http://www.gentlerainmarketing.com If you have ever wondered how much to charge for your services and don't leave money on the table, this pricing strategies webinar will give you the answers.
RFM Analysis for Effective Customer Relationship ManagementSanjay Singh
What is a profitable business strategy? How you can retain your customers? If retention better or acquisition? The answer to all these questions is RFM Analysis – Recency, Frequency, and Monetary.
Winback and Acquisition Strategies in Customer Relationship ManagementSanath Dasanayaka
Customer Winback and Acquisition Strategies play a key role in the success of any organization. Basically, winning back lost customers is a hard task in which an organization should be successful. here it is expected to discuss several strategies that can be utilized in customer winning back. Those strategies will be very significant for any business organization in any field.
This document provides a guide for using customer relationship management (CRM) software to effectively segment, target, and position customers. It discusses key CRM entities like sales processes and campaign management. It also explains how to segment customers based on attributes in a CRM like location, industry, and interests. Targeting techniques like differentiated campaigns for different customer types are covered. The document concludes with best practices for positioning a brand uniquely and tracking the return on marketing investments.
This document discusses improving pricing strategies to increase profit and sales velocity. It outlines some common failed approaches to pricing like lengthy approval processes and lack of pricing guidance. It then presents a solution called Mimiran Deal Manager that provides automated pricing guidance and approval workflows. This is demonstrated to provide reps with credible pricing while still improving margins and speeding up deals. Executive dashboards also give insights into pricing performance.
Telemarketing vs Teleprospecting - Which One Is Right for Your Business?JMS Elite
When deciding between telemarketing and teleprospecting it is important to understand the nature and needs of your business. The two are not generally interchangeable and one will be more beneficial to your company than the other. Here are some questions to ask yourself before determining your needs:
The document discusses issues a customer is having including being overpromised by sales, poor onboarding, not realizing value from the product, and needing more support. It states the customer is getting attention from competitors and may go out of business. It then provides recommendations around setting realistic expectations, understanding the customer journey, being proactive in monitoring customer behavior, identifying detractors, avoiding over-committing to customers, tracking churn correctly over time, and using negative churn to counter lost revenue and drive growth.
Caution: Hot sales leads. Handle with care.Valgen, Inc.
Predictive analytics models may produce sales leads with characteristics that are counter-intuitive! Find out how to be sure your sales reps fully benefit from leads delivered by predictive analytics scoring.
RFM Analysis for Effective Customer Relationship ManagementSanjay Singh
What is a profitable business strategy? How you can retain your customers? If retention better or acquisition? The answer to all these questions is RFM Analysis – Recency, Frequency, and Monetary.
Winback and Acquisition Strategies in Customer Relationship ManagementSanath Dasanayaka
Customer Winback and Acquisition Strategies play a key role in the success of any organization. Basically, winning back lost customers is a hard task in which an organization should be successful. here it is expected to discuss several strategies that can be utilized in customer winning back. Those strategies will be very significant for any business organization in any field.
This document provides a guide for using customer relationship management (CRM) software to effectively segment, target, and position customers. It discusses key CRM entities like sales processes and campaign management. It also explains how to segment customers based on attributes in a CRM like location, industry, and interests. Targeting techniques like differentiated campaigns for different customer types are covered. The document concludes with best practices for positioning a brand uniquely and tracking the return on marketing investments.
This document discusses improving pricing strategies to increase profit and sales velocity. It outlines some common failed approaches to pricing like lengthy approval processes and lack of pricing guidance. It then presents a solution called Mimiran Deal Manager that provides automated pricing guidance and approval workflows. This is demonstrated to provide reps with credible pricing while still improving margins and speeding up deals. Executive dashboards also give insights into pricing performance.
Telemarketing vs Teleprospecting - Which One Is Right for Your Business?JMS Elite
When deciding between telemarketing and teleprospecting it is important to understand the nature and needs of your business. The two are not generally interchangeable and one will be more beneficial to your company than the other. Here are some questions to ask yourself before determining your needs:
The document discusses issues a customer is having including being overpromised by sales, poor onboarding, not realizing value from the product, and needing more support. It states the customer is getting attention from competitors and may go out of business. It then provides recommendations around setting realistic expectations, understanding the customer journey, being proactive in monitoring customer behavior, identifying detractors, avoiding over-committing to customers, tracking churn correctly over time, and using negative churn to counter lost revenue and drive growth.
Caution: Hot sales leads. Handle with care.Valgen, Inc.
Predictive analytics models may produce sales leads with characteristics that are counter-intuitive! Find out how to be sure your sales reps fully benefit from leads delivered by predictive analytics scoring.
This document discusses analytics in cross-selling in the retail banking sector. It outlines different approaches to cross-selling that leverage analytics, such as predictive analytics based on customer data models, rules-based approaches, and value-based approaches. It also discusses challenges in using analytics for cross-selling like lack of expertise, need for clean data, and operational difficulties. Emerging trends in analytics that could improve cross-selling are discussed, such as demand for packaged analytic applications and interest in real-time and advanced analytics.
