Case study for Balkan Case Challenge competition, about estimating the market potential for selling tickets online on "Exploring Macedonia" web portal
The MenoPercento system combines internet and mobile communication to offer a "pull" communication model for customers. The system includes a mobile app, internet links in mini pages and notifications, and smart shopping stickers that display online mini pages for special offers. It aims to improve communication for holders of membership cards from companies, associations, and clubs. Card issuers benefit from greater visibility and more effective communication of special offers and promotions to card holders. Locations with partnerships benefit from increased visibility and ability to track loyalty campaigns. Users benefit from centralized access to card communications and offers through the mobile app from any location.
Vietnamese Internet Advertising Landscape 2017QuynhDaoFtu
The document summarizes the Vietnamese digital advertising market. It notes that in 2015, digital ad revenue in Vietnam was estimated at $330 million and is estimated to reach $425 million in 2016. While the Vietnamese ad market only accounts for 0.7% of the total Asian market, it is growing. The document also outlines the types of online marketing used in Vietnam, including display ads, social media ads, email marketing, search engine marketing, video ads, and affiliate marketing. It provides statistics on key players and forecasts continued growth of the digital ad market in Vietnam in coming years.
The reports covers some of the internet aspects in Lithuanian media landscape. Data on adpends, advertisers, categories, buying models, evaluation capabilities is provided.
SITEC eCommerce Class
Module: eCommerce Process 202
Title: Why Customer Engagement matters in this Digital Era?
Presenter: Salil Seth, Business Associate (Mitosis)
Date: 24 May 2016
Venue: Selangor Digital Creative Centre (SDCC)
The document discusses using social media, such as Facebook, Twitter, and Instagram, for marketing purposes. It provides information on setting up business pages and accounts on these platforms and using them to promote products, drive traffic to online stores, and target local customers. Metrics for measuring the success of Facebook advertising like click-through rate and cost per click are also reviewed. The overall goal is to help businesses leverage social media to increase their online presence and sales.
The document provides feedback on student responses to a question about the significance of increasing hardware and content proliferation for media institutions and audiences. It notes several common errors made by students, including a lack of specific examples and outdated statistics. It also lists several key points that should have been considered in the response, such as how increasing hardware has positively and negatively impacted institutions and audiences. It emphasizes the need for case study examples that demonstrate how increasing content in terms of platforms, user-generated content, and multi-platform strategies have impacted both media companies and consumer behavior.
Presentation - Introduction to online video and mobileGilbert Cadiang
The document discusses trends in the online landscape in Southeast Asia, including the growth of mobile and online video. It outlines the major players in different online channels like YouTube, Facebook, and Google. Key considerations that clients have are discussed around social media, mobile, engagement, and e-commerce. Metrics for measuring return on investment and opportunities and challenges going forward are also presented.
In mobi consumer-and_network_research (1)Sumit Roy
Mobile users spend the most time with online media (83 minutes), followed by TV (88 minutes) and mobile devices (81 minutes). The study found that mobile advertising influences purchasing decisions, with 77% reporting mobile ads have influenced them to download an app, buy something, or get additional information about an advertiser. Nearly 60% of mobile users are comfortable with mobile ads, viewing them similarly to TV and online ads. Over 90% notice mobile ads on their smartphones, and two-thirds have spent money via mobile with nearly three-quarters expected to spend in the next year, mostly on apps, games, electronics and clothing.
The MenoPercento system combines internet and mobile communication to offer a "pull" communication model for customers. The system includes a mobile app, internet links in mini pages and notifications, and smart shopping stickers that display online mini pages for special offers. It aims to improve communication for holders of membership cards from companies, associations, and clubs. Card issuers benefit from greater visibility and more effective communication of special offers and promotions to card holders. Locations with partnerships benefit from increased visibility and ability to track loyalty campaigns. Users benefit from centralized access to card communications and offers through the mobile app from any location.
