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[object Object]
OUR GOALS
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Task 1: Estimating market potential for online sale of tickets
Task 1: Estimating market potential for online sale of tickets  ,[object Object],[object Object],[object Object],[object Object]
Task 1: Estimating market potential for online sale of tickets  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Task 1: Estimating market potential for online sale of tickets  ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Task 2: Select target segments for online sale of tickets and positioning on the market
Task 2: Select target segments for online sale of tickets and positioning on the market ,[object Object],Type of education Percentage of users Secondary education  24.6 Tertiary education 69.9
PREPARING MARKETING MIX FOR THE SERVICE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PREPARING THE MARKETING MIX FOR THE SERVICE - PROMOTION Email advertising
PREPARING THE MARKETING MIX FOR THE SERVICE - PROMOTION 74% of all Internet users use Internet for social networking – Facebook is the  place  where they could be found
PREPARING THE MARKETING MIX FOR THE SERVICE - PROMOTION
 
Reasons for implementing the strategy: ,[object Object],[object Object],[object Object]
PREPARING THE MARKETING MIX FOR THE SERVICE - Distribution ,[object Object],[object Object],[object Object]
PREPARING THE MARKETING MIX FOR THE SERVICE -  ,[object Object],[object Object]
On line vs. offline sales of tickets – for the company and the consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Exploring Macedonia Case Study