Hoefig Design is an international brand consulting firm based in Paris and Seattle. They help businesses develop brands that people care about by creating brand strategies, names, visual identities, communications materials, and implementation guidelines. Some of their clients include GE, BP, Macy's, Ford, and SecureWave. They follow a process of listening, analyzing, planning, creating, and executing to develop brands that have a true, ownable, and unique positioning.
1) Godrej Locks approached the agency to reposition its brand image from "traditional and old-school" to "young and experienced". Packaging and print campaigns were redesigned to achieve this.
2) For the Vivacity mall project in Thane, a branding strategy connected the brand to the sky to represent limitless choice. Various events promoted the size of the mall to clients.
3) Digisol, a division of Smartlink, lacked its own identity. A rebranding effort established Digisol's leadership position and associated it with qualities of nature.
This document discusses key elements in building sustainable brands:
1. Brands should create new categories through divergence rather than extending existing brands or converging categories. Red Bull created a new energy drink category through divergence.
2. Strong brands provide a "badge of origin" with a recognizable visual identity supported by the company's mission and values to create trust.
3. Brands must deliver on their "promise of performance" by aligning products, communications, and employees to meet customer expectations across all touchpoints.
4. While global brands offer scale, local brands may emerge stronger if localization reconnects with local consumer lifestyles rather than just promoting a Western lifestyle.
Brand architecture is the structure of brands within an organizational entity. An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products.
Brand Architecture helps a marketer see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the marketplace.
Although the true magic of using Brand Architecture itself is to establish the identity of your brand and how your company relates to your customers. Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
SID LEE | PRESS RELEASE | ABSOLUT VODKA 2012Sid Lee
Sid Lee has been appointed as one of the lead global agencies for Absolut Vodka. The partnership will see Sid Lee develop new communication platforms and creative work across various mediums to recruit new consumers through experiences. Absolut Vodka's global marketing VP said Sid Lee shares their view of marketing through experiences rather than words. Sid Lee's chairman said their mission is to build on Absolut Vodka's reputation as a daring brand in a way that engages consumers around the world through different experiences that demonstrate the brand's purpose.
Purple Asia's Branding and Design CredentialsMatt Millard
This document summarizes the work of Purple Asia Credentials, a design company based in Vietnam. In 3 sentences: Purple Asia provides branding, design, and strategy services to help brands better connect with customers. They have worked with hundreds of clients over 10 years, across various industries like hotels, consumer goods, and real estate. The document highlights case studies of branding projects Purple Asia has completed for clients such as Hotel de l'Opera, VinaLiving, Vasco's Group, and Grace's Cookies.
“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.”
Stewart Emery, coauthor of international best-seller Success Built to Last
“Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.”
Guy Laliberte, founder, Cirque du Soleil
“Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.”
Rupert Duchesne,CEO of Aeroplan
“Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.”
Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart!
Embed into Your Products and Experiences the Ingredients that Drive Advocacy:
Create products and services that consumers find truly significant
Intensify consumption experiences to transform your brands into market leaders
Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers
For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.
1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
FOREST is a creative agency that specializes in brand storytelling through insightful creative work. They provide a full range of services including identity design, branding, digital services, space design, photography, and more. Their goal is to help clients connect with their target markets and gain recognition through creative and effective campaigns.
This document is Joel Stolinsky's advertising portfolio, which summarizes various advertising campaigns he developed for clients such as DSS Research, Fort Worth Zoo, Pizza Hut, American Airlines, Harrah's Entertainment, Nissan, and Blizzard Entertainment. The portfolio provides brief descriptions of full page ad campaigns, outdoor ads, collateral materials, and other projects. It highlights Joel Stolinsky's creative concept and art direction work across multiple clients and industries.
1) Godrej Locks approached the agency to reposition its brand image from "traditional and old-school" to "young and experienced". Packaging and print campaigns were redesigned to achieve this.
2) For the Vivacity mall project in Thane, a branding strategy connected the brand to the sky to represent limitless choice. Various events promoted the size of the mall to clients.
3) Digisol, a division of Smartlink, lacked its own identity. A rebranding effort established Digisol's leadership position and associated it with qualities of nature.
This document discusses key elements in building sustainable brands:
1. Brands should create new categories through divergence rather than extending existing brands or converging categories. Red Bull created a new energy drink category through divergence.