Vietnamese Internet Advertising Landscape 2017QuynhDaoFtu
The document summarizes the Vietnamese digital advertising market. It notes that in 2015, digital ad revenue in Vietnam was estimated at $330 million and is estimated to reach $425 million in 2016. While the Vietnamese ad market only accounts for 0.7% of the total Asian market, it is growing. The document also outlines the types of online marketing used in Vietnam, including display ads, social media ads, email marketing, search engine marketing, video ads, and affiliate marketing. It provides statistics on key players and forecasts continued growth of the digital ad market in Vietnam in coming years.
The reports covers some of the internet aspects in Lithuanian media landscape. Data on adpends, advertisers, categories, buying models, evaluation capabilities is provided.
SITEC eCommerce Class
Module: eCommerce Process 202
Title: Why Customer Engagement matters in this Digital Era?
Presenter: Salil Seth, Business Associate (Mitosis)
Date: 24 May 2016
Venue: Selangor Digital Creative Centre (SDCC)
The document discusses using social media, such as Facebook, Twitter, and Instagram, for marketing purposes. It provides information on setting up business pages and accounts on these platforms and using them to promote products, drive traffic to online stores, and target local customers. Metrics for measuring the success of Facebook advertising like click-through rate and cost per click are also reviewed. The overall goal is to help businesses leverage social media to increase their online presence and sales.
The document provides feedback on student responses to a question about the significance of increasing hardware and content proliferation for media institutions and audiences. It notes several common errors made by students, including a lack of specific examples and outdated statistics. It also lists several key points that should have been considered in the response, such as how increasing hardware has positively and negatively impacted institutions and audiences. It emphasizes the need for case study examples that demonstrate how increasing content in terms of platforms, user-generated content, and multi-platform strategies have impacted both media companies and consumer behavior.
Presentation - Introduction to online video and mobileGilbert Cadiang
The document discusses trends in the online landscape in Southeast Asia, including the growth of mobile and online video. It outlines the major players in different online channels like YouTube, Facebook, and Google. Key considerations that clients have are discussed around social media, mobile, engagement, and e-commerce. Metrics for measuring return on investment and opportunities and challenges going forward are also presented.
In mobi consumer-and_network_research (1)Sumit Roy
Mobile users spend the most time with online media (83 minutes), followed by TV (88 minutes) and mobile devices (81 minutes). The study found that mobile advertising influences purchasing decisions, with 77% reporting mobile ads have influenced them to download an app, buy something, or get additional information about an advertiser. Nearly 60% of mobile users are comfortable with mobile ads, viewing them similarly to TV and online ads. Over 90% notice mobile ads on their smartphones, and two-thirds have spent money via mobile with nearly three-quarters expected to spend in the next year, mostly on apps, games, electronics and clothing.
The document discusses online shopping behaviors and patterns of students. It finds that students are key players in online shopping due to their technology savviness and internet access. A survey of 40 students found that most come to know about shopping sites from the internet and find them user-friendly. Electronics are the most popular purchases. While students are generally satisfied with online shopping services, many have concerns about product quality. Most prefer cash on delivery for payments. The document recommends that e-retailers focus on ensuring quality, improving payment options to build trust, and advertising on social media to target students.
This document discusses various digital media options for advertising, including emerging options like internet, mobile, and online magazines. It also summarizes the major forces shaping the digital age like digitalization, the internet explosion, and new types of intermediaries. The document then covers marketing strategy in the digital age, including e-business, e-commerce, and e-marketing. It discusses benefits of e-commerce for both buyers and sellers. Finally, it touches on the promise and challenges of e-commerce.
