Paula Scher is a graphic designer known for her unconventional style. She rebelled against strict design rules and minimalist styles. As a student, she made posters for school events she never attended. Throughout her career, she has challenged design norms. She was the first and only woman among 15 partners at Pentagram design firm in 1991. Scher is culturally literate and draws inspiration from a variety of sources to create expressive work that communicates effectively with audiences.