2. Strong brands provide a "badge of origin" with a recognizable visual identity supported by the company's mission and values to create trust.
3. Brands must deliver on their "promise of performance" by aligning products, communications, and employees to meet customer expectations across all touchpoints.
4. While global brands offer scale, local brands may emerge stronger if localization reconnects with local consumer lifestyles rather than just promoting a Western lifestyle.
Brand architecture is the structure of brands within an organizational entity. An established Brand Architecture is an important guide for brand extensions, sub-brands and development of new products.
Brand Architecture helps a marketer see how to keep parts of a brand separate when needed, and also how to allow them to work together to boost one another in the marketplace.
Although the true magic of using Brand Architecture itself is to establish the identity of your brand and how your company relates to your customers. Brand architecture shows us how the sub-brands of a larger whole are organized, and how they all relate to each other.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
SID LEE | PRESS RELEASE | ABSOLUT VODKA 2012Sid Lee
Sid Lee has been appointed as one of the lead global agencies for Absolut Vodka. The partnership will see Sid Lee develop new communication platforms and creative work across various mediums to recruit new consumers through experiences. Absolut Vodka's global marketing VP said Sid Lee shares their view of marketing through experiences rather than words. Sid Lee's chairman said their mission is to build on Absolut Vodka's reputation as a daring brand in a way that engages consumers around the world through different experiences that demonstrate the brand's purpose.
Purple Asia's Branding and Design CredentialsMatt Millard
This document summarizes the work of Purple Asia Credentials, a design company based in Vietnam. In 3 sentences: Purple Asia provides branding, design, and strategy services to help brands better connect with customers. They have worked with hundreds of clients over 10 years, across various industries like hotels, consumer goods, and real estate. The document highlights case studies of branding projects Purple Asia has completed for clients such as Hotel de l'Opera, VinaLiving, Vasco's Group, and Grace's Cookies.
“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.”
Stewart Emery, coauthor of international best-seller Success Built to Last
“Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.”
Guy Laliberte, founder, Cirque du Soleil
“Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.”
Rupert Duchesne,CEO of Aeroplan
“Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.”
Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart!
Embed into Your Products and Experiences the Ingredients that Drive Advocacy:
Create products and services that consumers find truly significant
Intensify consumption experiences to transform your brands into market leaders
Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers
For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull.
1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
FOREST is a creative agency that specializes in brand storytelling through insightful creative work. They provide a full range of services including identity design, branding, digital services, space design, photography, and more. Their goal is to help clients connect with their target markets and gain recognition through creative and effective campaigns.
This document is Joel Stolinsky's advertising portfolio, which summarizes various advertising campaigns he developed for clients such as DSS Research, Fort Worth Zoo, Pizza Hut, American Airlines, Harrah's Entertainment, Nissan, and Blizzard Entertainment. The portfolio provides brief descriptions of full page ad campaigns, outdoor ads, collateral materials, and other projects. It highlights Joel Stolinsky's creative concept and art direction work across multiple clients and industries.
Barco is a global technology company that designs visualization products for entertainment, enterprise, and healthcare markets. The document outlines marketing communication campaigns created by Communifix! for various Barco products, including smart city solutions, upgrade kits for legacy video walls, digital projectors, and ClickShare meeting room solutions. The campaigns utilized direct mailers, emailers, presentations, print ads, and other tactics to target CXOs, IT professionals, and other decision makers. The goal was to increase Barco's brand affinity and position it as a leader in the visualization space.
Sports Illustrated is a leading sports media brand. MyMuze was engaged to develop brand integration strategies to expand Sports Illustrated's impact among young consumers and the online community. Digital branding recommendations allowed the brand to have a unique, clearly defined online presence in the entertainment industry. Focusing on meaningful positioning and content, brand programs were created to engage audiences and reinforce the brand's message.
Ignition is a creative agency that specializes in developing innovative ideas to help brands stand out. They believe ideas should come first and then find the best way to present them, unlike agencies constrained by predictable media choices. Their campaigns have a qualitative understanding of target consumers and effective strategic and tactical execution. Ignition has worked with many large, successful global brands across various industries and is based in Richmond, Melbourne.
In this era of communication clutter, every brand needs to speak for it self, and speak strongly. The Internet is a medium which can effectively carry this communication wave. And this is where we come in. Be it advertising, web & application development, or brand promotions online, we create ideas for all. Our solutions are effectively carved and come with the guarantee of total customer delight. Taking a strategic approach towards the solution sought, we create ideas around it. We aim to use our knowledge, understanding and creativity to help you communicate better and achieve your business objectives smartly.