There are four main groups that operate in the secondary ticket market: aggregators like SeatGeek that take fees, auctioneers like eBay, direct sales from venues, and unstructured marketplaces like Craigslist. The total market is estimated at $10-20 billion annually. Stubhub controls about 25% of the market but charges high fees for tickets and shipping. Seatcrew is a proposed location-based marketplace that allows buyers and sellers to connect directly with no fees in order to facilitate transactions and build relationships. It uses social features and mobile technology to make ticket exchanges more convenient and affordable. The founding team includes David Cykiert, Ryan Lichwalla, Lee Winikor, and Brett Lem
This document provides an overview of key concepts in e-commerce marketing, including social media marketing, mobile marketing, and local marketing. It discusses models of online consumer behavior and decision-making processes. It also outlines various digital marketing strategies and tools such as search engine optimization, display ads, email marketing, social media marketing on platforms like Twitter and blogs, viral marketing, mobile marketing, app marketing, and local marketing strategies like geotargeting. Finally, it touches on concepts like multi-channel marketing, customer retention, personalization, and net pricing strategies.
This document provides an overview of internet marketing strategies and techniques. It discusses topics such as creating an effective website, developing an online presence through social media and forums, utilizing email marketing, and measuring the success of digital marketing campaigns. The key points covered are developing a marketing plan, defining objectives and target audiences, optimizing content and design, and analyzing metrics like click-through and conversion rates.
Aleksandar Bojović - Internet Marketingbsckragujevac
This document provides an overview of internet marketing and e-commerce. It discusses key concepts like B2B, B2C, C2C marketing and the importance of segmentation, targeting and positioning for online businesses. It also covers topics like creating an effective website, using email marketing, online advertising, developing affiliate programs and creating online communities.
The document discusses a team that is developing a travel information and support platform during the COVID-19 pandemic. It outlines the team members' backgrounds and experience. It then describes initial interviews conducted with potential users to understand their needs and pain points related to travel during this time. Based on learnings from these interviews, the team refined their business model, product ideas, and experiments to further test assumptions.
The document discusses consumer behavior and motivations for online shopping based on research from Forrester Research and other sources. It finds that the majority (71%) of online purchases are goal-oriented, motivated by convenience and access to information, while 29% are experiential and motivated by browsing and impulse purchases. Early adopters tend to be technology optimists who are motivated by career, family or entertainment. Mainstream consumers are more diverse and lag online adoption by two years. Reaching mainstream consumers is important for business through clicks and mortar strategies.
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
This document summarizes marketing research conducted for a proposed location-based social networking service called CircleTie. The research included secondary data analysis, focus groups, and a survey. Key findings were that discovery features and promotions/rewards were most attractive, privacy controls must be clear and user-friendly, and the service should focus on coffee shops and bars/clubs. Strategic recommendations included focusing on social integration and promotional features, clear privacy settings, and targeting discovery and loyalty points at coffee shops and bars/clubs. The service should launch first on iPhone and in cafes/bars in a popular Cairo neighborhood to create buzz. Outing spots could benefit from promoting the app.
The document proposes several strategies for PC World to better target and market to students. These include segmenting students into "quality seekers" and "deal driven"; offering student discounts and loyalty programs, especially when students receive financial payments; addressing students' lack of awareness about store locations through maps and transportation services; and increasing advertising through university partnerships, social media, and foreign student outreach. The overall aim is to make PC World more appealing and accessible to students.
The document summarizes research conducted to analyze user requirements and improve the accessibility of an Austrian railway ticketing portal for older users. Focus groups, interviews, questionnaires, and a literature review were used. Key findings included that the ticketing process needed to be more logically structured and provide tailored information to meet different user needs. Recommendations included improving organization, navigation, assistance tools, and adhering to WCAG 2.0 guidelines to enhance the accessibility and usability of the portal for older audiences. Future work should involve evaluating guidelines with end users and focusing design more on meeting user needs.
The marketing plan summarizes primary research conducted with George Mason University students about awareness and perceptions of the Center for the Arts (CFA). The research found that many students were unaware of the CFA's location and programs. To address this, the plan recommends:
1) Increasing on-campus branding of the CFA through stickers, flyers, and impromptu performances to raise awareness.
2) Implementing a student-run blog and social media presence to drive traffic to information about CFA events and build an online community.
