Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you for a successful inbound strategy.
Are you wanting to shake things up in 2020? Do you want to expand your market place, or change your niche all together? Looking to switch from first-time homebuyers to luxury, move from buyers agent to being a listing agent or take on the town next door. Maybe your life has given you the opportunity to move halfway across the country. How do you start over and build from scratch?
We’ll be talking with Shannon King whose done this 5 times in 20 years from Texas to Hawaii with a few stops in between. She’s going to share with us her road map to taking on new markets. You’ll learn 10 tips all agents can implement into their current business to increase clients even if you’re not expanding or reinventing your niche. You’ll learn what you need to do now before you take the leap into a new market place. A perfect session for agents and brokers alike. Shannon is a selling broker, she will share how she moves into new markets and turns strangers into clients and will give insight into launching an impactful boutique brand that recruits and trains successful agents.
Once you have worked out your marketing Strategy, Marketing Funnel and approach, it is a matter of thirty minutes a day to promote your business online. A clear plan, focus and persistence will deliver up your business goals!
Are you wanting to shake things up in 2020? Do you want to expand your market place, or change your niche all together? Looking to switch from first-time homebuyers to luxury, move from buyers agent to being a listing agent or take on the town next door. Maybe your life has given you the opportunity to move halfway across the country. How do you start over and build from scratch?
We’ll be talking with Shannon King whose done this 5 times in 20 years from Texas to Hawaii with a few stops in between. She’s going to share with us her road map to taking on new markets. You’ll learn 10 tips all agents can implement into their current business to increase clients even if you’re not expanding or reinventing your niche. You’ll learn what you need to do now before you take the leap into a new market place. A perfect session for agents and brokers alike. Shannon is a selling broker, she will share how she moves into new markets and turns strangers into clients and will give insight into launching an impactful boutique brand that recruits and trains successful agents.
Once you have worked out your marketing Strategy, Marketing Funnel and approach, it is a matter of thirty minutes a day to promote your business online. A clear plan, focus and persistence will deliver up your business goals!
Your unique value proposition is one of the most critical components of your entire business. You will win more customers and boost revenues if you craft a UVP that incorporates business value and personal value.
An understanding of start-ups, the entrepreneurial buzzword. The strategy for branding cost stripped start-ups effectively with a glimpse of cost effective Social Media strategy.
Some interesting start-up stories to understand the concept by example.
Using Inbound Marketing to Source Interview and Hire TalentNew Breed
Learn how to leverage the inbound methodology to find new employees. A presentation from New Breed Marketing CEO Patrick Biddiscombe, given at HubSpot's #INBOUND15 conference.
How to blog - a content strategy for your bizJane Woodyer
This presentation provides insight into writing a company blog and developing a content marketing strategy for your business. Using tried and tested inbound marketing practices it will help you attract customers by blogging.
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...guide2entrepreneurs
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I BE USEFUL ENTREPRENEURS?
Here I am explaining you that it depends on you were you quit your current job entirely or slowly make your way into it. Quitting entirely is good so you can focus 100% of you attention on the business, but you need enough finances to back you. Slowly making your way into it is the safest method but it can take more time for becoming useful entrepreneur.
If you are a diploma in computer engineering there are newly computer business for the source of income you need to work for how much money you needed and technician of repairing it. Here are some of the things you need to invest for starting your business as a computer repair services DVD-Burners, Power Supplies, Wireless Routers, Wireless USB Dongles, Cables, Cases, Keyboard/Mice and copies of Windows XP/Vista/7. Items like CPUs, Video Cards and Hard Drives should only be bought on an as needed basis if you are a new business since the value drops so quickly.
For machines I have learned and explained for a particular business that starting a business in mechanical engineering need to have sum huge sum of money for the particular device is designed and developed in PVC. Here you want to know about that your family need to support for the particular business and placing the engineers in your shop for the particular work.