Read through this document to know more about us.
Playgroup is an independent, creatively focussed, design agency based in Farringdon, London.
Creativity lies at the heart of everything we do, it is our lifeblood. As individuals we are naturally inquisitive, imaginative and collaborative and we use these characteristics to really understand the challenges that we’re presented with. Combining these playful traits with insightful thinking and a professional, can-do attitude enables us to craft effective and often surprising creative solutions, both offline and online.
We think that we’re a pretty nice bunch of people to work with.
Conspiracy Concepts is a collaborative agency that develops strategic communication and design campaigns for brands. It works with an independent network of creative professionals from various fields to deliver integrated marketing solutions. As a catalyst within this network, Conspiracy Concepts is able to quickly develop tailored teams and ideas to meet clients' needs in a scalable, sustainable, and future-focused way.
The document discusses the need for brands today to be agile in order to adapt quickly to changes in the fast-moving modern marketplace. It outlines six characteristics of agile brands: being adaptive, principled, networked, leading, multichannel, and global. Traditional brand management practices like maintaining strict consistency and controlling all brand touchpoints are becoming outdated. Instead, agile brands embrace change, focus on delivering value through experiences, and view every brand as continually evolving. The biggest challenge for brand managers is changing their own habits from the past practices of the 20th century.
Sid Lee is a 550-person creative agency with offices worldwide. Their mission is to infuse their clients' brands into every customer touchpoint. They believe creativity drives performance and that storytelling is key to building consumer-brand relationships. Their flexible agency model provides integrated solutions across branding, advertising, digital, retail and more. Their case study for Adidas describes a unified "All In" campaign that increased sales by 13% and engaged millions of customers online and in unique retail events. For Adidas Originals, they reconnected with youth by focusing on fun, self-expression and recognition through global storytelling and social media engagement.
This document discusses how traditional methods of advertising, product development, and relying on past achievements are no longer effective for driving growth. It argues that brands must create new experiences, platforms, and processes to inspire innovation, capture new markets, and engage changing consumers. The case study of Mercedes-Benz launching new businesses like Kinderclass and a driving academy is provided as an example of using a brand to drive growth through new experiences.
This document discusses key concepts in branding including brand building, brand architecture, and brand management. It defines branding as differentiating products and building economic value for both consumers and brand owners. The summary is as follows:
1. It discusses the importance of brand building in nurturing a brand into a profitable asset through activities like advertising and creating brand equity.
2. It covers brand architecture approaches like house of brands, endorsed brands, sub-brands, and branded houses.
3. It also discusses brand management strategies such as co-branding, stealth brands, fighting brands, and multi-brand portfolios. The document emphasizes narrowing a brand's focus to strengthen it.
Daniel Campi has extensive experience in creative copywriting and project management for major brands. Some of his selected projects from 2004-2010 include:
1) Creating digital campaigns, websites, and interactive content to support new product launches for brands like SEAT and Carolina Herrera.
2) Developing brand platforms and marketing presentations to introduce new fragrance lines for clients including Prada, Comme des Garçons, and Nina Ricci.
3) Providing copywriting, website design, and communications strategies for diverse B2B and B2C clients across industries like retail, travel, and manufacturing.
1o1 is a collective of experienced marketing and creative directors who have worked at agencies like Cadbury, InBev, and Fallon. They provide holistic strategic counsel and help design brands, campaigns, and organizing ideas to solve business problems. Their approach focuses on collaboration, flexibility, and tying pay to client success rather than costs. They provide case studies of past clients where they helped increase sales, membership, and funding through organizing ideas and integrated creative solutions.
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
This document provides information about Exit Design, an 11-year-old brand strategy and consulting firm. It summarizes some of Exit Design's work, which includes naming and identity design, publication design, digital and website design. It also lists some of Exit Design's clients in various industries such as automotive, IT, real estate, hospitality, and performing arts. The document highlights selected identity, publication, and digital projects Exit Design has completed for clients in different sectors.
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
The document discusses different brand architectures that companies can use to structure their brands, including:
1) Stand-alone intimacy brands that are supported only by their own trademarks and marketing to build trust over time, though this approach is very expensive.
2) Combination architectures where companies use a house brand alongside product-specific brands that are linked through shared trademarks.
