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Our Story in 11 Questions - Yu-Shik Kim, n11.com

Our Story in 11 Questions, Yu-Shik Kim - n11.com

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Our Story in 11 Questions - Yu-Shik Kim, n11.com

  1. 1. 1 alışverişin uğurlu adresi Webrazzi e-Commerce ‘15 YU-SHIK KIM Chief Strategy and Planning Officer 18 February 2015
  2. 2. 2 1
  3. 3. 3 1
  4. 4. 4 1 BEST OF BESTBEST OF BEST 1 TO 1 COMMUNICATION1 TO 1 COMMUNICATION
  5. 5. 5 1
  6. 6. 6 WHY ARE WE DIFFERENT? 2
  7. 7. 7 2 WHY ARE WE DIFFERENT? 4.3  billion   dollars  trade   volume   43  million   registered   products   1.1  billion  dollars   mobile  trade   volume   50  million     visitors  per     month   DATAS OF 2014
  8. 8. 8 2 WHY ARE WE DIFFERENT? STRONG LOCAL KNOW HOW AND PRESENCE STRONG BUSINESS ETHICS WIDE ECOSYSTEM LOCAL MARKET EXPERIENCE STRONG LOCAL EXPERTISE
  9. 9. 9 3 How we see the market evolve?
  10. 10. 10 3 HOW WE SEE THE MARKET EVOLVE? C2C Vertical C2C-B2C Mixed Multi Cat.B2C B2C Managed B2C Open Market
  11. 11. 11 4
  12. 12. 12 WHAT IS THE NEXT BIG THING?
  13. 13. 13 WHAT HAPPENED IN KOREA 5 ?
  14. 14. 14 KOREA 5 WHAT HAPPENED IN KOREA?
  15. 15. 15 KOREAN E-COMMERCE MARKET (USD BN) 2010 2011 2012 2013 2014 34 0.3 40.4 0.6 47.6 1.7 54.8 4 64.6 7.6online mobile 5 WHAT HAPPENED IN KOREA? CAGR %124 %17 34.3 41 49.3 58.8 72.2 %20 total
  16. 16. 16 Female users increased KEY TRENDS 5 WHAT HAPPENED IN KOREA? %51 %58 Users are getting younger and younger UNDER 34%53 %60 Most selling categories: Fashion and Mart
  17. 17. 17 WHAT WILL HAPPEN IN TURKEY?
  18. 18. 18 WHAT WILL HAPPEN IN TURKEY? Similar as in Korea, online market will continue to grow and mobile market will explode e-retail sector may grow by 25~30% in 2015 e-retail sector has grown by 20~25 in 2014
  19. 19. 19 WHAT WILL HAPPEN IN TURKEY? KOREA (2017) (2017) (2017) %14 %18 (2017) Internet Retail Portion Of Total IN TWO YEARS E-RETAIL SECTOR IN TURKEY WILL DOUBLE AT LEAST THERE IS SO MUCH ROOM FOR FURTHER GROWTH %1,5 %3 %11 %12
  20. 20. 20 7 WHAT WE HAVE DONE IN TURKEY?
  21. 21. 21 7 21 K Registered Shops 4 MN Members 24.5 MN Registered Products %66 Male %34 Female WHAT WE HAVE DONE IN TURKEY?
  22. 22. 22 7 ANNUAL VISITS +200.000.000+9.700.000 MONTHLY UNIQUE VISITORS 7.2 MN TOTAL SOLD PRODUCTS WHAT WE HAVE DONE IN TURKEY?
  23. 23. 23 7 WHAT WE HAVE DONE IN TURKEY? www.n11.com
  24. 24. 24 FIRST IN TURKEY AS AN OPEN MARKET PAY ON PLATFORM (POP) 7 WHAT WE HAVE DONE IN TURKEY? AD. PLATFORM
  25. 25. 25 WHAT ABOUT MOBILE IN TURKEY?
  26. 26. 26 WHAT ABOUT MOBILE IN TURKEY?
  27. 27. 27 WHAT ABOUT MOBILE IN TURKEY? SALLAMATİKIMAGE SEARCH COMING SOON: ONE CLICK PAYMENT BARGAINING CREDIT CARD SCANNER
  28. 28. 28 M C L WHAT IS MOBILE IMPACT? 9
  29. 29. 29 9 WHAT IS MOBILE IMPACT?
  30. 30. 30 Connecting People 9 WHAT IS MOBILE IMPACT?
  31. 31. 31 IS TURKEY READY TO EMBRACE THE CHANGE?
  32. 32. 32 IS TURKEY READY TO EMBRACE THE CHANGE? Ratio of those who have not yet shopped online but have tendency is 37% Turkey is one of the leading countries in spending in Europe YOUNG & DYNAMIC DEMOGRAPHIC Source: IAB Turkey Datas 2014 between 17-24
  33. 33. 33 IS TURKEY READY TO EMBRACE THE CHANGE? HIGH MOBILE PENETRATION 70.000.000 MOBIL USER %91,5 51.000.000 3G USER %64 23.500.000 SMART PHONE USER %30
  34. 34. 34 IS TURKEY READY TO EMBRACE THE CHANGE? INTENSE ENGAGEMENT IN SNS (FACEBOOK, TWITTER, ETC..) 73% of total internet users is on social media +35.500.000 FACEBOOK USER 11.500.000 TWITTER USER 12.000.000 daily active mobil facebook user AGE 19-25 %50
  35. 35. 35 WHAT IS THE FUTURE ? 11
  36. 36. 36 11 WHAT IS THE FUTURE ?
  37. 37. 37 11 WHAT IS THE FUTURE ? RECOMMENDATION, PERSONALIZATION CONTEXT BASED PRODUCT SEARCH HUMAN ORIENTED UI/UX DESIGN INTELLIGENT SHOPPING
  38. 38. 38 n11 will be embedded deeply into your everyday necessities and become your “Life Guide” THANK YOU!

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  • NeetDemir

    Apr. 24, 2015

Our Story in 11 Questions, Yu-Shik Kim - n11.com

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