Making Progress: Moving Students Forward through a Simplified Enrollment ProcessHunter College, CUNY
Hunter College relies heavily on its Hobsons CRM products to help students navigate through the enrollment process. In Fall 2015, we revisited this process and identified three major issues experienced by both staff and students: confusion about the process, difficulty in maintaining important information, and a lack of engagement at critical points in the cycle. This presentation highlights how we addressed these issues on our Hobsons VIP pages through a simple solution: the Progress Bar.
An exciting highlight of Spiderweb Studio Client Successes in the areas of Social Media, Video and Social Networks, Website Design and more. Also included are the latest educational gaming and elearning programs done in partnership with QC Enhanced Learning.
Making Progress: Moving Students Forward through a Simplified Enrollment ProcessHunter College, CUNY
Hunter College relies heavily on its Hobsons CRM products to help students navigate through the enrollment process. In Fall 2015, we revisited this process and identified three major issues experienced by both staff and students: confusion about the process, difficulty in maintaining important information, and a lack of engagement at critical points in the cycle. This presentation highlights how we addressed these issues on our Hobsons VIP pages through a simple solution: the Progress Bar.
An exciting highlight of Spiderweb Studio Client Successes in the areas of Social Media, Video and Social Networks, Website Design and more. Also included are the latest educational gaming and elearning programs done in partnership with QC Enhanced Learning.
What’s in your BA Toolbox – Has User experience and Usability gone to the way...Glenn Teneycke
Susan Bernstein, CGI
Glenn Teneycke, Rogers
Large companies generally have a user experience (UX) department where these designers are mostly utilized for building public facing applications. User Experience designers complement a business systems analyst and vice versa. But, when the UX designers are not
available for non-public facing internal applications, the company’s department then relies upon the BSA for user design. Too many times, these applications lack in user design and usability. Even the simplest changes can be implemented incorrectly.
How does a BSA gain expertise in this area? This presentation offers pitfalls discovered in applications and how to avoid them.
Introduction of UX/UI & Growth Hack and Management for Rapid GrowthYoshiaki Ieda
This slide explains brief introductions of UX/UI (User Experience and User Interface) and Growth Hack, and Management for Rapid Growth. This presentation was held in Japan Tech Day organized by Exabytes in Kuala Lumpur on 28th Mar 2015.
The objective of usability activities at the implementation stage are to ensure that detailed design takes account of usability principles.
This can be achieved by:
use of style guides and design guidelines
ensuring that rapid prototyping activities incorporate usability
Majestic Market Research MRSS firms based in India provides market research services in Automotive Industry, HealthCare & Eye Tracking. We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
Synapseindia web site design for E Commerce development
SynapseIndia PHP Development,
SynapseIndia Magento Development,
SynapseIndia Reviews,
SynapseIndia Complaints,
SynapseIndia Sharepoint Development,
SynapseIndia dotnet Development
Conversion optimization without research is like shooting in the dark. You can never write a measurable A/B testing hypotheses without research. Before building your optimization roadmap, it’s critical to learn the art and science of conducting visitor behavior research, an essential skill for every optimization expert.
This session will help you in getting answers to “what” your visitors are doing, “how” they behave, and “why” they behave in a specific, repetitive way on your website.
Emerging trends in social media and mobile marketing are sparking tremendous demand for key digital marketing talent. Despite these trends, only 16 percent of businesses say they have the right people in place for their digital marketing needs. In this interactive presentation, you'll hear about these intriguing new trends and the key roles needed to capitalize on these new opportunities.
UX 101
A user’s experience with a system with a system e.g. Websites, mobile apps, etc
Includes Human-Computer Interaction Design
UX addresses all aspects of services from the perspective of the computer. It essentially guides the interaction of the consumer with mobile apps and websites from both visual and functional perspective.
To know more click here-
http://metakave.com/ux-101/
Customizing Your Content Management System to Work for Your Higher Education ...Earthbound Media Group
A Higher Education institution's website is often a primary recruiting and information tool, and the stakes for building a scalable, versatile and intuitive Content Management System (CMS) couldn't be higher. Making the right choice and making the CMS work for each institution's unique needs and goals can lead to a centralized and effective environment in which they can meet the ever-evolving demands of their target audiences.
EMG and Ektron partner up to present the top 5 challenges Higher Education institutions face while managing web content and provide insights on how customizing your CMS can help to solve these issues while creating a better and more efficient user experience.
From this webinar you will gain:
1. An overview of the most common challenges facing Higher Education institutions while managing web content
2. Insight into how customizing your CMS can help solve your issues and satisfy your specific needs
3. A look at how a prestigious liberal arts college used Ektron CMS400.net to meet their specific needs and better serve their audiences
4. An understanding of the capabilities of a Content Management System and what options are available to you
In this presentation, digital marketing manager John Leo Weber breaks down how UX fits into the work of search engine optimization, and makes a case for why SEOs should not ignore user experience (UX)
Разработка индекса счастья для города ПермьMark Evlampiev
В работе рассмотрен подход по проектированию индекса счастья для города Перми. Для того, чтобы вывести этот индекс, было выкачено множество постов из социальной сети Instagram и проведен анализ этих постов. Контент был проанализирован двумя способами: анализом тональности комментария и фотографии с помощью технологии Emotion recognition от компании Microsoft. После исследования в работе даны рекомендации по использованию индекса счастья в управлении городскими проектами.
