These are the slides I used during the Personal Democracy Forum CEE 2018 for a workshop called "How to incubate civic tech projects" where I talked about how we can use with Design Thinking and UX Research methods to understand our Volunteers' Needs and Volunteering Journey and also help them innovate and deliver new products and services, digital or non-digital, to solve real problems.

1. 1
Upside-Down & Inside-Out
How to Incubate
Civic Tech Projects
Olivia Vereha & Tudor Juravlea

2. 2
Code 4 Romania

3. 3
Volunteering and Project Pipelines
70000 people are aware
1200 want to know more (email)
550+ signed up as volunteers
200+ currently working on one project

4. 4
Start With the End in Mind
How do we become more efficient
in delivering working software
that real people can use

5. 5
Purpose, Passion, Bias
Why do you do what you do?

6. 6
Conviction Affects Decision Making
Sunk Cost, Loss Aversion, Fear of Failure

7. 7
When solutions are not obvious, design can make everyone win.
Design is for Solving Big Problems

8. 8
Beware of the Unknown Unknowns
Sunk Cost, Loss Aversion, Fear of Failure

9. 9
Solve the Right Problem
We start with a vision
or statement of intent
We focus on one
clear opportunity
We get a a detailed
and proven concept
Solving
the right
problem
Solving
the problem
right
Discover
First you listen to
your customers.
Define
Then you find out
how you can help.
Ideate
Only then you can
come up with ideas
Test
Then prototype and
show them around

10. 10
Needs vs. Expectations
Meet basic expectations
- Very basic functionality
- Must-haves that everyone expects
- Hygiene that nobody talks about
Satisfy needs
- What customers need and ask for
- What your competitors already have
- Quantifiable, differentiating features
Delight
- WoW features
- Nice surprises that add a plus to
an already pleasant experience

11. 11
Discover the Extreme Users

12. 12
Empathy and Cost
Qualitative
Quantitative
Attitudinal Behavioral
Focus groups
User interviews
Participatory design
Why & How?
How many?
Usability testing
Field Studies
Prototyping
Analytics
Sales results
Surveys
Customer support
What they say they do. What they actually do.

13. 13
Personas and Journeys

14. 14
How About the Teams Journeys
Tourists
Friends
Family

15. 15
Realistic Prioritization

16. 16
Let’s Brainstorm