In the diploma engineering I have selected the mechanical engineering to explain about starting your own business. Here I have realized the scope of mechanical engineering From machines- automation, biomechanical science, design of implants, injection molding, plastic molds design, plastic components design, manufacturing, maintenance, HVAC, printing and packaging technology, etc- everything dealing in plastics.
Your must have your business cards in your hand when meeting the client bases for the first impression of your own. Were you needed it for your business which the business cards make professionally. If you need to show your business to the worldwide then do not host in free host. Most free hosts allow for lame domain names many of them are ads support here you need to sell the competitors adds in your sites too.
Derby HUG Inbound Sales workshop June 2016Emma Jones
June's Derby HubSpot User Group covered how to implement a more consultative sales & marketing approach which aligns with how prospects research and buy. Presentations covered how to implement an inbound sales process, and achieve sales and marketing alignment for smoother sales cycles and better qualified leads.
This entertaining presentation on how to build and deliver killer presentations and pitches was given to the Hispanic marketing association AHAA! ar their annual conference: Miami 4/27/15. The presentation is from my book, "The Levitan Pitch. Buy This Book. Win More Pitches."
How to charge what you are worth for solo-based businessesJackie B Peterson
Under charging is the main reason for failure when you're working for yourself. Learn how to stop sabotaging your efforts and set yourself up for success.
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyHubSpot Academy
Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you need for a successful inbound strategy.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
Learn how to research a market and develop buyer personas for all of your target markets. This deck covers the fundamentals of customer segmentation, including gathering market information, how to pull that information into a cohesive buyer persona, and examples of Hubspot's buyer personas. Slides from a class taught by Hubspot's Sam Mallikarjunan.
Designing & Testing Buyer Personas for Inbound MarketingIntelligent_ly
Learn how to research a market and develop buyer personas for all of your target markets. This deck covers the fundamentals of customer segmentation, including gathering market information, how to pull that information into a cohesive buyer persona, and examples of Hubspot's buyer personas. Slides from a class taught by Hubspot's Sam Mallikarjunan.
Your unique value proposition is one of the most critical components of your entire business. You will win more customers and boost revenues if you craft a UVP that incorporates business value and personal value.
An understanding of start-ups, the entrepreneurial buzzword. The strategy for branding cost stripped start-ups effectively with a glimpse of cost effective Social Media strategy.
Some interesting start-up stories to understand the concept by example.
Using Inbound Marketing to Source Interview and Hire TalentNew Breed
Learn how to leverage the inbound methodology to find new employees. A presentation from New Breed Marketing CEO Patrick Biddiscombe, given at HubSpot's #INBOUND15 conference.
How to blog - a content strategy for your bizJane Woodyer
This presentation provides insight into writing a company blog and developing a content marketing strategy for your business. Using tried and tested inbound marketing practices it will help you attract customers by blogging.
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I B...guide2entrepreneurs
I HAVE DONE DIPLOMA IN ENGINEERING AND WANT TO START OWN BUSINESS HOW CAN I BE USEFUL ENTREPRENEURS?
Here I am explaining you that it depends on you were you quit your current job entirely or slowly make your way into it. Quitting entirely is good so you can focus 100% of you attention on the business, but you need enough finances to back you. Slowly making your way into it is the safest method but it can take more time for becoming useful entrepreneur.
If you are a diploma in computer engineering there are newly computer business for the source of income you need to work for how much money you needed and technician of repairing it. Here are some of the things you need to invest for starting your business as a computer repair services DVD-Burners, Power Supplies, Wireless Routers, Wireless USB Dongles, Cables, Cases, Keyboard/Mice and copies of Windows XP/Vista/7. Items like CPUs, Video Cards and Hard Drives should only be bought on an as needed basis if you are a new business since the value drops so quickly.
For machines I have learned and explained for a particular business that starting a business in mechanical engineering need to have sum huge sum of money for the particular device is designed and developed in PVC. Here you want to know about that your family need to support for the particular business and placing the engineers in your shop for the particular work.