3) The trade-off involved is balancing brand clarity and focus with the increased costs of separate brands versus the risk of diluting brands under a house name.
Dimensional Design is a design and fabrication company established in 1988 in Atlanta, GA. They have a team of over 50 employees with an average tenure of 7 years for the entire team and 12 years for the design team. Their 42,000 square foot facility includes computer modeling, engineering, and production prototyping capabilities. They specialize in bringing brand identities to life through creative design solutions, custom fabrication, and integrated marketing programs.
PHILIPS (Brand Identity Guide. v. 03/2008)Paco Barranco
This document provides branding guidelines for Philips' brand identity. It outlines the key elements of Philips' visual brand including the wordmark, shield, brand promise, and photography standards. The principles define how to properly use each element consistently across all communication touchpoints to clearly and distinctly represent the Philips brand. Adhering to the specified colors, layouts, and language ensures Philips' marketing and communication tools effectively build the brand over time.
Propella is a branding agency that creates distinctive brand identities. They help brands generate growth through brand strategy, naming, visual identity design, and ensuring brand consistency across mediums. The document provides examples of Propella's work with clients in various industries, showing how they helped brands like Vodafone and Lloyd's of London strengthen their identities.
Adidas Client: Casio Client: D-Diesel
Experience: Global Experience: UK Experience: Global
Role: Brand Strategy Role: Retail Design & Build Role: Launch Campaign
Digital Platforms Brand Strategy Digital Platform
Social Media Retail Assets Social Media
Client: Charlotte Taylor Client: Firetrap Client: House of Fraser
Experience: UK Experience: Global Experience: UK
Role: SS12 Campaign Role: SS09 Advertising Role: Biba & Label Lab
Art Direction Retail Assets Retail Assets
Animated Gifs Social Media Digital Platform
Campaign Logo Social Media
Client
Barco is a global technology company that designs visualization products for entertainment, enterprise, and healthcare markets. The document outlines marketing communication campaigns created by Communifix! for various Barco products, including smart city solutions, upgrade kits for legacy video walls, digital projectors, and ClickShare meeting room solutions. The campaigns utilized direct mailers, emailers, presentations, print ads, and other tactics to target CXOs, IT professionals, and other decision makers. The goal was to increase Barco's brand affinity and position it as a leader in the visualization space.
Sports Illustrated is a leading sports media brand. MyMuze was engaged to develop brand integration strategies to expand Sports Illustrated's impact among young consumers and the online community. Digital branding recommendations allowed the brand to have a unique, clearly defined online presence in the entertainment industry. Focusing on meaningful positioning and content, brand programs were created to engage audiences and reinforce the brand's message.
Ignition is a creative agency that specializes in developing innovative ideas to help brands stand out. They believe ideas should come first and then find the best way to present them, unlike agencies constrained by predictable media choices. Their campaigns have a qualitative understanding of target consumers and effective strategic and tactical execution. Ignition has worked with many large, successful global brands across various industries and is based in Richmond, Melbourne.
In this era of communication clutter, every brand needs to speak for it self, and speak strongly. The Internet is a medium which can effectively carry this communication wave. And this is where we come in. Be it advertising, web & application development, or brand promotions online, we create ideas for all. Our solutions are effectively carved and come with the guarantee of total customer delight. Taking a strategic approach towards the solution sought, we create ideas around it. We aim to use our knowledge, understanding and creativity to help you communicate better and achieve your business objectives smartly.
Read through this document to know more about us.
Playgroup is an independent, creatively focussed, design agency based in Farringdon, London.
Creativity lies at the heart of everything we do, it is our lifeblood. As individuals we are naturally inquisitive, imaginative and collaborative and we use these characteristics to really understand the challenges that we’re presented with. Combining these playful traits with insightful thinking and a professional, can-do attitude enables us to craft effective and often surprising creative solutions, both offline and online.
We think that we’re a pretty nice bunch of people to work with.
Conspiracy Concepts is a collaborative agency that develops strategic communication and design campaigns for brands. It works with an independent network of creative professionals from various fields to deliver integrated marketing solutions. As a catalyst within this network, Conspiracy Concepts is able to quickly develop tailored teams and ideas to meet clients' needs in a scalable, sustainable, and future-focused way.
