The document discusses an innovative tourism management platform called Destination Management System (DMS) developed by mediaKi.it that integrates content management, customer relationship management, online booking, e-commerce and social media to improve the tourist experience. DMS allows tourism organizations to centralize information, manage operations and relationships, and support strategic decision making. It aims to satisfy tourists' needs throughout their journey using various digital tools.

1. mediaKi.it–WebAgencyTorino–EnhancedPartner
Advanced Solutions for
Tourism & Travel Industry

2. mediaKi.it–WebAgencyTorino–EnhancedPartner
Innovation & Tourism

3. mediaKi.it–WebAgencyTorino–EnhancedPartner
Introduction
The true innovation in Tourism is to understand that a destination must
• Satisfy tourists’ emotional needs
• Turn into an integrated system of resources, providing tourists any
kind of service
“Provide custom-made tourist proposals, meeting visitors needs
now based on motivation rather than destination”

4. mediaKi.it–WebAgencyTorino–EnhancedPartner
Introduction
The development of new technologies, Social Media and Web 2.0 tools and
logic have radically changed the way people travel.
Tourists want to live experiences that deserve to be remembered and the
tourist offer must meet their motivations and follow their needs.
Organizations need to catch tourists attention using the tools that the
Web provides.
To achieve these goals, mediaKi.it developed a platform that allows
to centralize and manage all the information concerning the destination of
your tourist offer.
A new system to manage tourist flows, operative processes and relationship
to customers, suppliers and users of the services you provide and to support the
executive decisions with concrete data and statistics.

5. mediaKi.it–WebAgencyTorino–EnhancedPartner
The platform: DMS
Destination Management System
DMS is a new solution for Tourism 2.0 that integrates 4 core
platforms: CMS, CRM, Online Booking and E-Commerce.
This DMS solution’s backbone is the Tourism Portal, that manages all the
system’s content and information, so that it can be enjoyed by your target
audience.
Moreover, it improves the tourists’ engagement with Social Media
Management integration.
The DMS is built according to an emotional logic that uses technological tools
to help users before, throughout and after their journey: Web content, social
networks, online information and booking , e-commerce, mobile applications
and mobile tagging integrated together in one innovative and
functional platform at the service of tourism boards.

6. mediaKi.it–WebAgencyTorino–EnhancedPartner
DMS is…
Content
Management
System
[CMS]
E-commerce
Customer
Relationship
Management
[CMR]
Online
Booking
Social Media
Strategy
Engagement
User Experience
Mobile
App
Tagging

7. mediaKi.it–WebAgencyTorino–EnhancedPartner
DMS follows tourists…
Before holidays
•Information
•Engagement
During holidays
•Information
•Enhancement
After holidays
•Social
Networking
•Emotion sharing

8. mediaKi.it–WebAgencyTorino–EnhancedPartner
DMS Components
WEB
• Portals
• Mini websites
• Social Media
MOBILE
• MobileWeb
• Vertical Apps
Applications
• Booking
• Management
• Ecommerce
Logistics
• Digital Signage
• MobileTagging
DMS

9. mediaKi.it–WebAgencyTorino–EnhancedPartner
Mobile Applications
Core
iPhone
Android
Windows Phone
What to do
Accomodation
Gastronomy
Events
Products
Guided
Tours
Thematic
Maps
Landmarks
Itineraries
Geolocation
Augmented
Reality
Mobile
Tagging
Smart Cities

10. mediaKi.it–WebAgencyTorino–EnhancedPartner
Mobile Application
 Core developed for
 iPhone
 Android
 Windows Phone
 Integration of data coming from
 CRM Systems – Customer Relationship Management
 CMS Systems – Content management System
 Integration through
 RSS/XML flows
 Web Services
 Delivery and integration with Social Media
 Twitter, Flickr
 Facebook, Youtube

11. mediaKi.it–WebAgencyTorino–EnhancedPartner
Case History:
Turismo Torino e Provincia
Turismo Torino e Provincia, the tourist promotion board of Turin and Province, was looking
for an IT infrastructure dedicated to the tourist promotion of the area in order
to improve and enhance communication and information towards both users and
resources inside the company.
mediaki.it developed a platform to centralize and manage all information concerning the
tourist offer of the area, allowing immediate usability and accessibility.
All systems developed and consolidated by mediaKi.it are based on dynamic solutions
that interact one to each other and allow the complete and integrated management
of workflows, relationships, marketing analysis and business intelligence activities.