3) Developing VIP programs like free parking, food/drink vouchers, and pre-ordering concessions to improve the event experience and encourage repeat attendance
The document discusses the growth of e-commerce and issues related to integrating online and physical retail channels. It finds that while many retailers have an online presence, few have sophisticated strategies to integrate their online and offline operations. Specifically, it analyzes a sample of over 3000 retailers and finds that while 70% share basic contact and store information online, only 13% offer features that complexly integrate online and offline purchasing and returns. The document argues retailers need to better leverage new technologies to synergistically link online and physical shopping experiences.
You’re Spending Your MoneyIn All the Wrong Places brand managementayu candra
The document discusses how traditional marketing funnels are outdated in the digital age. It presents research showing that today's consumers navigate a decision journey in four iterative stages: consider, evaluate, buy, and enjoy/advocate. This consumer decision journey implies two things for marketers - they should target different touchpoints at each stage, and reallocate budgets from one-way advertising to owned and earned media. The document provides an example of a company that piloted this approach by understanding consumers' online behaviors, prioritizing touchpoints, and shifting resources to customer experience programs.
Marketers in India need to have solid understanding of consumer’s online attitude and buying behavior. This is mainly due to the shift and trend that consumers are moving fast into online booking. India rank 03rd across the world with the highest number of internet users and still a lot of potential is untapped. The OTA market in India is having very stiff competition and more consumers are reserving their flight bookings through it.Hence, the main purpose of our research is to explore the factors that influence consumer’s attitude and purchase behaviour towards Online Flight Booking Sites. Factors which were identified in this research are Price, Convenience, Information and Trust. The focus of this study was on consumers who booked their flights Via OTA. The research plans to adopt a survey using Stratified Sampling Method. Kindly go through from the below presentation for further details.
This document discusses various aspects of electronic commerce (e-commerce) related to retailing online. It describes different e-tailing business models including direct marketing, virtual retailers, click-and-mortar retailers, and online malls. It also discusses online services for travel, employment, real estate, banking, and entertainment/media delivery. Challenges for e-tailers are described such as managing costs, branding, and addressing channel conflicts between online and offline sales channels. The document provides an overview of key topics in online retailing.
Statista's Global Consumer Survey: Power-based diy analysis - Big Data Expo 2019webwinkelvakdag
“The customer is king”. However, how do we know what (potential) customers think and want? How do we do this without spending large amounts on research? We will take you through our Global Consumer Survey, which covers 400,000 consumers across 46 countries, and show how our data on 50+ industries and topics can help you understand consumer’s attitudes, behaviors and interactions with brands.
Difference between digital marketing and traditional marketing arushisharma901411
here am gone explain the differences between digital marketing and traditional marketing.
How you can grown your business upto 200X using digital marketing with less cost. In this ppt you will get how to hire a digital marketing person to whom you can hire for your business growth.
E-marketing involves using electronic technologies like websites and email to market products to consumers. It allows businesses to attract new customers, retain existing ones, and develop their brand identity online through activities on the World Wide Web. E-marketing offers benefits like lower costs and a global reach compared to traditional marketing. It encompasses tactics like search engine optimization, social media marketing, email marketing, and interactive online advertisements. When done correctly, e-marketing can provide a higher return on investment than traditional offline strategies.
The document discusses online shopping behaviors and patterns of students. It finds that students are key players in online shopping due to their technology savviness and internet access. A survey of 40 students found that most come to know about shopping sites from the internet and find them user-friendly. Electronics are the most popular purchases. While students are generally satisfied with online shopping services, many have concerns about product quality. Most prefer cash on delivery for payments. The document recommends that e-retailers focus on ensuring quality, improving payment options to build trust, and advertising on social media to target students.
This document discusses various digital media options for advertising, including emerging options like internet, mobile, and online magazines. It also summarizes the major forces shaping the digital age like digitalization, the internet explosion, and new types of intermediaries. The document then covers marketing strategy in the digital age, including e-business, e-commerce, and e-marketing. It discusses benefits of e-commerce for both buyers and sellers. Finally, it touches on the promise and challenges of e-commerce.