The document discusses the need for brands today to be agile in order to adapt quickly to changes in the fast-moving modern marketplace. It outlines six characteristics of agile brands: being adaptive, principled, networked, leading, multichannel, and global. Traditional brand management practices like maintaining strict consistency and controlling all brand touchpoints are becoming outdated. Instead, agile brands embrace change, focus on delivering value through experiences, and view every brand as continually evolving. The biggest challenge for brand managers is changing their own habits from the past practices of the 20th century.
Sid Lee is a 550-person creative agency with offices worldwide. Their mission is to infuse their clients' brands into every customer touchpoint. They believe creativity drives performance and that storytelling is key to building consumer-brand relationships. Their flexible agency model provides integrated solutions across branding, advertising, digital, retail and more. Their case study for Adidas describes a unified "All In" campaign that increased sales by 13% and engaged millions of customers online and in unique retail events. For Adidas Originals, they reconnected with youth by focusing on fun, self-expression and recognition through global storytelling and social media engagement.
This document discusses how traditional methods of advertising, product development, and relying on past achievements are no longer effective for driving growth. It argues that brands must create new experiences, platforms, and processes to inspire innovation, capture new markets, and engage changing consumers. The case study of Mercedes-Benz launching new businesses like Kinderclass and a driving academy is provided as an example of using a brand to drive growth through new experiences.
This document discusses key concepts in branding including brand building, brand architecture, and brand management. It defines branding as differentiating products and building economic value for both consumers and brand owners. The summary is as follows:
1. It discusses the importance of brand building in nurturing a brand into a profitable asset through activities like advertising and creating brand equity.
2. It covers brand architecture approaches like house of brands, endorsed brands, sub-brands, and branded houses.
3. It also discusses brand management strategies such as co-branding, stealth brands, fighting brands, and multi-brand portfolios. The document emphasizes narrowing a brand's focus to strengthen it.
Daniel Campi has extensive experience in creative copywriting and project management for major brands. Some of his selected projects from 2004-2010 include:
1) Creating digital campaigns, websites, and interactive content to support new product launches for brands like SEAT and Carolina Herrera.
2) Developing brand platforms and marketing presentations to introduce new fragrance lines for clients including Prada, Comme des Garçons, and Nina Ricci.
3) Providing copywriting, website design, and communications strategies for diverse B2B and B2C clients across industries like retail, travel, and manufacturing.
1o1 is a collective of experienced marketing and creative directors who have worked at agencies like Cadbury, InBev, and Fallon. They provide holistic strategic counsel and help design brands, campaigns, and organizing ideas to solve business problems. Their approach focuses on collaboration, flexibility, and tying pay to client success rather than costs. They provide case studies of past clients where they helped increase sales, membership, and funding through organizing ideas and integrated creative solutions.
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
This document provides information about Exit Design, an 11-year-old brand strategy and consulting firm. It summarizes some of Exit Design's work, which includes naming and identity design, publication design, digital and website design. It also lists some of Exit Design's clients in various industries such as automotive, IT, real estate, hospitality, and performing arts. The document highlights selected identity, publication, and digital projects Exit Design has completed for clients in different sectors.
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
The document discusses different brand architectures that companies can use to structure their brands, including:
1) Stand-alone intimacy brands that are supported only by their own trademarks and marketing to build trust over time, though this approach is very expensive.
2) Combination architectures where companies use a house brand alongside product-specific brands that are linked through shared trademarks.
3) The trade-off involved is balancing brand clarity and focus with the increased costs of separate brands versus the risk of diluting brands under a house name.
Dimensional Design is a design and fabrication company established in 1988 in Atlanta, GA. They have a team of over 50 employees with an average tenure of 7 years for the entire team and 12 years for the design team. Their 42,000 square foot facility includes computer modeling, engineering, and production prototyping capabilities. They specialize in bringing brand identities to life through creative design solutions, custom fabrication, and integrated marketing programs.
PHILIPS (Brand Identity Guide. v. 03/2008)Paco Barranco
This document provides branding guidelines for Philips' brand identity. It outlines the key elements of Philips' visual brand including the wordmark, shield, brand promise, and photography standards. The principles define how to properly use each element consistently across all communication touchpoints to clearly and distinctly represent the Philips brand. Adhering to the specified colors, layouts, and language ensures Philips' marketing and communication tools effectively build the brand over time.