In the diploma engineering I have selected the mechanical engineering to explain about starting your own business. Here I have realized the scope of mechanical engineering From machines- automation, biomechanical science, design of implants, injection molding, plastic molds design, plastic components design, manufacturing, maintenance, HVAC, printing and packaging technology, etc- everything dealing in plastics.
Your must have your business cards in your hand when meeting the client bases for the first impression of your own. Were you needed it for your business which the business cards make professionally. If you need to show your business to the worldwide then do not host in free host. Most free hosts allow for lame domain names many of them are ads support here you need to sell the competitors adds in your sites too.
Derby HUG Inbound Sales workshop June 2016Emma Jones
June's Derby HubSpot User Group covered how to implement a more consultative sales & marketing approach which aligns with how prospects research and buy. Presentations covered how to implement an inbound sales process, and achieve sales and marketing alignment for smoother sales cycles and better qualified leads.
This entertaining presentation on how to build and deliver killer presentations and pitches was given to the Hispanic marketing association AHAA! ar their annual conference: Miami 4/27/15. The presentation is from my book, "The Levitan Pitch. Buy This Book. Win More Pitches."
How to charge what you are worth for solo-based businessesJackie B Peterson
Under charging is the main reason for failure when you're working for yourself. Learn how to stop sabotaging your efforts and set yourself up for success.
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyHubSpot Academy
Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you need for a successful inbound strategy.
At the heart of any email campaign is the goal of converting a prospect into a buyer. If you don't know detailed information about your buyer - i.e. what motivates them, what are their current challenges, what are buying triggers, etc. - how can you create an effective email campaign?
If you stop making generalized assumptions about your target market and target them through a buyer persona(s), all facets of your email strategy will improve because you'll be sending emails your subscribers will actually want to read.
This easy-to-follow guide walks you through the 4 steps of creating an effective buyer persona.
Included:
Recommendations/ Tips
Comprehensive Customer Questions
Detailed Outline of What To Include In Your Persona
Free Editable Buyer Persona PowerPoint Template
Learn how to research a market and develop buyer personas for all of your target markets. This deck covers the fundamentals of customer segmentation, including gathering market information, how to pull that information into a cohesive buyer persona, and examples of Hubspot's buyer personas. Slides from a class taught by Hubspot's Sam Mallikarjunan.
Designing & Testing Buyer Personas for Inbound MarketingIntelligent_ly
Learn how to research a market and develop buyer personas for all of your target markets. This deck covers the fundamentals of customer segmentation, including gathering market information, how to pull that information into a cohesive buyer persona, and examples of Hubspot's buyer personas. Slides from a class taught by Hubspot's Sam Mallikarjunan.
Essentials of Inbound Marketing 2014 - Class #1 HubSpot Inbound Academy Certi...Sorin Magureanu
What is inbound all about in the first place?
Inbound isn't just a different way of doing marketing, it's a different way of doing business as a whole. Instead of the old interruptive tactics marketing and salespeople used to employ, inbound is about creating a business experience people actually like and want to be a part of. In this class, you'll learn what inbound is, explore the best practices that underlie any successful inbound strategy, and see examples of effective inbound strategies in action.
This class provides the foundational knowledge you'll need to be successful with every class moving forward.
Growing Your Business with Inbound Marketing - Tracy McAllister Social Media Camp
Inbound marketing is one of the most effective marketing strategies to increase leads to your business. Instead of using traditional marketing tactics such as purchasing ad space, buying email lists, and attending trade shows, inbound marketing focuses on creating quality content targeted to your buyer personas. By aligning the content you publish with your audiences interests you can attract, convert and retain new customers!
Learn how to create your buyer personas, develop quality content in the right place at the right time, and use your website, social media and other tools to grow your business.