There are four main groups that operate in the secondary ticket market: aggregators like SeatGeek that take fees, auctioneers like eBay, direct sales from venues, and unstructured marketplaces like Craigslist. The total market is estimated at $10-20 billion annually. Stubhub controls about 25% of the market but charges high fees for tickets and shipping. Seatcrew is a proposed location-based marketplace that allows buyers and sellers to connect directly with no fees in order to facilitate transactions and build relationships. It uses social features and mobile technology to make ticket exchanges more convenient and affordable. The founding team includes David Cykiert, Ryan Lichwalla, Lee Winikor, and Brett Lem
This document provides an overview of key concepts in e-commerce marketing, including social media marketing, mobile marketing, and local marketing. It discusses models of online consumer behavior and decision-making processes. It also outlines various digital marketing strategies and tools such as search engine optimization, display ads, email marketing, social media marketing on platforms like Twitter and blogs, viral marketing, mobile marketing, app marketing, and local marketing strategies like geotargeting. Finally, it touches on concepts like multi-channel marketing, customer retention, personalization, and net pricing strategies.
This document provides an overview of internet marketing strategies and techniques. It discusses topics such as creating an effective website, developing an online presence through social media and forums, utilizing email marketing, and measuring the success of digital marketing campaigns. The key points covered are developing a marketing plan, defining objectives and target audiences, optimizing content and design, and analyzing metrics like click-through and conversion rates.
Aleksandar Bojović - Internet Marketingbsckragujevac
This document provides an overview of internet marketing and e-commerce. It discusses key concepts like B2B, B2C, C2C marketing and the importance of segmentation, targeting and positioning for online businesses. It also covers topics like creating an effective website, using email marketing, online advertising, developing affiliate programs and creating online communities.
The document discusses a team that is developing a travel information and support platform during the COVID-19 pandemic. It outlines the team members' backgrounds and experience. It then describes initial interviews conducted with potential users to understand their needs and pain points related to travel during this time. Based on learnings from these interviews, the team refined their business model, product ideas, and experiments to further test assumptions.
The document discusses consumer behavior and motivations for online shopping based on research from Forrester Research and other sources. It finds that the majority (71%) of online purchases are goal-oriented, motivated by convenience and access to information, while 29% are experiential and motivated by browsing and impulse purchases. Early adopters tend to be technology optimists who are motivated by career, family or entertainment. Mainstream consumers are more diverse and lag online adoption by two years. Reaching mainstream consumers is important for business through clicks and mortar strategies.
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
This document summarizes marketing research conducted for a proposed location-based social networking service called CircleTie. The research included secondary data analysis, focus groups, and a survey. Key findings were that discovery features and promotions/rewards were most attractive, privacy controls must be clear and user-friendly, and the service should focus on coffee shops and bars/clubs. Strategic recommendations included focusing on social integration and promotional features, clear privacy settings, and targeting discovery and loyalty points at coffee shops and bars/clubs. The service should launch first on iPhone and in cafes/bars in a popular Cairo neighborhood to create buzz. Outing spots could benefit from promoting the app.
The document proposes several strategies for PC World to better target and market to students. These include segmenting students into "quality seekers" and "deal driven"; offering student discounts and loyalty programs, especially when students receive financial payments; addressing students' lack of awareness about store locations through maps and transportation services; and increasing advertising through university partnerships, social media, and foreign student outreach. The overall aim is to make PC World more appealing and accessible to students.
The document summarizes research conducted to analyze user requirements and improve the accessibility of an Austrian railway ticketing portal for older users. Focus groups, interviews, questionnaires, and a literature review were used. Key findings included that the ticketing process needed to be more logically structured and provide tailored information to meet different user needs. Recommendations included improving organization, navigation, assistance tools, and adhering to WCAG 2.0 guidelines to enhance the accessibility and usability of the portal for older audiences. Future work should involve evaluating guidelines with end users and focusing design more on meeting user needs.