B2B Telemarketing Strengths, Weaknesses, Remedies and New UsesColin Bonham-Horton
This document discusses strengths, weaknesses, remedies, and new uses of B2B telemarketing. It identifies 7 strengths of telemarketing including quickly booking sales appointments and conducting market research. It also outlines 8 common weaknesses such as poor selling and unqualified appointments. The document proposes 10 remedies for weaknesses, including establishing a consistent sales process and client confirming appointments. Finally, it presents 3 new uses of telemarketing enabled by digital technologies, such as providing web-based virtual offices and email marketing support.
Open-ended questions are questions that cannot be answered with a simple yes or no. They require more thought and a fuller response. Some examples of open-ended questions to gather information are:
- What are your biggest challenges with your current IT infrastructure?
- How do you currently handle backups and disaster recovery?
- What projects or upgrades are you considering for the next 6-12 months?
Open-ended questions encourage the other person to open up and share more details. They provide more useful information for understanding needs and opportunities compared to yes/no questions.
The document discusses customer relationship management (CRM) and how companies can maximize value from customers. CRM involves customizing interactions to develop beneficial relationships. It is most useful where there is frequent, valuable repurchasing and opportunities to cross-sell or customize offerings. Successful CRM requires clear goals, senior commitment, change management ability, data integrity, and funding. Key questions are identifying valuable customers, customizing interactions for retention and value enhancement, and disengaging from unprofitable customers.
Glossary of Affiliate Terms | Pay Per Call Masterclass Ringba
Key terms, common phrases and abbreviations you'll encounter in the affiliate marketing space.
Check out the Ringba Blog Post:
https://www.ringba.com/blog/pay-per-call/glossary-of-affiliate-terms
Watch this Lesson on the Official Ringba YouTube Channel:
https://www.youtube.com/watch?v=EGLHwurvGHQ
View the Affiliate Glossary on the Pay Per Callers Forum:
https://www.paypercallers.com/threads/glossary-of-affiliate-terms.1131/
---
ABOUT RINGBA:
Ringba is an inbound call tracking and analytics platform for connecting consumers with businesses. Purpose-built for performance, reliability and flexibility, Ringba provides on demand access to telecom networks in 60+ countries, intelligent call flow management and real-time analytics and reporting to performance marketers, contact centers and pay per call networks.
The document discusses how to effectively test business signage by applying a theory. It recommends identifying a specific problem to solve, like increasing theatre subscriptions rather than general sales. The solution should target this problem with a clear call to action, like urging subscriptions. Metrics like subscription rates before and after can measure the sign's effectiveness by comparing the increase. The example theatre sign promoting subscriptions and benefits increased subscriptions by 125 people. Testing different digital signs allows comparing multiple low-cost solutions.
Identifying causes of customer risk and churn, and then applying approaches for prospective winback, are tremendously important to any company. The content of this presentation enables organizations to optimize customer loyalty behavior
One of the most important decisions to be made when designing a lead-to-revenue (L2R) strategy is the type of B2B marketing funnel model to support your revenue goals. It comes down to two major flavors: wide or narrow funnel. A large number of high-quality leads at a low cost-per-lead sounds great in theory; but there is almost always a trade-off between quantity and quality – unless you are willing to spend exorbitant sums to achieve this goal. Let’s take a closer look at the two funnel models.
About Us:
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or under-performing marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally.
The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants.
To find out more, visit http://www.fusionmarketingpartners.com.
Tips for successful telemarketing include finding qualified prospects who are interested in the product, calling prospects when they are available, and using a pleasant tone and voice to encourage customer interest. It is important to understand customer needs before pitching a product and provide important details while thanking the customer before ending the call. Telemarketers should listen attentively to customers, record their progress daily to identify areas for improvement, and note follow up details for an effective strategy.
The document discusses relationship marketing and customer relationship management (CRM). Relationship marketing involves creating, maintaining, and enhancing strong relationships with customers and stakeholders to provide long-term customer satisfaction and value. CRM is a business strategy that integrates internal and external processes to create and deliver value to targeted customers profitably through high-quality customer data and information technology. There are different levels of customer relationships ranging from basic transactions to partnerships, and an effective CRM program identifies key customers, assigns them relationship managers, develops clear manager roles and customer relationship plans, and appoints an overall manager for supervision.
Glossary of Business Terms | Pay Per Call Masterclass Ringba
This document provides definitions for over 100 business and financial terms, including:
- 3rd party - A service provider or partner that is not wholly owned.
- AOV – Average Order Value - The average value per order over a period of time.
- AR – Accounts Receivable - The department responsible for ensuring all funds owed are received.
- Attrition Rate - The rate customers cancel recurring billing or abandon a product/service.
- Cash Flow - The flow of revenue into a business on a monthly basis.
- COGS – Cost of Goods Sold - The final cost of products when they arrive as finished goods.
