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Introduction to Marketing  Module or The best 20 years of my life 2012
On the Menu <ul><li>Housekeeping </li></ul><ul><li>Today’s aim - Marketing </li></ul><ul><li>The most important ingredient...
Housekeeping <ul><li>Open to questions/comments/feedback </li></ul><ul><li>Specific areas – just ask </li></ul><ul><li>1 h...
My aim <ul><li>For you all to understand the principle, theory and practices of marketing </li></ul><ul><ul><li>Using prac...
We will discuss: <ul><li>PR (public relations) </li></ul><ul><li>Branding </li></ul><ul><li>Advertising </li></ul><ul><li>...
Your Marketing Plan Make a start. www.sarahbeemarketing.com
Defining Marketing <ul><li>What do you think of? </li></ul><ul><li>What is a target market? </li></ul><ul><li>What is a ta...
Your Company: Launch and Development <ul><li>One of the most important tools </li></ul><ul><li>How you will </li></ul><ul>...
Success? <ul><li>A good brand with a personality and story </li></ul><ul><li>Some good PR </li></ul><ul><li>A well defined...
Success? www.sarahbeemarketing.com
Your turn – evaluate your target market www.sarahbeemarketing.com
Your turn – evaluate your target market <ul><li>Take five minutes </li></ul><ul><li>Be ready to share with the group </li>...
SWOT Analysis <ul><li>Strengths </li></ul><ul><li>Weaknesses </li></ul><ul><li>Opportunities </li></ul><ul><li>Threats </l...
Recap: Key Ingredients www.sarahbeemarketing.com
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Bds day 4 - 1 - introduction to marketing module

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Bds day 4 - 1 - introduction to marketing module

  1. 1. Introduction to Marketing Module or The best 20 years of my life 2012
  2. 2. On the Menu <ul><li>Housekeeping </li></ul><ul><li>Today’s aim - Marketing </li></ul><ul><li>The most important ingredients </li></ul><ul><li>Definition </li></ul><ul><li>Target markets </li></ul><ul><li>SWOT </li></ul>www.sarahbeemarketing.com
  3. 3. Housekeeping <ul><li>Open to questions/comments/feedback </li></ul><ul><li>Specific areas – just ask </li></ul><ul><li>1 hour for lunch and morning and afternoon breaks </li></ul><ul><li>Finish approx 4.30pm </li></ul><ul><li>Fire exits and WCs </li></ul>www.sarahbeemarketing.com
  4. 4. My aim <ul><li>For you all to understand the principle, theory and practices of marketing </li></ul><ul><ul><li>Using practical examples and exercises </li></ul></ul><ul><li>To equip you all to: </li></ul><ul><ul><li>Assess the marketing needs of your start-up business </li></ul></ul><ul><ul><li>Understand your products/services and how they are positioned </li></ul></ul><ul><ul><li>Know enough to write a marketing plan </li></ul></ul>www.sarahbeemarketing.com
  5. 5. We will discuss: <ul><li>PR (public relations) </li></ul><ul><li>Branding </li></ul><ul><li>Advertising </li></ul><ul><li>Market research </li></ul><ul><li>Social media </li></ul><ul><li>Online marketing </li></ul><ul><li>Sales </li></ul>www.sarahbeemarketing.com
  6. 6. Your Marketing Plan Make a start. www.sarahbeemarketing.com
  7. 7. Defining Marketing <ul><li>What do you think of? </li></ul><ul><li>What is a target market? </li></ul><ul><li>What is a target audience? </li></ul><ul><li>What is market research? </li></ul><ul><li>Why do we need to market? </li></ul>www.sarahbeemarketing.com
  8. 8. Your Company: Launch and Development <ul><li>One of the most important tools </li></ul><ul><li>How you will </li></ul><ul><ul><li>Identify </li></ul></ul><ul><ul><li>Anticipate </li></ul></ul><ul><ul><li>and satisfy demands </li></ul></ul><ul><li>of your clients </li></ul><ul><ul><li>Plus make a profit! </li></ul></ul>www.sarahbeemarketing.com
  9. 9. Success? <ul><li>A good brand with a personality and story </li></ul><ul><li>Some good PR </li></ul><ul><li>A well defined target audience </li></ul><ul><li>A good market knowledge </li></ul><ul><li>Well researched prices (not necessarily cheapest) </li></ul><ul><li>Some collateral </li></ul><ul><li>A plan! </li></ul>www.sarahbeemarketing.com
  10. 10. Success? www.sarahbeemarketing.com
  11. 11. Your turn – evaluate your target market www.sarahbeemarketing.com
  12. 12. Your turn – evaluate your target market <ul><li>Take five minutes </li></ul><ul><li>Be ready to share with the group </li></ul><ul><li>Include details of any research </li></ul><ul><li>Why you chose your products/services </li></ul>www.sarahbeemarketing.com
  13. 13. SWOT Analysis <ul><li>Strengths </li></ul><ul><li>Weaknesses </li></ul><ul><li>Opportunities </li></ul><ul><li>Threats </li></ul><ul><li>Your competition </li></ul><ul><ul><li>Who, when, why, what, how </li></ul></ul>www.sarahbeemarketing.com
  14. 14. Recap: Key Ingredients www.sarahbeemarketing.com

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