This document discusses using Google Analytics event tracking to track user interactions and transactions on a website. It provides examples of event tracking code for different types of events like a question being posted, a popup being visible, or a validation error. It also discusses setting up event tracking for specific elements like a chat popup or button clicks. Finally, it mentions being able to view tracking reports and segments in Google Analytics to analyze tracked user events.

1. Universal
Google Analytics:
Event Tracking
VLAD MYSLA
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Before You Start
1. Read GA Event Tracking Reference
guide describes how to send events
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2. Install GA Debugger Chrome Extension
prints useful information to the JavaScript console

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Event Tracking Usage
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ga('send', 'event', 'transaction', 'created', 'NewQuestion', 17.99 );
ga('send', 'event', 'transaction', 'created', 'NewQuestion' );
ga('send', 'event', 'transaction', 'created', 17.99);
ga('send', 'event', 'transaction', 'created', 'NewQuestion', 17.99, { option: 'value‘} );
ga('send', 'event', 'transaction', 'created', 'NewQuestion', { option: 'value'} );
ga('send', 'event', 'transaction', 'created', 17.99, { option: 'value'} );

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Event Tracking for Chat Popup
Live
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Live Demo
On Production

5. Actions States Transitions
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Event Tracking Usage
button clicked
question posted
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popup visible
validation error
asked question
after click on logo

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Basic Actions

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Basic Actions
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Basic Actions

9. Advanced Actions
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10. Advanced Actions
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11. Advanced Actions
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States
ga( ‘se

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Transitions

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Transitions
Live

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Reports
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Reports
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Reports

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Segments

19. http://www.justanswer.com/
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