- Gross Margin - Revenue minus cost of goods
Arrow Electronics is a broadline distributor of electronics components. It is considering partnering with Express, a proposed internet-based trading system that would allow customers to compare prices from multiple distributors. There are advantages like accessing new customers, but also risks like losing existing customers or margins. A SWOT analysis identified strengths in reaching more customers at lower costs, but also weaknesses in reduced margins and potential loss of customers. Options include signing up with Express, creating its own online purchasing system, or both - to gain new customers while maintaining relationships and flexibility.
How Pay Per Call Works | Pay Per Call Masterclass Ringba
Pay Per Call is an advertising model that allows businesses to buy inbound phone calls from consumers who are interested in their products or services.
Learn how Pay Per Call works, who's involved, the technology used and what an inbound call flow looks like from start to finish.
Check out the Ringba Blog Post:
https://www.ringba.com/blog/pay-per-call/how-pay-per-call-works
Watch this Lesson on the Official Ringba YouTube Channel:
https://www.youtube.com/watch?v=4kaOQgGnpJo
Read the Lesson Transcript:
https://www.paypercallers.com/threads/how-pay-per-call-works.1134/
---
ABOUT RINGBA:
Ringba is an inbound call tracking and analytics platform for connecting consumers with businesses. Purpose-built for performance, reliability and flexibility, Ringba provides on demand access to telecom networks in 60+ countries, intelligent call flow management and real-time analytics and reporting to performance marketers, contact centers and pay per call networks.
Transactional customers currently make up 25% of A/S's sales. Express could impact A/S in two scenarios: optimistic where all 25% of transactional customers switch to Express, and pessimistic where all transactional (25%) and some relationship (40%) customers switch. This would lead to declines in total sales of 42.1% in the optimistic scenario and 82% in the pessimistic scenario. A/S's suppliers may try to undercut A/S's margins by lowering prices for products on Express. However, suppliers would lose control over demand generation without A/S's sales team. Overall, Express poses more threats as a competitor than opportunities for A/S due to potential loss of customers
Arrow Electronics is a major electronics distributor. It was considering a new "Express Parts Internet Distribution Service" that would allow customers to purchase parts directly online. This could both gain Arrow new customers but also cause existing customers to bypass Arrow. Key questions were around how many current customers might switch to using Express and what impact it could have on Arrow's sales and profits. Arrow's business model relied both on selling standardized parts at low prices as well as providing value-added services to build relationships with customers. Express posed both threats and opportunities to Arrow's business.
What is lifetime value of customer and how can marketers maximize it?Sameer Mathur
Lifetime value of a customer is the net present value of the future revenue stream a customer is expected to generate over the entire lifetime of their relationship with the company. Marketers can maximize customer lifetime value by focusing on attracting and retaining profitable customers, encouraging unprofitable customers to shift to competitors, and selling additional profitable products to existing customers. Calculating customer profitability accurately requires using accounting techniques like activity-based costing to consider all relevant costs of acquiring, serving, and retaining customers.
Sales Force Training at Arrow Electronics - Case AnalysisNikhil Saraf
Arrow Electronics is a broadline distributor of electronics and semiconductor components. It began in 1935 and is now one of the largest distributors in the US. Arrow implemented the Sprouts program in the 1980s to hire and train recent college graduates as salespeople. This was done to address high turnover, lack of training, and hiring issues. The Sprouts program provided structured training but still had attrition issues as graduates were recruited by competitors. Arrow later implemented Pathways to continue recruiting and training college graduates, formalizing the process. It aims to address the shrinking industry pool and bring new talent into the salesforce.
This presentation focuses on the relationship marketing best practices. Emphasis is on knowledge and understanding for the following:
1. Customer
2. Customer service
3. Customer relationship management (CRM)
4. Customer lifetime value (CLV)
5. Successful customer relationship strategies
6. Customer relationship model
eFolder General_4 Key Components to a Business Technology ReviewKaitlyn Langer
The document discusses key components of a Business Technology Review (BTR) for MSPs. A BTR allows an MSP to regularly meet with clients to assess their technology needs, drive upsells and cross-sells, and ensure client retention. There are four key components to a successful BTR: 1) providing business consulting to understand client goals and tie technology to those goals, 2) helping clients budget and plan for future needs, 3) reviewing product lifecycles to mitigate risks, and 4) maintaining strong client relationships. Regular BTRs position the MSP as a trusted advisor and help cultivate existing business relationships.
This document discusses strategies for maximizing customer retention in mass markets. It outlines the customer retention cycle from acquisition to separation. Key aspects discussed include meeting customer expectations, developing relationships at each stage, proactive vs reactive retention approaches, and ensuring strategic partnerships and program management are in place. The overall goal is to establish and nurture relationships at each stage of the customer lifecycle to minimize churn and maximize retention.
This document provides guidance on pricing services for a business. It outlines three common methods for setting prices: cost-based pricing, competition-based pricing, and customer-based pricing. Cost-based pricing involves calculating costs and adding a markup. Competition-based pricing uses competitors' prices as a benchmark. Customer-based pricing considers customer demand and perceived value. The document also discusses factors like monitoring costs, determining profit margins, using hourly or flat rates, testing new prices, and raising prices over time. The overall message is that properly pricing services is important for business success but also subjective, requiring an understanding of costs, customers, and the market.
