The document summarizes the services provided by an expert brand design agency. In 3 sentences: The agency specializes in brand strategy, building, and creation across many industries. They have worked with top companies to develop new brands, revitalize existing brands, and increase relevance and sales. The agency brings strategic insights, creative design, and branding best practices to help clients connect with customers and grow their businesses.

2. We design brands that create value—category-defining
brands that rise top of mind, center of heart and at the
bottom line. We do this for emerging sectors, new
products and evolving categories—for start-ups to the
Fortune 50.

3. At the heart of it, we design brands that people
connect with, understand, pick up, talk about or maybe
even love (and what brand doesn’t want to be loved or
understood).

4. Founded by Philippe & David Becker in 1998.
22 creative, sharp, passionate, dedicated and
collaborative people based in San Francisco.
Numerous design and industry awards.

5. Brand Strategy
What we do Brand Building
Brand Creation

6. Brand Strategy
• Consumer insight
• Positioning
• Brand stories
Brand Building
• Increase brand relevancy
What we do • Revitalize existing equities
• Line extensions
New Brand Creation
• Develop brands in emerging categories
• Create holistic brands from scratch
• Stretch brands into new categories
• Concept development; NPD ideation

7. Strategy
Package Design
Naming
Core practices Brand Identity
Structure
Print
Communication

9. Organics for All.
Objective:
Create a new organic brand
from the ground up, built on
the proposition that great
tasting organic food should
be available (and affordable)
to the widest audience
possible.
What we did:
New brand creation
• Strategy
• Positioning
• Naming
• Design
• Implementation
• Brand book and video
before

10. Open a Waterfront
Bistro at home.
Objective:
Redefining the category
with a new brand of
restaurant quality seafood
at home.
What we did:
New brand creation
• Naming
• Brand identity
• Package design
• Brandscape video
• Brand guidelines
before

11. A Brighter World.
Objective:
Create a new brand of
sustainable household
products that delivers the
kind of efficacy customers
expect from non-green
cleaning products.
What we did:
New brand creation
• Brand identity
• Package design
• Brandscape video
• Brand guidelines

12. Born from the
Wisdom of Moms.
Objective:
Create an emotional
dialogue with moms via
new packaging
What we did:
New brand creation
• Brand identity
• Design
• New category
development
before

13. Retail Branding
Prior to working with Safeway, PhilippeBecker enjoyed a seven-year relationship with
Whole Foods Market developing a range of new category brands, as well as launching
365 Organic.
We continue to create and revitalize brands in the non-grocery sector. Most recently we
completed the design of 10 new brands for Michaels. Following are some examples of
our work.

14. Whole-istic Brand
Development.
Client:
Whole Foods Market
Objective:
Launch the 365 Organic
brand and develop a
comprehensive brand
architecture for new
destination categories.
What we did:
Brand building
Brand creation
• Strategy
• Packaging
• Implementation
• Brand guidelines

15. Crafting 10 new
brands brands for
North America’s
largest specialty
retailer of arts,
crafts and framing.
Client:
Michaels Stores
Objective:
Revitalize the image of this
category leader by creating
destination brands driven by
consumer insights and
lifestyle needs.
What we did:
New brand creation
Brand revitalization
• Marketplace and consumer
insights
• Brand positioning
• Naming
• Brand identity
• Packaging design
• Brand communication

16. Garnering loyalty
with signature
destination brands
and seasonal
favorites.
Client:
Williams-Sonoma
Objective:
Create signature destination
product lines across the
Williams-Sonoma store.
What we did:
Brand building
• Brand identity
• Packaging

17. A new personal
care brand created
with signature
ingredients from
around the
globe—THERE is
a destination for
the mind, body and
spirit.
Client:
Cost Plus World Market
What we did:
New brand creation
• Marketplace insights
• Brand strategy/positioning
• Naming
• Brand identity
• Packaging design
• Copy writing
• Brand rollout

18. CPG Brands
PhillipeBecker partners with a wide range of CPG brands across diverse categories.
Our projects range from global brand launches to national brand revolutions.
Following are a few examples of our work.

19. Innovative new
culinary kit for 2.
Client:
Nestlé USA
Objective:
To develop the brand and
packaging for this category-
defining new product.
What we did:
New brand creation
• Marketplace Insights
• Brand architecture
• Brand identity
• Packaging

20. Hands-on alliance
with IDEO for a
brand that keeps
germs off hands.
Client:
IDEO/CleanWell
Objective:
PhilippeBecker was invited
by IDEO to partner on the
development of natural line
of cleaning products and
hand sanitizers.
What we did:
New brand creation
• Brand identity
• Packaging

21. We like wine
(a lot). So we
created our own
brand from scratch.
What we did:
New brand creation
• Identified market
opportunity
• Product development
• Sourcing
• Positioning
• Naming
• Brand identity
• Packaging
• Brand communication
• Web
86
POINTS
89
POINTS

22. Vegetarians can
have their steak
and eat it too.
Client:
Garden Burger
Objective:
Inspiring a mouth-watering
trip around the globe for
these full-flavored garden
steaks.
What we did:
New brand creation
• Brand identity
• Packaging design
before

23. Making the
computer personal
with this global
rebrand
Client:
Hewlett-Packard
Objective:
Integrated branding for 100+
consumer products in six
languages, across multiple
product categories.
What we did:
Global brand relaunch
• Packaging
• Branding guidelines
before

24. T-Mobile packaging
agency of record
since 2003.
Client:
T-Mobile USA
Objective:
Launch new signature brands.
Rebrand of franchise products.
What we do:
Brand building
Brand creation
• Marketplace insights
• Structure/innovation
• Packaging
• Collateral
• Brand communication

25. High-touch
branding for
myTouch launch.
Client:
T-Mobile USA
Objective:
Create a brand that
delivers on the promise of
personalization and self
expression enabled by this
latest platform.
What we did:
New brand creation
• Structure
• Brand identity
• Packaging
• Collateral
• Launch materials

26. Raising the bar.
Client:
Continental Mills
Objective:
Improve taste appeal,
messaging, consumer
navigation and shelf
standout for this premium
brand of brownie mix.
What we did:
Brand revitalization
• Consumer insights
• Packaging
before

27. Waking up a brand
Brand New Brand.
Client:
Brand New Brands
Objective:
Packaging refresh for a
sleep beverage launched
by the health and wellness
incubator, Brand New
Brands.
What we did:
Brand revitalization
• Branding
• Packaging
before

28. Expressing a new
world of possibility.
Client:
Microsoft
Objective:
Make the brand relevant to
programmers and creatives
who use these robust web
authoring tools.
What we did:
Brand revitalization
• Packaging
• Launch collateral
• Brand guidelines
before