The journey of Oyo Rooms.

1. Netflix did not kill Blockbuster. Ridiculous
content did.
Uber did not kill taxi business.
Limited access and fare control did.
Amazon did not kill other retailers. Poor
customer service and experiences did.
OYO isn’t killing the hotel industry. Limited
availability and pricing options are.
Technology by itself is not the disruptor. Not being customer-centric is the
biggest threat to any business.
112-04-2019 IMU, Chennai

2. INTRODUCTION
• Ritesh Agarwal is the Founder & CEO
of OYO.
• OYO started with one hotel in
Gurugram in January 2013.
• Named India’s largest budget hotel
chain.
• Today it has more than 330,000
rooms in 500 cities globally.
• Headquarter in Gurugram.
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3. 1. Founder of OYO Rooms.
2. Started at age 17.
3. College dropout.
4. First Indian to win Theil Fellowship.
Ritesh Agarwal
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4. OBJECTIVES
-SA
STANDARDIZED
OYO Rooms promises to
provide the same amenities
and same experience to all the
customers.
AFFORDABLE
OYO offers rooms at prices
that no other player in the
budget segment offers today.
TECHNOLOGY DRIVEN
OYO uses technology to link all
its functions that provide a
customer a seamless
awesome experience.
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5. BUSINESS
MODEL OF
OYO ROOMS
• Books a part of Hotel’s inventory
beforehand.
• Organizes those hotel rooms under their
brand name ‘OYO ROOMS’.
• These partner hotels provide
standardized service to customers of
those rooms as decided in a contract
with OYO.
• Bookings are made through the OYO
Rooms website and mobile application .
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6. OYO OWNER
BENEFITS
24x7 Call Centre/ Dedicated Account Manager
Tablets
App specially designed for owners
Check your earnings and payments on the go
See how much and when you’ll be paid by OYO
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7. A Timeline of OYO’s Journey
2011
Ritesh Agarwal
took the plunge
with his first
start-up Oravel.
2013
Agarwal was
selected for Theil
Fellowship which
gave him funding
of $100,000.
2014
OYO received its
first Series A
funding.
2015
OYO received its
series B funding
of $25 million.
2015
OYO bagged
$100 million in
series C Round of
funding from
SoftBank.
2016
The hotel chain
hit the 1 million
check-ins mark.
2017
Launched a
business in
Nepal.
2018
Established
operations in UK,
UAE, China, and
Indonesia.
Became a
unicorn in
September.
2019
It has more than
330,000 rooms in
500 cities
globally.
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8. LATEST UPDATE
• OYO is in advance talks to
acquire Cloud kitchen startup
Freshmenu.
• This move will allow OYO to
standardize their guest’s stay
experience even further.
• They will now be able to
provide them standardised food
from Freshmenu across hotels
at a better margin.
WILD THOUGHT
If OYO and Ola join hands, the entire
customer experience from a cab to the
hotel, complete with the stay and food, can
be offered and standardized with a single
click of a button.
Is this possible?
812-04-2019 IMU, Chennai