Doug Sumner Distribution Models PresentationDoug Sumner
A presentation on financial services distribution models (with an emphasis on Bancassurance and Life Insurance) that I gave a little while ago in Thailand. I\'m happy to discuss if any one is interested.
This document discusses analytics in cross-selling in the retail banking sector. It outlines different approaches to cross-selling that leverage analytics, such as predictive analytics based on customer data models, rules-based approaches, and value-based approaches. It also discusses challenges in using analytics for cross-selling like lack of expertise, need for clean data, and operational difficulties. Emerging trends in analytics that could improve cross-selling are discussed, such as demand for packaged analytic applications and interest in real-time and advanced analytics.
B2B Telemarketing Strengths, Weaknesses, Remedies and New UsesColin Bonham-Horton
This document discusses strengths, weaknesses, remedies, and new uses of B2B telemarketing. It identifies 7 strengths of telemarketing including quickly booking sales appointments and conducting market research. It also outlines 8 common weaknesses such as poor selling and unqualified appointments. The document proposes 10 remedies for weaknesses, including establishing a consistent sales process and client confirming appointments. Finally, it presents 3 new uses of telemarketing enabled by digital technologies, such as providing web-based virtual offices and email marketing support.
Open-ended questions are questions that cannot be answered with a simple yes or no. They require more thought and a fuller response. Some examples of open-ended questions to gather information are:
- What are your biggest challenges with your current IT infrastructure?
- How do you currently handle backups and disaster recovery?
- What projects or upgrades are you considering for the next 6-12 months?
Open-ended questions encourage the other person to open up and share more details. They provide more useful information for understanding needs and opportunities compared to yes/no questions.
The document discusses customer relationship management (CRM) and how companies can maximize value from customers. CRM involves customizing interactions to develop beneficial relationships. It is most useful where there is frequent, valuable repurchasing and opportunities to cross-sell or customize offerings. Successful CRM requires clear goals, senior commitment, change management ability, data integrity, and funding. Key questions are identifying valuable customers, customizing interactions for retention and value enhancement, and disengaging from unprofitable customers.
Glossary of Affiliate Terms | Pay Per Call Masterclass Ringba
Key terms, common phrases and abbreviations you'll encounter in the affiliate marketing space.
Check out the Ringba Blog Post:
https://www.ringba.com/blog/pay-per-call/glossary-of-affiliate-terms
Watch this Lesson on the Official Ringba YouTube Channel:
https://www.youtube.com/watch?v=EGLHwurvGHQ
View the Affiliate Glossary on the Pay Per Callers Forum:
https://www.paypercallers.com/threads/glossary-of-affiliate-terms.1131/
---
ABOUT RINGBA:
Ringba is an inbound call tracking and analytics platform for connecting consumers with businesses. Purpose-built for performance, reliability and flexibility, Ringba provides on demand access to telecom networks in 60+ countries, intelligent call flow management and real-time analytics and reporting to performance marketers, contact centers and pay per call networks.
The document discusses how to effectively test business signage by applying a theory. It recommends identifying a specific problem to solve, like increasing theatre subscriptions rather than general sales. The solution should target this problem with a clear call to action, like urging subscriptions. Metrics like subscription rates before and after can measure the sign's effectiveness by comparing the increase. The example theatre sign promoting subscriptions and benefits increased subscriptions by 125 people. Testing different digital signs allows comparing multiple low-cost solutions.
Identifying causes of customer risk and churn, and then applying approaches for prospective winback, are tremendously important to any company. The content of this presentation enables organizations to optimize customer loyalty behavior
One of the most important decisions to be made when designing a lead-to-revenue (L2R) strategy is the type of B2B marketing funnel model to support your revenue goals. It comes down to two major flavors: wide or narrow funnel. A large number of high-quality leads at a low cost-per-lead sounds great in theory; but there is almost always a trade-off between quantity and quality – unless you are willing to spend exorbitant sums to achieve this goal. Let’s take a closer look at the two funnel models.
About Us:
Fusion Marketing Partners (FMP) is a B2B marketing agency that specializes in helping companies create powerful lead-to-revenue machines to turn around their stalled or under-performing marketing and sales operations and build value in their business. FMP’s strategic expertise and vigorous execution of proven tactics has quickly driven measurable improvements in awareness, leads and revenue for B2B clients across the U.S. and internationally.
The company was founded by principals with deep experience in B2B marketing, sales, business development, web marketing, and public relations — from successful startups to Silicon Valley giants.
To find out more, visit http://www.fusionmarketingpartners.com.
Tips for successful telemarketing include finding qualified prospects who are interested in the product, calling prospects when they are available, and using a pleasant tone and voice to encourage customer interest. It is important to understand customer needs before pitching a product and provide important details while thanking the customer before ending the call. Telemarketers should listen attentively to customers, record their progress daily to identify areas for improvement, and note follow up details for an effective strategy.