What’s in your BA Toolbox – Has User experience and Usability gone to the way...Glenn Teneycke
Susan Bernstein, CGI
Glenn Teneycke, Rogers
Large companies generally have a user experience (UX) department where these designers are mostly utilized for building public facing applications. User Experience designers complement a business systems analyst and vice versa. But, when the UX designers are not
available for non-public facing internal applications, the company’s department then relies upon the BSA for user design. Too many times, these applications lack in user design and usability. Even the simplest changes can be implemented incorrectly.
How does a BSA gain expertise in this area? This presentation offers pitfalls discovered in applications and how to avoid them.
Introduction of UX/UI & Growth Hack and Management for Rapid GrowthYoshiaki Ieda
This slide explains brief introductions of UX/UI (User Experience and User Interface) and Growth Hack, and Management for Rapid Growth. This presentation was held in Japan Tech Day organized by Exabytes in Kuala Lumpur on 28th Mar 2015.
The objective of usability activities at the implementation stage are to ensure that detailed design takes account of usability principles.
This can be achieved by:
use of style guides and design guidelines
ensuring that rapid prototyping activities incorporate usability
Majestic Market Research MRSS firms based in India provides market research services in Automotive Industry, HealthCare & Eye Tracking. We are a member of the European Association of Opinion and Marketing Research Professionals ESOMAR.
Synapseindia web site design for E Commerce development
SynapseIndia PHP Development,
SynapseIndia Magento Development,
SynapseIndia Reviews,
SynapseIndia Complaints,
SynapseIndia Sharepoint Development,
SynapseIndia dotnet Development
Conversion optimization without research is like shooting in the dark. You can never write a measurable A/B testing hypotheses without research. Before building your optimization roadmap, it’s critical to learn the art and science of conducting visitor behavior research, an essential skill for every optimization expert.
This session will help you in getting answers to “what” your visitors are doing, “how” they behave, and “why” they behave in a specific, repetitive way on your website.
Emerging trends in social media and mobile marketing are sparking tremendous demand for key digital marketing talent. Despite these trends, only 16 percent of businesses say they have the right people in place for their digital marketing needs. In this interactive presentation, you'll hear about these intriguing new trends and the key roles needed to capitalize on these new opportunities.
UX 101
A user’s experience with a system with a system e.g. Websites, mobile apps, etc
Includes Human-Computer Interaction Design
UX addresses all aspects of services from the perspective of the computer. It essentially guides the interaction of the consumer with mobile apps and websites from both visual and functional perspective.
To know more click here-
http://metakave.com/ux-101/
Customizing Your Content Management System to Work for Your Higher Education ...Earthbound Media Group
A Higher Education institution's website is often a primary recruiting and information tool, and the stakes for building a scalable, versatile and intuitive Content Management System (CMS) couldn't be higher. Making the right choice and making the CMS work for each institution's unique needs and goals can lead to a centralized and effective environment in which they can meet the ever-evolving demands of their target audiences.
EMG and Ektron partner up to present the top 5 challenges Higher Education institutions face while managing web content and provide insights on how customizing your CMS can help to solve these issues while creating a better and more efficient user experience.
From this webinar you will gain:
1. An overview of the most common challenges facing Higher Education institutions while managing web content
2. Insight into how customizing your CMS can help solve your issues and satisfy your specific needs
3. A look at how a prestigious liberal arts college used Ektron CMS400.net to meet their specific needs and better serve their audiences
4. An understanding of the capabilities of a Content Management System and what options are available to you
In this presentation, digital marketing manager John Leo Weber breaks down how UX fits into the work of search engine optimization, and makes a case for why SEOs should not ignore user experience (UX)
Разработка индекса счастья для города ПермьMark Evlampiev
В работе рассмотрен подход по проектированию индекса счастья для города Перми. Для того, чтобы вывести этот индекс, было выкачено множество постов из социальной сети Instagram и проведен анализ этих постов. Контент был проанализирован двумя способами: анализом тональности комментария и фотографии с помощью технологии Emotion recognition от компании Microsoft. После исследования в работе даны рекомендации по использованию индекса счастья в управлении городскими проектами.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
1. Higher School of Economics
User experience in marketing
Evlampiev Mark
2. Higher School of Economics
structure
Introduction
Theoretical background
Methodology and procedure
Predicted outcomes
Limitations of research
3. Higher School of Economics
The way user first meet the
interface can predetermine his
consumer behavior.
4. Higher School of Economics
JeansPick
hand crafted premium jeans that are
impossible to recreate in mass production
5. Higher School of Economics
problem
visitors
buyers
majority of website visitors do not become buyers
6. Higher School of Economics
purpose
visitors
buyers
identify the reasons of users dissatisfaction that
lead to visitors outflow from the website
7. Higher School of Economics
research questions
1. Can User Interface affect the conversion from visitors buyers?
2. How do User Experience influence consumer decision-making process?
8. Higher School of Economics
Completion
Visual Design
Concrete
Interface
Design
Navigation
Design
The Elements of
User Experience
Interaction
Design
Information
Architecture
time
Information Design
Jesse James Garrett
Content
Functional
Specification Requirements
Conception
User Needs
Abstract
Site Objectives
9. Higher School of Economics
methods
focus group
observations
participant and non participant
10. Higher School of Economics
increase
amount of
purchases.
enrich UX
upgrade UI
results
11. Higher School of Economics
limitations
selection for focus group
time
money
