1. #2012regrets-aggregate Audience Report
Key Metrics: #2012regrets-aggregate | December - 27 - 2012
#2012regrets-aggregate had 56,398 Twitter shares during the report period. PeekAnalytics identifies and
Total Audience
maps the digitalfootprints behind the source profile of each mention; then segments the audience into
56,398 Consumer, Business and Private.
Some consumers share your content multiple times. This number represents the actual number of unique
Unique Audience
people who shared this content. Consumers are counted once, no matter how many times they share your
Report Style: Share Report
39,878 71% content.
Report Name:
#2012regrets-aggregate
Report Date: Impressions counts the number of potential impression that the identified audience can create. This content
Impressions
was shared by consumers who have a combined total of 3.4M social connections across their social
3.4M graphs.
1

2. Identified Audience
IDENTIFIED
Report Style: Share Report AUDIENCE
Report Name:
#2012regrets-aggregate
Report Date:
Audience Reach Insights
Insights :
- On average, each of
#2012regrets-aggregate's
followers has 709
connections across all
social media platforms.
Therefore,
#2012regrets-aggregate
can potentially indirectly
AVERAGE reach 3,622,816 (5,113 x
709) people.
NETWORK SIZE
2

3. Audience Demographics
Insights :
-*Statistics based on 80%
of
#2012regrets-aggregate's
followers, whose sex we
were able to determine.
SEX
Insights :
Report Style: Share Report - 38%
#2012regrets-aggregate's
Report Name: audience is between 18 -
25.
#2012regrets-aggregate - *Statistics based on 4%
of
Report Date: #2012regrets-aggregate's
followers, whose age we
AGE RANGE were able to determine by
identifying through social
profile or public records
data.
Insights :
- Compared to the average
#2012regrets-aggregate's
female followers tend to be
more in the < 18 age
range.
FEMALE
FOLLOWERS BY
AGE
3

4. Audience Demographics [continued]
Insights :
- Compared to the average
#2012regrets-aggregate's
male followers tend to be
more in the 18 - 25 age
range.
MALE
FOLLOWERS BY
AGE
Audience Geographic Insights
Report Style: Share Report
Insights :
Report Name: - #2012regrets-aggregate
#2012regrets-aggregate has a higher percentage of
followers from Essex,
Maryland than the typical
Report Date: Twitter user.
TOP CITIES
Insights :
- #2012regrets-aggregate
has a higher percentage of
followers from Florida than
the typical Twitter user.
TOP
STATES/PROVINCES
4

5. Audience Geographic Insights [continued]
Insights :
- #2012regrets-aggregate
has a higher percentage of
followers from USA than
the typical Twitter user.
TOP COUNTRIES
Audience Interests Insights
Report Style: Share Report
Insights :
Report Name: - Compared to the average
#2012regrets-aggregate audience,
#2012regrets-aggregate's
audience's top three
Report Date: interests are Music, Sport,
and Art.
INTEREST
AFFINITY
5

6. Audience Career Insights
Insights :
- #2012regrets-aggregate's
consumer audience has a
medium level of income
compared to the average.
INCOME LEVEL
Insights :
Report Style: Share Report
Report Name:
#2012regrets-aggregate
Report Date:
INDUSTRY
Audience Education Insights
Insights :
- #2012regrets-aggregate's
followers attend Ivy League
schools more than the
average Twitter audience.
EDUCATION
TYPE
6

7. Audience Social Media Usage
Insights :
- #2012regrets-aggregate's
consumer audience is
active on at least 12,743
social profiles and/or blogs.
SOCIAL MEDIA
USE
Insights :
Report Style: Share Report - 73% of
#2012regrets-aggregate's
Report Name: followers have Facebook
profiles.
#2012regrets-aggregate - #2012regrets-aggregate's
has less followers who use
Report Date: Facebook than does the
typical Twitter user.
SOCIAL
MEMBERSHIPS
Insights :
- 4% of
#2012regrets-aggregate's
consumer audience has
been identified as a
Blogger.
ONLINE
ACTIVITIES
7