The document discusses relationship marketing and customer relationship management (CRM). Relationship marketing involves creating, maintaining, and enhancing strong relationships with customers and stakeholders to provide long-term customer satisfaction and value. CRM is a business strategy that integrates internal and external processes to create and deliver value to targeted customers profitably through high-quality customer data and information technology. There are different levels of customer relationships ranging from basic transactions to partnerships, and an effective CRM program identifies key customers, assigns them relationship managers, develops clear manager roles and customer relationship plans, and appoints an overall manager for supervision.
Glossary of Business Terms | Pay Per Call Masterclass Ringba
This document provides definitions for over 100 business and financial terms, including:
- 3rd party - A service provider or partner that is not wholly owned.
- AOV – Average Order Value - The average value per order over a period of time.
- AR – Accounts Receivable - The department responsible for ensuring all funds owed are received.
- Attrition Rate - The rate customers cancel recurring billing or abandon a product/service.
- Cash Flow - The flow of revenue into a business on a monthly basis.
- COGS – Cost of Goods Sold - The final cost of products when they arrive as finished goods.
- Gross Margin - Revenue minus cost of goods
Arrow Electronics is a broadline distributor of electronics components. It is considering partnering with Express, a proposed internet-based trading system that would allow customers to compare prices from multiple distributors. There are advantages like accessing new customers, but also risks like losing existing customers or margins. A SWOT analysis identified strengths in reaching more customers at lower costs, but also weaknesses in reduced margins and potential loss of customers. Options include signing up with Express, creating its own online purchasing system, or both - to gain new customers while maintaining relationships and flexibility.
How Pay Per Call Works | Pay Per Call Masterclass Ringba
Pay Per Call is an advertising model that allows businesses to buy inbound phone calls from consumers who are interested in their products or services.
Learn how Pay Per Call works, who's involved, the technology used and what an inbound call flow looks like from start to finish.
Check out the Ringba Blog Post:
https://www.ringba.com/blog/pay-per-call/how-pay-per-call-works
Watch this Lesson on the Official Ringba YouTube Channel:
https://www.youtube.com/watch?v=4kaOQgGnpJo
Read the Lesson Transcript:
https://www.paypercallers.com/threads/how-pay-per-call-works.1134/
---
ABOUT RINGBA:
Ringba is an inbound call tracking and analytics platform for connecting consumers with businesses. Purpose-built for performance, reliability and flexibility, Ringba provides on demand access to telecom networks in 60+ countries, intelligent call flow management and real-time analytics and reporting to performance marketers, contact centers and pay per call networks.
Transactional customers currently make up 25% of A/S's sales. Express could impact A/S in two scenarios: optimistic where all 25% of transactional customers switch to Express, and pessimistic where all transactional (25%) and some relationship (40%) customers switch. This would lead to declines in total sales of 42.1% in the optimistic scenario and 82% in the pessimistic scenario. A/S's suppliers may try to undercut A/S's margins by lowering prices for products on Express. However, suppliers would lose control over demand generation without A/S's sales team. Overall, Express poses more threats as a competitor than opportunities for A/S due to potential loss of customers
Arrow Electronics is a major electronics distributor. It was considering a new "Express Parts Internet Distribution Service" that would allow customers to purchase parts directly online. This could both gain Arrow new customers but also cause existing customers to bypass Arrow. Key questions were around how many current customers might switch to using Express and what impact it could have on Arrow's sales and profits. Arrow's business model relied both on selling standardized parts at low prices as well as providing value-added services to build relationships with customers. Express posed both threats and opportunities to Arrow's business.
What is lifetime value of customer and how can marketers maximize it?Sameer Mathur
Lifetime value of a customer is the net present value of the future revenue stream a customer is expected to generate over the entire lifetime of their relationship with the company. Marketers can maximize customer lifetime value by focusing on attracting and retaining profitable customers, encouraging unprofitable customers to shift to competitors, and selling additional profitable products to existing customers. Calculating customer profitability accurately requires using accounting techniques like activity-based costing to consider all relevant costs of acquiring, serving, and retaining customers.
Sales Force Training at Arrow Electronics - Case AnalysisNikhil Saraf
Arrow Electronics is a broadline distributor of electronics and semiconductor components. It began in 1935 and is now one of the largest distributors in the US. Arrow implemented the Sprouts program in the 1980s to hire and train recent college graduates as salespeople. This was done to address high turnover, lack of training, and hiring issues. The Sprouts program provided structured training but still had attrition issues as graduates were recruited by competitors. Arrow later implemented Pathways to continue recruiting and training college graduates, formalizing the process. It aims to address the shrinking industry pool and bring new talent into the salesforce.