Buyers have so much information available to them that they typically have already made 60% of their purchase decision before even talking to a sales rep. We need to change our sales process in order to support the buying process. Learn how to make this transformation by providing a relevant, personal, and delightful experience for each of your prospects from start to finish!
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Taking your sales process inbound 2014 - Class #10 HubSpot Inbound Academy Ce...Sorin Magureanu
Buyers have so much information available to them that they typically have already made 60% of their purchase decision before even talking to a sales rep.
We need to change our sales process in order to support the buying process. Learn how to make this transformation by providing a relevant, personal, and delightful experience for each of your prospects from start to finish!
This class fits into the "Close" stage of Inbound Methodology - by transforming the way we sell, we are able to keep up with our customers buying habits and close deals more efficiently.
http://academy.hubspot.com/inbound-marketing-certification/close/inbound-sales
Halifax HubSpot User Group Meetup - Dec 9, 2014Kula Partners
On December 9th, 2014 as a part of our quarterly HubSpot User Group Meetup Mike Ewing, Author of "Inbound Commerce, How to Sell Better Than Amazon" delivered a presentation to a packed crowd at the Kula Partners office.
Learn about developing a content marketing strategy for your small business by using low-cost and free tools around the web! This presentation focuses on digital inbound marketing for small business owners, entrepreneurs, and others who are unsure of how to market their company on the Internet.
The Science of Building Actionable Buyer PersonasScripted.com
On Thursday, November 5th, the experts and LeadGenius and Scripted discussed how to develop data driven buyer personas for better lead generation and content marketing.
Throughout the 60 minute webinar, VP of Sales at LeadGenius, Ryan Williams, Co-Founder of Scripted, Ryan Buckley, and Director of Marketing at Scripted, Eric MacColl talked about:
Using data from your CRM to build in-depth buyer personas
Refining, iterating, and testing your ideal customer profiles
Creating effective content for each buyer stage
How get started with content creation
Lessons learned from LeadGenius customers
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
14. Use buyer personas.
Create remarkable content.
Leverage your content.
Use the Buyer’s Journey.
INBOUND BEST PRACTICES
15. Use buyer personas.
Create remarkable content.
Leverage your content.
Use the Buyer’s Journey.
INBOUND BEST PRACTICES
16. Semi-fictional representations of your ideal customer based on
real data and some select educated speculation about customer
demographics, behavior patterns, motivations, and goals.
BUYER PERSONAS
18. Persona Detail Sample question to Ask
Role What is your job role? Your title?
Company/Organization
What industry or industries does your company
work/is your role in?
Goals What are you working to accomplish?
Challenges What are your biggest challenges?
Watering Holes
How do you learn about new information for your
job?
Shopping Preferences
Do you use the internet to research vendors or
products?
SAMPLE PERSONA RESEARCH QUESTIONS
20. PERSONA NAMEBACKGROUND:
• Basic details about persona’s role, key information about the persona’s company
• Relevant background info
DEMOGRAPHICS:
• Gender, age range, household income (consider a spouse’s income, if relevant)
IDENTIFIERS:
• Buzzwords & mannerisms
GOALS:
• Persona’s primary & secondary goal
CHALLENGES:
• Primary and secondary challenge to persona’s success
HOW WE HELP:
• How you solve your persona’s challenges & help achieve their goals
COMMON OBJECTIONS:
• Identify the most common objections your persona will raise during the sales process
REAL QUOTES:
• Include a few real quotes (taken during interviews) that well represent your persona to make it easier for employees to
relate to/understand to them
21. BACKGROUND:
• Head of HR, married with 2 children (10 and 8)
• Worked at same company for 10 years; worked up from HR Associate
DEMOGRAPHICS:
• Skews female, age 30-45, suburban, dual HH Income: $140,000
IDENTIFIERS:
• Calm demeanor, usually assistant screening calls, wants collateral mailed/printed
GOALS:
• Keep employees happy and turnover low, support legal and finance teams
CHALLENGES:
• Getting everything done with a small staff, rolling out changes to the entire company
HOW WE HELP:
• Make it easy to manage all employee data in one place
• Integrate with legal and finance systems
COMMON OBJECTIONS:
• Worried will lose data moving to a new system, doesn’t want to have to train the entire company on it.
