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01 19 11 Wallace Church
- 2. OVERVIEW WALLACE CHURCH —STRATEGIC BRANDING & PACKAGING DESIGN
- 3. WHO WE ARE WALLACECHURCH, INC. • 35 Years of Experience • Independently Owned • Global reach through international affiliations • ViBE® - A disciplined process that Integrates strategy and creativity across all brand touch points • 45 - Member Team
- 4. WHO WE ARE WALLACECHURCH, INC. • Strategic & Creative Synergy • Structural and Graphic Packaging • Consumer Research Coordination • Range of Product Categories & Retail Environments • Brand Innovation/Renovation Expertise • Brand Identity Architectures: One Brand and/or Multi-Product Segments • Package Structure/Graphic Design Integration • Sustainable Consultation
- 5. OVERVIEW WALLACE CHURCH —DIVERSE CLIENT BASE
- 6. WALLACE CHURCH, INC. STRATEGICBRANDING & PACKAGE DESIGN OUR PROCESS
- 7. DISCIPLINED STRATEGIC PROCESS VISUALBRAND ESSENCE — ViBE™
- 8. ViBE™ VISUAL BRANDESSENCE OVERVIEW HUMAN PERCEPTUAL HIERARCHY COLOR • SHAPE • NUMBERS • WORDS
- 9. STRATEGIC BRANDING PROCESS STEPONE — SEEK • Research – Review existing research, recommend additional research, gain an in-depth understanding of existing brand equities • Category Sweep — Audits across a variety of traditional (bricks and mortar) and on-line channels within and outside relevant product categories • Trends Review — A review of relevant category, product and lifestyle trends that can have an impact on the assignment and that can identify unique opportunities
- 10. STRATEGIC BRANDING PROCESS STEPTWO — DISTINGUISH • Brand DNA – Identify the primary functional and emotional benefits of the brand and establish a core essence • Brand Mentors — Identify aspirational brands outside of our product category • Consumer Profiles — Visually depict our consumer and their daily lifestyle, habits, influencers, etc.
- 11. STRATEGIC BRANDING PROCESS STEPTHREE — VISUALIZE • Visual Essence Boards — Develop a range of visual design territories or themes that capture the core essence and positioning of the brand. The design territories become the catalyst for the design process • ViBE™ Research — Use “creative consumers’ to help either validate or further evolve the various ViBE™ components • Brand Essence Books — Contains usage guidelines and specifications for all visual components, including color, imagery, typography, iconography, etc. and will be used to guide the creative development process across all touch points
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- 14. LEAN CUISINE BRAND REDESIGN& ARCHITECTURE
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- 20. PANOS BRANDS SESMARK —FINAL DESIGN
- 21. PANOS BRANDS SESMARK —FINAL DESIGN
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- 23. CIAO BELLA GELATO ANDSORBET — FINAL DESIGN
- 24. CIAO BELLA GELATO ANDSORBET
- 25. CIAO BELLA GELATO ANDSORBET
- 26. CIAO BELLA GELATO ANDSORBET MINI CUPS
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- 29. STEAZ SPARKLING GREEN TEA— ZERO CALORIE
- 30. STEAZ SPARKLING GREEN TEA— 4 – PACK CARRIER
- 31. TATA BEVERAGE COMPANY EIGHT‘O CLOCK COFFEE — FINAL
- 32. P&G/GILLETTE MACH3 NEW BRANDDEVELOPMENT
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- 38. THE DIAL CORPORATION RIGHTGUARD RGX NEW BRAND DESIGN
- 39. THE DIAL CORPORATION RGXBODY SPRAY
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- 41. ALBERTO CULVER ST. IVESREDESIGN — FINAL DESIGN
- 42. ALBERTO CULVER ST. IVESREDESIGN — FINAL DESIGN
- 43. BRADFORD SOAPS DENDERA NEWBRAND DEVELOPMENT — FINAL DESIGN
- 44. BRADFORD SOAPS ATOMIC BEAUTYNEW BRAND DEVELOPMENT — CONCEPT DEVELOPMENT
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- 46. RENUZIT NEW DESIGN, ARCHITECTURE,SEGMENTATION
- 47. RENUZIT NEW DESIGN, ARCHITECTURE,SEGMENTATION
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- 50. THE PROCTER &GAMBLE COMPANY DAWN — BASE
- 51. THE PROCTER &GAMBLE COMPANY DAWN — PURE ESSENTIALS
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- 53. NOVARTIS CONSUMER HEALTH PREVACIDOTC LAUNCH
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- 55. BROWN-FORMAN SOUTHERN COMFORT —STRUCTURE AND GRAPHIC DESIGN
- 56. WYATT ZIER ZYGO —GRAPHIC DESIGN
- 57. WYATT ZIER 44º NORTH— GRAPHIC DESIGN
- 58. WYATT ZIER SHANGO —GRAPHIC DESIGN CONCEPT
- 59. WYATT ZIER SHANGO —CORE VISUAL
- 60. CALLAWAY GOLF PREMIUM GOLFBALLS — DESIGN CONCEPT
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- 68. NECKY KAYAKS FINAL LOGODESIGN
- 69. OCEAN KAYAK FINAL LOGODESIGN
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- 71. HOME DEPOT MILLSTEAD FINALLOGO DESIGN
- 72. HOME DEPOT MILLSTEAD FINALLOGO DESIGN
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