This presentation focuses on the relationship marketing best practices. Emphasis is on knowledge and understanding for the following:
1. Customer
2. Customer service
3. Customer relationship management (CRM)
4. Customer lifetime value (CLV)
5. Successful customer relationship strategies
6. Customer relationship model
eFolder General_4 Key Components to a Business Technology ReviewKaitlyn Langer
The document discusses key components of a Business Technology Review (BTR) for MSPs. A BTR allows an MSP to regularly meet with clients to assess their technology needs, drive upsells and cross-sells, and ensure client retention. There are four key components to a successful BTR: 1) providing business consulting to understand client goals and tie technology to those goals, 2) helping clients budget and plan for future needs, 3) reviewing product lifecycles to mitigate risks, and 4) maintaining strong client relationships. Regular BTRs position the MSP as a trusted advisor and help cultivate existing business relationships.
This document discusses strategies for maximizing customer retention in mass markets. It outlines the customer retention cycle from acquisition to separation. Key aspects discussed include meeting customer expectations, developing relationships at each stage, proactive vs reactive retention approaches, and ensuring strategic partnerships and program management are in place. The overall goal is to establish and nurture relationships at each stage of the customer lifecycle to minimize churn and maximize retention.
This document provides guidance on pricing services for a business. It outlines three common methods for setting prices: cost-based pricing, competition-based pricing, and customer-based pricing. Cost-based pricing involves calculating costs and adding a markup. Competition-based pricing uses competitors' prices as a benchmark. Customer-based pricing considers customer demand and perceived value. The document also discusses factors like monitoring costs, determining profit margins, using hourly or flat rates, testing new prices, and raising prices over time. The overall message is that properly pricing services is important for business success but also subjective, requiring an understanding of costs, customers, and the market.
Doug Sumner Distribution Models PresentationDoug Sumner
A presentation on financial services distribution models (with an emphasis on Bancassurance and Life Insurance) that I gave a little while ago in Thailand. I\'m happy to discuss if any one is interested.
This document outlines activities for an entrepreneurship skills workshop, including:
1. A group activity to match personal qualities to successful entrepreneurs.
2. An ideation and business planning workshop where students generate business ideas and learn to fill out a business model canvas.
3. A group activity where students present their business ideas to potential investors in 3 minutes to practice presentation skills.
The document provides details on the goals and materials for each activity, and includes an in-depth explanation of how to fill out the business model canvas across its 9 elements - including customer segments, value propositions, channels, and revenue streams. Tips are given for pitching a business idea to investors, with the goal being to spark
This document discusses services that agencies can offer clients to build long-term relationships, including SMS/text services, website hosting and management, pay-per-click tracking, CRM and social data mining, brand publishing, and social media monitoring. These "tethered services" are fee-based rather than media-focused, long-term rather than one-off projects, and difficult for clients to transition away from once established. The document provides examples and suggestions for how agencies can implement and sell such services.
All of these questions are answered I just need you to read the an.docxnettletondevon
All of these questions are answered I just need you to read the answers, understand them and paraphrase them in your own way with keeping the same idea. Just rewrite it with the same idea but in a different phrase than these.
Essay Questions:
1. Identify and discuss reasons why firms become so infatuated with pricing. Why is pricing given a great deal of attention?
Answer/ ANS:
There is no other component of the marketing program that firms become more infatuated with than pricing. There are at least four reasons for the attention given to pricing. First, the revenue equation is pretty simple: Revenue equals the price times quantity sold. There are only two ways for a firm to grow revenue: increase prices or increase the volume of product sold. Rarely can a firm do both simultaneously. Although there are literally hundreds of ways to increase profit by controlling costs and operating expenses, the revenue side has only two variables—one being price and the other being heavily influenced by price.
A second reason that firms become enamored with pricing is that it is the easiest of all marketing variables to change. Although changing the product and its distribution or promotion can take months or even years, changes in pricing can be executed immediately in real time. Likewise, product, distribution, or promotion changes can also be quite expensive, especially if research and development (R&D) or production must be rescheduled. Conversely, changing prices is a very low-cost option.
The third reason for the importance of pricing is that firms take considerable pains to discover and anticipate the pricing strategies and tactics of other firms. Salespeople learn to read a competitor’s price sheet upside down at a buyer’s desk. Retailers send “secret shoppers” into competitors’ stores to learn what they charge for the same merchandise. In this age of e-commerce, tracking what competitors charge for their goods and services has become so daunting that an entire price-tracking industry has emerged.
Finally, pricing is given a great deal of attention because it is considered to be the only real means of differentiation in mature markets plagued by commoditization. When customers see all competing products as offering the same features and benefits, their buying decisions are primarily driven by price.
Having a solid understanding of these issues is important because far too many firms and their managers use a seat-of-the-pants approach to pricing by guessing the best price for their goods and services. Guessing is never a good strategy in marketing; it can be downright deadly when it comes to setting prices.
2. In many (if not most) circumstances, cutting prices to increase sales volume is not a good idea. Explain why this is so. What are some alternatives that are preferable to cutting prices?
Answer/ ANS: All marketers understand the relationship between price and revenue. However, firms cannot charge high prices without goo.
Why is this book so important? One of the biggest lessons I have learned within the startup landscape is that even though pricing, together with the business model, remains by far the lever that most impacts revenue, the subject is a sensitive one.