Propella is a branding agency that creates distinctive brand identities. They help brands generate growth through brand strategy, naming, visual identity design, and ensuring brand consistency across mediums. The document provides examples of Propella's work with clients in various industries, showing how they helped brands like Vodafone and Lloyd's of London strengthen their identities.
Adidas Client: Casio Client: D-Diesel
Experience: Global Experience: UK Experience: Global
Role: Brand Strategy Role: Retail Design & Build Role: Launch Campaign
Digital Platforms Brand Strategy Digital Platform
Social Media Retail Assets Social Media
Client: Charlotte Taylor Client: Firetrap Client: House of Fraser
Experience: UK Experience: Global Experience: UK
Role: SS12 Campaign Role: SS09 Advertising Role: Biba & Label Lab
Art Direction Retail Assets Retail Assets
Animated Gifs Social Media Digital Platform
Campaign Logo Social Media
Client
The document discusses branding essence and strategic branding services. It emphasizes rethinking and renovating brands to capture emotional brand essence. It outlines seven core values of branding including brand imagery, product positioning, and defining brand essence. It discusses delivering actionable solutions through proprietary models and analyzing brands. The document promotes helping clients accelerate growth profitably through brand renovation.
Creating brands that stimulate business demand. M.Video, a large electrical retailer in Russia, increased design services and advertising during an economic downturn to maintain their position as the number one retailer in their market. Campbellrigg was commissioned to develop a new concept for M.Video that focused on enhancing the customer experience. This included redesigned signage, navigation, and service areas. The new concept helped boost year-over-year sales and received positive feedback from M.Video's operational team and president.
Brand Mizpah is a marketing consulting firm that transforms companies and their brands through research-driven strategies. It has extensive experience across industries and provides services such as business intelligence, branding, marketing, and international collaboration. The firm is led by experts in engineering, business administration, and entrepreneurship who have helped launch technological companies and products internationally. Brand Mizpah works with clients in various sectors to build partnerships, promote brands, incubate startups, and collaborate with architectural, government, and art organizations around the world.
Brand Mizpah is a marketing consulting firm that transforms companies and their brands through research-driven strategies. It has extensive experience across industries and provides services such as business intelligence, branding, marketing, and international collaboration. The firm is led by experts in engineering, business administration, and entrepreneurship who have helped launch technological companies and products internationally. Brand Mizpah works with clients in various sectors to build partnerships, promote their brands, and incubate new organizations.
Monocle is a marketing firm that provides various services including branding, print collateral, web design, advertising, direct mail, and event planning. The document highlights examples of work Monocle has done for several clients across different industries, including custom home builders, real estate developers, financial planners, and energy companies. For each client, Monocle developed tailored branding, logos, advertisements, websites, and other materials to help promote the businesses and connect with prospective customers.
Identiture is an innovation company with an integrated offering that delivers great experiences at every touchpoint. Our focus: \'Creating Future Brands\' that continually remain relevant to consumers in the digital world.
We are the world\'s première Sensory Branding + Future DeSign agency.
Mixedpome Solutions Pvt. Ltd. (MSPL) is a creative company located in Thrissur, Kerala, India that provides web design, branding, and marketing solutions. It was founded in 2009 and has since worked with startups, SMEs, Fortune 500 companies, and others. MSPL takes an innovative, creative, and effective approach to help clients magnify their brands and transform branding communications.
Mixedpome Solutions Pvt.Ltd. (MSPL) is a creative company providing Web, Branding and Marketing Solutions anchored onto Innovative, Creative and Effective methodology. Located at Trichur, the Cultural Hub of Kerala, we have been on an escalating walk-through since its inception in 2009 establishing a known brand in the global market. Through a wide spectrum of rich clientele ranging from start-ups, SME’s and
B2B to Fortune 500 companies, we stand abreast in the web world with our innovative concepts, state-of the-art-technologies and unparalleled creativity.
A team of creative and professional strategists,MSPL is now evolving into one of the leading Creative Solution providers across the country. Magnifying
the brands and transforming the branding communications into technological efficacy are themissions we undertake – To excel beyond excellence
in the field is the objective we aim at.
This document proposes a new project called "Project Banzai" to create a new revenue stream for Brand Asset Valuator's (BAV) brand database. It suggests developing an online Brand Asset Index that lists the world's leading brand values and provides tools and analytics. This would establish BAV as the leading resource for measuring intangible brand value and help business decision-makers. The proposal outlines targeting executives, developing mobile applications and content, partnerships, and an annual listing fee model to generate new consulting and subscription revenue for BAV and Young & Rubicam Brands.
