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| http://online.mcphs.edu
Week 5 Lecture
Instructor: Gina Crosley-Corcoran, MPH
PBH 715 – Introduction to Social &
Behavioral Sciences
| http://online.mcphs.edu
HEALTH AND ILLNESS BEHAVIOR
| http://online.mcphs.edu
Definitions of Health and Illness Behavior
Health Behavior
• Actions taken in the absence of observable illness
• Includes primary prevention such as diet and exercise
Illness Behavior
• Designates help-seeking behavior
• Includes consulting with health-care providers and
engaging in self-care activities
| http://online.mcphs.edu
Theories
 Historical Behaviorist Theories
 Attempts at understanding human behavior may have
originated with Hippocrates
 Believed that behaviors corresponded to an over abundance
of humors (blood, black bile, yellow bile, phlegm)
 Behaviorist Theories
 Ivan Pavlov (1927) credited with identifying origins of human
behavior
 B.F. Skinner (1957) theory of “operating conditioning” –
pairing a targeted behavior with reinforcement
| http://online.mcphs.edu
Theories
 Cognitive Theories
 “personal thought processes that serve as frames of
reference for organizing and evaluating experiences” –
Gochman 1988, p 21
 Social Cognitive Theory
 Idea that many of our thoughts and believes are rooted in
observational learning experiences that have occurred in our
environment
 Focus: behavior modeling
| http://online.mcphs.edu
Week 3 Assignments
Discussion Board
Read Mud Creek Medicine
for Week 9 Live Discussion

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PBH.715 Week 5 Lecture

  • 1. | http://online.mcphs.edu Week 5 Lecture Instructor: Gina Crosley-Corcoran, MPH PBH 715 – Introduction to Social & Behavioral Sciences
  • 3. | http://online.mcphs.edu Definitions of Health and Illness Behavior Health Behavior • Actions taken in the absence of observable illness • Includes primary prevention such as diet and exercise Illness Behavior • Designates help-seeking behavior • Includes consulting with health-care providers and engaging in self-care activities
  • 4. | http://online.mcphs.edu Theories  Historical Behaviorist Theories  Attempts at understanding human behavior may have originated with Hippocrates  Believed that behaviors corresponded to an over abundance of humors (blood, black bile, yellow bile, phlegm)  Behaviorist Theories  Ivan Pavlov (1927) credited with identifying origins of human behavior  B.F. Skinner (1957) theory of “operating conditioning” – pairing a targeted behavior with reinforcement
  • 5. | http://online.mcphs.edu Theories  Cognitive Theories  “personal thought processes that serve as frames of reference for organizing and evaluating experiences” – Gochman 1988, p 21  Social Cognitive Theory  Idea that many of our thoughts and believes are rooted in observational learning experiences that have occurred in our environment  Focus: behavior modeling
  • 6. | http://online.mcphs.edu Week 3 Assignments Discussion Board Read Mud Creek Medicine for Week 9 Live Discussion