Pricing is a strong — but often underused — tool available to capture a share of value created for customers
Pricing is one of the biggest challenges that startup face. The book is a practical toolkit that positively influences the pricing strategies of startups. It reveals insights in the different pricing methods and tactics used by successful companies.
From the 2009 Camp Niche Publisher's Conference: how to leverage investment in print infrastructure, deliver pre-qualified, permission based leads and calculate ROI.
The document provides guidance on developing an effective marketing plan on a shoestring budget. It recommends first assessing your target customers and available resources. It then discusses creating a blueprint with measurable goals and a consistent message. Various low-cost and free marketing ideas are presented, like optimizing your website, social media presence, and online directories. It stresses measuring the results of your efforts to determine what is truly effective.
The document discusses various pricing methods that can be used by businesses, including:
- Market oriented pricing, which involves comparing prices of similar products and adjusting based on competitors.
- Cost plus pricing, which calculates all costs and marks up the price to include a profit margin.
- Price sensitivity, which determines how price changes impact consumer demand to find the optimal price.
- Loss leader pricing, where certain products are priced below cost to attract customers and increase overall profits.
The document provides examples and definitions for each method to explain how and when businesses may utilize different approaches to set prices.
The document discusses pricing as the fourth P of the marketing mix. It covers various topics related to pricing such as introduction to pricing, case studies, questions to consider in pricing, functions of price, setting the price, estimating demand, and estimating costs. The key steps in setting price include selecting the pricing objective, determining demand, estimating costs, analyzing competitors, selecting a pricing method, and selecting the final price.
The document discusses pricing as the fourth P of the marketing mix. It covers introduction to pricing, setting price, factors affecting price, and pricing strategies for different products. The key points are:
1) Pricing is one of the four Ps of marketing along with product, promotion, and place. It is the process of determining what a company will receive in exchange for its products.
2) Setting price involves determining pricing objectives, estimating demand and costs, analyzing competitors, selecting a pricing method, and determining the final price.
3) Price should achieve financial goals, fit market realities, and support product positioning. It is influenced by other marketing mix elements.
This document discusses the 5 P's of marketing - People, Product, Place, Price, and Promotion - as they relate to starting an internet cafe business. It provides tips on determining the type of cafe, products and services offered, ideal location factors, pricing strategies, and promotional activities. Pricing strategies discussed include setting realistic prices based on costs rather than competitors, accounting for inflation, including a salary, and using discounts strategically.
Hands- on Social Media 7: Building And Selling Social Strategyagencyside
The document provides guidance on selling social media services to clients. It recommends that salespeople demonstrate their own proficiency with social media, qualify customers by understanding their goals and ensuring budget fit, and price services using retainers, projects, or pay-for-performance models depending on the client and goals. It emphasizes understanding objectives over jumping to tactics and getting input from others to develop effective strategies.
Fundamentals of Marketing Mix- 4C’s for eCommerceeTailing India
Marketing mix 4c’s is one of the business tools that every internet marketer should learn. The 4Cs enables you to think in terms of your customers’ interests more than your own. It helps to develop customer-centric strategies from being business-oriented ones.
This document provides definitions and explanations of key marketing concepts including the marketing mix (7Ps), types of marketing, and marketing definitions. It discusses the marketing mix elements of product, price, place, promotion, people, process, and physical evidence. It provides details on different pricing strategies, types of marketing like mass, direct, and internet marketing. Overall, the document serves as a comprehensive overview of fundamental marketing principles.
This document discusses different business models and management styles. It describes several business models including the advertising model, auction model, direct sales model, freemium model, and low cost model. It argues that the advertising model is the best business model as it can make a business known to a large audience quickly and potentially increase sales. The document also outlines several management styles such as directive, authoritative, participative, pacesetting, and coaching. It states that no single management style is best and that the most effective style depends on factors like employee skills and the work situation.
Command the Prices you Deserve - Month of Marketing webinarBizink
Value pricing is key to being able to command the prices you deserve! In this Month of Marketing webinar Steve Major reveals how to:
- Move away from the billable hour
- Price the customer
- Scale value pricing
https://monthofmarketing.com/command-prices-deserve/
CGRAY-Aprimo Think Before You Send WP-Press-QualityCaryn Gray
This document discusses best practices for using customer behavior data to trigger automated marketing communications, known as trigger campaigns. It emphasizes that while companies have access to vast amounts of customer data, they must thoughtfully consider privacy, permission, and how the average person may perceive such communications. Specifically, marketers should test different message strategies, contents, offers and timings to find the right balance of generating sales without appearing intrusive. Trigger campaigns can significantly boost conversion rates when done respectfully and for the customer's benefit rather than just to make a sale.