The marketing plan summarizes primary research conducted with George Mason University students about awareness and perceptions of the Center for the Arts (CFA). The research found that many students were unaware of the CFA's location and programs. To address this, the plan recommends:
1) Increasing on-campus branding of the CFA through stickers, flyers, and impromptu performances to raise awareness.
2) Implementing a student-run blog and social media presence to drive traffic to information about CFA events and build an online community.
3) Developing VIP programs like free parking, food/drink vouchers, and pre-ordering concessions to improve the event experience and encourage repeat attendance
The document discusses the growth of e-commerce and issues related to integrating online and physical retail channels. It finds that while many retailers have an online presence, few have sophisticated strategies to integrate their online and offline operations. Specifically, it analyzes a sample of over 3000 retailers and finds that while 70% share basic contact and store information online, only 13% offer features that complexly integrate online and offline purchasing and returns. The document argues retailers need to better leverage new technologies to synergistically link online and physical shopping experiences.
You’re Spending Your MoneyIn All the Wrong Places brand managementayu candra
The document discusses how traditional marketing funnels are outdated in the digital age. It presents research showing that today's consumers navigate a decision journey in four iterative stages: consider, evaluate, buy, and enjoy/advocate. This consumer decision journey implies two things for marketers - they should target different touchpoints at each stage, and reallocate budgets from one-way advertising to owned and earned media. The document provides an example of a company that piloted this approach by understanding consumers' online behaviors, prioritizing touchpoints, and shifting resources to customer experience programs.
Marketers in India need to have solid understanding of consumer’s online attitude and buying behavior. This is mainly due to the shift and trend that consumers are moving fast into online booking. India rank 03rd across the world with the highest number of internet users and still a lot of potential is untapped. The OTA market in India is having very stiff competition and more consumers are reserving their flight bookings through it.Hence, the main purpose of our research is to explore the factors that influence consumer’s attitude and purchase behaviour towards Online Flight Booking Sites. Factors which were identified in this research are Price, Convenience, Information and Trust. The focus of this study was on consumers who booked their flights Via OTA. The research plans to adopt a survey using Stratified Sampling Method. Kindly go through from the below presentation for further details.
This document discusses various aspects of electronic commerce (e-commerce) related to retailing online. It describes different e-tailing business models including direct marketing, virtual retailers, click-and-mortar retailers, and online malls. It also discusses online services for travel, employment, real estate, banking, and entertainment/media delivery. Challenges for e-tailers are described such as managing costs, branding, and addressing channel conflicts between online and offline sales channels. The document provides an overview of key topics in online retailing.
Statista's Global Consumer Survey: Power-based diy analysis - Big Data Expo 2019webwinkelvakdag
“The customer is king”. However, how do we know what (potential) customers think and want? How do we do this without spending large amounts on research? We will take you through our Global Consumer Survey, which covers 400,000 consumers across 46 countries, and show how our data on 50+ industries and topics can help you understand consumer’s attitudes, behaviors and interactions with brands.
Difference between digital marketing and traditional marketing arushisharma901411
here am gone explain the differences between digital marketing and traditional marketing.
How you can grown your business upto 200X using digital marketing with less cost. In this ppt you will get how to hire a digital marketing person to whom you can hire for your business growth.
E-marketing involves using electronic technologies like websites and email to market products to consumers. It allows businesses to attract new customers, retain existing ones, and develop their brand identity online through activities on the World Wide Web. E-marketing offers benefits like lower costs and a global reach compared to traditional marketing. It encompasses tactics like search engine optimization, social media marketing, email marketing, and interactive online advertisements. When done correctly, e-marketing can provide a higher return on investment than traditional offline strategies.
13. PREPARING THE MARKETING MIX FOR THE SERVICE - PROMOTION 74% of all Internet users use Internet for social networking – Facebook is the place where they could be found