The document is a social media report that analyzes metrics and demographics of @B2Bspecialist's Twitter audience. Some key findings are that @B2Bspecialist has 7,898 followers, a social pull of 187x, and can indirectly reach over 31 million people through their followers' networks. The majority of @B2Bspecialist's audience is located in Toronto, interested in business/technology, and works in software, hardware, or technology industries.

1. Social Follower Report
Key Metrics: @B2Bspecialist | Jul - 31 - 2012
Total Followers
Total Followers
@B2Bspecialist had 7,898 Twitter followers and we've classified the ones we could
7,898 into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label
Unidentified, are an assortment of anonymous and spam accounts, which we do not
factor into our audience metrics.
Social Pull
Pull is a good measure of how influential @B2Bspecialist's audience is, compared to
Social Pull the average Twitter account - 1x is average, 2x is twice as much as average, and so
on. Influence, for the purposes of this calculation, is gauged by how well connected
Chris Herbert Of Mi6 187x @B2Bspecialist's followers are across sixty social sites, compared to the average
consumer. A higher Pull suggests you have important people in your audience, and
@B2Bspecialist | Sep 27 2008
are thus better able to spread your message far and wide.
I'm a #B2B marketer for technology companies.
My agency, Mi6, develops content, networks,
communities and business for my clients.
Cofounder of @SiliconHalton
Tweets 10,041
Followers 7,898
Following 6,737

2. Social Audience Composition
AUDIENCE
BREAKDOWN
Chris Herbert Of Mi6
@B2Bspecialist | Sep 27 2008
I'm a #B2B marketer for technology companies.
My agency, Mi6, develops content, networks,
communities and business for my clients.
Audience Crossover
Cofounder of @SiliconHalton
Insights:
@B2Bspecialist and
@B2Bspecialist-friends
share 3 followers.
Tweets 10,041
Followers 7,898
Following 6,737
Audience Crossover

3. Audience Reach Insights
Insights:
» On average, each of
B2Bspecialist 's followers
has 7,600 connections
across all social media
platforms. Therefore,
B2Bspecialist can
potentially indirectly reach
31,899,038 (4,197 x 7,600)
Average
people.
Network Size
Chris Herbert Of Mi6
@B2Bspecialist | Sep 27 2008
I'm a #B2B marketer for technology companies.
My agency, Mi6, develops content, networks,
communities and business for my clients.
Cofounder of @SiliconHalton Insights:
» 50% of B2Bspecialist 's
consumer audience have
501 - 5k connections.
Tweets 10,041
Followers 7,898
Following 6,737
Network Size
Breakdown

4. Audience Social Insights
Insights:
» B2Bspecialist 's
consumer audience is
active on at least 9,659
social profiles and/or blogs.
Social Media Use
Insights:
» 40% of B2Bspecialist 's
followers have LinkedIn
profiles.
Chris Herbert Of Mi6 » B2Bspecialist 's has
more followers who use
@B2Bspecialist | Sep 27 2008 Quora than does the typical
Twitter user.
I'm a #B2B marketer for technology companies.
My agency, Mi6, develops content, networks,
communities and business for my clients.
Cofounder of @SiliconHalton
Social
Memberships
Tweets 10,041
Followers 7,898
Insights:
Following 6,737 » 29% of B2Bspecialist 's
consumer audience has
been identified as a *Geo
Location.
Online
Activities

5. Audience Demographics Insights
Insights:
» *Statistics based on 85%
of B2Bspecialist 's
followers, whose sex we
were able to determine.
GENDER
Chris Herbert Of Mi6
@B2Bspecialist | Sep 27 2008
I'm a #B2B marketer for technology companies.
My agency, Mi6, develops content, networks,
communities and business for my clients. Insights:
Cofounder of @SiliconHalton
» 35% B2Bspecialist 's
audience is between 36 -
45.
» *Statistics based on
25% of B2Bspecialist 's
Tweets 10,041 followers, whose age we
were able to determine by
Followers 7,898 identifying through social
profile or public records
Following 6,737 AGE RANGE data.

6. Audience Demographics Insights
Insights:
» Compared to the
average B2Bspecialist 's
female followers tend to be
more in the 36 - 45 age
range.
AGE BY GENDER
Chris Herbert Of Mi6 FEMALE
@B2Bspecialist | Sep 27 2008
I'm a #B2B marketer for technology companies.
My agency, Mi6, develops content, networks,
communities and business for my clients.
Cofounder of @SiliconHalton Insights:
» Compared to the
average B2Bspecialist 's
male followers tend to be
more in the 46 - 55 age
range.
Tweets 10,041
Followers 7,898
Following 6,737 AGE BY GENDER
MALE

7. Audience Geographic Insights
Insights:
» B2Bspecialist has a
higher percentage of
followers from Toronto,
Ontario, Canada than the
typical Twitter user.
TOP 10 CITIES
Chris Herbert Of Mi6
@B2Bspecialist | Sep 27 2008
I'm a #B2B marketer for technology companies.
My agency, Mi6, develops content, networks,
communities and business for my clients.
Cofounder of @SiliconHalton Insights:
» B2Bspecialist has a
higher percentage of
followers from
Massachusetts than the
typical Twitter user.
Tweets 10,041
Followers 7,898
Following 6,737 STATES

8. Audience Geographic Insights
Insights:
» B2Bspecialist has a
higher percentage of
followers from USA than
the typical Twitter user.
COUNTRY
Chris Herbert Of Mi6
@B2Bspecialist | Sep 27 2008
I'm a #B2B marketer for technology companies.
My agency, Mi6, develops content, networks,
communities and business for my clients.
Cofounder of @SiliconHalton
Tweets 10,041
Followers 7,898
Following 6,737

9. Audience Interests Insights
Insights:
» Compared to the
average audience,
B2Bspecialist 's audience's
top three interests are
Business, Technology, and
Politics.
INTEREST
Chris Herbert Of Mi6
AFFINITY
@B2Bspecialist | Sep 27 2008
I'm a #B2B marketer for technology companies.
My agency, Mi6, develops content, networks,
communities and business for my clients.
Cofounder of @SiliconHalton
Tweets 10,041
Followers 7,898
Audience Education Insights
Following 6,737
Insights:
» B2Bspecialist 's
followers attend
College/University schools
more than the average
Twitter audience.
EDUCATION
TYPE

10. Audience Career Insights
Insights:
» B2Bspecialist 's
consumer audience has a
high level of income
compared to the average.
INCOME LEVEL
Insights:
» Compared to the
average audience
B2Bspecialist 's top three
Chris Herbert Of Mi6 industries are Software,
Hardware, and
@B2Bspecialist | Sep 27 2008 Technology.
I'm a #B2B marketer for technology companies.
My agency, Mi6, develops content, networks,
communities and business for my clients.
Cofounder of @SiliconHalton
Tweets 10,041
INDUSTRY
Followers 7,898
Following 6,737