Brand Harvest is a strategy led branding and design company with specialization in brand strategy, holistic identity systems, communication, packaging, graphic and digital design. Besides, the company also offers its services in internal branding and cultural change. Over the past six years, the company has delivered numerous projects for various multinational, large and mid-size companies spanning sectors. Brand Harvest is an eclectic team of 20 professionals coming from diverse disciplines across advertising, design, marketing and digital space.
This document discusses co-creation, which is when passionate end users create or modify products, processes, and business models either independently or with corporations. It provides examples of co-creation at Nokia, where they brought the concept in 2006 and have used it in 10 product development projects. The key benefits are that it helps companies better understand user needs while improving product development efficiency and iteration. Lessons learned include ensuring strategic fit, internal commitment across departments, and allowing for radical innovations.
Karin Loglisci is an experienced brand consultant and designer seeking a strategic design leadership role. She has over 20 years of experience working with global brands such as Nokia, Sony, and Fig & Olive. Her areas of expertise include branding, design communications, design management, and overseeing brand implementation across multiple touchpoints. She holds degrees in visual communications, design management, and interior design.
This document is from BRANDSavvy, a branding agency that specializes in helping new and growing businesses build their brands. They offer a variety of branding services including workshops, market research, marketing strategies, branding identities, and integrated marketing campaigns. Rather than employing a full staff, BRANDSavvy works with a network of freelance experts to build branding solutions for clients in a cost-effective manner. They invite interested businesses to contact them for a free brand health check to start unlocking the full potential of their brand.
This document summarizes the services of BRANDSavvy, a branding agency that helps businesses build their brands. It discusses how the agency will help clients build a brand that suits them, understand their market and offering, launch or relaunch a brand, and unlock the full potential of their brand. The agency offers branding workshops, market research, marketing strategies, brand identities, PR, website design, and other integrated marketing services using expert consultants for each project.
Social Media Value Proposition - Group FMGGroupFMG
Group FMG is a digital marketing agency that was founded in 2011 through a private equity investment. It offers a comprehensive set of social media solutions for brands, including monitoring brand and competitor performance, engaging with customers through responses and campaigns, and building brand advocacy through content, campaigns, and loyalty programs. The company has offices in London, New York, and Chennai and serves over 75 global clients across industries.
The document summarizes the services of a marketing firm called Design Board. It discusses how Design Board helps businesses maximize their ROI through innovative marketing solutions. It provides examples of marketing campaigns and branding projects Design Board has developed for different clients, and highlights the success those clients achieved, such as increased sales and gaining new customers. The document promotes Design Board's full range of marketing and branding services and emphasizes their proven track record of delivering results for clients over their 30 year history.
3. ge imagination at work
GE, one of the world’s biggest brands, asked us
to compress its online brand information into a
small, portable handbook for those employees
who are charged with keeping the brand fresh
and on track every day. We responded
with ‘Brand in Brief’, a condensed
brand history, guidelines and train-
ing manual. Our flexible binder
system helps GE communicate
its brand worldwide, with
consistency and style.
12. hoefig design capabilities
design
strategize
brand strategy
Brand Architecture
Positioning
Research
Interviews
Audit and Analysis communicate
naming and verbal branding
Corporate Name
Product Name
Brandline Development
Copywriting write
visual identity
Identity Design
Brochures name
Web Design
Power Point Format
Data Sheets
Advertising
Direct Marketing implement
Brand Guidelines
Production
13. hoefig design process
listen
analyze both research and competitor materials
conduct interviews:
management
industry analysts
listen plan customers
track the customer’s journey
evaluate existing brand equity
assess competitive opportunities
plan
articulate a core brand idea:
true - ownable positioning
desired - relevant to customers
unique - differentiated from competitors
create
create a visual and verbal expression of the
create execute brand idea:
powerful visual expression
differentiated brand communications
clear and meaningful brand message
execute
graphic guidelines for consistent implementation
final mechanical art
14. hoefig design contact us
hoefig design europe
23 rue lecourbe
75015 paris france
+33 (0) 6 33 12 30 55
hoefig design usa
800 5th avenue
suite 101-333
seattle WA 98104 usa
+1 206 201 2211
info@hoefigdesign.com
www.hoefigdesign.com