12. mediaKi.it–WebAgencyTorino–EnhancedPartner
Website
Homepage
in 5 Languages

13. mediaKi.it–WebAgencyTorino–EnhancedPartner
Geolocation

14. mediaKi.it–WebAgencyTorino–EnhancedPartner
On-line
Booking

15. mediaKi.it–WebAgencyTorino–EnhancedPartnermediaKi.it–WebAgencyTorino–EnhancedPartnerof
TheMainPortaland
RelatedSites

16. mediaKi.it–WebAgencyTorino–EnhancedPartnermediaKi.it–WebAgencyTorino–EnhancedPartnerof
TurismoTorinoandProvinciaPortal

17. mediaKi.it–WebAgencyTorino–EnhancedPartnermediaKi.it–WebAgencyTorino–EnhancedPartnerof
TurinChannel-Site

18. mediaKi.it–WebAgencyTorino–EnhancedPartnermediaKi.it–WebAgencyTorino–EnhancedPartnerof
Torino+PiemonteCard
TouristCardsite

19. mediaKi.it–WebAgencyTorino–EnhancedPartnermediaKi.it–WebAgencyTorino–EnhancedPartnerof
NatureOutdoorsite

20. mediaKi.it–WebAgencyTorino–EnhancedPartnermediaKi.it–WebAgencyTorino–EnhancedPartnerof
AlpiAltaValSusa
Mountainsite

21. mediaKi.it–WebAgencyTorino–EnhancedPartnermediaKi.it–WebAgencyTorino–EnhancedPartnerof
FoodandWinesite

22. mediaKi.it–WebAgencyTorino–EnhancedPartnermediaKi.it–WebAgencyTorino–EnhancedPartnerof
ViaFrancigena
ReligionSite

23. mediaKi.it–WebAgencyTorino–EnhancedPartnermediaKi.it–WebAgencyTorino–EnhancedPartnerof
onventionBureausite

24. mediaKi.it–WebAgencyTorino–EnhancedPartner
CMS

25. mediaKi.it–WebAgencyTorino–EnhancedPartner
CRM

26. mediaKi.it–WebAgencyTorino–EnhancedPartner
Social Media
Strategy
Facebook, Twitter,
Youtube, Flickr

27. mediaKi.it–WebAgencyTorino–EnhancedPartner
Mobile
Application

28. mediaKi.it–WebAgencyTorino–EnhancedPartner
Mobile
Tagging

29. mediaKi.it–WebAgencyTorino–EnhancedPartner
mediaki.it | Company profile
mediaKi.it is a web agency
with a strong technological
background.
mediaki.it team combines
creative communications
projects with advanced
technological solutions.
Creativity
Technological
know-how

30. mediaKi.it–WebAgencyTorino–EnhancedPartner
What mediaki.it does
RESEARCH AND
DEVELOPMENT
MOBILE TAGGING
SOCIAL
PLANNING
&
BUYING
TECHNOLOGY
SEO
STRATEGY
WEB AD
CREATIVE
INNOVATION
MOBILE
SEM

31. mediaKi.it–WebAgencyTorino–EnhancedPartner
Copyright
The content of this document is exclusive property of mediaKi.it Ltd.
• Therefore, the information published herein can not be reproduced, copied or used in any way even
partially, without the written permission of the copyright owner.
• The concept, the format, the texts and the all proposed solutions were made by mediaKi.it Ltd, which
therefore is the sole and exclusive owner of the rights relating to them.
• Any use even partial of them will constitute breach of copyright and will be prosecuted under current
law.
• The contents of this document can not be disclosed to staff out of mediaKi.it Ltd or his Customer as it
contains commercially confidential information. Therefore it can not be disclosed to bodies or people
who have business dealings with competitors of mediaKi.it Ltd.
• For its technical and economical valiance this document is an integral part of the mediaKi.it Know-
How, therefore it is forbidden its total or partial disclosure and / or reproduction.
© 2013 mediaKi.it Ltd – All rights reserved.

32. mediaKi.it–WebAgencyTorino–EnhancedPartner
Contacts & References
mediaki.it Srl
Headquarter Regional Office
Corso Grosseto 465/A c/o Magma Consultants
10151 Turin, Italy JLT X2-2106, Dubai, UAE.
Tel: +39 (0) 11 56.95.716 Tel: +971 (0)4 420 4060
www.magma.ae
Web: www.mediaki.it
Email: info@mediaki.it
Chief Executive - Business Innovation Manager Contact:
Daniele Romeo S. Ranganath
Email: daniele.romeo@mediaki.it Email: ranganath@magma.ae
Mob: +39 338 65.66.025 Mob:+971 50 636 5380
mediaKi.it is Featured Microsoft Tag Partner