Followers 372
Following 512
IDENTIFIED
AUDIENCE
1

2. Audience Reach Insights
Insights :
- On average, each of
@ddcoletti's followers has
3,539 connections across
all social media platforms.
Therefore, @ddcoletti can
potentially indirectly reach
640,536 (181 x 3,539)
people.
AVERAGE
NETWORK SIZE
Audience Demographics
ddcoletti Insights :
-*Statistics based on 89%
@ddcoletti | Feb 27 2009 of @ddcoletti's followers,
whose sex we were able to
determine.
Doin' the bull dance. Feelin' the flow. Workin' it.
Nothing I tweet represents the views of my
employer, their friends & family, or anyone they've
ever met. SEX
Insights :
Tweets 3,947 - 38% @ddcoletti's
audience is between 36 -
Followers 372 45.
- *Statistics based on 25%
Following 512 of @ddcoletti's followers,
whose age we were able to
determine by identifying
through social profile or
AGE RANGE public records data.
2

3. Audience Demographics [continued]
Insights :
- Compared to the average
@ddcoletti's female
followers tend to be more in
the 36 - 45 age range.
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
@ddcoletti's male followers
ddcoletti tend to be more in the 46 -
55 age range.
@ddcoletti | Feb 27 2009
Doin' the bull dance. Feelin' the flow. Workin' it.
Nothing I tweet represents the views of my MALE
employer, their friends & family, or anyone they've FOLLOWERS BY
ever met. AGE
Audience Geographic Insights
Insights :
Tweets 3,947 - @ddcoletti has a higher
percentage of followers
Followers 372 from New York, New York
than the typical Twitter
Following 512 user.
TOP CITIES
3

4. Audience Geographic Insights [continued]
Insights :
- @ddcoletti has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP
STATES/PROVINCES
Insights :
- @ddcoletti has a higher
percentage of followers
ddcoletti from USA than the typical
Twitter user.
@ddcoletti | Feb 27 2009
Doin' the bull dance. Feelin' the flow. Workin' it.
Nothing I tweet represents the views of my TOP COUNTRIES
employer, their friends & family, or anyone they've
ever met.
Tweets 3,947
Followers 372
Following 512
4

5. Audience Interests Insights
Insights :
- Compared to the average
audience, @ddcoletti's
audience's top three
interests are Sport, Politics,
and TV.
ddcoletti
@ddcoletti | Feb 27 2009
INTEREST
AFFINITY
Doin' the bull dance. Feelin' the flow. Workin' it.
Nothing I tweet represents the views of my
employer, their friends & family, or anyone they've
ever met.
Tweets 3,947
Followers 372
Following 512
5

6. Audience Education Insights
Insights :
- @ddcoletti's followers
attend Ivy League schools
more than the average
Twitter audience.
EDUCATION
TYPE
Audience Social Media Usage
ddcoletti Insights :
- @ddcoletti's consumer
@ddcoletti | Feb 27 2009 audience is active on at
least 670 social profiles
and/or blogs.
Doin' the bull dance. Feelin' the flow. Workin' it.
Nothing I tweet represents the views of my
employer, their friends & family, or anyone they've
ever met. SOCIAL MEDIA
USE
Insights :
Tweets 3,947 - 82% of @ddcoletti's
followers have Facebook
Followers 372 profiles.
- @ddcoletti's has more
Following 512 followers who use Quora
than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
6

7. Audience Social Media Usage [continued]
Insights :
- 31% of @ddcoletti's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
Audience Cross Over
ddcoletti
@ddcoletti | Feb 27 2009
Doin' the bull dance. Feelin' the flow. Workin' it.
Nothing I tweet represents the views of my
employer, their friends & family, or anyone they've
ever met.
AUDIENCE
Tweets 3,947 CROSS OVER
Followers 372
Following 512
7