Hoopz Planet Info Pvt Ltd is an Indian company that provides a solution called Hoopz, which allows for contextual advertisements and information to be delivered to consumers based on the content they are viewing or listening to on any device, as long as they have provided permission. Hoopz does this without needing to modify or interface with the actual applications or content. The presentation outlines issues with current non-permission based marketing in India, such as consumers opting out of marketing messages and brands losing ROI. It then describes how Hoopz works to enable a new world of permission-based consumer marketing in India. Contact information is provided for Akash Sureka, the founder and CEO of Hoopz Planet Info Pvt

1. HOOPZ
H
HOOPZ
Permission Based Marketing
Indian Perspective
Akash Sureka
MD & CEO
Hoopz Planet Info Pvt Ltd

2. HOOPZ
Agenda
 Marketing Channels
 Do Not Call Register
 Permission Based Marketing – Quick India
Snapshot
 Gaps & Repercussions
 Hoopz™ Planet Info Pvt. Ltd.

3. HOOPZ
Marketing Channels
 Emails
 Bulk and Targeted
 Bulk SMS (Rural penetration)
 Bulk
 Post Sales Customer Retention
 Print
 Brochures
 Media
 Customer Care calls
 Web
 Television
 Social Networking

4. HOOPZ
Do Not Call Register
 Limited to SMS, Customer care calls
 Promotional Only
 Filtered if consumer registered with DND
(Do Not Disturb)

5. HOOPZ
Permission Marketing – India Snapshot
 Wide non permission marketing
 Bulk SMS
 Bulk Emails
 Mass Reach
 Non Contextual
 More consumers opting for DND
 Bulk Emails going to Spams
 Brands losing ROI and campaign Effect
 Consumers Negativity Growth towards campaigns

6. HOOPZ
Permission Marketing – India Snapshot
 Low Permission Marketing
 Hard copy Forms, q&a, web
 Bluetooth
 Interactive Games
 Post Sales product updates
 Discounts & Coupons (Most Effective)
 Low volume reach
 High loyalty and participation
 Non Contextual
 Males more responsive

7. HOOPZ
Gaps
 No agreement/Opt In channel from consumer
 Bulk SMS
 Bulk Emails
 More consumers opting for DND
 Bulk Emails going to Spams
 Brands losing ROI and campaign Effect
 Not well defined or Missing Link/channel wrt
Advertiser for Permission Marketing for consumer
Agreement/Opt In

8. HOOPZ
Effectiveness

9. HOOPZ
Hoopz™ - What does it do? (Solution – Patent Pending)
Provide real time contextual flash/digital advertisement & Information based
on keyword of ANY content in ANY software application – consumer is
watching/listening on ANY device - without modification of/interface to
application or content or without tie ups but with complete Consumer
Permissions !
MyAd™: Buy Homes
in Bay Area at 1141 MyAd™: New IceCream Flavor from Kraft:
USD per sq.ft. MyAd™: Make Love Tips from Dating site: Teachers
MyAd™: New iPhone OS Fortune at
needed in New York
X
4.1 launch from Apple: XX
Venetian, las
vegas
Facebook/Twitter
MyAd™: New Book from John Grisham: MBA from X MyAd™: New Burger menu from X
Wharton: Space available in New York McDonalds: New book “Run” arrival on
Amazon: BoAmerica Deposit 7.5%
SMS/EMAIL/MMS Browser/Search Engine/eBook
PPT/Doc/XLS

10. HOOPZ
New world of Consumer Permission
Marketing
 Hoopz™ Makes Consumers new Publishers !
 Makes easy for Brands for Permission Marketing !

11. HOOPZ
Contacts
 Akash.sureka@hoopz.in (Founder & CEO)
 +91 9823050169
 www.hoopz.in
Thank You !