This document provides an overview of pricing principles and strategies for estimating costs. It discusses factors to consider when setting prices like customer value and profitability. Various pricing models are outlined, including fixed pricing, subscriptions, and cost-plus pricing. The document also covers pricing strategies, constructing cost models, analyzing project risks, and reviewing estimates. The key aspects of pricing covered are customer value, profitability, cost analysis, and risk assessment.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
How to price your services
1. To listen to the audio of this program, put this link into
your browser
http://users.macrobatix.com/msatt/pricing.mp3
Pricing Your Services
Strategies, Tactics & Attitude
Mark Satterfield
Gentle Rain Marketing
2. The impact of Pricing decisions
is often underestimated
McKinsey study: Pricing has a greater
impact on profitability than either sales
volume increases, cost reductions or other
improved efficiencies.
3. What we’re going to cover
today
Setting fees/prices
– Models
– Mindset
Negotiating
– Price comes up twice in the discussions.
– How to determine if the person has money.
4. Pricing…more than just what
you charge.
What prices say about your work
Importance of having a pricing strategy
– Dominate a market niche.
However, we often approach pricing from the
perspective of “It’s the primary reason people
don’t hire us.”
– Erroneous assumption
– The research that has been conducted shows that it is
not among the top 3.
– However…it is the most often heard EXCUSE for not
hiring someone.
5. Attitudes towards pricing
Pricing is more a matter of communication and
ATTITUDE
You can always be under-priced so might as well
stop using it as an excuse
Price is based on VALUE.
– If you don’t communicate BENEFITS your price is
ALWAYS too much.
– People are not as price conscious as they are VALUE
conscious
6. Attitudes towards Pricing
McKinsey Study: “Sellers of services usually have a
lower perception of the VALUE of their services then the
buyer.”
Gartner Study: “Most providers of services have more
problems with their price structures than anything else-
Customers usually have fewer problems with the price.
Price resistance is almost always in the mind of the seller
not the buyer.
Exercise…What is the value that others receive from
working with you?
Worthiness
– www.MarianMassie.com
7. Setting your price
Where in the market do you want to
operate?
– The reality is that prices are all over the map
Volume
Exclusivity
8. Pricing model: Hourly
Least effective
Trading time for dollars
Ok for entry level services.
Bad for projects…not good for you nor
your clients.
9. Project Pricing Model:
The Michelangelo
One price for you to do the work.
Lower price for working with a member of
your staff
Middle price for working with a member
of your staff who is supervised by you.
10. Pricing model: Success fees.
Contingency arrangements
Pure success or retainer against success?
The abandonment factor.
How to keep people honest.
11. Pricing: Ascension
Entry level the price very low. Add components
incrementally
Flow chart the process by which the client
achieves success.
– What will they need at various stages
Works best with a Bundled/Unbundled strategy
12. Pricing: Bundling & Unbundling
A “component” approach to pricing
How it works
– Break you services offer into all of its
components. Over the course of a year, what
would the client get?
– What is the logical sequence?
13. GRM: Segment the market
Those who want to Learn
– Desire for Knowledge
Those who want to Do
– Desire for Results
90%/10%
– The appeal of information products is to the 90%.
14. Pricing for the 10%.
Components of Marketing
1. Marketing message/Differentiation
2. Creation of Free information article/report
3. Development of one-page lead capture website.
4. Autoresponder sequence
5. Promotion of the free report
– Direct mail
– Google/Secondary search engines
– Articles (Article distribution services)
– Trade shows
– Co-registration
– Speaking
15. Pricing
Bundled…$15,000 against 10%
Unbundled A…Individual components. Client
self-selects what they need.
– We do them for you (Price X)
– We teach you how to do them (Price Z)
Unbundled B…We organize the sequence.
– 6 months. March you through the drill.
16. Pricing Model:
Continuity/Forced Continuity
By once charged till disconnect.
– Memberships
– Subscriptions
– Eliminates renewal decisions
Forced continuity.
– Buy product A, you are automatically enrolled
in Continuity Program B.
– Advantages/Disadvantages
17. Negotiating Prices & Fees
But before we do…
Next months Inner Circle program
– Email marketing
Mailing Lists, Subject Lines, Avoiding SPAM filters, Email
in follow up, Text vs. HTML, 3 Different types of emails
you need to send regularly to your group…
July
– Mastering Trade Shows
Your ideas and questions are always welcome.
18. Determining if you prospect can
afford your services…getting price
on the table
Prices come up twice in the discussion (Helping
Clients Succeed. M. Khalsa)
Have you established a budget for this?
– How much?
– How were you planning on funding this?
3 part question
– I don’t know how much this will cost you…
– Others seeking similar results…
– Can you see yourself falling somewhere in that
range?
19. Overcoming price resistance
When to discuss price
– Problem
– Results
– Then…Price
Loading up the “Balance beam”.
– Communicating benefits…”Here’s what you get and
this is why it’s important to you.”
– Other critical component of communicating benefits
is focusing on issues of fear/insecurity
Thought it would be easier to get new clients
Others seem to be successful, what am I doing wrong?
Get leads but can’t seem to convert many of them.
Would love to just be able to focus on the specific service I
offer…would like to have marketing run on auto-pilot.
20. Summary on Pricing
It’s a much a matter of Attitude as it is Tactics.
Different approaches you can adopt.
Naturally if you’d like to discuss your personal
pricing strategy please let me know.