REAL QUOTES:
• “It’s been difficult getting company-wide adoption of new technologies in the past.”
• “I’ve had to deal with so many painful integrations with other departments’ databases and software.”
HR BLAST - SAMPLE SALLY
22. Use buyer personas.
Create remarkable content.
Leverage your content.
Use the Buyer’s Journey.
INBOUND BEST PRACTICES
29. IF YOU WERE TO CREATE A BLOG POST
ABOUT YOUR PRODUCT OR SERVICE,
WHERE WOULD IT FALL INTO THE
BUYER’S JOURNEY?
A. Awareness stage
B. Consideration stage
C. Decision stage
30. IF YOU WERE TO CREATE A BLOG POST
ABOUT YOUR PRODUCT OR SERVICE,
WHERE WOULD IT FALL INTO THE
BUYER’S JOURNEY?
A. Awareness stage
B. Consideration stage
C. Decision stage
31. IF YOU WERE TO CREATE A BLOG POST
ABOUT YOUR PRODUCT OR SERVICE,
WHERE WOULD IT FALL INTO THE
BUYER’S JOURNEY?
A. Awareness stage
B. Consideration stage
C. Decision stage
32. IF YOU WERE TO CREATE A BLOG POST
ABOUT YOUR PRODUCT OR SERVICE,
WHERE WOULD IT FALL INTO THE
BUYER’S JOURNEY?
A. Awareness stage
B. Consideration stage
C. Decision stage
But wait! This was a
trick question!
33. WHEN CREATING CONTENT,
KEEP IT EDUCATIONAL.
Not educating your buyer personas on who you are and what you do,
but educating them on their problems and solutions to those problems.
34. Use buyer personas.
Create remarkable content.
Leverage your content.
Use the buyer’s journey.
INBOUND BEST PRACTICES
39. LEVERAGING CONTENT
VIA DISTRIBUTION
The right distribution technique gets the right content in front of the right person at
the right time.
Landing
pages
Calls-to-
action
Business
blog
Website
pages
Social
media
Marketing
emails
40. Use buyer personas.
Create remarkable content.
Leverage your content.
Use the Buyer’s Journey.
INBOUND BEST PRACTICES
43. CFO On-Call once
relied heavily on
telemarketing and
cold calling to generate
leads for sales.
44. CFO On-Call began
working on developing
their buyer persona.
By understanding their main customer’s
demographics, role, and business problems,
the team could create better targeted
content, emails and offers for that audience.
45. BACKGROUND:
• He runs a small business that he started after a career in the industry
• Married with a couple of children
• He’s been running his own business for about 3 years
DEMOGRAPHICS:
• Typically in his mid 40s
IDENTIFIERS:
• Drives a modest vehicle
• Achiever
• Determined individual and a natural leader
• Entrepreneurial flair
GOALS:
• Has high ambitions for his business
• Can see great opportunities in his marketplace for growth
• Likes to be his own boss
CHALLENGES:
• Cash flow can limit growth potential
• Lenders aren’t too helpful about borrowing funds to grow
• Income can be a little erratic at times due to business cash flow
• Occasionally has to borrow funds to borrow money which causes stress
• Isn’t on the same wavelength as his accountant
• Feels stretched at times
GARY THE BUSINESS OWNER
46. The team at CFO On-Call
worked on expanding
the content offerings on
their website.
• Whitepapers
• eBooks
• Blog posts
47. BLOG POSTS
• “22 Warning Signs of a Business
in Trouble”
• “9 Keys to Small Business
Growth for 2014”
• “8 Ways to Improve Profit
in a Business”