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PAULA SCHER
“I was the publicity chairman of the high
 school – I made posters for proms and
  events I never went to. I still do that.”
“IM BOTH A KID AND I`M
GAMBLING ALL THE TIME...IF
   YOU`RE NOT THERES
 SOMETHING INHERENTLY
    WRONG WITH THE
    STRUCTURE OF THE
SITUATION YOU`RE IN AS A
       DESIGNER.”
     ~ON TED IN MAY 2008
1984    Koppel & Scher

1991 Sole woman among 15 partners at
Pentagram

“"the only girl on the football team.”
50 ways to
put off this
next design
 project....
Graphics for Midtown Manhattan
THE PUBLIC THEATHER
     NEW YORK
“Bring in 'Da Noise, Bring in 'Da Funk “~1995
“I had rebelled against the Swiss
international style because the act of
organizing the Helvetica typeface on a
grid reminded me of cleaning up my
room. Also I viewed Helvetica, the visual
language of corporations, as the
establishment typeface and therefore
somehow responsible for the Vietnam
War.”
      ~from “Helvetica”
ARTIST
NEW JERSEY PERFORMING ARTS CENTER, 2000
“Be culturally literate, because if
you don't have any
understanding of the world you
live in and the culture you live in,
you're not going to express
anything to anybody else.”
SOURCES
http://www.aiga.org/content.cfm/medalist-paulascher
http://diegoguevara.com/blog/2010/03/03/what-they-don’t-teach-you-about-identity-design-in-design-
                                          schools…/
http://typophile.com/node/35203
http://www.time.com/time/covers/0,16641,20101206,00.html
http://www.eyemagazine.com/feature.php?id=177&fid=833
http://pentagram.com/en/new/paula-scher/
http://inspire-design.blogspot.com/
http://pentagram.com/en/new/2008/06/new-work-the-public-theater-1.php
http://www.bobbyaidfw.com/imd1083/paula_scher/index.html
http://www.ted.com/talks/paula_scher_gets_serious.html
http://www.designindaba.com/article/paula-scher-dana-arnett

http://www.flickr.com/photos/michaelendy/5172742383/

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Paula Scher power point

  • 2.
  • 3.
  • 4. “I was the publicity chairman of the high school – I made posters for proms and events I never went to. I still do that.”
  • 5.
  • 6. “IM BOTH A KID AND I`M GAMBLING ALL THE TIME...IF YOU`RE NOT THERES SOMETHING INHERENTLY WRONG WITH THE STRUCTURE OF THE SITUATION YOU`RE IN AS A DESIGNER.” ~ON TED IN MAY 2008
  • 7. 1984 Koppel & Scher 1991 Sole woman among 15 partners at Pentagram “"the only girl on the football team.”
  • 8. 50 ways to put off this next design project....
  • 10.
  • 12. “Bring in 'Da Noise, Bring in 'Da Funk “~1995
  • 13.
  • 14.
  • 15. “I had rebelled against the Swiss international style because the act of organizing the Helvetica typeface on a grid reminded me of cleaning up my room. Also I viewed Helvetica, the visual language of corporations, as the establishment typeface and therefore somehow responsible for the Vietnam War.” ~from “Helvetica”
  • 17.
  • 18. NEW JERSEY PERFORMING ARTS CENTER, 2000
  • 19.
  • 20. “Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.”
  • 21. SOURCES http://www.aiga.org/content.cfm/medalist-paulascher http://diegoguevara.com/blog/2010/03/03/what-they-don’t-teach-you-about-identity-design-in-design- schools…/ http://typophile.com/node/35203 http://www.time.com/time/covers/0,16641,20101206,00.html http://www.eyemagazine.com/feature.php?id=177&fid=833 http://pentagram.com/en/new/paula-scher/ http://inspire-design.blogspot.com/ http://pentagram.com/en/new/2008/06/new-work-the-public-theater-1.php http://www.bobbyaidfw.com/imd1083/paula_scher/index.html http://www.ted.com/talks/paula_scher_gets_serious.html http://www.designindaba.com/article/paula-scher-dana-arnett http://www.flickr.com/photos/michaelendy/5172742383/

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