SlideShare a Scribd company logo
Digital Marketing Intelligence
Is Email truly dead?
Email personalisation
Dynamic Content
Database Segmentation
Email Timing
Customer Journey
Current Marketing Engagement Metrics
What is email fatigue?
‘Email fatigue occurs when buyers get tired of email.’
Source; TowerData
https://www.towerdata.com/blog/bid/206186/Email-Fatigue-Are-Your-Customers-Tired-of-Receiving-Email
NEW
subscribers
OLD
subscribers
better than
Does this mean….
New
Subscribers
Fatigue
What do we need?
The goal is to produce optimization for
quality and quantity at the same time
Database Strategy
Systematically address all parts
of the funnel
GROW
ENGAGE
CONVERT
THANK YOU
Paul Tenney
CEO and Co-founder, Ematic Solutions
www.ematicsolutions.com

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